DICK'S Sporting Goods (DKS.US) Price Target 2026/2027: 100% Upside – Rating and Stock Analysis

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DICK'S Sporting Goods Price Target 2026: Analysts See 100% Upside

The average price target for DICK'S Sporting Goods is $249.91. This price target represents the analysts' view of the stock price over the next 12 months. The stock may be undervalued, because the price target is higher than the current price. The stock is 100.31% below the target, which can point to potential returns within the next 12 months if the analysts' view proves right. Also consider the stock's valuation ratios such as P/E, P/S and P/B, plus the technical analysis further down the page, for the full picture.

Is DICK'S Sporting Goods overvalued or undervalued?

DICK'S Sporting Goods is currently undervalued with a gap of 100.3% relative to the price target.


The current price is $124.76, which places DICK'S Sporting Goods in the undervalued category. The stock is considered undervalued when the price is below $224.92, and overvalued when the price exceeds $274.90.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For DICK'S Sporting Goods, the fair value range lies between $224.92 and $274.90.


See the full price target analysis for DICK'S Sporting Goods →

Analyst Ratings for DICK'S Sporting Goods stock in 2026: Buy

26 analysts cover DICK'S Sporting Goods. The ratings are mixed, with 53.9% Buy, 42.3% Hold and 3.8% Sell. The average price target is $249.91, which gives an upside of 100.3% from the current price.

Consensus: Buy (3.96/5)
Strong Buy
12 (46.2%)
Buy
2 (7.7%)
Hold
11 (42.3%)
Sell
1 (3.8%)
Strong Sell Sell Hold Buy Strong Buy
3.96 out of 5 based on 26 analysts

About DICK'S Sporting Goods – Specialty Retail

DICK'S Sporting Goods, Inc., together with its subsidiaries, operates as an omni-channel sporting goods retailer primarily in the United States. It provides hardlines, including sporting goods equipment, fitness equipment, golf equipment, and fishing gear products; and apparel. The company also offers footwear and accessories, such as athletic shoes for running, walking, tennis, fitness and cross training, basketball, and hiking; and specialty footwear comprising casual footwear and a complete line of cleats for team sports. In addition, it owns and operates Sporting Goods, Golf Galaxy, Public Lands, Moosejaw, and Going Going Gone! specialty concept stores; and DICK'S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile app for live streaming, scheduling, communications, and scorekeeping. Further, the company owns and operates Foot Locker, which includes Foot Locker, Kids Foot Locker, Champs Sports, WSS and atmos banners. It offers its products online, as well as through its mobile apps. The company was formerly known as Dick'S Clothing and Sporting Goods, Inc. and changed its name to DICK'S Sporting Goods, Inc. in April 1999. DICK'S Sporting Goods, Inc. was incorporated in 1948 and is headquartered in Coraopolis, Pennsylvania. Read more about the company

Key Figures for DICK'S Sporting Goods

$ 16.1B Market cap
$ 19.2B Revenue
Specialty Retail Industry
17.86 P/E
0.84 P/S
2.93 P/B
USA Listed on exchange

What kind of stock is DICK'S Sporting Goods?

Dividend stock Value stock

DICK'S Sporting Goods is classified as a dividend stock and value stock. This means the stock combines several attractive traits, including a dividend of 2.7%.

Score Overview for DICK'S Sporting Goods

💰 Value Score 74/100 (High)
⭐ Quality Score 31/100 (Low)
📊 Total Score 35/100

⚠️ 2 red flags identified

Our analysis has identified 2 potential risk factors in DICK'S Sporting Goods that investors should be aware of.

⚠️ High debt: The debt-to-equity ratio is 227% – the company carries considerably more debt than equity, which raises the financial risk.
⚠️ High short interest: 15.1% of the shares are sold short – many professional investors are betting on price declines.

📈 Valuation

DICK'S Sporting Goods trades at a P/E ratio of 17.9, which is close to the market average. The forward P/E is 12.8 (28% lower), which suggests the market expects rising earnings. The P/S ratio is 0.8 (low — potentially undervalued relative to revenue). The P/B ratio is 2.9. The PEG ratio is 1.26.

💵 Profitability & Growth

DICK'S Sporting Goods has a profit margin of 4.7% (moderate) and an operating margin of 10.6%. Return on equity (ROE) is 20.9% — excellent return on equity. Return on assets (ROA) is 7.4%. The latest quarterly earnings grew 9.3% year over year.

🏦 Financial Health

The Piotroski score is 4 out of 9 — average financial health. Altman Z2 is 3.21 (healthy balance sheet — low risk). The debt-to-equity ratio (D/E) is 227.0% — high debt, which raises the risk.

🚀 Momentum & Short Interest

Short interest is 15.08% — very high, the market is skeptical.

DICK'S Sporting Goods Dividend 2026: 2.7% Dividend Yield

Dividend Key Figures for DICK'S Sporting Goods in 2026

Dividend yield
2.67%
Payout ratio
36.5%
Healthy

When does DICK'S Sporting Goods pay a dividend in 2026?

Next dividend payment
June 26, 2026

How much does DICK'S Sporting Goods pay in dividends?

DICK'S Sporting Goods does not currently pay a dividend. This may be because the company reinvests its profits in growth, or because there is not enough profit for dividend payments. You can find more information about the dividend policy on the company's website.

Historical Dividend Payments for DICK'S Sporting Goods

No historical dividend payments are registered for this stock.

Ex-datePayment dateAmountCurrencyPeriod
No historical dividend payments available.

Insider Trading in DICK'S Sporting Goods 2026: The Signal Is negative

In 2026, insiders at DICK'S Sporting Goods have made 20 transactions, all of which were sales. On a net basis, insiders took 301,282,859 $ out of the stock. Active insiders include STACK EDWARD W, Hobart Lauren R, Lodge-Jarrett Julie and others. In the short term (last 3 months), the insider signal is negative.

Short-Term Signal (3 months): Negative

Insiders have exclusively sold shares over the last 3 months.

Over the last 3 months: 0 purchases and 1 sales. A net 227,089,349 $ out of the stock.

Long-Term Signal (all transactions): Negative

Insiders have exclusively sold shares in the recent period. This can suggest management sees limited opportunity.

Across the last 20 transactions: 0 purchases and 20 sales. A net 301,282,859 $ out of the stock.

Latest sale: STACK EDWARD W sold 958,466 shares at 237 $ each on 2026-06-24.

Who is selling: STACK EDWARD W, Hobart Lauren R, Lodge-Jarrett Julie, Stack Michael E., Sliva Raymond A. Jr. and others.

Latest Insider Trades in DICK'S Sporting Goods (2026)

The table shows the last 20 reported insider transactions in DICK'S Sporting Goods. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-06-24 STACK EDWARD W Sell 958,466 237 227,089,349
2026-05-28 Hobart Lauren R Sell 20,083 228 4,585,752
2026-04-17 Lodge-Jarrett Julie Sell 4,140 227 940,856
2026-04-03 Stack Michael E. Sell 1,630 192 312,553
2026-04-03 STACK EDWARD W Sell 45,633 192 8,750,128
2026-04-03 Sliva Raymond A. Jr. Sell 3,260 192 625,105
2026-04-03 Rak Vladimir Sell 3,260 192 625,105
2026-04-03 Lodge-Jarrett Julie Sell 5,868 192 1,125,189
2026-04-03 Hobart Lauren R Sell 20,861 192 4,000,097
2026-04-03 Gupta Navdeep Sell 4,890 192 937,658

Who is buying and selling DICK'S Sporting Goods shares in 2026?

The following insiders have sold shares: STACK EDWARD W, Hobart Lauren R, Lodge-Jarrett Julie, Stack Michael E., Sliva Raymond A. Jr. and others. In total, 301,282,859 $ was sold across 20 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

DICK'S Sporting Goods Short Selling 2026: 15.1% Sold Short

Very high short interest: 15.1% of the free float
Short % of free float
15.1%
Assessment
Very high short interest
Short squeeze risk
High
Data source
SEC
Updated daily
The stock has a very high share of short selling. Between 10-20% of the freely traded shares are sold short, which points to considerable bearish sentiment. A positive earnings report or unexpectedly good news can trigger a short squeeze with sharp price gains.

What does this mean for you as an investor?
A short interest of 15.1% means that 15.1% of the freely traded shares in DICK'S Sporting Goods have been borrowed and sold by investors betting on falling prices. On positive surprises (e.g. a strong earnings report), short sellers can be forced to buy back shares quickly to close their positions, which can cause a short squeeze with sharp price gains in a short time.

Data is updated daily based on official filings with the SEC.
Short Interest Scale
0% 2% 5% 10% 20%+
Low Moderate High Very High Extreme
15.1%

When Does DICK'S Sporting Goods Report Earnings?

The next earnings date for DICK'S Sporting Goods is not yet available. Check the company's investor calendar for more information.



Technical Analysis of DICK'S Sporting Goods 2026 – Signal: Strong Sell

Overall Technical Signal: Strong Sell

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated August 26, 2026.

Trend Analysis of DICK'S Sporting Goods, Inc

DICK'S Sporting Goods, Inc is in a short-term downtrend. The price of $179.33 is 9.6% below the 20-day average ($198.48). Medium term, the picture is negative: the price is 15.6% below the 50-day average ($212.60). Long term, the stock is 14.4% below the 200-day average ($209.49), which signals a long-term downtrend.

Golden Cross: The 50-day average (212.60) is above the 200-day average (209.49), which is a classic bullish signal for DICK'S Sporting Goods, Inc.

Is DICK'S Sporting Goods, Inc overbought or oversold?

DICK'S Sporting Goods, Inc has an RSI of 30.9. The stock sits in the lower part of the neutral zone, which points to weak momentum without being oversold. In the current downtrend, be careful about reading this as a buying opportunity.

MACD Analysis for DICK'S Sporting Goods, Inc

Daily MACD: MACD is negative (-7.616), which means the short-term trend is bearish (the 12-day EMA is below the 26-day EMA). MACD is below the signal line (-5.680) by 1.936, which confirms growing negative momentum in the downtrend.

Weekly MACD: MACD5 is negative (-2.544), which indicates a broader bearish long-term trend. MACD5 is below the signal line (1.610) by 4.154, which confirms continued negative long-term momentum.

Overall MACD assessment: Both the daily and weekly MACD are negative and below their signal lines. Trend and momentum are negative across time horizons – the strongest bearish signal.

Risk Profile for DICK'S Sporting Goods, Inc

DICK'S Sporting Goods, Inc has an annual standard deviation of 0.0%, which classifies the stock as Conservative. Price swings are limited, and the stock suits conservative investors.

Overall Technical Conclusion for DICK'S Sporting Goods, Inc

Trend: Negative. The price trades below SMA50 and SMA200.

MACD trend (zero line): Daily bearish (-7.616). Weekly bearish (-2.544).

MACD momentum (signal): Daily falling. Weekly falling.

RSI: 30.9 – neutral.

Technical signal: Strong Sell

The price is in a downtrend (below SMA50/SMA200) and MACD is negative on both a daily and weekly basis. Avoid buying and consider closing existing positions.

Frequently Asked Questions About DICK'S Sporting Goods stock in 2026

Should you buy DICK'S Sporting Goods stock now?
No, the technical signal for DICK'S Sporting Goods is currently SELL. DICK'S Sporting Goods trades at $124.76 as of 8/26/2026. The overall technical signal is: Strong Sell. The technical analysis shows the following: MACD is negative (bearish trend) at -7.616 with falling momentum (signal: -5.680); RSI is at 30.9 (neutral zone); the stock is in a short-term downtrend (price below the 20-day average); the analyst price target of $249.91 points to 100.3% upside. The stock is in a broader downtrend (below SMA50/SMA200). Buying in a downtrend is generally not recommended. This is a technical observation based on current data, not investment advice.
What is the price target for DICK'S Sporting Goods stock?
The average analyst price target for DICK'S Sporting Goods is $249.91. The current price is $124.76, which gives an upside of 100.3%. Based on this, the stock is considered undervalued. The fair value range (±10% of the price target) is between $224.92 and $274.90.
Is DICK'S Sporting Goods a dividend stock?
Yes, DICK'S Sporting Goods is a dividend stock with a dividend yield of 2.67%. The payout ratio is 36.5%, which is considered sustainable. The next dividend payment is scheduled for 6/26/2026.
When does DICK'S Sporting Goods pay a dividend in 2026?
DICK'S Sporting Goods pays its next dividend on 6/26/2026. The dividend yield is 2.67%. The payout ratio of 36.5% points to a sustainable dividend with room to grow.
What is the risk of DICK'S Sporting Goods stock?
DICK'S Sporting Goods is rated as a stock in the risk category Conservative. the annual standard deviation is 0.0%, which classifies the stock as Conservative.
Is DICK'S Sporting Goods overvalued?
No, DICK'S Sporting Goods is considered undervalued based on the analyst price target (100.3% upside). DICK'S Sporting Goods has the following valuation ratios: a P/E ratio of 17.9 (moderately valued), a P/S ratio of 0.8, a P/B ratio of 2.9. The analyst price target suggests that the stock is undervalued by 100.3%.
Is DICK'S Sporting Goods overbought?
No, DICK'S Sporting Goods is not overbought. RSI is at 30.9 (neutral zone). The technical indicators show: RSI is at 30.9 (neutral zone between 30-70), which signals neither overbought nor oversold. In addition, the price is 37.1% below the 20-day average (short-term downtrend). In addition, MACD is negative with falling momentum (bearish).
When is the next DICK'S Sporting Goods earnings report?
The date of the next earnings report for DICK'S Sporting Goods has not been published yet. Check the company's investor calendar for updates.
Is DICK'S Sporting Goods shorted?
Yes, DICK'S Sporting Goods is shorted with 15.1% of the free float sold short. This is a very high level of short selling, which points to considerable bearish sentiment. A positive earnings report or unexpectedly good news can trigger a short squeeze with sharp price gains. Data is updated daily based on official filings with the SEC.
Are insiders buying DICK'S Sporting Goods stock?
No, insiders are not buying DICK'S Sporting Goods shares – they are net sellers. Over the last 3 months, insiders have made 0 purchases and 1 sales. On a net basis, 227,089,349 $ worth of shares were sold. Across the last 20 reported transactions, the split is 0 purchases and 20 sales, with a net 301,282,859 $ sold. Active sellers include STACK EDWARD W, Hobart Lauren R, Lodge-Jarrett Julie and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is DICK'S Sporting Goods a good stock?
Based on our total score, DICK'S Sporting Goods is rated as a mediocre stock with a total score of 53 out of 100. The stock scores around average on value, quality and momentum – it sits near the median in our database. The score is made up of Value: 74/100, Quality: 31/100. In addition: analysts see 100.3% upside to the price target; a dividend of 2.67%; technical signal: Strong Sell. Whether DICK'S Sporting Goods is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for DICK'S Sporting Goods stock?
The outlook for DICK'S Sporting Goods based on current data: the average analyst price target is $249.91 (+100.3%); the stock is in a downtrend (below SMA50 and SMA200); the P/E ratio is 17.9 (moderate). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is DICK'S Sporting Goods stock falling?
DICK'S Sporting Goods is falling right now. The technical indicators show: the price is 37.1% below the 20-day average; MACD is negative with falling momentum (bearish signal); short interest is 15.1% (high – many are betting on a decline); insiders have mostly been selling the stock recently. For the latest context, see our technical analysis, insider section and news overview above.
How high can DICK'S Sporting Goods go?
The average analyst price target for DICK'S Sporting Goods is $249.91, which corresponds to a potential gain of 100.3% from the current price of $124.76. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can DICK'S Sporting Goods fall?
We lack enough history to give a specific floor for DICK'S Sporting Goods. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does DICK'S Sporting Goods do?
DICK'S Sporting Goods, Inc., together with its subsidiaries, operates as an omni-channel sporting goods retailer primarily in the United States. It provides hardlines, including sporting goods equipment, fitness equipment, golf equipment, and fishing gear products; and apparel... The company belongs to the Consumer Cyclical sector, more specifically the Specialty Retail industry, is headquartered in USA, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate DICK'S Sporting Goods as an investment.
Did DICK'S Sporting Goods raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from DICK'S Sporting Goods. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history and the news overview above.
Is DICK'S Sporting Goods making money or losing money?
Yes, DICK'S Sporting Goods is making money, not losing it. The company has a profit margin (the share of revenue left over as profit) of 4.7% — which is modest. The operating margin (profit before interest and taxes) is 10.6%. At a P/E ratio of 17.9, you currently pay 17.9 dollars for every dollar of the company's annual earnings. A consistently profitable company is usually more resilient than growth stocks that are not yet making money.
Can DICK'S Sporting Goods go bankrupt?
The bankruptcy risk of DICK'S Sporting Goods is rated as low. Altman Z2 (a model for assessing financial distress) is 3.21 — that places the company in the healthy zone. The company has a healthy balance sheet with limited debt relative to earnings and assets. The Piotroski score (financial health 0-9, higher is better) is 4 — which is average. Debt relative to equity is 227% (high). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does DICK'S Sporting Goods have a lot of debt?
Yes, DICK'S Sporting Goods has elevated debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 227%. For the consumer cyclical sector, anything above 200% counts as elevated — that raises the financial risk, especially if interest rates rise or earnings fall. Cyclical consumer companies can carry moderate debt in good times — high debt is risky in downturns. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector. Can DICK'S Sporting Goods service its debt? Can service its debt, but it weighs on the company — the interest coverage ratio (how many times earnings can cover interest payments) is 26.4x, and net debt equals 3.1 years of earnings (EBITDA).