Williams-Sonoma (WSM.US) Price Target and Rating 2026/2027

247,32
-0,37%
Price history for Williams-Sonoma (WSM.US) – stock price at 247.32 $, August 2026
Williams-Sonoma stock price – price development 2026. Updated Aug 6, 2026.
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Williams-Sonoma Price Target 2026: Analysts See 13% Downside

The average price target for Williams-Sonoma is $214.65. This price target represents the analysts' view of the stock price over the next 12 months. The stock appears overvalued, because the price target is lower than the current price. It is -13,21% above the target, and analysts expect the price to fall over the next 12 months. Even if the stock may be overvalued, price momentum can last longer than expected. That is why it is important to keep an eye on the stock and its momentum on an ongoing basis. WallStreetBuys helps you with the technical analysis and keeps you up to date on the development.

Is Williams-Sonoma overvalued or undervalued?

Williams-Sonoma is currently overvalued with a gap of 13.2% relative to the price target.


The current price is $247.32, which places Williams-Sonoma in the overvalued category. The stock is considered undervalued when the price is below $193.19, and overvalued when the price exceeds $236.12.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For Williams-Sonoma, the fair value range lies between $193.19 and $236.12.


See the full price target analysis for Williams-Sonoma →

Analyst Ratings for Williams-Sonoma stock in 2026: Hold

24 analysts cover Williams-Sonoma. Analysts are mostly neutral — 62.5% recommend Hold. The average price target is $214.65, which is 13.2% below the current price.

Consensus: Hold (3.46/5)
Strong Buy
6 (25%)
Buy
1 (4.2%)
Hold
15 (62.5%)
Sell
2 (8.3%)
Strong Sell Sell Hold Buy Strong Buy
3.46 out of 5 based on 24 analysts

About Williams-Sonoma – Specialty Retail

Williams-Sonoma, Inc. driver en stor forretning, hvor de sælger alt muligt til hjemmet. De tjener penge på at drive en række mærker, der dækker hele boligmarkedet, både online og i butikker. Williams-Sonoma sælger for eksempel køkkenudstyr og møbler under deres eget navn. Derudover ejer de mærker som Pottery Barn, der fokuserer på møbler og boligindretning, og West Elm, der leverer moderne design. De har også specialiseret sig i nichemarkeder med Pottery Barn Kids og Pottery Barn Teen. Virksomheden blev grundlagt i 1956 og har siden da udvidet kraftigt. Williams-Sonoma sælger også accessories og boligindretning under Mark and Graham. Read more about the company

Key Figures for Williams-Sonoma

$ 29,3B Market cap
$ 7,9B Revenue
Specialty Retail Industry
26.88 P/E
3.72 P/S
14.40 P/B
USA Listed on exchange

What kind of stock is Williams-Sonoma?

Momentum stock

Williams-Sonoma is classified as a momentum stock with a momentum score in the top 9% of all stocks. The price has risen 0.0% over the long term.

Score Overview for Williams-Sonoma

💰 Value Score 38/100 (Low)
⭐ Quality Score 56/100 (Neutral)
🚀 Momentum Score 91/100 (Very High)
📊 Total Score 61/100

📈 Valuation

Williams-Sonoma trades at a P/E ratio of 26.9, which is above the market average. The forward P/E is 24.6 (9% lower), which suggests the market expects rising earnings. The P/S ratio is 3.7. The P/B ratio is 14.4. The PEG ratio is 3.01 — above 2.0 suggests the stock is expensive relative to its growth rate.

💵 Profitability & Growth

Williams-Sonoma has a profit margin of 13.8% (solid) and an operating margin of 16.2%. Return on equity (ROE) is 54.0% — excellent return on equity. Return on assets (ROA) is 17.4%. The latest quarterly earnings grew 4.3% year over year.

🏦 Financial Health

The Piotroski score is 5 out of 9 — average financial health. Altman Z2 is 4.15 (healthy balance sheet — low risk). The debt-to-equity ratio (D/E) is 147.5% — moderate debt.

🚀 Momentum & Short Interest

Short interest is 5.45% — elevated, some investors are betting on a decline.

Williams-Sonoma Dividend 2026: 1.1% Dividend Yield

Dividend Key Figures for Williams-Sonoma in 2026

Dividend yield
1.14%
Dividend per share
0.76 USD
Payout ratio
31.8%
Healthy
Dividend growth (5 years)
+100.0%
Avg. annual dividend (3 years)
1.96 USD

When does Williams-Sonoma pay a dividend in 2026?

Latest ex-dividend date (traded without the dividend)
July 17, 2026
Next dividend payment
August 21, 2026
Latest payment date
August 21, 2026

How much does Williams-Sonoma pay in dividends?

Williams-Sonoma pays dividends to its shareholders. The most recently paid dividend was 0.76 USD per share, which corresponds to a dividend yield of 1.14%. Over the last 5 years, the annual dividend has grown by 100.0%, which shows positive dividend growth.

The payout ratio is 31.8%, which is considered healthy and sustainable. The company balances rewarding shareholders with reinvesting in growth.

Historical Dividend Payments for Williams-Sonoma

We have registered dividend payments for Williams-Sonoma since 2020-01-23. In that period the stock has paid a dividend 26 times, most recently on 2026-07-17. This stock qualifies as a stable dividend stock, because it has paid a dividend at least once a year for the last 5 years. That makes it attractive to investors looking for steady, regular dividend payments.

Ex-datePayment dateAmountCurrencyPeriod
2026-07-172026-08-210.76USDUnknown period
2026-04-172026-05-220.76USDUnknown period
2026-01-162026-02-200.66USDUnknown period
2025-10-172025-11-210.66USDUnknown period
2025-07-182025-08-220.66USDUnknown period
2025-04-172025-05-240.66USDUnknown period
2024-10-182024-11-220.57USDUnknown period
2024-07-192024-08-230.57USDUnknown period
2024-04-182024-05-240.57USDUnknown period
2024-01-182024-02-230.45USDUnknown period
2023-10-192023-11-240.45USDUnknown period
2023-07-202023-08-250.45USDUnknown period
2023-04-202023-05-260.45USDUnknown period
2023-01-192023-02-240.39USDUnknown period
2022-10-202022-11-250.39USDUnknown period
2022-07-212022-08-260.39USDUnknown period
2022-04-212022-05-270.39USDUnknown period
2022-01-202022-02-250.36USDUnknown period
2021-10-212021-11-260.36USDUnknown period
2021-07-222021-08-270.30USDUnknown period
2021-04-222021-05-280.30USDUnknown period
2021-01-212021-02-260.27USDUnknown period
2020-10-222020-11-270.27USDUnknown period
2020-07-232020-08-280.24USDUnknown period
2020-04-232020-05-290.24USDUnknown period
2020-01-232020-02-280.24USDUnknown period

Insider Trading in Williams-Sonoma 2026: The Signal Is negative

In 2026, insiders at Williams-Sonoma have made 20 transactions, all of which were sales. On a net basis, insiders took 22,147,157 $ out of the stock. Active insiders include ALBER LAURA, Yearout Karalyn, Laura Alber and others. In the short term (last 3 months), the insider signal is negative.

Short-Term Signal (3 months): Negative

Insiders have exclusively sold shares over the last 3 months.

Over the last 3 months: 0 purchases and 5 sales. A net 4,857,534 $ out of the stock.

Long-Term Signal (all transactions): Negative

Insiders have exclusively sold shares in the recent period. This can suggest management sees limited opportunity.

Across the last 20 transactions: 0 purchases and 20 sales. A net 22,147,157 $ out of the stock.

Latest sale: ALBER LAURA sold 1,000 shares at 223 $ each on 2026-07-15.

Who is selling: ALBER LAURA, Yearout Karalyn, Laura Alber, Karalyn Yearout, Jeffrey Howie and others.

Latest Insider Trades in Williams-Sonoma (2026)

The table shows the last 20 reported insider transactions in Williams-Sonoma. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-07-15 ALBER LAURA Sell 1,000 223 222,740
2026-06-15 Yearout Karalyn Sell 1,112 228 254,081
2026-06-08 Yearout Karalyn Sell 522 203 106,003
2026-05-27 ALBER LAURA Sell 15,000 200 3,000,000
2026-05-14 ALBER LAURA Sell 7,302 175 1,274,710
2026-04-17 Laura Alber Sell 15,000 200 3,000,000
2026-04-17 ALBER LAURA Sell 15,000 200 3,000,000
2026-04-08 Yearout Karalyn Sell 750 193 144,660
2026-04-08 Karalyn Yearout Sell 2,267 192 436,375
2026-04-08 Jeffrey Howie Sell 1,419 188 267,411

Who is buying and selling Williams-Sonoma shares in 2026?

The following insiders have sold shares: ALBER LAURA, Yearout Karalyn, Laura Alber, Karalyn Yearout, Jeffrey Howie and others. In total, 22,147,157 $ was sold across 20 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

Williams-Sonoma Short Selling 2026: 5.5% Sold Short

High short interest: 5.5% of the free float
Short % of free float
5.5%
Assessment
High short interest
Short squeeze risk
Moderate
Data source
SEC
Updated daily
The stock has a high share of short selling. Between 5-10% of the freely traded shares are sold short, which suggests some investors are betting on falling prices. Positive surprises can lead to a moderate short squeeze.

What does this mean for you as an investor?
A short interest of 5.5% means that 5.5% of the freely traded shares in Williams-Sonoma have been borrowed and sold by investors betting on falling prices.

The next potential catalyst is the earnings report on 8/26/2026. With a short interest of 5.5%, the report can trigger considerable volatility.

Data is updated daily based on official filings with the SEC.
Short Interest Scale
0% 2% 5% 10% 20%+
Low Moderate High Very High Extreme
5.5%

When Does Williams-Sonoma Report Earnings – Next Date: 8/26/2026

The next earnings report from Williams-Sonoma is scheduled for August 26, 2026, before the market opens. This report covers the third quarter (Q3), which ended on July 31, 2026.



Technical Analysis of Williams-Sonoma 2026 – Signal: Strong Buy

Overall Technical Signal: Strong Buy

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated August 6, 2026.

Technical analysis of Williams-Sonoma (WSM.US) – RSI 68, MACD positive (bullish), daily candlestick chart August 2026
Williams-Sonoma technical analysis – candlestick chart with RSI and MACD. Updated Aug 6, 2026.

Trend Analysis of Williams-Sonoma, Inc

Williams-Sonoma, Inc is in a short-term uptrend. The price of $248.24 is 8.7% above the 20-day average ($228.46). Medium term, the picture is positive: the price is 11.7% above the 50-day average ($222.17). Long term, the stock is 25.4% above the 200-day average ($198.02), which confirms a long-term uptrend.

Golden Cross: The 50-day average (222.17) is above the 200-day average (198.02), which is a classic bullish signal for Williams-Sonoma, Inc.

Is Williams-Sonoma, Inc overbought or oversold?

Williams-Sonoma, Inc has an RSI of 67.7. The stock shows positive momentum in the upper part of the neutral zone. Combined with the positive trend, this supports the bullish picture.

MACD Analysis for Williams-Sonoma, Inc

Daily MACD: MACD is positive (6.192), which means the short-term trend is bullish (the 12-day EMA is above the 26-day EMA). MACD is above the signal line (4.338) by 1.854, which confirms rising momentum in the uptrend.

Weekly MACD: MACD5 is positive (11.343), which indicates a broader bullish long-term trend. MACD5 is above the signal line (7.103) by 4.240, which confirms rising long-term momentum.

Overall MACD assessment: Both the daily and weekly MACD are positive and above their signal lines. Trend and momentum confirm each other across time horizons – the strongest bullish signal.

Risk Profile for Williams-Sonoma, Inc

Williams-Sonoma, Inc has an annual standard deviation of 34.3%, which classifies the stock as moderately low risk. There is some volatility, but the price is relatively stable.

Overall Technical Conclusion for Williams-Sonoma, Inc

Trend: Positive. The price trades above SMA50 and SMA200.

MACD trend (zero line): Daily bullish (6.192). Weekly bullish (11.343).

MACD momentum (signal): Daily rising. Weekly rising.

RSI: 67.7 – neutral.

Technical signal: Strong Buy

The price is in an uptrend (above SMA50/SMA200) and MACD is positive on both a daily and weekly basis. Trend and MACD trend confirm each other – the strongest technical buy signal.

Frequently Asked Questions About Williams-Sonoma stock in 2026

Should you buy Williams-Sonoma stock now?
Yes, the technical signal for Williams-Sonoma is currently BUY. Williams-Sonoma trades at $247.32 as of 8/6/2026. The overall technical signal is: Strong Buy. The technical analysis shows the following: MACD is positive (bullish trend) at 6.192 with rising momentum (signal: 4.338); RSI is at 67.7 (neutral zone); the stock is in a short-term uptrend (price above the 20-day average); the analyst price target of $214.65 is 13.2% below the current price. The stock is in a broader uptrend (above SMA50/SMA200). This is a technical observation based on current data, not investment advice.
What is the price target for Williams-Sonoma stock?
The average analyst price target for Williams-Sonoma is $214.65. The current price is $247.32, which gives a downside of 13.2%. Based on this, the stock is considered overvalued. The fair value range (±10% of the price target) is between $193.19 and $236.12.
Is Williams-Sonoma a dividend stock?
Yes, Williams-Sonoma is a dividend stock with a dividend yield of 1.14%. The latest dividend was $0.76 per share. The latest ex-dividend date (traded without the dividend) was 7/17/2026. The payout ratio is 31.8%, which is considered sustainable. The next dividend payment is scheduled for 8/21/2026.
When does Williams-Sonoma pay a dividend in 2026?
Williams-Sonoma pays its next dividend on 8/21/2026. The latest dividend was $0.76 per share with an ex-dividend date of 7/17/2026. The dividend yield is 1.14%. The payout ratio of 31.8% points to a sustainable dividend with room to grow.
What is the risk of Williams-Sonoma stock?
Williams-Sonoma is rated as a stock with moderately low risk. the annual standard deviation is 34.3%, which classifies the stock as moderately low risk.
Is Williams-Sonoma overvalued?
Yes, Williams-Sonoma is considered overvalued based on the analyst price target (13.2% above the price target). Williams-Sonoma has the following valuation ratios: a P/E ratio of 26.9 (moderately to highly valued), a P/S ratio of 3.7, a P/B ratio of 14.4. The analyst price target suggests that the stock is overvalued by 13.2%.
Is Williams-Sonoma overbought?
No, Williams-Sonoma is not overbought. RSI is at 67.7 (neutral zone). The technical indicators show: RSI is at 67.7 (upper neutral zone), which shows positive momentum but is not yet overbought. In addition, the price is 8.3% above the 20-day average (short-term uptrend). In addition, MACD is positive with rising momentum (bullish).
When is the next Williams-Sonoma earnings report?
Williams-Sonoma reports its next earnings on August 26, 2026. The stock currently trades at $247.32. With a P/E ratio of 26.9, the market will be watching closely whether earnings meet expectations. The RSI is at 67.7, so the report can reinforce the current technical trend.
Is Williams-Sonoma shorted?
Yes, Williams-Sonoma is shorted with 5.5% of the free float sold short. This is a high level of short selling, which suggests some investors are betting on falling prices. Positive surprises can lead to a moderate short squeeze. Data is updated daily based on official filings with the SEC.
Are insiders buying Williams-Sonoma stock?
No, insiders are not buying Williams-Sonoma shares – they are net sellers. Over the last 3 months, insiders have made 0 purchases and 5 sales. On a net basis, 4,857,534 $ worth of shares were sold. Across the last 20 reported transactions, the split is 0 purchases and 20 sales, with a net 22,147,157 $ sold. Active sellers include ALBER LAURA, Yearout Karalyn, Laura Alber and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is Williams-Sonoma a good stock?
Based on our total score, Williams-Sonoma is rated as a good stock with a total score of 62 out of 100. The stock scores above average on value, quality and momentum – it is among the top 38% in our database. The score is made up of Value: 38/100, Quality: 56/100, Momentum: 91/100. In addition: the price target is 13.2% below the current price; a dividend of 1.14%; technical signal: Strong Buy. Whether Williams-Sonoma is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for Williams-Sonoma stock?
The outlook for Williams-Sonoma based on current data: the average analyst price target is $214.65 (-13.2%); the stock is in an uptrend (above SMA50 and SMA200); the next earnings report is due on 8/26/2026, which can move the price; the P/E ratio is 26.9 (moderate). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is Williams-Sonoma stock rising?
Williams-Sonoma is rising right now. The technical indicators show: the price is 8.3% above the 20-day average; MACD is positive with rising momentum (bullish signal); short interest is 5.5% (high – many are betting on a decline); insiders have mostly been selling the stock recently. For the latest context, see our technical analysis, insider section and news overview above.
How high can Williams-Sonoma go?
The average analyst price target for Williams-Sonoma is $214.65, which is 13.2% below the current price of $247.32. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can Williams-Sonoma fall?
We lack enough history to give a specific floor for Williams-Sonoma. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does Williams-Sonoma do?
Williams-Sonoma, Inc. driver en stor forretning, hvor de sælger alt muligt til hjemmet. De tjener penge på at drive en række mærker, der dækker hele boligmarkedet, både online og i butikker. Williams-Sonoma sælger for eksempel køkkenudstyr og møbler under deres eget navn. Der... The company belongs to the Cyklisk forbrug sector, more specifically the Specialty Retail industry, is headquartered in USA, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate Williams-Sonoma as an investment.
Did Williams-Sonoma raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from Williams-Sonoma. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history and the news overview above.
Is Williams-Sonoma making money or losing money?
Yes, Williams-Sonoma is making money, not losing it. The company has a profit margin (the share of revenue left over as profit) of 13.8% — which is solid. The operating margin (profit before interest and taxes) is 16.2%. At a P/E ratio of 26.9, you currently pay 26.9 dollars for every dollar of the company's annual earnings. A consistently profitable company is usually more resilient than growth stocks that are not yet making money.
Can Williams-Sonoma go bankrupt?
The bankruptcy risk of Williams-Sonoma is rated as low. Altman Z2 (a model for assessing financial distress) is 4.15 — that places the company in the healthy zone. The company has a healthy balance sheet with limited debt relative to earnings and assets. The Piotroski score (financial health 0-9, higher is better) is 5 — which is average. Debt relative to equity is 147% (moderate). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does Williams-Sonoma have a lot of debt?
Williams-Sonoma has moderate debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 147%. For the cyklisk forbrug sector, 80-150% counts as a typical level. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector.