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Pricer (PCRBF.US) – Strong Sell: Rating and Stock Analysis 2026/2027

0.36
Analysis framework by , founder of TradeDesk · Data: EODHD, insider trades from SEC Form 4 filings · Updated
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No analysts currently cover Pricer with a public price target. We add the price target automatically as soon as at least one analyst publishes a rating. Until then, use the technical analysis and the key figures below.

About Pricer – Business Equipment & Supplies

Pricer AB (publ) provides in-store digital solutions in Europe, the Middle East and Africa, the Americas, and Asia and Pacific. The company provides electronic shelf labels, such as Pricer SmartTAG Color, Pricer Avenue, and Pricer HangTAG; Pricer Plaza, a cloud-based platform for scalable management, monitoring, and integration of a digital in-store system; and The Pricer platform, an in-store digital platform. It also offers attachment solutions for furniture, rails, adapters, and holders of shelf-edge; Pricer Shelf Vision, an artificial intelligence powered cloud cameras to monitor in-stores; and Pricer StoreLink provides optical access point to supports direct connection to Pricer Plaza. The company markets and sells its products through direct sales and resellers. Pricer AB (publ) was incorporated in 1991 and is headquartered in Stockholm, Sweden. Read more about the company

Key Figures for Pricer

$58.2M Market cap
$2.2B Revenue
Business Equipment & Supplies Industry
35.60 P/E
0.26 P/S
0.49 P/B
United States Listed on exchange
pricer.com Website
Industrials Sector

What kind of stock is Pricer?

Value stock

Pricer is classified as a value stock with a value score in the top 29% of all stocks. The P/E ratio of 35.6 points to an attractive valuation.

Score Overview for Pricer

💰 Value Score 71/100 (High)
⭐ Quality Score 46/100 (Neutral)
🚀 Momentum Score 38/100 (Low)
📊 Total Score 51/100

⚠️ 1 red flag identified 1 critical

Our analysis has identified 1 potential risk factor in Pricer that investors should be aware of.

🚨 Falling earnings: Quarterly earnings have fallen 67% year over year – the company's profitability is under pressure.

📈 Valuation

Pricer trades at a P/E ratio of 35.6, which is above the market average. The P/S ratio is 0.3 (low — potentially undervalued relative to revenue). The P/B ratio is 0.5, below book value, which can point to a value opportunity.

💵 Profitability & Growth

Pricer has a profit margin of 3.2% (moderate). Return on equity (ROE) is 6.4%. Return on assets (ROA) is 3.2%. The latest quarterly earnings grew -67.1% year over year — falling earnings.

🏦 Financial Health

The Piotroski score is 7 out of 9 — good financial health. Altman Z2 is 4.55 (healthy balance sheet — low risk). The debt-to-equity ratio (D/E) is 113.4% — moderate debt.

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Pricer Dividend

How much does Pricer pay in dividends?

Pricer has not paid a dividend since 2022. The latest dividend was 0.08 USD per share with an ex-dividend date of November 2, 2022. The company may resume its dividend, but no new payment has been announced. The history below shows the dividends that were actually paid.

Historical Dividend Payments for Pricer

We have registered dividend payments for Pricer since Nov 2, 2021. In that period the stock has paid a dividend 3 times, most recently on Nov 2, 2022. However, the stock does not qualify as a stable or sporadic dividend stock, because the dividend payments have been inconsistent in recent years.

Ex-datePayment dateAmountCurrency
2022-11-022022-11-080.08USD
2022-05-122022-05-181.00USD
2021-11-022021-11-080.05USD
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When Does Pricer Report Earnings – Next Date: Oct 22, 2026

The next earnings report from Pricer is scheduled for October 22, 2026, after the market closes. This report covers the third quarter (Q3), which ended on September 30, 2026.



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Technical Analysis of Pricer 2026 – Signal: Strong Sell

Overall Technical Signal: Strong Sell

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated October 11, 2026.

Trend Analysis of Pricer AB (publ)

Pricer AB (publ) is in a short-term uptrend. The price of $0.36 is 0.0% above the 20-day average ($0.36). Medium term, the picture is negative: the price is 0.0% below the 50-day average ($0.36). Long term, the stock is 4.6% below the 200-day average ($0.37), which signals a long-term downtrend.

Death Cross: The 50-day average (0.36) is below the 200-day average (0.37), which is a classic bearish signal for Pricer AB (publ).

Is Pricer AB (publ) overbought or oversold?

Pricer AB (publ) has an RSI of 82.6, which places the stock in overbought territory (above 70). WARNING: Overbought in a downtrend is a strong warning signal. This could be a bear market rally, and the price will likely fall again. Avoid buying.

MACD Analysis for Pricer AB (publ)

Daily MACD: MACD is negative (0.000), which means the short-term trend is bearish (the 12-day EMA is below the 26-day EMA). MACD is below the signal line (0.000) by 0.000, which confirms growing negative momentum in the downtrend.

Weekly MACD: MACD5 is negative (-0.010), which indicates a broader bearish long-term trend. MACD5 is above the signal line (-0.014) by 0.004, which suggests the negative long-term momentum is fading – a bigger trend reversal could be ahead.

Overall MACD assessment: Both the daily and weekly trend are bearish (MACD negative). However, momentum shows signs of improving on a weekly basis – a potential trend reversal could be ahead, but it is not confirmed yet.

Risk Profile for Pricer AB (publ)

Pricer AB (publ) has an annual standard deviation of 53.7%, which classifies the stock as Speculative. Sizeable price swings are normal, and the stock requires a higher risk tolerance.

Overall Technical Conclusion for Pricer AB (publ)

Trend: Negative. The price trades below SMA200.

MACD trend (zero line): Daily bearish (0.000). Weekly bearish (-0.010).

MACD momentum (signal): Daily falling. Weekly rising.

RSI: 82.6 – overbought.

Technical signal: Strong Sell

The price is in a downtrend (below SMA50/SMA200) and MACD is negative on both a daily and weekly basis. Avoid buying and consider closing existing positions.

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Frequently Asked Questions About Pricer stock in 2026

Should you buy Pricer stock now?
No, the technical signal for Pricer is currently Strong Sell. Pricer trades at $0.36 as of Oct 11, 2026. The technical analysis shows the following: MACD is negative (bearish trend) at 0.000 with falling momentum (signal: 0.000); RSI is at 82.6 (overbought), suggesting the price may have risen too quickly; the stock is in a short-term downtrend (price below the 20-day average). The stock is in a broader downtrend (below SMA50/SMA200). Buying in a downtrend is generally not recommended. This is a technical observation based on current data, not investment advice.
What is the price target for Pricer stock?
There is currently no active analyst price target for Pricer.
Is Pricer a dividend stock?
Pricer has not paid a dividend since 2022. The latest dividend was $0.08 per share with an ex-dividend date of Nov 2, 2022.
What is the risk of Pricer stock?
Pricer is rated as a stock in the risk category Speculative. the annual standard deviation is 53.7%, which classifies the stock as Speculative. In addition, an RSI of 82.6 signals overbought (elevated risk of a pullback).
Is Pricer overvalued?
Pricer has the following valuation ratios: a P/E ratio of 35.6 (highly valued), a P/S ratio of 0.3, a P/B ratio of 0.5.
Is Pricer overbought?
Yes, Pricer is overbought with an RSI of 82.6 (above 70). The technical indicators show: RSI is at 82.6 (above the 70 mark), which signals the price is overbought and may have risen too quickly. In addition, the price is 0.0% below the 20-day average (short-term downtrend). In addition, MACD is negative with falling momentum (bearish). WARNING: The stock is overbought in a downtrend, which can point to a bear market rally. Avoid buying.
When is the next Pricer earnings report?
Pricer reports its next earnings on October 22, 2026. The stock currently trades at $0.36. With a P/E ratio of 35.6, the market will be watching closely whether earnings meet expectations. The RSI is at 82.6, so the report can reinforce the current technical trend.
Is Pricer shorted?
There is currently no registered short interest for Pricer, or the data is not available.
Are insiders buying Pricer stock?
There is currently no registered insider trading for Pricer.
Is Pricer a good stock?
Based on our total score, Pricer is rated as a mediocre stock with a total score of 51 out of 100. The stock scores around average on value, quality and momentum – it sits near the median in our database. The score is made up of Value: 71/100, Quality: 46/100, Momentum: 38/100. Whether now is the time to buy is a separate question: the technical signal is Strong Sell. Whether Pricer is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for Pricer stock?
The outlook for Pricer based on current data: the stock is in a downtrend (below SMA50 and SMA200); the next earnings report is due on Oct 22, 2026, which can move the price; the P/E ratio is 35.6 (high – the market expects growth). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is Pricer stock moving?
Pricer is stable right now. The technical indicators show: the price is close to the 20-day average. For the latest context, see our technical analysis and insider section above.
How high can Pricer go?
There is currently no active analyst price target for Pricer. The stock has traded between $0.34 and $0.53 over the last 52 weeks. The price is 32.8% below the 52-week high, which can indicate potential if the underlying fundamentals are intact. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can Pricer fall?
The stock has traded as low as $0.34 over the last 52 weeks — that is 4.5% below the current price of $0.36. The biggest decline (drawdown) in the same period was 35.8% from high to low. Within a year, the price typically swings about ±53.7% (standard deviation — a measure of price swings). A difficult year could therefore mean a further decline of that size. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does Pricer do?
Pricer AB (publ) provides in-store digital solutions in Europe, the Middle East and Africa, the Americas, and Asia and Pacific. The company provides electronic shelf labels, such as Pricer SmartTAG Color, Pricer Avenue, and Pricer HangTAG; Pricer Plaza, a cloud-based platform ... The company belongs to the Industrials sector, more specifically the Business Equipment & Supplies industry, is headquartered in United States, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate Pricer as an investment.
Did Pricer raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from Pricer. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history above.
Is Pricer making money or losing money?
Yes, Pricer is making money, not losing it. The company has a profit margin (the share of revenue left over as profit) of 3.2% — which is modest. At a P/E ratio of 35.6, you currently pay 35.6 dollars for every dollar of the company's annual earnings. A consistently profitable company is usually more resilient than growth stocks that are not yet making money.
Can Pricer go bankrupt?
The bankruptcy risk of Pricer is rated as low. Altman Z2 (a model for assessing financial distress) is 4.55 — that places the company in the healthy zone. The company has a healthy balance sheet with limited debt relative to earnings and assets. The Piotroski score (financial health 0-9, higher is better) is 7 — which is strong. Debt relative to equity is 113% (moderate). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does Pricer have a lot of debt?
Pricer has moderate debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 113%. For the industrials sector, 100-200% counts as a typical level. Industrial companies often sit at 100-200% because of heavy production assets and long order books. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector.
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