Ulta Beauty (ULTA.US) Price Target 2026/2027: 15% Upside – Rating and Stock Analysis

540,33
0,16%
Price history for Ulta Beauty (ULTA.US) – stock price at 540.33 $, August 2026
Ulta Beauty stock price – price development 2026. Updated Aug 6, 2026.
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Ulta Beauty Price Target 2026: Analysts See 15% Upside

The average price target for Ulta Beauty is $623.42. This price target represents the analysts' view of the stock price over the next 12 months. The stock may be undervalued, because the price target is higher than the current price. The stock is 15,38% below the target, which can point to potential returns within the next 12 months if the analysts' view proves right. Also consider the stock's valuation ratios such as P/E, P/S and P/B, plus the technical analysis further down the page, for the full picture.

Is Ulta Beauty overvalued or undervalued?

Ulta Beauty is currently undervalued with a gap of 15.4% relative to the price target.


The current price is $540.33, which places Ulta Beauty in the undervalued category. The stock is considered undervalued when the price is below $561.08, and overvalued when the price exceeds $685.76.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For Ulta Beauty, the fair value range lies between $561.08 and $685.76.


See the full price target analysis for Ulta Beauty →

Analyst Ratings for Ulta Beauty stock in 2026: Buy

28 analysts cover Ulta Beauty. The ratings are mixed, with 46.4% Buy, 46.4% Hold and 7.2% Sell. The average price target is $623.42, which gives an upside of 15.4% from the current price.

Consensus: Buy (3.68/5)
Strong Buy
9 (32.1%)
Buy
4 (14.3%)
Hold
13 (46.4%)
Sell
1 (3.6%)
Strong Sell
1 (3.6%)
Strong Sell Sell Hold Buy Strong Buy
3.68 out of 5 based on 28 analysts

About Ulta Beauty – Specialty Retail

Ulta Beauty er en stor skønhedsforhandler i USA. De driver butikker, hvor de sælger alt fra makeup og parfume til hudpleje og hårprodukter, både egne mærker og kendte brands. De tjener også penge på deres Ulta.com hjemmeside og mobil-apps. Ulta Beauty tilbyder desuden skønhedsservices i butikkerne; man kan for eksempel få lavet hår, makeup eller bryn. Virksomheden blev grundlagt i 1990 i Illinois og har siden udvidet meget. De sælger også professionelle hårprodukter og stylingværktøjer. Ulta Beauty startede oprindeligt som ULTA Salon, men skiftede navn i 2017. Read more about the company

Key Figures for Ulta Beauty

$ 23,4B Market cap
$ 12,7B Revenue
Specialty Retail Industry
20.04 P/E
1.84 P/S
8.54 P/B
USA Listed on exchange
ulta.com Website

What kind of stock is Ulta Beauty?

Growth stock

Ulta Beauty is classified as a growth stock with quarterly earnings growth of 15.5% and strong long-term momentum of 0.0%.

Score Overview for Ulta Beauty

💰 Value Score 59/100 (Neutral)
⭐ Quality Score 48/100 (Neutral)
🚀 Momentum Score 42/100 (Neutral)
📊 Total Score 49/100

📈 Valuation

Ulta Beauty trades at a P/E ratio of 20.0, which is close to the market average. The forward P/E is 18.3 (9% lower), which suggests the market expects rising earnings. The P/S ratio is 1.8. The P/B ratio is 8.5. The PEG ratio is 1.78.

💵 Profitability & Growth

Ulta Beauty has a profit margin of 9.4% (moderate) and an operating margin of 14.2%. Return on equity (ROE) is 47.5% — excellent return on equity. Return on assets (ROA) is 15.3%. The latest quarterly earnings grew 15.5% year over year.

🏦 Financial Health

The Piotroski score is 5 out of 9 — average financial health. Altman Z2 is 3.57 (healthy balance sheet — low risk). The debt-to-equity ratio (D/E) is 141.2% — moderate debt.

🚀 Momentum & Short Interest

Short interest is 5.72% — elevated, some investors are betting on a decline.

Insider Trading in Ulta Beauty 2026: The Signal Is negative

In 2026, insiders at Ulta Beauty have made 20 transactions – split into 1 purchases and 19 sales. On a net basis, insiders took 7,211,635 $ out of the stock. Active insiders include Steelman Kecia, MRKONIC GEORGE R JR, George R Mrkonic Jr and others. In the short term (last 3 months), the insider signal is negative.

Short-Term Signal (3 months): Negative

Insiders have exclusively sold shares over the last 3 months.

Over the last 3 months: 0 purchases and 1 sales. A net 182,247 $ out of the stock.

Long-Term Signal (all transactions): Mostly negative

Insiders have sold considerably more than they have bought. At large companies this can be due to planned sales (10b5-1 plans) and is not necessarily a negative signal.

Across the last 20 transactions: 1 purchases and 19 sales. A net 7,211,635 $ out of the stock.

Latest purchase: Steelman Kecia bought 1,440 shares at 347 $ each on 2025-03-20. The stock has since risen 55.5%.

Latest sale: MRKONIC GEORGE R JR sold 383 shares at 476 $ each on 2026-06-15.

Who is buying: Steelman Kecia.

Who is selling: MRKONIC GEORGE R JR, George R Mrkonic Jr, Steelman Kecia, Ryan Anita Jane, Smith Mike C. and others.

Latest Insider Trades in Ulta Beauty (2026)

The table shows the last 20 reported insider transactions in Ulta Beauty. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-06-15 MRKONIC GEORGE R JR Sell 383 476 182,247
2026-04-07 MRKONIC GEORGE R JR Sell 452 539 243,759
2026-04-07 George R Mrkonic Jr Sell 452 539 243,759
2026-03-15 Steelman Kecia Sell 393 536 210,538
2026-03-15 Ryan Anita Jane Sell 80 536 42,860
2025-09-04 Smith Mike C. Sell 500 528 264,215
2025-09-04 Mike C Smith Sell 500 528 264,215
2025-04-01 Jodi J Caro Sell 902 369 332,982
2025-04-01 Caro Jodi J Sell 902 369 332,982
2025-03-20 Steelman Kecia Buy 1,440 347 499,522

Who is buying and selling Ulta Beauty shares in 2026?

The following insiders have bought shares in Ulta Beauty: Steelman Kecia. In total, 499,522 $ was bought across 1 transactions. The following insiders have sold shares: MRKONIC GEORGE R JR, George R Mrkonic Jr, Steelman Kecia, Ryan Anita Jane, Smith Mike C. and others. In total, 7,711,157 $ was sold across 19 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

Ulta Beauty Short Selling 2026: 5.7% Sold Short

High short interest: 5.7% of the free float
Short % of free float
5.7%
Assessment
High short interest
Short squeeze risk
Moderate
Data source
SEC
Updated daily
The stock has a high share of short selling. Between 5-10% of the freely traded shares are sold short, which suggests some investors are betting on falling prices. Positive surprises can lead to a moderate short squeeze.

What does this mean for you as an investor?
A short interest of 5.7% means that 5.7% of the freely traded shares in Ulta Beauty have been borrowed and sold by investors betting on falling prices.

The next potential catalyst is the earnings report on 8/27/2026. With a short interest of 5.7%, the report can trigger considerable volatility.

Data is updated daily based on official filings with the SEC.
Short Interest Scale
0% 2% 5% 10% 20%+
Low Moderate High Very High Extreme
5.7%

When Does Ulta Beauty Report Earnings – Next Date: 8/27/2026

The next earnings report from Ulta Beauty is scheduled for August 27, 2026, after the market closes. This report covers the third quarter (Q3), which ended on July 31, 2026.



Technical Analysis of Ulta Beauty 2026 – Signal: Hold

Overall Technical Signal: Hold

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated August 6, 2026.

Technical analysis of Ulta Beauty (ULTA.US) – RSI 71, MACD positive (bullish), daily candlestick chart August 2026
Ulta Beauty technical analysis – candlestick chart with RSI and MACD. Updated Aug 6, 2026.

Trend Analysis of Ulta Beauty, Inc

Ulta Beauty, Inc is in a short-term uptrend. The price of $539.47 is 9.6% above the 20-day average ($492.41). Medium term, the picture is positive: the price is 12.1% above the 50-day average ($481.20). Long term, the stock is 2.8% below the 200-day average ($554.77), which signals a long-term downtrend.

Death Cross: The 50-day average (481.20) is below the 200-day average (554.77), which is a classic bearish signal for Ulta Beauty, Inc.

Is Ulta Beauty, Inc overbought or oversold?

Ulta Beauty, Inc has an RSI of 71.4, which places the stock in overbought territory (above 70). With a neutral trend, the overbought level can signal an upcoming pullback.

MACD Analysis for Ulta Beauty, Inc

Daily MACD: MACD is positive (15.716), which means the short-term trend is bullish (the 12-day EMA is above the 26-day EMA). MACD is above the signal line (8.798) by 6.918, which confirms rising momentum in the uptrend.

Weekly MACD: MACD5 is negative (-21.290), which indicates a broader bearish long-term trend. MACD5 is above the signal line (-22.792) by 1.502, which suggests the negative long-term momentum is fading – a bigger trend reversal could be ahead.

Overall MACD assessment: The daily and weekly MACD give conflicting signals. The short-term trend is bullish, but the long-term trend is still bearish. Weekly momentum is rising, though, which could signal an upcoming trend reversal.

Risk Profile for Ulta Beauty, Inc

Ulta Beauty, Inc has an annual standard deviation of 35.0%, which classifies the stock as medium risk. The price can swing noticeably when the market moves.

Overall Technical Conclusion for Ulta Beauty, Inc

Trend: Neutral/mixed.

MACD trend (zero line): Daily bullish (15.716). Weekly bearish (-21.290).

MACD momentum (signal): Daily rising. Weekly rising.

RSI: 71.4 – overbought.

Technical signal: Hold

The signals are mixed – trend and MACD point in different directions. Wait until MACD crosses the zero line in the direction of the trend before acting.

Frequently Asked Questions About Ulta Beauty stock in 2026

Should you buy Ulta Beauty stock now?
The technical signal for Ulta Beauty is currently NEUTRAL. Ulta Beauty trades at $540.33 as of 8/6/2026. The overall technical signal is: Hold. The technical analysis shows the following: MACD is positive (bullish trend) at 15.716 with rising momentum (signal: 8.798); RSI is at 71.4 (overbought), suggesting the price may have risen too quickly; the stock is in a short-term uptrend (price above the 20-day average); the analyst price target of $623.42 points to 15.4% upside. This is a technical observation based on current data, not investment advice.
What is the price target for Ulta Beauty stock?
The average analyst price target for Ulta Beauty is $623.42. The current price is $540.33, which gives an upside of 15.4%. Based on this, the stock is considered undervalued. The fair value range (±10% of the price target) is between $561.08 and $685.76.
Is Ulta Beauty a dividend stock?
No, Ulta Beauty does not currently pay a dividend to shareholders. The company reinvests its profits in growth instead of paying dividends.
What is the risk of Ulta Beauty stock?
Ulta Beauty is rated as a stock with moderate risk. the annual standard deviation is 35.0%, which classifies the stock as moderate risk. In addition, an RSI of 71.4 signals overbought (elevated risk of a pullback).
Is Ulta Beauty overvalued?
No, Ulta Beauty is considered undervalued based on the analyst price target (15.4% upside). Ulta Beauty has the following valuation ratios: a P/E ratio of 20.0 (moderately to highly valued), a P/S ratio of 1.8, a P/B ratio of 8.5. The analyst price target suggests that the stock is undervalued by 15.4%.
Is Ulta Beauty overbought?
Yes, Ulta Beauty is overbought with an RSI of 71.4 (above 70). The technical indicators show: RSI is at 71.4 (above the 70 mark), which signals the price is overbought and may have risen too quickly. In addition, the price is 9.7% above the 20-day average (short-term uptrend). In addition, MACD is positive with rising momentum (bullish).
When is the next Ulta Beauty earnings report?
Ulta Beauty reports its next earnings on August 27, 2026. The stock currently trades at $540.33. With a P/E ratio of 20.0, the market will be watching closely whether earnings meet expectations. The RSI is at 71.4, so the report can reinforce the current technical trend.
Is Ulta Beauty shorted?
Yes, Ulta Beauty is shorted with 5.7% of the free float sold short. This is a high level of short selling, which suggests some investors are betting on falling prices. Positive surprises can lead to a moderate short squeeze. Data is updated daily based on official filings with the SEC.
Are insiders buying Ulta Beauty stock?
No, insiders are not buying Ulta Beauty shares – they are net sellers. Over the last 3 months, insiders have made 0 purchases and 1 sales. On a net basis, 182,247 $ worth of shares were sold. Across the last 20 reported transactions, the split is 1 purchases and 19 sales, with a net 7,211,635 $ sold. Active sellers include MRKONIC GEORGE R JR, George R Mrkonic Jr, Steelman Kecia and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is Ulta Beauty a good stock?
Based on our total score, Ulta Beauty is rated as a mediocre stock with a total score of 50 out of 100. The stock scores around average on value, quality and momentum – it sits near the median in our database. The score is made up of Value: 59/100, Quality: 48/100, Momentum: 42/100. In addition: analysts see 15.4% upside to the price target; technical signal: Hold. Whether Ulta Beauty is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for Ulta Beauty stock?
The outlook for Ulta Beauty based on current data: the average analyst price target is $623.42 (+15.4%); the next earnings report is due on 8/27/2026, which can move the price; the P/E ratio is 20.0 (moderate). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is Ulta Beauty stock rising?
Ulta Beauty is rising right now. The technical indicators show: the price is 9.7% above the 20-day average; MACD is positive with rising momentum (bullish signal); short interest is 5.7% (high – many are betting on a decline); insiders have mostly been selling the stock recently. For the latest context, see our technical analysis, insider section and news overview above.
How high can Ulta Beauty go?
The average analyst price target for Ulta Beauty is $623.42, which corresponds to a potential gain of 15.4% from the current price of $540.33. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can Ulta Beauty fall?
We lack enough history to give a specific floor for Ulta Beauty. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does Ulta Beauty do?
Ulta Beauty er en stor skønhedsforhandler i USA. De driver butikker, hvor de sælger alt fra makeup og parfume til hudpleje og hårprodukter, både egne mærker og kendte brands. De tjener også penge på deres Ulta.com hjemmeside og mobil-apps. Ulta Beauty tilbyder desuden skønhed... The company belongs to the Cyklisk forbrug sector, more specifically the Specialty Retail industry, is headquartered in USA, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate Ulta Beauty as an investment.
Did Ulta Beauty raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from Ulta Beauty. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history and the news overview above.
Is Ulta Beauty making money or losing money?
Yes, Ulta Beauty is making money, not losing it. The company has a profit margin (the share of revenue left over as profit) of 9.4% — which is moderate. The operating margin (profit before interest and taxes) is 14.2%. At a P/E ratio of 20.0, you currently pay 20.0 dollars for every dollar of the company's annual earnings. A consistently profitable company is usually more resilient than growth stocks that are not yet making money.
Can Ulta Beauty go bankrupt?
The bankruptcy risk of Ulta Beauty is rated as low. Altman Z2 (a model for assessing financial distress) is 3.57 — that places the company in the healthy zone. The company has a healthy balance sheet with limited debt relative to earnings and assets. The Piotroski score (financial health 0-9, higher is better) is 5 — which is average. Debt relative to equity is 141% (moderate). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does Ulta Beauty have a lot of debt?
Ulta Beauty has moderate debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 141%. For the cyklisk forbrug sector, 80-150% counts as a typical level. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector. Can Ulta Beauty service its debt? Can service its debt without problems — the interest coverage ratio (how many times earnings can cover interest payments) is 689.5x, and net debt equals 1.1 years of earnings (EBITDA).