Should you buy Herc stock now?
The technical signal for Herc is currently NEUTRAL. Herc trades at $145.17 as of 9/23/2026. The overall technical signal is: Hold. The technical analysis shows the following: MACD is negative (bearish trend) at -4.154 with rising momentum (signal: -4.288); RSI is at 47.1 (neutral zone); the stock is in a short-term uptrend (price above the 20-day average); the analyst price target of $187.42 points to 29.1% upside. This is a technical observation based on current data, not investment advice.
What is the price target for Herc stock?
The average analyst price target for Herc is $187.42. The current price is $145.17, which gives an upside of 29.1%. Based on this, the stock is considered undervalued. The fair value range (±10% of the price target) is between $168.68 and $206.16.
Is Herc a dividend stock?
Yes, Herc is a dividend stock with a dividend yield of 2.02%. The payout ratio is 47.2%, which is considered sustainable.
What is the risk of Herc stock?
Herc is rated as a stock in the risk category Speculative. the annual standard deviation is 55.9%, which classifies the stock as Speculative.
Is Herc overvalued?
No, Herc is considered undervalued based on the analyst price target (29.1% upside). Herc has the following valuation ratios: a P/E ratio of 79.6 (highly valued), a P/S ratio of 0.9, a P/B ratio of 2.4. The analyst price target suggests that the stock is undervalued by 29.1%.
Is Herc overbought?
No, Herc is not overbought. RSI is at 47.1 (neutral zone). The technical indicators show: RSI is at 47.1 (neutral zone between 30-70), which signals neither overbought nor oversold. In addition, the price is 0.8% above the 20-day average (short-term uptrend). In addition, MACD is negative, but momentum is rising (possible trend reversal).
When is the next Herc earnings report?
Herc reports its next earnings on October 27, 2026. The stock currently trades at $145.17. With a P/E ratio of 79.6, the market will be watching closely whether earnings meet expectations.
Is Herc shorted?
Yes, Herc is shorted with 8.7% of the free float sold short. This is a high level of short selling, which suggests some investors are betting on falling prices. Positive surprises can lead to a moderate short squeeze. Data is updated daily based on official filings with the SEC.
Are insiders buying Herc stock?
Yes, insiders are net buyers of Herc – they are buying more shares than they are selling. Over the last 3 months, insiders have made 1 purchases and 1 sales. On a net basis, 125,675 $ worth of shares were bought. Across the last 20 reported transactions, the split is 2 purchases and 18 sales, with a net 3,585,872 $ sold. Active buyers include Olsson Erik, Olin John A. Insider buying is generally seen as a positive signal, because management is putting its own money into the company.
Is Herc a good stock?
Based on our total score, Herc is rated as a mediocre stock with a total score of 40 out of 100. The stock scores around average on value, quality and momentum – it sits near the median in our database. The score is made up of Value: 42/100, Quality: 34/100, Momentum: 44/100. In addition: analysts see 29.1% upside to the price target; a dividend of 2.02%; technical signal: Hold. Whether Herc is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for Herc stock?
The outlook for Herc based on current data: the average analyst price target is $187.42 (+29.1%); the next earnings report is due on 10/27/2026, which can move the price; the P/E ratio is 79.6 (high – the market expects growth). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is Herc stock moving?
Herc is stable right now. The technical indicators show: the price is close to the 20-day average; short interest is 8.7% (high – many are betting on a decline); insiders have mostly been selling the stock recently. For the latest context, see our technical analysis, insider section and news overview above.
How high can Herc go?
The average analyst price target for Herc is $187.42, which corresponds to a potential gain of 29.1% from the current price of $145.17. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can Herc fall?
We lack enough history to give a specific floor for Herc. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does Herc do?
Herc Holdings Inc., together with its subsidiaries, operates as an equipment rental supplier in the United States and internationally. It rents aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment. The company offers ... The company belongs to the Industrials sector, more specifically the Rental & Leasing Services industry, is headquartered in United States, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate Herc as an investment.
Did Herc raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from Herc. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history and the news overview above.
Is Herc making money or losing money?
Yes, Herc is making money, not losing it. The company has a profit margin (the share of revenue left over as profit) of 1.0% — which is modest. The operating margin (profit before interest and taxes) is 12.2%. At a P/E ratio of 79.6, you currently pay 79.6 dollars for every dollar of the company's annual earnings. A consistently profitable company is usually more resilient than growth stocks that are not yet making money.
Can Herc go bankrupt?
The bankruptcy risk of Herc is rated as elevated. Altman Z2 (a model for assessing financial distress) is 0.61 — that places the company in the weak zone. This is a probability based on the numbers, not a verdict — bankruptcy is not imminent. But the balance sheet is measurably weaker than average, so watch the debt, liquidity and possible capital raises. The Piotroski score (financial health 0-9, higher is better) is 5 — which is average. Debt relative to equity is 464% (high). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does Herc have a lot of debt?
Yes, Herc has elevated debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 464%. For the industrials sector, anything above 200% counts as elevated — that raises the financial risk, especially if interest rates rise or earnings fall. Industrial companies often sit at 100-200% because of heavy production assets and long order books. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector. Can Herc service its debt? Could struggle to service its debt — the interest coverage ratio (how many times earnings can cover interest payments) is 1.2x, and net debt equals 10.1 years of earnings (EBITDA).
