Urban Outfitters (URBN.US) Price Target and Rating 2026/2027

87.32
Price history for Urban Outfitters (URBN.US) – stock price at $87.32, October 2026
Urban Outfitters stock price – price development 2026. Updated Oct 21, 2026.
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Urban Outfitters Price Target 2026: Analysts See 3% Upside

The average price target for Urban Outfitters is $90.13. This price target represents the analysts' view of the stock price over the next 12 months. The stock may be undervalued, because the price target is higher than the current price. The stock is 3.22% below the target, which can point to potential returns within the next 12 months if the analysts' view proves right. Also consider the stock's valuation ratios such as P/E, P/S and P/B, plus the technical analysis further down the page, for the full picture.

Is Urban Outfitters overvalued or undervalued?

Urban Outfitters is currently fairly valued with a gap of 3.2% relative to the price target.


The current price is $87.32, which places Urban Outfitters in the fairly valued category. The stock is considered undervalued when the price is below $81.12, and overvalued when the price exceeds $99.14.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For Urban Outfitters, the fair value range lies between $81.12 and $99.14.


See the full price target analysis for Urban Outfitters →

Analyst Ratings for Urban Outfitters stock in 2026: Buy

15 analysts cover Urban Outfitters. Analysts are mostly neutral — 53.3% recommend Hold. The average price target is $90.13, which gives an upside of 3.2% from the current price.

Consensus: Buy (3.73/5)
Strong Buy
4 (26.7%)
Buy
3 (20%)
Hold
8 (53.3%)
Strong Sell Sell Hold Buy Strong Buy
3.73 out of 5 based on 15 analysts

About Urban Outfitters – Apparel Retail

Urban Outfitters, Inc. offers lifestyle products and services in the United States and internationally. The company operates through three segments: Retail, Wholesale, and Subscription. It operates Urban Outfitters stores, which offer women's and men's fashion apparel, activewear, intimates, footwear, accessories, home goods, electronics, and beauty products for young adults aged 18 to 28; and Anthropologie stores that provide women's apparel, accessories, intimates, shoes, furniture, home décor, and beauty and wellness products, as well as gifts and decorative items for women aged 28 to 45. The company also operates Terrain stores that provide lifestyle home products, garden and outdoor living products, antiques, live plants, flowers, wellness products, and accessories. In addition, it operates Free People retail stores, which offer casual women's apparel, intimates, activewear, shoes, accessories, home products, gifts, and beauty and wellness products for young women aged 25 to 30; and restaurants and event venues, as well as women's apparel subscription rental service under the Nuuly brand. Further, the company designs, develops, and markets young women's contemporary casual apparel, intimates, activewear, and shoes under the Free People and FP Movement brands; and apparel collections under the Urban Outfitters brand. It serves its customers directly through retail stores, websites, mobile applications, catalogs and customer contact centers, franchisee-owned stores, and department and specialty stores, as well as social media and third-party digital platforms. Urban Outfitters, Inc. was founded in 1970 and is based in Philadelphia, Pennsylvania. Read more about the company

Key Figures for Urban Outfitters

$7.4B Market cap
$6.5B Revenue
Apparel Retail Industry
13.59 P/E
1.15 P/S
2.25 P/B
United States Listed on exchange
urbn.com Website

What kind of stock is Urban Outfitters?

Growth stock Value stock Quality stock Momentum stock

Urban Outfitters is classified as a growth stock and value stock and quality stock and momentum stock. This means the stock combines several attractive traits, strong financial health (Piotroski 8/9), and strong price momentum.

Score Overview for Urban Outfitters

💰 Value Score 81/100 (Very High)
⭐ Quality Score 74/100 (High)
🚀 Momentum Score 91/100 (Very High)
📊 Total Score 82/100

⚠️ 1 red flag identified

Our analysis has identified 1 potential risk factor in Urban Outfitters that investors should be aware of.

⚠️ High short interest: 12.4% of the shares are sold short – many professional investors are betting on price declines.

📈 Valuation

Urban Outfitters trades at a P/E ratio of 13.6, which is below the market average and can point to an attractive price. The forward P/E is 11.9 (12% lower), which suggests the market expects rising earnings. The P/S ratio is 1.1. The P/B ratio is 2.2. The PEG ratio is 1.24.

💵 Profitability & Growth

Urban Outfitters has a profit margin of 8.8% (moderate) and an operating margin of 11.6%. Return on equity (ROE) is 20.9% — excellent return on equity. Return on assets (ROA) is 8.0%. The latest quarterly earnings grew 75.9% year over year — strong growth.

🏦 Financial Health

The Piotroski score is 8 out of 9 — excellent financial health. Altman Z2 is 4.94 (healthy balance sheet — low risk). The debt-to-equity ratio (D/E) is 82.9% — low debt, a solid balance sheet.

🚀 Momentum & Short Interest

Short interest is 12.44% — very high, the market is skeptical.

Insider Trading in Urban Outfitters 2026: The Signal Is negative

In 2026, insiders at Urban Outfitters have made 20 transactions, all of which were sales. On a net basis, insiders took $9,190,019 out of the stock. Active insiders include CHERKEN HARRY S JR, Smith Tricia D, Marein-Efron Melanie and others. In the short term (last 3 months), the insider signal is negative.

Short-Term Signal (3 months): Negative

Insiders have exclusively sold shares over the last 3 months.

Over the last 3 months: 0 purchases and 4 sales. A net $1,212,412 out of the stock.

Long-Term Signal (all transactions): Negative

Insiders have exclusively sold shares in the recent period. This can suggest management sees limited opportunity.

Across the last 20 transactions: 0 purchases and 20 sales. A net $9,190,019 out of the stock.

Latest sale: CHERKEN HARRY S JR sold 5,000 shares at $87.06 each on 2026-10-15.

Who is selling: CHERKEN HARRY S JR, Smith Tricia D, Marein-Efron Melanie, Egan Mary, Hayne Azeez and others.

Latest Insider Trades in Urban Outfitters (2026)

The table shows the last 20 reported insider transactions in Urban Outfitters. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-10-15 CHERKEN HARRY S JR Sell 5,000 87 435,300
2026-09-18 Smith Tricia D Sell 3,500 76 265,825
2026-09-04 Marein-Efron Melanie Sell 5,700 81 460,275
2026-09-01 Egan Mary Sell 650 78 51,012
2026-05-22 Marein-Efron Melanie Sell 5,036 73 369,743
2026-05-22 Hayne Azeez Sell 8,733 73 639,081
2026-05-22 Conforti Frank Sell 9,391 73 687,327
2026-03-11 Hayne Azeez Sell 2,783 66 183,678
2026-03-02 Smith Tricia D Sell 5,000 65 324,100
2026-02-20 HAYNE RICHARD A Sell 9,120 71 648,158

Who is buying and selling Urban Outfitters shares in 2026?

The following insiders have sold shares: CHERKEN HARRY S JR, Smith Tricia D, Marein-Efron Melanie, Egan Mary, Hayne Azeez and others. In total, $9,190,019 was sold across 20 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

Urban Outfitters Short Selling 2026: 12.4% Sold Short

Very high short interest: 12.4% of the free float
Short % of free float
12.4%
Assessment
Very high short interest
Short squeeze risk
High
Data source
EODHD
Reported about twice a month
The stock has a very high share of short selling. Between 10-20% of the freely traded shares are sold short, which points to considerable bearish sentiment. A positive earnings report or unexpectedly good news can trigger a short squeeze with sharp price gains.

What does this mean for you as an investor?
A short interest of 12.4% means that 12.4% of the freely traded shares in Urban Outfitters have been borrowed and sold by investors betting on falling prices. On positive surprises (e.g. a strong earnings report), short sellers can be forced to buy back shares quickly to close their positions, which can cause a short squeeze with sharp price gains in a short time.

The next potential catalyst is the earnings report on Nov 24, 2026. With a short interest of 12.4%, the report can trigger considerable volatility.

Short interest comes from our data provider EODHD. The figure is reported about twice a month; we check it every trading day.
Short Interest Scale
0% 2% 5% 10% 20%+
Low Moderate High Very High Extreme
▲
12.4%

When Does Urban Outfitters Report Earnings – Next Date: Nov 24, 2026

The next earnings report from Urban Outfitters is scheduled for November 24, 2026. This report covers the fourth quarter (Q4), which ended on October 31, 2026.



Technical Analysis of Urban Outfitters 2026 – Signal: Strong Buy

Overall Technical Signal: Strong Buy

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated October 21, 2026.

Technical analysis of Urban Outfitters (URBN.US) – RSI 71, MACD positive (bullish), daily candlestick chart October 2026
Urban Outfitters technical analysis – candlestick chart with RSI, MACD and volume profile. Updated Oct 21, 2026.

Trend Analysis of Urban Outfitters, Inc

Urban Outfitters, Inc is in a short-term uptrend. The price of $87.32 is 8.0% above the 20-day average ($80.85). Medium term, the picture is positive: the price is 10.9% above the 50-day average ($78.73). Long term, the stock is 20.3% above the 200-day average ($72.59), which confirms a long-term uptrend.

Golden Cross: The 50-day average (78.73) is above the 200-day average (72.59), which is a classic bullish signal for Urban Outfitters, Inc.

Is Urban Outfitters, Inc overbought or oversold?

Urban Outfitters, Inc has an RSI of 71.4, which places the stock in overbought territory (above 70). Even though the stock is overbought, the broader trend is positive. A short-term pullback is possible, but the trend still supports the price.

MACD Analysis for Urban Outfitters, Inc

Daily MACD: MACD is positive (2.648), which means the short-term trend is bullish (the 12-day EMA is above the 26-day EMA). MACD is above the signal line (1.902) by 0.746, which confirms rising momentum in the uptrend.

Weekly MACD: MACD5 is positive (2.906), which indicates a broader bullish long-term trend. MACD5 is above the signal line (2.010) by 0.896, which confirms rising long-term momentum.

Overall MACD assessment: Both the daily and weekly MACD are positive and above their signal lines. Trend and momentum confirm each other across time horizons – the strongest bullish signal.

Risk Profile for Urban Outfitters, Inc

Urban Outfitters, Inc has an annual standard deviation of 0.0%, which classifies the stock as Conservative. Price swings are limited, and the stock suits conservative investors.

Overall Technical Conclusion for Urban Outfitters, Inc

Trend: Positive. The price trades above SMA50 and SMA200.

MACD trend (zero line): Daily bullish (2.648). Weekly bullish (2.906).

MACD momentum (signal): Daily rising. Weekly rising.

RSI: 71.4 – overbought.

Technical signal: Strong Buy

The price is in an uptrend (above SMA50/SMA200) and MACD is positive on both a daily and weekly basis. Trend and MACD trend confirm each other – the strongest technical buy signal.

Frequently Asked Questions About Urban Outfitters stock in 2026

Should you buy Urban Outfitters stock now?
Yes, the technical signal for Urban Outfitters is currently Strong Buy. Urban Outfitters trades at $87.32 as of Oct 21, 2026. The technical analysis shows the following: MACD is positive (bullish trend) at 2.648 with rising momentum (signal: 1.902); RSI is at 71.4 (overbought), suggesting the price may have risen too quickly; the stock is in a short-term uptrend (price above the 20-day average); the analyst price target of $90.13 points to 3.2% upside. The stock is in a broader uptrend (above SMA50/SMA200). This is a technical observation based on current data, not investment advice.
What is the price target for Urban Outfitters stock?
The average analyst price target for Urban Outfitters is $90.13. The current price is $87.32, which gives an upside of 3.2%. Based on this, the stock is considered fairly valued. The fair value range (±10% of the price target) is between $81.12 and $99.14.
Is Urban Outfitters a dividend stock?
No, Urban Outfitters does not currently pay a dividend to shareholders. The company reinvests its profits in growth instead of paying dividends.
What is the risk of Urban Outfitters stock?
Urban Outfitters is rated as a stock in the risk category Conservative. the annual standard deviation is 0.0%, which classifies the stock as Conservative. In addition, an RSI of 71.4 signals overbought (elevated risk of a pullback).
Is Urban Outfitters overvalued?
Urban Outfitters is considered fairly valued – the price is close to the analyst price target. Urban Outfitters has the following valuation ratios: a P/E ratio of 13.6 (moderately valued), a P/S ratio of 1.1, a P/B ratio of 2.2. The stock trades close to the analyst price target and is considered fairly valued.
Is Urban Outfitters overbought?
Yes, Urban Outfitters is overbought with an RSI of 71.4 (above 70). The technical indicators show: RSI is at 71.4 (above the 70 mark), which signals the price is overbought and may have risen too quickly. In addition, the price is 8.0% above the 20-day average (short-term uptrend). In addition, MACD is positive with rising momentum (bullish).
When is the next Urban Outfitters earnings report?
Urban Outfitters reports its next earnings on November 24, 2026. The stock currently trades at $87.32. With a P/E ratio of 13.6, the market will be watching closely whether earnings meet expectations. The RSI is at 71.4, so the report can reinforce the current technical trend.
Is Urban Outfitters shorted?
Yes, Urban Outfitters is shorted with 12.4% of the free float sold short. This is a very high level of short selling, which points to considerable bearish sentiment. A positive earnings report or unexpectedly good news can trigger a short squeeze with sharp price gains. The figure comes from our data provider EODHD, is reported about twice a month, and we check it every trading day.
Are insiders buying Urban Outfitters stock?
No, insiders are not buying Urban Outfitters shares – they are net sellers. Over the last 3 months, insiders have made 0 purchases and 4 sales. On a net basis, 1,212,412 $ worth of shares were sold. Across the last 20 reported transactions, the split is 0 purchases and 20 sales, with a net 9,190,019 $ sold. Active sellers include CHERKEN HARRY S JR, Smith Tricia D, Marein-Efron Melanie and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is Urban Outfitters a good stock?
Based on our total score, Urban Outfitters is rated as a fantastic stock with a total score of 82 out of 100. The stock scores exceptionally high on value, quality and momentum. The score is made up of Value: 81/100, Quality: 74/100, Momentum: 91/100. Whether now is the time to buy is a separate question: the technical signal is Strong Buy. Whether Urban Outfitters is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for Urban Outfitters stock?
The outlook for Urban Outfitters based on current data: the average analyst price target is $90.13 (+3.2%); the stock is in an uptrend (above SMA50 and SMA200); the next earnings report is due on Nov 24, 2026, which can move the price; the P/E ratio is 13.6 (low – a possible value stock). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is Urban Outfitters stock rising?
Urban Outfitters is rising right now. The technical indicators show: the price is 8.0% above the 20-day average; MACD is positive with rising momentum (bullish signal); short interest is 12.4% (high – many are betting on a decline); insiders have mostly been selling the stock recently. For the latest context, see our technical analysis and insider section above.
How high can Urban Outfitters go?
The average analyst price target for Urban Outfitters is $90.13, which corresponds to a potential gain of 3.2% from the current price of $87.32. The stock has traded between $59.54 and $90.59 over the last 52 weeks. The price is close to the 52-week high. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can Urban Outfitters fall?
The stock has traded as low as $59.54 over the last 52 weeks — that is 31.8% below the current price of $87.32. The biggest decline (drawdown) in the same period was 34.3% from high to low. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does Urban Outfitters do?
Urban Outfitters, Inc. offers lifestyle products and services in the United States and internationally. The company operates through three segments: Retail, Wholesale, and Subscription. It operates Urban Outfitters stores, which offer women's and men's fashion apparel, activew... The company belongs to the Consumer Cyclical sector, more specifically the Apparel Retail industry, is headquartered in United States, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate Urban Outfitters as an investment.
Did Urban Outfitters raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from Urban Outfitters. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history above.
Is Urban Outfitters making money or losing money?
Yes, Urban Outfitters is making money, not losing it. The company has a profit margin (the share of revenue left over as profit) of 8.8% — which is moderate. The operating margin (profit before interest and taxes) is 11.6%. At a P/E ratio of 13.6, you currently pay 13.6 dollars for every dollar of the company's annual earnings. A consistently profitable company is usually more resilient than growth stocks that are not yet making money.
Can Urban Outfitters go bankrupt?
The bankruptcy risk of Urban Outfitters is rated as low. Altman Z2 (a model for assessing financial distress) is 4.94 — that places the company in the healthy zone. The company has a healthy balance sheet with limited debt relative to earnings and assets. The Piotroski score (financial health 0-9, higher is better) is 8 — which is strong. Debt relative to equity is 83% (moderate). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does Urban Outfitters have a lot of debt?
No, Urban Outfitters has low debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 83%. For the consumer cyclical sector, anything below 100% counts as low debt. Cyclical consumer companies can carry moderate debt in good times — high debt is risky in downturns. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector.

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