Zeta Global (ZETA.US) Price Target and Rating 2026/2027

32.95
Price history for Zeta Global (ZETA.US) – stock price at $32.95, October 2026
Zeta Global stock price – price development 2026. Updated Oct 7, 2026.
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Zeta Global Price Target 2026: Analysts See 4% Downside

The average price target for Zeta Global is $31.64. This price target represents the analysts' view of the stock price over the next 12 months. The stock appears overvalued, because the price target is lower than the current price. It is -3.98% above the target, and analysts expect the price to fall over the next 12 months. Even if the stock may be overvalued, price momentum can last longer than expected. That is why it is important to keep an eye on the stock and its momentum on an ongoing basis. WallStreetBuys helps you with the technical analysis and keeps you up to date on the development.

Is Zeta Global overvalued or undervalued?

Zeta Global is currently fairly valued with a gap of 4% relative to the price target.


The current price is $32.95, which places Zeta Global in the fairly valued category. The stock is considered undervalued when the price is below $28.48, and overvalued when the price exceeds $34.80.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For Zeta Global, the fair value range lies between $28.48 and $34.80.


See the full price target analysis for Zeta Global →

Analyst Ratings for Zeta Global stock in 2026: Buy

15 analysts cover Zeta Global. There is broad agreement on a positive view — 80% recommend buying. The average price target is $31.64, which is 4% below the current price.

Consensus: Buy (4.47/5)
Strong Buy
10 (66.7%)
Buy
2 (13.3%)
Hold
3 (20%)
Strong Sell Sell Hold Buy Strong Buy
4.47 out of 5 based on 15 analysts

About Zeta Global – Software - Infrastructure

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company operates Zeta Marketing platform, a single platform designed to enable enterprises to acquire, grow, and retain consumer relationships more efficiently and effectively than alternative solutions. It also provides Zeta Messaging, an email service provider, offering end-to-end AI-powered omnichannel messaging capabilities, as well as integrated data management, enterprise-scale delivery and support, and sophisticated omnichannel orchestration. In addition, the company offers Zeta Consumer Data platform (CDP+), a system of record for all consumer information, delivers a single, actionable view of customers and prospects that include real-time identifiers and signals, as well as other key attributes; and Zeta's DSP helps customers to maximize the power of paid media to engage the right audiences with precision and efficiency, as well as delivers experiences via desktop, inbox, mobile, CTV and social, and others. Further, it operates Athena by Zeta, an interface to Zeta's AI-native infrastructure layer and intends to power all intelligent decisioning, automation, and user interaction; and Zeta Answers that synthesize trillions of behavioral signals into intent-based scores tied to a unique individual. The company was incorporated in 2007 and is headquartered in New York, New York. Read more about the company

Key Figures for Zeta Global

$8.1B Market cap
$1.6B Revenue
Software - Infrastructure Industry
- P/E
5.14 P/S
8.07 P/B
United States Listed on exchange

What kind of stock is Zeta Global?

Momentum stock

Zeta Global is classified as a momentum stock with a momentum score in the top 2% of all stocks. The price has risen 0.0% over the long term.

Score Overview for Zeta Global

💰 Value Score 13/100 (Very Low)
⭐ Quality Score 36/100 (Low)
🚀 Momentum Score 98/100 (Very High)
📊 Total Score 49/100

⚠️ 3 red flags identified 1 critical

Our analysis has identified 3 potential risk factors in Zeta Global that investors should be aware of.

⚠️ Negative profit margin: The profit margin is -0.1% – the company is losing money on its operations.
⚠️ Negative return on equity: ROE is -0.3% – the company is generating a negative return for shareholders.
🚨 Falling earnings: Quarterly earnings have fallen 51% year over year – the company's profitability is under pressure.

📈 Valuation

The P/S ratio is 5.1 (high — the market pays a premium for the revenue). The P/B ratio is 8.1. The PEG ratio is 0.94 — below 1.0 suggests the stock is cheap relative to its growth rate.

💵 Profitability & Growth

Zeta Global and an operating margin of 3.8%. Return on assets (ROA) is 2.6%. The latest quarterly earnings grew -51.1% year over year — falling earnings.

🏦 Financial Health

The Piotroski score is 6 out of 9 — good financial health. Altman Z2 is 1.15 (middle zone — moderate). The debt-to-equity ratio (D/E) is 67.1% — low debt, a solid balance sheet.

🚀 Momentum & Short Interest

Short interest is 8.00% — elevated, some investors are betting on a decline.

Insider Trading in Zeta Global 2026: The Signal Is mostly positive

In 2026, insiders at Zeta Global have made 10 transactions – split into 7 purchases and 3 sales. On a net basis, insiders put $1,912,268 into the stock, which is a positive signal. Active insiders include Steinberg David, NIEHAUS ROBERT H, LANDMAN WILLIAM and others.

Short-Term Signal (3 months): No activity

There has been no insider trading in the last 3 months.

Long-Term Signal (all transactions): Mostly positive

Insiders have bought considerably more than they have sold. This suggests several key people see value in the stock.

Across the last 10 transactions: 7 purchases and 3 sales. A net $1,912,268 into the stock.

Latest purchase: Steinberg David bought 53,676 shares at $19.24 each on 2024-11-18. The stock has since risen 71.3%.

Latest sale: Silberblatt Jeanine sold 7,500 shares at $19.89 each on 2026-06-12.

Who is buying: Steinberg David, NIEHAUS ROBERT H, LANDMAN WILLIAM, Khan Imran, Greiner Christopher E and others.

Who is selling: Silberblatt Jeanine, Ravella Satish.

Latest Insider Trades in Zeta Global (2026)

The table shows the last 10 reported insider transactions in Zeta Global. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-06-12 Silberblatt Jeanine Sell 7,500 20 149,175
2025-12-12 Silberblatt Jeanine Sell 12,990 19 251,227
2024-11-18 Steinberg David Buy 53,676 19 1,032,726
2024-11-18 NIEHAUS ROBERT H Buy 30,000 19 558,600
2024-11-18 LANDMAN WILLIAM Buy 8,010 19 148,586
2024-11-18 Khan Imran Buy 55,000 19 1,042,800
2024-11-18 Greiner Christopher E Buy 7,975 19 149,930
2024-11-18 Gerber Steven H. Buy 13,250 19 245,788
2024-11-18 Elzie Jene Buy 1,260 20 24,860
2023-12-15 Ravella Satish Sell 104,288 9 890,620

Who is buying and selling Zeta Global shares in 2026?

The following insiders have bought shares in Zeta Global: Steinberg David, NIEHAUS ROBERT H, LANDMAN WILLIAM, Khan Imran, Greiner Christopher E and others. In total, $3,203,289 was bought across 7 transactions. The following insiders have sold shares: Silberblatt Jeanine, Ravella Satish. In total, $1,291,021 was sold across 3 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

Zeta Global Short Selling 2026: 8.0% Sold Short

High short interest: 8.0% of the free float
Short % of free float
8.0%
Assessment
High short interest
Short squeeze risk
Moderate
Data source
EODHD
Reported about twice a month

Short interest over time: Zeta Global

0.0%9.4%18.8%
Peak 16.3% · 7/12
6/188/79/26
8.0% today (high)Peaked at 16.3% on Jul 12, 2026Last 30 days: −2.3 percentage pointsMeasured over 100 days
What does the trend tell you?
Short interest is falling. It is down 2.3 percentage points over the last month and now stands at 8.0%. The peak was 16.3% on Jul 12, 2026, so it is now 8.3 percentage points lower. This is how shorting works: whoever shorts has borrowed the share and sold it, and to close the position again they must buy the share back. Falling short interest therefore means shares are being bought back in Zeta Global right now.

Many investors watch for exactly this: short interest that has been high and starts falling back. The professionals who bet on a falling price are closing down. That is not in itself a signal about what the price will do — we cannot predict the market, and short interest is only one number among many. But it does say something about what the large players are doing.
The stock has a high share of short selling. Between 5-10% of the freely traded shares are sold short, which suggests some investors are betting on falling prices. Positive surprises can lead to a moderate short squeeze.

What does this mean for you as an investor?
A short interest of 8.0% means that 8.0% of the freely traded shares in Zeta Global have been borrowed and sold by investors betting on falling prices.

The next potential catalyst is the earnings report on Nov 3, 2026. With a short interest of 8.0%, the report can trigger considerable volatility.

Short interest comes from our data provider EODHD. The figure is reported about twice a month; we check it every trading day.
Short Interest Scale
0% 2% 5% 10% 20%+
Low Moderate High Very High Extreme
▲
8.0%

When Does Zeta Global Report Earnings – Next Date: Nov 3, 2026

The next earnings report from Zeta Global is scheduled for November 3, 2026, after the market closes. This report covers the third quarter (Q3), which ended on September 30, 2026.



Technical Analysis of Zeta Global 2026 – Signal: Strong Buy

Overall Technical Signal: Strong Buy

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated October 7, 2026.

Technical analysis of Zeta Global (ZETA.US) – RSI 66, MACD positive (bullish), daily candlestick chart October 2026
Zeta Global technical analysis – candlestick chart with RSI, MACD and volume profile. Updated Oct 7, 2026.

Trend Analysis of Zeta Global Holdings Corp.

Zeta Global Holdings Corp. is in a short-term uptrend. The price of $32.95 is 7.1% above the 20-day average ($30.76). Medium term, the picture is positive: the price is 13.8% above the 50-day average ($28.96). Long term, the stock is 53.8% above the 200-day average ($21.42), which confirms a long-term uptrend.

Golden Cross: The 50-day average (28.96) is above the 200-day average (21.42), which is a classic bullish signal for Zeta Global Holdings Corp..

Is Zeta Global Holdings Corp. overbought or oversold?

Zeta Global Holdings Corp. has an RSI of 66.2. The stock shows positive momentum in the upper part of the neutral zone. Combined with the positive trend, this supports the bullish picture.

MACD Analysis for Zeta Global Holdings Corp.

Daily MACD: MACD is positive (0.904), which means the short-term trend is bullish (the 12-day EMA is above the 26-day EMA). MACD is above the signal line (0.733) by 0.171, which confirms rising momentum in the uptrend.

Weekly MACD: MACD5 is positive (3.338), which indicates a broader bullish long-term trend. MACD5 is above the signal line (2.530) by 0.808, which confirms rising long-term momentum.

Overall MACD assessment: Both the daily and weekly MACD are positive and above their signal lines. Trend and momentum confirm each other across time horizons – the strongest bullish signal.

Risk Profile for Zeta Global Holdings Corp.

Zeta Global Holdings Corp. has an annual standard deviation of 66.7%, which classifies the stock as Speculative. Sizeable price swings are normal, and the stock requires a higher risk tolerance.

Overall Technical Conclusion for Zeta Global Holdings Corp.

Trend: Positive. The price trades above SMA50 and SMA200.

MACD trend (zero line): Daily bullish (0.904). Weekly bullish (3.338).

MACD momentum (signal): Daily rising. Weekly rising.

RSI: 66.2 – neutral.

Technical signal: Strong Buy

The price is in an uptrend (above SMA50/SMA200) and MACD is positive on both a daily and weekly basis. Trend and MACD trend confirm each other – the strongest technical buy signal.

Frequently Asked Questions About Zeta Global stock in 2026

Should you buy Zeta Global stock now?
Yes, the technical signal for Zeta Global is currently Strong Buy. Zeta Global trades at $32.95 as of Oct 7, 2026. The technical analysis shows the following: MACD is positive (bullish trend) at 0.904 with rising momentum (signal: 0.733); RSI is at 66.2 (neutral zone); the stock is in a short-term uptrend (price above the 20-day average); the analyst price target of $31.64 is 4.0% below the current price. The stock is in a broader uptrend (above SMA50/SMA200). This is a technical observation based on current data, not investment advice.
What is the price target for Zeta Global stock?
The average analyst price target for Zeta Global is $31.64. The current price is $32.95, which gives a downside of 4.0%. Based on this, the stock is considered fairly valued. The fair value range (±10% of the price target) is between $28.48 and $34.80.
Is Zeta Global a dividend stock?
No, Zeta Global does not currently pay a dividend to shareholders. The company reinvests its profits in growth instead of paying dividends.
What is the risk of Zeta Global stock?
Zeta Global is rated as a stock in the risk category Speculative. the annual standard deviation is 66.7%, which classifies the stock as Speculative.
Is Zeta Global overvalued?
Zeta Global is considered fairly valued – the price is close to the analyst price target. Zeta Global has the following valuation ratios: a P/S ratio of 5.1, a P/B ratio of 8.1. The stock trades close to the analyst price target and is considered fairly valued.
Is Zeta Global overbought?
No, Zeta Global is not overbought. RSI is at 66.2 (neutral zone). The technical indicators show: RSI is at 66.2 (upper neutral zone), which shows positive momentum but is not yet overbought. In addition, the price is 7.1% above the 20-day average (short-term uptrend). In addition, MACD is positive with rising momentum (bullish).
When is the next Zeta Global earnings report?
Zeta Global reports its next earnings on November 3, 2026. The stock currently trades at $32.95. The RSI is at 66.2, so the report can reinforce the current technical trend.
Is Zeta Global shorted?
Yes, Zeta Global is shorted with 8.0% of the free float sold short. This is a high level of short selling, which suggests some investors are betting on falling prices. Positive surprises can lead to a moderate short squeeze. The figure comes from our data provider EODHD, is reported about twice a month, and we check it every trading day.
Are insiders buying Zeta Global stock?
Yes, insiders are net buyers of Zeta Global – they are buying more shares than they are selling. Across the last 10 reported transactions, the split is 7 purchases and 3 sales, with a net 1,912,268 $ bought. Active buyers include Steinberg David, NIEHAUS ROBERT H, LANDMAN WILLIAM and others. Insider buying is generally seen as a positive signal, because management is putting its own money into the company.
Is Zeta Global a good stock?
Based on our total score, Zeta Global is rated as a mediocre stock with a total score of 49 out of 100. The stock scores around average on value, quality and momentum – it sits near the median in our database. The score is made up of Value: 13/100, Quality: 36/100, Momentum: 98/100. In addition: technical signal: Strong Buy. Whether Zeta Global is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for Zeta Global stock?
The outlook for Zeta Global based on current data: the average analyst price target is $31.64 (-4.0%); the stock is in an uptrend (above SMA50 and SMA200); the next earnings report is due on Nov 3, 2026, which can move the price. Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is Zeta Global stock rising?
Zeta Global is rising right now. The technical indicators show: the price is 7.1% above the 20-day average; MACD is positive with rising momentum (bullish signal); short interest is 8.0% (high – many are betting on a decline); insiders have mostly been buying the stock recently. For the latest context, see our technical analysis and insider section above.
How high can Zeta Global go?
The average analyst price target for Zeta Global is $31.64, which is 4.0% below the current price of $32.95. The stock has traded between $14.37 and $32.81 over the last 52 weeks. The price is close to the 52-week high. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can Zeta Global fall?
The stock has traded as low as $14.37 over the last 52 weeks — that is 56.4% below the current price of $32.95. The biggest decline (drawdown) in the same period was 56.2% from high to low. Within a year, the price typically swings about ±66.7% (standard deviation — a measure of price swings). A difficult year could therefore mean a further decline of that size. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does Zeta Global do?
Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company operates Zeta Marketing platform, a single platform design... The company belongs to the Technology sector, more specifically the Software - Infrastructure industry, is headquartered in United States, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate Zeta Global as an investment.
Did Zeta Global raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from Zeta Global. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history above.
Is Zeta Global making money or losing money?
No, Zeta Global is currently not making money — the company is losing money with a negative profit margin of -0.1%, a small loss. That means the business loses money on every dollar of revenue. The operating margin, however, is positive at 3.8% — the core business makes money; the loss comes from financing costs, taxes or one-off items. For growth stocks investing in expansion this is normal — but it raises the risk if the company does not reach break-even before its capital runs out.
Can Zeta Global go bankrupt?
The bankruptcy risk of Zeta Global is rated as moderate. Altman Z2 (a model for assessing financial distress) is 1.15 — that places the company in the middle zone. The Piotroski score (financial health 0-9, higher is better) is 6 — which is average. Debt relative to equity is 67% (moderate). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does Zeta Global have a lot of debt?
Zeta Global has moderate debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 67%. For the technology sector, 60-120% counts as a typical level. Tech companies are usually asset-light and need little borrowed capital — anything below 60% counts as low in this sector. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector. Can Zeta Global service its debt? Can service its debt without problems — the interest coverage ratio (how many times earnings can cover interest payments) is 9.7x, and the company has more cash than debt (net cash).

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