1-800-FLOWERS.COM (FLWS.US) Price Target 2026/2027: 35% Upside – Rating and Stock Analysis

4,12
-0,24%
Price history for 1-800-FLOWERS.COM (FLWS.US) – stock price at 4.12 $, August 2026
1-800-FLOWERS.COM stock price – price development 2026. Updated Aug 6, 2026.
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1-800-FLOWERS.COM Price Target 2026: Analysts See 33% Upside

The average price target for 1-800-FLOWERS.COM is $5.50. This price target represents the analysts' view of the stock price over the next 12 months. The stock may be undervalued, because the price target is higher than the current price. The stock is 33,50% below the target, which can point to potential returns within the next 12 months if the analysts' view proves right. Also consider the stock's valuation ratios such as P/E, P/S and P/B, plus the technical analysis further down the page, for the full picture.

Is 1-800-FLOWERS.COM overvalued or undervalued?

1-800-FLOWERS.COM is currently undervalued with a gap of 33.5% relative to the price target.


The current price is $4.12, which places 1-800-FLOWERS.COM in the undervalued category. The stock is considered undervalued when the price is below $4.95, and overvalued when the price exceeds $6.05.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For 1-800-FLOWERS.COM, the fair value range lies between $4.95 and $6.05.


See the full price target analysis for 1-800-FLOWERS.COM →

Analyst Ratings for 1-800-FLOWERS.COM stock in 2026: Hold

1 analysts cover 1-800-FLOWERS.COM. Analysts are mostly neutral — 100% recommend Hold. The average price target is $5.50, which gives an upside of 33.5% from the current price.

Consensus: Hold (3.00/5)
Hold
1 (100%)
Strong Sell Sell Hold Buy Strong Buy
3.00 out of 5 based on 1 analysts

About 1-800-FLOWERS.COM – Specialty Retail

1-800-FLOWERS.COM driver en stor gaveforretning, hvor de tjener penge på at sælge blomster, gourmetmad og gavekurve. De startede i 1976 og har bygget et netværk af mærker, der dækker alt fra friske blomster til chokoladeovertrukne bær. De sælger deres varer online, både i USA og internationalt. Blandt deres kendte mærker er Harry & David, som laver gourmetmad, og Cheryl's Cookies. De har også 1-800-Baskets.com og Shari's Berries. Virksomheden er inddelt i tre segmenter: blomster, mad og deres BloomNet-service, der forbinder florister. 1-800-FLOWERS.COM er altså ikke kun blomster, men en bred platform for gaver. Read more about the company

Key Figures for 1-800-FLOWERS.COM

$ 265M Market cap
$ 1,5B Revenue
Specialty Retail Industry
- P/E
0.17 P/S
1.30 P/B
USA Listed on exchange

What kind of stock is 1-800-FLOWERS.COM?

Speculative stock

1-800-FLOWERS.COM is classified as a speculative stock.

Score Overview for 1-800-FLOWERS.COM

💰 Value Score 53/100 (Neutral)
⭐ Quality Score 21/100 (Low)
🚀 Momentum Score 38/100 (Low)
📊 Total Score 37/100

⚠️ 4 red flags identified 3 critical

Our analysis has identified 4 potential risk factors in 1-800-FLOWERS.COM that investors should be aware of.

🚨 Weak balance sheet (elevated risk): Altman Z2 is -0.54 – the balance sheet is measurably weaker than average. This is a risk signal based on the numbers, not a bankruptcy prediction.
⚠️ Negative profit margin: The profit margin is -8.7% – the company is losing money on its operations.
🚨 Negative return on equity: ROE is -52.7% – the company is generating a negative return for shareholders.
🚨 High short interest: 37.2% of the shares are sold short – many professional investors are betting on price declines.

📈 Valuation

The P/S ratio is 0.2 (low — potentially undervalued relative to revenue). The P/B ratio is 1.3. The PEG ratio is 0.85 — below 1.0 suggests the stock is cheap relative to its growth rate.

💵 Profitability & Growth

The latest quarterly earnings grew 10.0% year over year.

🏦 Financial Health

The Piotroski score is 4 out of 9 — average financial health. Altman Z2 is -0.54 (weak balance sheet — elevated risk). The debt-to-equity ratio (D/E) is 132.4% — moderate debt.

🚀 Momentum & Short Interest

Short interest is 37.22% — very high, the market is skeptical.

Insider Trading in 1-800-FLOWERS.COM 2026: The Signal Is negative

In 2026, insiders at 1-800-FLOWERS.COM have made 20 transactions, all of which were sales. On a net basis, insiders took 8,520,824 $ out of the stock. Active insiders include Kasenchak Priscilla, Villagomez Adolfo, Fund 1 Investments, Llc and others. In the short term (last 3 months), the insider signal is negative.

Short-Term Signal (3 months): Negative

Insiders have exclusively sold shares over the last 3 months.

Over the last 3 months: 0 purchases and 2 sales. A net 212,874 $ out of the stock.

Long-Term Signal (all transactions): Negative

Insiders have exclusively sold shares in the recent period. This can suggest management sees limited opportunity.

Across the last 20 transactions: 0 purchases and 20 sales. A net 8,520,824 $ out of the stock.

Latest sale: Kasenchak Priscilla sold 15,087 shares at 4 $ each on 2026-07-07.

Who is selling: Kasenchak Priscilla, Villagomez Adolfo, Fund 1 Investments, Llc, Feldman Jonathan J., MCCANN CHRISTOPHER G and others.

Latest Insider Trades in 1-800-FLOWERS.COM (2026)

The table shows the last 20 reported insider transactions in 1-800-FLOWERS.COM. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-07-07 Kasenchak Priscilla Sell 15,087 4 56,878
2026-05-13 Villagomez Adolfo Sell 36,533 4 155,996
2026-04-22 Fund 1 Investments, Llc Sell 489,238 4 2,182,001
2026-04-21 Fund 1 Investments, Llc Sell 720,000 5 3,254,400
2026-04-20 Fund 1 Investments, Llc Sell 543,195 5 2,634,496
2026-03-25 Feldman Jonathan J. Sell 4,643 3 14,300
2025-12-15 MCCANN CHRISTOPHER G Sell 7,012 4 30,152
2025-12-15 Manley Michael R Sell 2,288 4 9,838
2025-12-15 Kasenchak Priscilla Sell 1,440 4 6,192
2025-12-11 MCCANN CHRISTOPHER G Sell 5,024 4 22,055

Who is buying and selling 1-800-FLOWERS.COM shares in 2026?

The following insiders have sold shares: Kasenchak Priscilla, Villagomez Adolfo, Fund 1 Investments, Llc, Feldman Jonathan J., MCCANN CHRISTOPHER G and others. In total, 8,520,824 $ was sold across 20 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

1-800-FLOWERS.COM Short Selling 2026: 37.2% Sold Short

Extremely shorted: 37.2% of the free float
Short % of free float
37.2%
Assessment
Extremely shorted
Short squeeze risk
Very High
Data source
SEC
Updated daily
The stock has an extremely high share of short selling. More than 20% of the freely traded shares are sold short, which is unusual and can point to great skepticism among institutional investors. The risk of a short squeeze on positive news is considerable.

What does this mean for you as an investor?
A short interest of 37.2% means that 37.2% of the freely traded shares in 1-800-FLOWERS.COM have been borrowed and sold by investors betting on falling prices. On positive surprises (e.g. a strong earnings report), short sellers can be forced to buy back shares quickly to close their positions, which can cause a short squeeze with sharp price gains in a short time.

The next potential catalyst is the earnings report on 9/3/2026. With a short interest of 37.2%, the report can trigger considerable volatility.

Data is updated daily based on official filings with the SEC.
Short Interest Scale
0% 2% 5% 10% 20%+
Low Moderate High Very High Extreme
37.2%

When Does 1-800-FLOWERS.COM Report Earnings – Next Date: 9/3/2026

The next earnings report from 1-800-FLOWERS.COM is scheduled for September 3, 2026, before the market opens. This report covers the second quarter (Q2), which ended on June 30, 2026.



Technical Analysis of 1-800-FLOWERS.COM 2026 – Signal: Buy

Overall Technical Signal: Buy

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated August 6, 2026.

Technical analysis of 1-800-FLOWERS.COM (FLWS.US) – RSI 56, MACD positive (bullish), daily candlestick chart August 2026
1-800-FLOWERS.COM technical analysis – candlestick chart with RSI and MACD. Updated Aug 6, 2026.

Trend Analysis of 1-800-FLOWERS.COM, Inc

1-800-FLOWERS.COM, Inc is in a short-term uptrend. The price of $4.13 is 3.7% above the 20-day average ($3.98). Medium term, the picture is positive: the price is 2.5% above the 50-day average ($4.03). Long term, the stock is 7.3% above the 200-day average ($3.85), which confirms a long-term uptrend.

Golden Cross: The 50-day average (4.03) is above the 200-day average (3.85), which is a classic bullish signal for 1-800-FLOWERS.COM, Inc.

Is 1-800-FLOWERS.COM, Inc overbought or oversold?

1-800-FLOWERS.COM, Inc has an RSI of 56.3. The stock shows positive momentum in the upper part of the neutral zone. Combined with the positive trend, this supports the bullish picture.

MACD Analysis for 1-800-FLOWERS.COM, Inc

Daily MACD: MACD is positive (0.038), which means the short-term trend is bullish (the 12-day EMA is above the 26-day EMA). MACD is above the signal line (0.015) by 0.023, which confirms rising momentum in the uptrend.

Weekly MACD: MACD5 is negative (-0.021), which indicates a broader bearish long-term trend. MACD5 is above the signal line (-0.059) by 0.038, which suggests the negative long-term momentum is fading – a bigger trend reversal could be ahead.

Overall MACD assessment: The daily and weekly MACD give conflicting signals. The short-term trend is bullish, but the long-term trend is still bearish. Weekly momentum is rising, though, which could signal an upcoming trend reversal.

Risk Profile for 1-800-FLOWERS.COM, Inc

1-800-FLOWERS.COM, Inc has an annual standard deviation of 78.3%, which classifies the stock as extreme risk. Only risk-tolerant investors should consider this stock, because the price swings can be very large.

Overall Technical Conclusion for 1-800-FLOWERS.COM, Inc

Trend: Positive. The price trades above SMA50 and SMA200.

MACD trend (zero line): Daily bullish (0.038). Weekly bearish (-0.021).

MACD momentum (signal): Daily rising. Weekly rising.

RSI: 56.3 – neutral.

Technical signal: Buy

The broader trend is positive and MACD supports the picture. Consider buying with a stop-loss below the nearest support level.

Frequently Asked Questions About 1-800-FLOWERS.COM stock in 2026

Should you buy 1-800-FLOWERS.COM stock now?
Yes, the technical signal for 1-800-FLOWERS.COM is currently BUY. 1-800-FLOWERS.COM trades at $4.12 as of 8/6/2026. The overall technical signal is: Buy. The technical analysis shows the following: MACD is positive (bullish trend) at 0.038 with rising momentum (signal: 0.015); RSI is at 56.3 (neutral zone); the stock is in a short-term uptrend (price above the 20-day average); the analyst price target of $5.50 points to 33.5% upside. The stock is in a broader uptrend (above SMA50/SMA200). This is a technical observation based on current data, not investment advice.
What is the price target for 1-800-FLOWERS.COM stock?
The average analyst price target for 1-800-FLOWERS.COM is $5.50. The current price is $4.12, which gives an upside of 33.5%. Based on this, the stock is considered undervalued. The fair value range (±10% of the price target) is between $4.95 and $6.05.
Is 1-800-FLOWERS.COM a dividend stock?
No, 1-800-FLOWERS.COM does not currently pay a dividend to shareholders. The company reinvests its profits in growth instead of paying dividends.
What is the risk of 1-800-FLOWERS.COM stock?
1-800-FLOWERS.COM is rated as a stock with extreme risk. the annual standard deviation is 78.3%, which classifies the stock as extreme risk.
Is 1-800-FLOWERS.COM overvalued?
No, 1-800-FLOWERS.COM is considered undervalued based on the analyst price target (33.5% upside). 1-800-FLOWERS.COM has the following valuation ratios: a P/S ratio of 0.2, a P/B ratio of 1.3. The analyst price target suggests that the stock is undervalued by 33.5%.
Is 1-800-FLOWERS.COM overbought?
No, 1-800-FLOWERS.COM is not overbought. RSI is at 56.3 (neutral zone). The technical indicators show: RSI is at 56.3 (neutral zone between 30-70), which signals neither overbought nor oversold. In addition, the price is 3.4% above the 20-day average (short-term uptrend). In addition, MACD is positive with rising momentum (bullish).
When is the next 1-800-FLOWERS.COM earnings report?
1-800-FLOWERS.COM reports its next earnings on September 3, 2026. The stock currently trades at $4.12.
Is 1-800-FLOWERS.COM shorted?
Yes, 1-800-FLOWERS.COM is shorted with 37.2% of the free float sold short. This is an extremely high level of short selling, which points to great skepticism among institutional investors. The risk of a short squeeze on positive news or earnings is very high. Data is updated daily based on official filings with the SEC.
Are insiders buying 1-800-FLOWERS.COM stock?
No, insiders are not buying 1-800-FLOWERS.COM shares – they are net sellers. Over the last 3 months, insiders have made 0 purchases and 2 sales. On a net basis, 212,874 $ worth of shares were sold. Across the last 20 reported transactions, the split is 0 purchases and 20 sales, with a net 8,520,824 $ sold. Active sellers include Kasenchak Priscilla, Villagomez Adolfo, Fund 1 Investments, Llc and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is 1-800-FLOWERS.COM a good stock?
Based on our total score, 1-800-FLOWERS.COM is rated as a poor stock with a total score of 37 out of 100. The stock scores below average on value, quality and momentum – it sits at the lower end of the market. The score is made up of Value: 53/100, Quality: 21/100, Momentum: 38/100. In addition: analysts see 33.5% upside to the price target; technical signal: Buy. Whether 1-800-FLOWERS.COM is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for 1-800-FLOWERS.COM stock?
The outlook for 1-800-FLOWERS.COM based on current data: the average analyst price target is $5.50 (+33.5%); the stock is in an uptrend (above SMA50 and SMA200); the next earnings report is due on 9/3/2026, which can move the price. Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is 1-800-FLOWERS.COM stock rising?
1-800-FLOWERS.COM is rising right now. The technical indicators show: the price is 3.4% above the 20-day average; MACD is positive with rising momentum (bullish signal); short interest is 37.2% (high – many are betting on a decline); insiders have mostly been selling the stock recently. For the latest context, see our technical analysis, insider section and news overview above.
How high can 1-800-FLOWERS.COM go?
The average analyst price target for 1-800-FLOWERS.COM is $5.50, which corresponds to a potential gain of 33.5% from the current price of $4.12. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can 1-800-FLOWERS.COM fall?
We lack enough history to give a specific floor for 1-800-FLOWERS.COM. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does 1-800-FLOWERS.COM do?
1-800-FLOWERS.COM driver en stor gaveforretning, hvor de tjener penge på at sælge blomster, gourmetmad og gavekurve. De startede i 1976 og har bygget et netværk af mærker, der dækker alt fra friske blomster til chokoladeovertrukne bær. De sælger deres varer online, både i USA ... The company belongs to the Cyklisk forbrug sector, more specifically the Specialty Retail industry, is headquartered in USA, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate 1-800-FLOWERS.COM as an investment.
Did 1-800-FLOWERS.COM raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from 1-800-FLOWERS.COM. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history and the news overview above.
Is 1-800-FLOWERS.COM making money or losing money?
No, 1-800-FLOWERS.COM is currently not making money — the company is losing money with a negative profit margin of -8.7%, a noticeable loss. That means the business loses money on every dollar of revenue. For growth stocks investing in expansion this is normal — but it raises the risk if the company does not reach break-even before its capital runs out.
Can 1-800-FLOWERS.COM go bankrupt?
The bankruptcy risk of 1-800-FLOWERS.COM is rated as elevated. Altman Z2 (a model for assessing financial distress) is -0.54 — that places the company in the weak zone. This is a probability based on the numbers, not a verdict — bankruptcy is not imminent. But the balance sheet is measurably weaker than average, so watch the debt, liquidity and possible capital raises. The Piotroski score (financial health 0-9, higher is better) is 4 — which is average. Debt relative to equity is 132% (moderate). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does 1-800-FLOWERS.COM have a lot of debt?
1-800-FLOWERS.COM has moderate debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 132%. For the cyklisk forbrug sector, 80-150% counts as a typical level. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector.