Mattel (MAT.US) Price Target and Rating 2026/2027

17.20
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Mattel Price Target 2026: Analysts See 7% Upside

The average price target for Mattel is $18.46. This price target represents the analysts' view of the stock price over the next 12 months. The stock may be undervalued, because the price target is higher than the current price. The stock is 7.33% below the target, which can point to potential returns within the next 12 months if the analysts' view proves right. Also consider the stock's valuation ratios such as P/E, P/S and P/B, plus the technical analysis further down the page, for the full picture.

Is Mattel overvalued or undervalued?

Mattel is currently fairly valued with a gap of 7.3% relative to the price target.


The current price is $17.20, which places Mattel in the fairly valued category. The stock is considered undervalued when the price is below $16.61, and overvalued when the price exceeds $20.31.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For Mattel, the fair value range lies between $16.61 and $20.31.


See the full price target analysis for Mattel →

Analyst Ratings for Mattel stock in 2026: Buy

15 analysts cover Mattel. The majority is positive, with 60% recommending Buy, while 26.7% recommend Hold. The average price target is $18.46, which gives an upside of 7.3% from the current price.

Consensus: Buy (4.00/5)
Strong Buy
9 (60%)
Hold
4 (26.7%)
Sell
1 (6.7%)
Strong Sell
1 (6.7%)
Strong Sell Sell Hold Buy Strong Buy
4.00 out of 5 based on 15 analysts

About Mattel – Leisure

Mattel, Inc., a play and family entertainment company, designs, manufactures, markets, and sells toys, games, and other products in North America, Europe, the Middle East, Africa, Latin America, and the Asia Pacific. The company offers dolls and accessories, books, content, and lifestyle products for children under the Barbie, American Girl, Disney Princess, Disney Frozen, Monster High, Polly Pocket, and KPop Demon Hunters brands; die-cast vehicles, tracks, playsets, and accessories for kids, adults, and collectors under the Hot Wheels, Hot Wheels Monster Trucks, Hot Wheels RC, Matchbox, and Matchbox, and Cars brands; and infant, toddler, and preschool products comprising toys, content, live events, and other consumer products under the Fisher-Price, Little People, Thomas & Friends, and Power Wheels brands. It also provides action figures, building sets, games, and other products under the Masters of the Universe, Mattel Brick Shop, MEGA, UNO, Jurassic World, Minecraft, WWE, Toy Story, Star Wars, Pictionary, Skip-Bo, Phase 10, and Blokus brands; and licensor partner brands, including Disney Pixar, Microsoft, NBCUniversal, and WWE. The company sells its products to retailers, including omnichannel retailers, discount and free-standing toy stores, chain stores, department stores, and other retail outlets; wholesalers; and directly to consumers through retail spaces, boutique stores, agents and distributors, and its e-commerce platforms and third-party e-commerce channels. Mattel, Inc. was founded in 1945 and is headquartered in El Segundo, California. Read more about the company

Key Figures for Mattel

$4.9B Market cap
$5.5B Revenue
Leisure Industry
12.83 P/E
0.90 P/S
1.89 P/B
United States Listed on exchange

What kind of stock is Mattel?

Value stock

Mattel is classified as a value stock with a value score in the top 14% of all stocks. The P/E ratio of 12.8 points to an attractive valuation.

Score Overview for Mattel

💰 Value Score 86/100 (Very High)
⭐ Quality Score 28/100 (Low)
🚀 Momentum Score 60/100 (High)
📊 Total Score 58/100

⚠️ 2 red flags identified

Our analysis has identified 2 potential risk factors in Mattel that investors should be aware of.

⚠️ High debt: The debt-to-equity ratio is 189% – the company carries considerably more debt than equity, which raises the financial risk.
⚠️ High short interest: 16.7% of the shares are sold short – many professional investors are betting on price declines.

📈 Valuation

Mattel trades at a P/E ratio of 12.8, which is below the market average and can point to an attractive price. The forward P/E is 8.5 (34% lower), which suggests the market expects rising earnings. The P/S ratio is 0.9 (low — potentially undervalued relative to revenue). The P/B ratio is 1.9. The PEG ratio is 0.91 — below 1.0 suggests the stock is cheap relative to its growth rate.

💵 Profitability & Growth

Mattel has a profit margin of 7.8% (moderate) and an operating margin of 1.3%. Return on equity (ROE) is 20.5% — excellent return on equity. Return on assets (ROA) is 4.7%. The latest quarterly earnings grew -18.5% year over year — falling earnings.

🏦 Financial Health

The Piotroski score is 4 out of 9 — average financial health. Altman Z2 is 4.41 (healthy balance sheet — low risk). The debt-to-equity ratio (D/E) is 189.0% — moderate debt.

🚀 Momentum & Short Interest

Short interest is 16.67% — very high, the market is skeptical.

Insider Trading in Mattel 2026: The Signal Is negative

In 2026, insiders at Mattel have made 17 transactions – split into 1 purchases and 16 sales. On a net basis, insiders took $5,501,645 out of the stock. Active insiders include Kreiz Ynon, Isaias Zanatta Roberto Jacobo, TOTZKE STEVE and others. In the short term (last 3 months), the insider signal is negative.

Short-Term Signal (3 months): Negative

Insiders have exclusively sold shares over the last 3 months.

Over the last 3 months: 0 purchases and 1 sales. A net $587,027 out of the stock.

Long-Term Signal (all transactions): Mostly negative

Insiders have sold considerably more than they have bought. At large companies this can be due to planned sales (10b5-1 plans) and is not necessarily a negative signal.

Across the last 17 transactions: 1 purchases and 16 sales. A net $5,501,645 out of the stock.

Latest purchase: Kreiz Ynon bought 65,000 shares at $15.53 each on 2026-02-12. The stock has since risen 10.8%.

Latest sale: Isaias Zanatta Roberto Jacobo sold 39,083 shares at $15.02 each on 2026-08-31.

Who is buying: Kreiz Ynon.

Who is selling: Isaias Zanatta Roberto Jacobo, TOTZKE STEVE, BRADLEY RICHARD TODD, Hugh Yoon J., Thompson Amanda J and others.

Latest Insider Trades in Mattel (2026)

The table shows the last 17 reported insider transactions in Mattel. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-08-31 Isaias Zanatta Roberto Jacobo Sell 39,083 15 587,027
2026-02-12 Kreiz Ynon Buy 65,000 16 1,009,450
2024-05-13 TOTZKE STEVE Sell 45,216 19 854,582
2024-05-10 TOTZKE STEVE Sell 4,900 19 92,610
2024-05-09 TOTZKE STEVE Sell 23,662 19 446,975
2024-05-07 Isaias Zanatta Roberto Jacobo Sell 21,655 19 407,764
2023-08-09 BRADLEY RICHARD TODD Sell 12,601 21 269,283
2023-08-07 Hugh Yoon J. Sell 7,608 21 161,670
2023-08-04 Isaias Zanatta Roberto Jacobo Sell 25,000 20 509,000
2023-08-03 Hugh Yoon J. Sell 9,791 21 208,059

Who is buying and selling Mattel shares in 2026?

The following insiders have bought shares in Mattel: Kreiz Ynon. In total, $1,009,450 was bought across 1 transactions. The following insiders have sold shares: Isaias Zanatta Roberto Jacobo, TOTZKE STEVE, BRADLEY RICHARD TODD, Hugh Yoon J., Thompson Amanda J and others. In total, $6,511,095 was sold across 16 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

Mattel Short Selling 2026: 16.7% Sold Short

Very high short interest: 16.7% of the free float
Short % of free float
16.7%
Assessment
Very high short interest
Short squeeze risk
High
Data source
EODHD
Reported about twice a month
The stock has a very high share of short selling. Between 10-20% of the freely traded shares are sold short, which points to considerable bearish sentiment. A positive earnings report or unexpectedly good news can trigger a short squeeze with sharp price gains.

What does this mean for you as an investor?
A short interest of 16.7% means that 16.7% of the freely traded shares in Mattel have been borrowed and sold by investors betting on falling prices. On positive surprises (e.g. a strong earnings report), short sellers can be forced to buy back shares quickly to close their positions, which can cause a short squeeze with sharp price gains in a short time.

The next potential catalyst is the earnings report on Oct 20, 2026. With a short interest of 16.7%, the report can trigger considerable volatility.

Short interest comes from our data provider EODHD. The figure is reported about twice a month; we check it every trading day.
Short Interest Scale
0% 2% 5% 10% 20%+
Low Moderate High Very High Extreme
▲
16.7%

When Does Mattel Report Earnings – Next Date: Oct 20, 2026

The next earnings report from Mattel is scheduled for October 20, 2026. This report covers the third quarter (Q3), which ended on September 30, 2026.



Technical Analysis of Mattel 2026 – Signal: Buy

Overall Technical Signal: Buy

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated October 17, 2026.

Trend Analysis of Mattel, Inc

Mattel, Inc is in a short-term uptrend. The price of $17.20 is 14.0% above the 20-day average ($15.08). Medium term, the picture is positive: the price is 17.0% above the 50-day average ($14.70). Long term, the stock is 9.5% above the 200-day average ($15.71), which confirms a long-term uptrend.

Death Cross: The 50-day average (14.70) is below the 200-day average (15.71), which is a classic bearish signal for Mattel, Inc.

Is Mattel, Inc overbought or oversold?

Mattel, Inc has an RSI of 73.2, which places the stock in overbought territory (above 70). Even though the stock is overbought, the broader trend is positive. A short-term pullback is possible, but the trend still supports the price.

MACD Analysis for Mattel, Inc

Daily MACD: MACD is positive (0.840), which means the short-term trend is bullish (the 12-day EMA is above the 26-day EMA). MACD is above the signal line (0.586) by 0.254, which confirms rising momentum in the uptrend.

Weekly MACD: MACD5 is negative (-0.199), which indicates a broader bearish long-term trend. MACD5 is above the signal line (-0.598) by 0.399, which suggests the negative long-term momentum is fading – a bigger trend reversal could be ahead.

Overall MACD assessment: The daily and weekly MACD give conflicting signals. The short-term trend is bullish, but the long-term trend is still bearish. Weekly momentum is rising, though, which could signal an upcoming trend reversal.

Risk Profile for Mattel, Inc

Mattel, Inc has an annual standard deviation of 0.0%, which classifies the stock as Conservative. Price swings are limited, and the stock suits conservative investors.

Overall Technical Conclusion for Mattel, Inc

Trend: Positive. The price trades above SMA50 and SMA200.

MACD trend (zero line): Daily bullish (0.840). Weekly bearish (-0.199).

MACD momentum (signal): Daily rising. Weekly rising.

RSI: 73.2 – overbought.

Technical signal: Buy

The broader trend is positive and MACD supports the picture. Consider buying with a stop-loss below the nearest support level.

Frequently Asked Questions About Mattel stock in 2026

Should you buy Mattel stock now?
Yes, the technical signal for Mattel is currently Buy. Mattel trades at $17.20 as of Oct 17, 2026. The technical analysis shows the following: MACD is positive (bullish trend) at 0.840 with rising momentum (signal: 0.586); RSI is at 73.2 (overbought), suggesting the price may have risen too quickly; the stock is in a short-term uptrend (price above the 20-day average); the analyst price target of $18.46 points to 7.3% upside. The stock is in a broader uptrend (above SMA50/SMA200). This is a technical observation based on current data, not investment advice.
What is the price target for Mattel stock?
The average analyst price target for Mattel is $18.46. The current price is $17.20, which gives an upside of 7.3%. Based on this, the stock is considered fairly valued. The fair value range (±10% of the price target) is between $16.61 and $20.31.
Is Mattel a dividend stock?
No, Mattel does not currently pay a dividend to shareholders. The company reinvests its profits in growth instead of paying dividends.
What is the risk of Mattel stock?
Mattel is rated as a stock in the risk category Conservative. the annual standard deviation is 0.0%, which classifies the stock as Conservative. In addition, an RSI of 73.2 signals overbought (elevated risk of a pullback).
Is Mattel overvalued?
Mattel is considered fairly valued – the price is close to the analyst price target. Mattel has the following valuation ratios: a P/E ratio of 12.8 (moderately valued), a P/S ratio of 0.9, a P/B ratio of 1.9. The stock trades close to the analyst price target and is considered fairly valued.
Is Mattel overbought?
Yes, Mattel is overbought with an RSI of 73.2 (above 70). The technical indicators show: RSI is at 73.2 (above the 70 mark), which signals the price is overbought and may have risen too quickly. In addition, the price is 14.0% above the 20-day average (short-term uptrend). In addition, MACD is positive with rising momentum (bullish).
When is the next Mattel earnings report?
Mattel reports its next earnings on October 20, 2026. The stock currently trades at $17.20. With a P/E ratio of 12.8, the market will be watching closely whether earnings meet expectations. The RSI is at 73.2, so the report can reinforce the current technical trend.
Is Mattel shorted?
Yes, Mattel is shorted with 16.7% of the free float sold short. This is a very high level of short selling, which points to considerable bearish sentiment. A positive earnings report or unexpectedly good news can trigger a short squeeze with sharp price gains. The figure comes from our data provider EODHD, is reported about twice a month, and we check it every trading day.
Are insiders buying Mattel stock?
No, insiders are not buying Mattel shares – they are net sellers. Over the last 3 months, insiders have made 0 purchases and 1 sales. On a net basis, 587,027 $ worth of shares were sold. Across the last 17 reported transactions, the split is 1 purchases and 16 sales, with a net 5,501,645 $ sold. Active sellers include Isaias Zanatta Roberto Jacobo, TOTZKE STEVE, BRADLEY RICHARD TODD and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is Mattel a good stock?
Based on our total score, Mattel is rated as a mediocre stock with a total score of 58 out of 100. The stock scores around average on value, quality and momentum – it sits near the median in our database. The score is made up of Value: 86/100, Quality: 28/100, Momentum: 60/100. Whether now is the time to buy is a separate question: the technical signal is Buy. Whether Mattel is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for Mattel stock?
The outlook for Mattel based on current data: the average analyst price target is $18.46 (+7.3%); the stock is in an uptrend (above SMA50 and SMA200); the next earnings report is due on Oct 20, 2026, which can move the price; the P/E ratio is 12.8 (low – a possible value stock). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is Mattel stock rising?
Mattel is rising right now. The technical indicators show: the price is 14.0% above the 20-day average; MACD is positive with rising momentum (bullish signal); short interest is 16.7% (high – many are betting on a decline); insiders have mostly been selling the stock recently. For the latest context, see our technical analysis and insider section above.
How high can Mattel go?
The average analyst price target for Mattel is $18.46, which corresponds to a potential gain of 7.3% from the current price of $17.20. The stock has traded between $12.40 and $22.48 over the last 52 weeks. The price is 23.5% below the 52-week high, which can indicate potential if the underlying fundamentals are intact. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can Mattel fall?
The stock has traded as low as $12.40 over the last 52 weeks — that is 27.9% below the current price of $17.20. The biggest decline (drawdown) in the same period was 44.8% from high to low. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does Mattel do?
Mattel, Inc., a play and family entertainment company, designs, manufactures, markets, and sells toys, games, and other products in North America, Europe, the Middle East, Africa, Latin America, and the Asia Pacific. The company offers dolls and accessories, books, content, an... The company belongs to the Consumer Cyclical sector, more specifically the Leisure industry, is headquartered in United States, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate Mattel as an investment.
Did Mattel raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from Mattel. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history above.
Is Mattel making money or losing money?
Yes, Mattel is making money, not losing it. The company has a profit margin (the share of revenue left over as profit) of 7.8% — which is moderate. The operating margin (profit before interest and taxes) is 1.3%. At a P/E ratio of 12.8, you currently pay 12.8 dollars for every dollar of the company's annual earnings. A consistently profitable company is usually more resilient than growth stocks that are not yet making money.
Can Mattel go bankrupt?
The bankruptcy risk of Mattel is rated as low. Altman Z2 (a model for assessing financial distress) is 4.41 — that places the company in the healthy zone. The company has a healthy balance sheet with limited debt relative to earnings and assets. The Piotroski score (financial health 0-9, higher is better) is 4 — which is average. Debt relative to equity is 189% (high). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does Mattel have a lot of debt?
Mattel has moderate debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 189%. For the consumer cyclical sector, 100-200% counts as a typical level. Cyclical consumer companies can carry moderate debt in good times — high debt is risky in downturns. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector. Can Mattel service its debt? Could struggle to service its debt — the interest coverage ratio (how many times earnings can cover interest payments) is 0.3x, and net debt equals 3.4 years of earnings (EBITDA).

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