Should you buy eBay stock now?
Yes, the technical signal for eBay is currently Strong Buy. eBay trades at $120.92 as of Nov 14, 2026. The technical analysis shows the following: MACD is positive (bullish trend) at 2.059 with falling momentum (signal: 2.557); RSI is at 54.2 (neutral zone); the stock is in a short-term downtrend (price below the 20-day average); the analyst price target of $126.74 points to 4.8% upside. The stock is in a broader uptrend (above SMA50/SMA200). This is a technical observation based on current data, not investment advice.
What is the price target for eBay stock?
The average analyst price target for eBay is $126.74. The current price is $120.92, which gives an upside of 4.8%. Based on this, the stock is considered fairly valued. The fair value range (±10% of the price target) is between $114.07 and $139.41.
Is eBay a dividend stock?
Yes, eBay is a dividend stock with a dividend yield of 0.99%. The payout ratio is 24.0%, which is considered sustainable. The next dividend payment is scheduled for Dec 18, 2026.
What is the risk of eBay stock?
eBay is rated as a stock in the risk category Unknown. Detailed risk data is currently not available.
Is eBay overvalued?
eBay is considered fairly valued – the price is close to the analyst price target. eBay has the following valuation ratios: a P/E ratio of 26.2 (moderately to highly valued), a P/S ratio of 4.3, a P/B ratio of 12.2. The stock trades close to the analyst price target and is considered fairly valued.
Is eBay overbought?
No, eBay is not overbought. RSI is at 54.2 (neutral zone). The technical indicators show: RSI is at 54.2 (neutral zone between 30-70), which signals neither overbought nor oversold. In addition, the price is 0.2% below the 20-day average (short-term downtrend). In addition, MACD is positive, but momentum is falling.
When is the next eBay earnings report?
The date of the next earnings report for eBay has not been published yet. Check the company's investor calendar for updates.
Is eBay shorted?
Yes, eBay is shorted with 3.1% of the free float sold short. This is a moderate level of short selling, within the normal range for most stocks. The figure comes from our data provider EODHD, is reported about twice a month, and we check it every trading day.
Are insiders buying eBay stock?
No, insiders are not buying eBay shares – they are net sellers. Over the last 3 months, insiders have made 0 purchases and 9 sales. On a net basis, 12,903,274 USD worth of shares were sold. Across the last 20 reported transactions, the split is 0 purchases and 20 sales, with a net 30,419,212 USD sold. Active sellers include Loeger Julie A, IANNONE JAMIE, SPENCER REBECCA and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is eBay a good stock?
Based on our total score, eBay is rated as a good stock with a total score of 65 out of 100. The stock scores above average on value, quality and momentum. The score is made up of Value: 32/100, Quality: 78/100, Momentum: 87/100. In addition: a dividend of 0.99%. Whether now is the time to buy is a separate question: the technical signal is Strong Buy. Whether eBay is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for eBay stock?
The outlook for eBay based on current data: the average analyst price target is $126.74 (+4.8%); the stock is in an uptrend (above SMA50 and SMA200); the P/E ratio is 26.2 (moderate). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is eBay stock moving?
eBay is stable right now. The technical indicators show: the price is close to the 20-day average; insiders have mostly been selling the stock recently. For the latest context, see our technical analysis and insider section above.
How high can eBay go?
The average analyst price target for eBay is $126.74, which corresponds to a potential gain of 4.8% from the current price of $120.92. The stock has traded between $77.32 and $127.74 over the last 52 weeks. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can eBay fall?
The stock has traded as low as $77.32 over the last 52 weeks — that is 36.1% below the current price of $120.92. The biggest decline (drawdown) in the same period was 39.5% from high to low. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does eBay do?
eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. Its marketplace platform includes its online marketplace at ebay.com, off-platform businesse... The company belongs to the Consumer Cyclical sector, more specifically the Internet Retail industry, is headquartered in United States, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate eBay as an investment.
Did eBay raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from eBay. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history above.
Is eBay making money or losing money?
Yes, eBay is making money, not losing it. The company has a profit margin (the share of revenue left over as profit) of 16.9% — which is solid. The operating margin (profit before interest and taxes) is 21.6%. At a P/E ratio of 26.2, you currently pay 26.2 dollars for every dollar of the company's annual earnings. A consistently profitable company is usually more resilient than growth stocks that are not yet making money.
Can eBay go bankrupt?
The bankruptcy risk of eBay is rated as low. Altman Z2 (a model for assessing financial distress) is 8.20 — that places the company in the healthy zone. The company has a healthy balance sheet with limited debt relative to earnings and assets. The Piotroski score (financial health 0-9, higher is better) is 7 — which is strong. Debt relative to equity is 275% (high). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does eBay have a lot of debt?
Yes, eBay has elevated debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 275%. For the consumer cyclical sector, anything above 200% counts as elevated — that raises the financial risk, especially if interest rates rise or earnings fall. Cyclical consumer companies can carry moderate debt in good times — high debt is risky in downturns. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector. Can eBay service its debt? Can service its debt without problems — the interest coverage ratio (how many times earnings can cover interest payments) is 10.5x, and net debt equals 1.9 years of earnings (EBITDA).