Under Armour (UAA.US) Price Target and Rating 2026/2027

6,64
-1,85%
Price history for Under Armour (UAA.US) – stock price at 6.64 $, August 2026
Under Armour stock price – price development 2026. Updated Aug 6, 2026.
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Under Armour Price Target 2026: Analysts See 3% Downside

The average price target for Under Armour is $6.44. This price target represents the analysts' view of the stock price over the next 12 months. The stock appears overvalued, because the price target is lower than the current price. It is -2,94% above the target, and analysts expect the price to fall over the next 12 months. Even if the stock may be overvalued, price momentum can last longer than expected. That is why it is important to keep an eye on the stock and its momentum on an ongoing basis. WallStreetBuys helps you with the technical analysis and keeps you up to date on the development.

Is Under Armour overvalued or undervalued?

Under Armour is currently fairly valued with a gap of 2.9% relative to the price target.


The current price is $6.64, which places Under Armour in the fairly valued category. The stock is considered undervalued when the price is below $5.80, and overvalued when the price exceeds $7.08.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For Under Armour, the fair value range lies between $5.80 and $7.08.


See the full price target analysis for Under Armour →

Analyst Ratings for Under Armour stock in 2026: Hold

26 analysts cover Under Armour. Analysts are mostly neutral — 65.4% recommend Hold. The average price target is $6.44, which is 2.9% below the current price.

Consensus: Hold (3.23/5)
Strong Buy
5 (19.2%)
Buy
1 (3.8%)
Hold
17 (65.4%)
Sell
1 (3.8%)
Strong Sell
2 (7.7%)
Strong Sell Sell Hold Buy Strong Buy
3.23 out of 5 based on 26 analysts

About Under Armour – Apparel Manufacturing

Under Armour, Inc. laver og sælger tøj, sko og tilbehør til sport. De tjener primært penge på at udvikle performance-tøj til både mænd, kvinder og unge. Deres kollektioner inkluderer alt fra stramt kompressionstøj til løse varianter. Under Armour er især kendt for deres sko, som dækker løb, træning og basketball. De sælger også meget tilbehør som tasker, handsker og strømper. En del af forretningen drives desuden gennem licenser og digitale abonnementer. Virksomheden sælger deres produkter under kendte mærker som HEATGEAR, COLDGEAR og HOVR. Salget foregår både via deres egne butikker og gennem store sportskæder. Under Armour startede i 1996 og har vokset sig stor på globalt plan. Read more about the company

Key Figures for Under Armour

$ 2,9B Market cap
$ 5,0B Revenue
Apparel Manufacturing Industry
- P/E
0.59 P/S
2.00 P/B
USA Listed on exchange

What kind of stock is Under Armour?

Momentum stock

Under Armour is classified as a momentum stock with a momentum score in the top 27% of all stocks. The price has risen 0.0% over the long term.

Score Overview for Under Armour

💰 Value Score 44/100 (Neutral)
⭐ Quality Score 21/100 (Low)
🚀 Momentum Score 73/100 (High)
📊 Total Score 46/100

⚠️ 5 red flags identified 3 critical

Our analysis has identified 5 potential risk factors in Under Armour that investors should be aware of.

⚠️ Weak financial health: The Piotroski score is only 3/9 – the company shows signs of weakened profitability, liquidity or capital structure.
⚠️ Negative profit margin: The profit margin is -10.0% – the company is losing money on its operations.
🚨 Negative return on equity: ROE is -30.0% – the company is generating a negative return for shareholders.
🚨 High short interest: 37.6% of the shares are sold short – many professional investors are betting on price declines.
🚨 Falling earnings: Quarterly earnings have fallen 99% year over year – the company's profitability is under pressure.

📈 Valuation

The P/S ratio is 0.6 (low — potentially undervalued relative to revenue). The P/B ratio is 2.0. The PEG ratio is 1.84.

💵 Profitability & Growth

Under Armour and an operating margin of 8.8%. Return on assets (ROA) is 1.6%. The latest quarterly earnings grew -98.9% year over year — falling earnings.

🏦 Financial Health

The Piotroski score is 3 out of 9 — weak financial health, be careful. Altman Z2 is 1.88 (middle zone — moderate). The debt-to-equity ratio (D/E) is 127.5% — moderate debt.

🚀 Momentum & Short Interest

Short interest is 37.59% — very high, the market is skeptical.

Insider Trading in Under Armour 2026: The Signal Is clearly positive

In 2026, insiders at Under Armour have made 20 transactions, all of which were purchases. On a net basis, insiders put 217,630,021 $ into the stock, which is a positive signal. Active insiders include WATSA V PREM ET AL, V Prem Et Al Watsa. In the short term (last 3 months), the insider signal is clearly positive.

Short-Term Signal (3 months): Clearly positive

Insiders have exclusively bought shares over the last 3 months. This is a strong signal of confidence in the company in the short term.

Over the last 3 months: 3 purchases and 0 sales. A net 5,865,147 $ into the stock.

Long-Term Signal (all transactions): Clearly positive

Insiders have exclusively bought shares. This is a strong signal of confidence in the company's future.

Across the last 20 transactions: 20 purchases and 0 sales. A net 217,630,021 $ into the stock.

Latest purchase: WATSA V PREM ET AL bought 100 shares at 5 $ each on 2026-05-14. The stock has since risen 35.2%.

Who is buying: WATSA V PREM ET AL, V Prem Et Al Watsa.

Latest Insider Trades in Under Armour (2026)

The table shows the last 20 reported insider transactions in Under Armour. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-05-14 WATSA V PREM ET AL Buy 100 5 500
2026-05-13 WATSA V PREM ET AL Buy 739,521 5 3,675,419
2026-05-12 WATSA V PREM ET AL Buy 438,723 5 2,189,228
2026-01-28 WATSA V PREM ET AL Buy 1,022,333 6 6,430,475
2026-01-28 V Prem Et Al Watsa Buy 1,112,119 6 6,906,259
2026-01-27 WATSA V PREM ET AL Buy 842,481 6 5,307,630
2026-01-27 V Prem Et Al Watsa Buy 1,528,986 6 9,540,873
2026-01-26 WATSA V PREM ET AL Buy 730,238 6 4,600,499
2026-01-26 V Prem Et Al Watsa Buy 995,896 6 6,184,514
2026-01-23 WATSA V PREM ET AL Buy 928,397 6 5,709,642

Who is buying and selling Under Armour shares in 2026?

The following insiders have bought shares in Under Armour: WATSA V PREM ET AL, V Prem Et Al Watsa. In total, 217,630,021 $ was bought across 20 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

Under Armour Short Selling 2026: 37.6% Sold Short

Extremely shorted: 37.6% of the free float
Short % of free float
37.6%
Assessment
Extremely shorted
Short squeeze risk
Very High
Data source
SEC
Updated daily
The stock has an extremely high share of short selling. More than 20% of the freely traded shares are sold short, which is unusual and can point to great skepticism among institutional investors. The risk of a short squeeze on positive news is considerable.

What does this mean for you as an investor?
A short interest of 37.6% means that 37.6% of the freely traded shares in Under Armour have been borrowed and sold by investors betting on falling prices. On positive surprises (e.g. a strong earnings report), short sellers can be forced to buy back shares quickly to close their positions, which can cause a short squeeze with sharp price gains in a short time.

The next potential catalyst is the earnings report on 8/7/2026. With a short interest of 37.6%, the report can trigger considerable volatility.

Data is updated daily based on official filings with the SEC.
Short Interest Scale
0% 2% 5% 10% 20%+
Low Moderate High Very High Extreme
37.6%

When Does Under Armour Report Earnings – Next Date: 8/7/2026

The next earnings report from Under Armour is scheduled for August 7, 2026, before the market opens. This report covers the second quarter (Q2), which ended on June 30, 2026.



Technical Analysis of Under Armour 2026 – Signal: Strong Buy

Overall Technical Signal: Strong Buy

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated August 6, 2026.

Technical analysis of Under Armour (UAA.US) – RSI 50, MACD positive (bullish), daily candlestick chart August 2026
Under Armour technical analysis – candlestick chart with RSI and MACD. Updated Aug 6, 2026.

Trend Analysis of Under Armour, Inc

Under Armour, Inc is in a short-term downtrend. The price of $6.76 is 2.8% below the 20-day average ($6.95). Medium term, the picture is positive: the price is 6.1% above the 50-day average ($6.37). Long term, the stock is 15.3% above the 200-day average ($5.86), which confirms a long-term uptrend.

Golden Cross: The 50-day average (6.37) is above the 200-day average (5.86), which is a classic bullish signal for Under Armour, Inc.

Is Under Armour, Inc overbought or oversold?

Under Armour, Inc has an RSI of 50.0, right in the middle of the neutral zone. There is no clear buying or selling pressure.

MACD Analysis for Under Armour, Inc

Daily MACD: MACD is positive (0.109), which means the short-term trend is bullish (the 12-day EMA is above the 26-day EMA). MACD is below the signal line (0.187) by 0.078, which suggests the positive momentum is fading – the trend could be turning.

Weekly MACD: MACD5 is positive (0.244), which indicates a broader bullish long-term trend. MACD5 is above the signal line (0.131) by 0.113, which confirms rising long-term momentum.

Overall MACD assessment: Both the daily and weekly trend are bullish (MACD positive). However, momentum shows signs of weakening on a daily basis. Watch whether the trend holds.

Risk Profile for Under Armour, Inc

Under Armour, Inc has an annual standard deviation of 54.4%, which classifies the stock as high risk. Sizeable price swings are normal, and the stock requires a higher risk tolerance.

Overall Technical Conclusion for Under Armour, Inc

Trend: Positive. The price trades above SMA50 and SMA200.

MACD trend (zero line): Daily bullish (0.109). Weekly bullish (0.244).

MACD momentum (signal): Daily falling. Weekly rising.

RSI: 50.0 – neutral.

Technical signal: Strong Buy

The price is in an uptrend (above SMA50/SMA200) and MACD is positive on both a daily and weekly basis. Trend and MACD trend confirm each other – the strongest technical buy signal.

Frequently Asked Questions About Under Armour stock in 2026

Should you buy Under Armour stock now?
Yes, the technical signal for Under Armour is currently BUY. Under Armour trades at $6.64 as of 8/6/2026. The overall technical signal is: Strong Buy. The technical analysis shows the following: MACD is positive (bullish trend) at 0.109 with falling momentum (signal: 0.187); RSI is at 50.0 (neutral zone); the stock is in a short-term downtrend (price below the 20-day average); the analyst price target of $6.44 is 2.9% below the current price. The stock is in a broader uptrend (above SMA50/SMA200). This is a technical observation based on current data, not investment advice.
What is the price target for Under Armour stock?
The average analyst price target for Under Armour is $6.44. The current price is $6.64, which gives a downside of 2.9%. Based on this, the stock is considered fairly valued. The fair value range (±10% of the price target) is between $5.80 and $7.08.
Is Under Armour a dividend stock?
No, Under Armour does not currently pay a dividend to shareholders. The company reinvests its profits in growth instead of paying dividends.
What is the risk of Under Armour stock?
Under Armour is rated as a stock with high risk. the annual standard deviation is 54.4%, which classifies the stock as high risk.
Is Under Armour overvalued?
Under Armour is considered fairly valued – the price is close to the analyst price target. Under Armour has the following valuation ratios: a P/S ratio of 0.6, a P/B ratio of 2.0. The stock trades close to the analyst price target and is considered fairly valued.
Is Under Armour overbought?
No, Under Armour is not overbought. RSI is at 50.0 (neutral zone). The technical indicators show: RSI is at 50.0 (neutral zone between 30-70), which signals neither overbought nor oversold. In addition, the price is 4.6% below the 20-day average (short-term downtrend). In addition, MACD is positive, but momentum is falling.
When is the next Under Armour earnings report?
Under Armour reports its next earnings on August 7, 2026. The stock currently trades at $6.64.
Is Under Armour shorted?
Yes, Under Armour is shorted with 37.6% of the free float sold short. This is an extremely high level of short selling, which points to great skepticism among institutional investors. The risk of a short squeeze on positive news or earnings is very high. Data is updated daily based on official filings with the SEC.
Are insiders buying Under Armour stock?
Yes, insiders are net buyers of Under Armour – they are buying more shares than they are selling. Over the last 3 months, insiders have made 3 purchases and 0 sales. On a net basis, 5,865,147 $ worth of shares were bought. Across the last 20 reported transactions, the split is 20 purchases and 0 sales, with a net 217,630,021 $ bought. Active buyers include WATSA V PREM ET AL, V Prem Et Al Watsa. Insider buying is generally seen as a positive signal, because management is putting its own money into the company.
Is Under Armour a good stock?
Based on our total score, Under Armour is rated as a mediocre stock with a total score of 46 out of 100. The stock scores around average on value, quality and momentum – it sits near the median in our database. The score is made up of Value: 44/100, Quality: 21/100, Momentum: 73/100. In addition: technical signal: Strong Buy. Whether Under Armour is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for Under Armour stock?
The outlook for Under Armour based on current data: the average analyst price target is $6.44 (-2.9%); the stock is in an uptrend (above SMA50 and SMA200); the next earnings report is due on 8/7/2026, which can move the price. Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is Under Armour stock falling?
Under Armour is falling right now. The technical indicators show: the price is 4.6% below the 20-day average; short interest is 37.6% (high – many are betting on a decline); insiders have mostly been buying the stock recently. For the latest context, see our technical analysis, insider section and news overview above.
How high can Under Armour go?
The average analyst price target for Under Armour is $6.44, which is 2.9% below the current price of $6.64. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can Under Armour fall?
We lack enough history to give a specific floor for Under Armour. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does Under Armour do?
Under Armour, Inc. laver og sælger tøj, sko og tilbehør til sport. De tjener primært penge på at udvikle performance-tøj til både mænd, kvinder og unge. Deres kollektioner inkluderer alt fra stramt kompressionstøj til løse varianter. Under Armour er især kendt for deres sko, ... The company belongs to the Cyklisk forbrug sector, more specifically the Apparel Manufacturing industry, is headquartered in USA, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate Under Armour as an investment.
Did Under Armour raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from Under Armour. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history and the news overview above.
Is Under Armour making money or losing money?
No, Under Armour is currently not making money — the company is losing money with a negative profit margin of -10.0%, a noticeable loss. That means the business loses money on every dollar of revenue. The operating margin, however, is positive at 8.8% — the core business makes money; the loss comes from financing costs, taxes or one-off items. For growth stocks investing in expansion this is normal — but it raises the risk if the company does not reach break-even before its capital runs out.
Can Under Armour go bankrupt?
The bankruptcy risk of Under Armour is rated as moderate. Altman Z2 (a model for assessing financial distress) is 1.88 — that places the company in the middle zone. The Piotroski score (financial health 0-9, higher is better) is 3 — which is weak. Debt relative to equity is 128% (moderate). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does Under Armour have a lot of debt?
Under Armour has moderate debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 128%. For the cyklisk forbrug sector, 80-150% counts as a typical level. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector.