Zeta Global (ZETA.US) Price Target and Rating 2026/2027

25,69
-5,10%
Price history for Zeta Global (ZETA.US) – stock price at 25.69 $, August 2026
Zeta Global stock price – price development 2026. Updated Aug 6, 2026.
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Zeta Global Price Target 2026: Analysts See 12% Upside

The average price target for Zeta Global is $28.68. This price target represents the analysts' view of the stock price over the next 12 months. The stock may be undervalued, because the price target is higher than the current price. The stock is 11,64% below the target, which can point to potential returns within the next 12 months if the analysts' view proves right. Also consider the stock's valuation ratios such as P/E, P/S and P/B, plus the technical analysis further down the page, for the full picture.

Is Zeta Global overvalued or undervalued?

Zeta Global is currently undervalued with a gap of 11.6% relative to the price target.


The current price is $25.69, which places Zeta Global in the undervalued category. The stock is considered undervalued when the price is below $25.81, and overvalued when the price exceeds $31.55.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For Zeta Global, the fair value range lies between $25.81 and $31.55.


See the full price target analysis for Zeta Global →

Analyst Ratings for Zeta Global stock in 2026: Buy

14 analysts cover Zeta Global. The majority is positive, with 78.5% recommending Buy, while 21.4% recommend Hold. The average price target is $28.68, which gives an upside of 11.6% from the current price.

Consensus: Buy (4.36/5)
Strong Buy
8 (57.1%)
Buy
3 (21.4%)
Hold
3 (21.4%)
Strong Sell Sell Hold Buy Strong Buy
4.36 out of 5 based on 14 analysts

About Zeta Global – Software - Infrastructure

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company operates Zeta Marketing platform, a single platform designed to enable enterprises to acquire, grow, and retain consumer relationships more efficiently and effectively than alternative solutions. It also provides Zeta Messaging, an email service provider, offering end-to-end AI-powered omnichannel messaging capabilities, as well as integrated data management, enterprise-scale delivery and support, and sophisticated omnichannel orchestration. In addition, the company offers Zeta Consumer Data platform (CDP+), a system of record for all consumer information, delivers a single, actionable view of customers and prospects that include real-time identifiers and signals, as well as other key attributes; and Zeta's DSP helps customers to maximize the power of paid media to engage the right audiences with precision and efficiency, as well as delivers experiences via desktop, inbox, mobile, CTV and social, and others. Further, it operates Athena by Zeta, an interface to Zeta's AI-native infrastructure layer and intends to power all intelligent decisioning, automation, and user interaction; and Zeta Answers that synthesize trillions of behavioral signals into intent-based scores tied to a unique individual. The company was incorporated in 2007 and is headquartered in New York, New York. Read more about the company

Key Figures for Zeta Global

$ 6,0B Market cap
$ 1,4B Revenue
Software - Infrastructure Industry
- P/E
4.21 P/S
6.12 P/B
USA Listed on exchange

What kind of stock is Zeta Global?

Momentum stock

Zeta Global is classified as a momentum stock with a momentum score in the top 5% of all stocks. The price has risen 0.0% over the long term.

Score Overview for Zeta Global

💰 Value Score 16/100 (Very Low)
⭐ Quality Score 28/100 (Low)
🚀 Momentum Score 95/100 (Very High)
📊 Total Score 46/100

⚠️ 5 red flags identified 1 critical

Our analysis has identified 5 potential risk factors in Zeta Global that investors should be aware of.

⚠️ Weak balance sheet (elevated risk): Altman Z2 is 0.60 – the balance sheet is measurably weaker than average. This is a risk signal based on the numbers, not a bankruptcy prediction.
⚠️ Negative profit margin: The profit margin is -1.6% – the company is losing money on its operations.
⚠️ Negative return on equity: ROE is -3.0% – the company is generating a negative return for shareholders.
⚠️ High short interest: 14.3% of the shares are sold short – many professional investors are betting on price declines.
🚨 Falling earnings: Quarterly earnings have fallen 51% year over year – the company's profitability is under pressure.

📈 Valuation

The P/S ratio is 4.2. The P/B ratio is 6.1. The PEG ratio is 0.77 — below 1.0 suggests the stock is cheap relative to its growth rate.

💵 Profitability & Growth

Return on assets (ROA) is 1.6%. The latest quarterly earnings grew -51.1% year over year — falling earnings.

🏦 Financial Health

The Piotroski score is 5 out of 9 — average financial health. Altman Z2 is 0.60 (weak balance sheet — elevated risk). The debt-to-equity ratio (D/E) is 67.1% — low debt, a solid balance sheet.

🚀 Momentum & Short Interest

Short interest is 14.26% — very high, the market is skeptical.

Insider Trading in Zeta Global 2026: The Signal Is mostly negative

In 2026, insiders at Zeta Global have made 20 transactions – split into 13 purchases and 7 sales. On a net basis, insiders put 985,083 $ into the stock, which is a positive signal. Active insiders include LANDMAN WILLIAM, SCULLEY JOHN, Steinberg David and others. In the short term (last 3 months), the insider signal is mostly negative.

Short-Term Signal (3 months): Mostly negative

Insiders have sold more than they have bought over the last 3 months.

Over the last 3 months: 1 purchases and 2 sales. A net 638,788 $ out of the stock.

Long-Term Signal (all transactions): Mixed

There are both insider purchases and sales, with no clear direction. This is normal for large companies, where management adjusts positions on an ongoing basis.

Across the last 20 transactions: 13 purchases and 7 sales. A net 985,083 $ into the stock.

Latest purchase: LANDMAN WILLIAM bought 7,197 shares at 20 $ each on 2026-07-01. The stock has since risen 37.6%.

Latest sale: Silberblatt Jeanine sold 7,500 shares at 20 $ each on 2026-06-12.

Who is buying: LANDMAN WILLIAM, SCULLEY JOHN, Steinberg David, NIEHAUS ROBERT H, Khan Imran and others.

Who is selling: Silberblatt Jeanine, Ravella Satish, Elzie Jene, LANDMAN WILLIAM.

Latest Insider Trades in Zeta Global (2026)

The table shows the last 20 reported insider transactions in Zeta Global. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-07-01 LANDMAN WILLIAM Buy 7,197 20 141,637
2026-06-12 Silberblatt Jeanine Sell 7,500 20 149,175
2026-06-02 Ravella Satish Sell 25,000 25 631,250
2026-04-01 LANDMAN WILLIAM Buy 1,570 16 24,994
2026-03-11 Elzie Jene Sell 4,111 18 74,985
2026-01-01 LANDMAN WILLIAM Buy 1,228 20 24,990
2025-12-12 Silberblatt Jeanine Sell 12,990 19 251,227
2025-10-01 LANDMAN WILLIAM Buy 1,258 20 24,996
2025-07-01 LANDMAN WILLIAM Buy 9,907 15 153,459
2025-04-09 Elzie Jene Sell 8,152 13 104,998

Who is buying and selling Zeta Global shares in 2026?

The following insiders have bought shares in Zeta Global: LANDMAN WILLIAM, SCULLEY JOHN, Steinberg David, NIEHAUS ROBERT H, Khan Imran and others. In total, 3,377,686 $ was bought across 13 transactions. The following insiders have sold shares: Silberblatt Jeanine, Ravella Satish, Elzie Jene, LANDMAN WILLIAM. In total, 2,392,603 $ was sold across 7 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

Zeta Global Short Selling 2026: 14.3% Sold Short

Very high short interest: 14.3% of the free float
Short % of free float
14.3%
Assessment
Very high short interest
Short squeeze risk
High
Data source
SEC
Updated daily
The stock has a very high share of short selling. Between 10-20% of the freely traded shares are sold short, which points to considerable bearish sentiment. A positive earnings report or unexpectedly good news can trigger a short squeeze with sharp price gains.

What does this mean for you as an investor?
A short interest of 14.3% means that 14.3% of the freely traded shares in Zeta Global have been borrowed and sold by investors betting on falling prices. On positive surprises (e.g. a strong earnings report), short sellers can be forced to buy back shares quickly to close their positions, which can cause a short squeeze with sharp price gains in a short time.

Data is updated daily based on official filings with the SEC.
Short Interest Scale
0% 2% 5% 10% 20%+
Low Moderate High Very High Extreme
14.3%

When Does Zeta Global Report Earnings?

The next earnings date for Zeta Global is not yet available. Check the company's investor calendar for more information.



Technical Analysis of Zeta Global 2026 – Signal: Strong Buy

Overall Technical Signal: Strong Buy

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated August 6, 2026.

Technical analysis of Zeta Global (ZETA.US) – RSI 74, MACD positive (bullish), daily candlestick chart August 2026
Zeta Global technical analysis – candlestick chart with RSI and MACD. Updated Aug 6, 2026.

Trend Analysis of Zeta Global Holdings Corp.

Zeta Global Holdings Corp. is in a short-term uptrend. The price of $27.07 is 24.1% above the 20-day average ($21.81). Medium term, the picture is positive: the price is 28.0% above the 50-day average ($21.14). Long term, the stock is 43.0% above the 200-day average ($18.93), which confirms a long-term uptrend.

Golden Cross: The 50-day average (21.14) is above the 200-day average (18.93), which is a classic bullish signal for Zeta Global Holdings Corp..

Is Zeta Global Holdings Corp. overbought or oversold?

Zeta Global Holdings Corp. has an RSI of 74.3, which places the stock in overbought territory (above 70). Even though the stock is overbought, the broader trend is positive. A short-term pullback is possible, but the trend still supports the price.

MACD Analysis for Zeta Global Holdings Corp.

Daily MACD: MACD is positive (0.913), which means the short-term trend is bullish (the 12-day EMA is above the 26-day EMA). MACD is above the signal line (0.428) by 0.485, which confirms rising momentum in the uptrend.

Weekly MACD: MACD5 is positive (1.021), which indicates a broader bullish long-term trend. MACD5 is above the signal line (0.580) by 0.441, which confirms rising long-term momentum.

Overall MACD assessment: Both the daily and weekly MACD are positive and above their signal lines. Trend and momentum confirm each other across time horizons – the strongest bullish signal.

Risk Profile for Zeta Global Holdings Corp.

Zeta Global Holdings Corp. has an annual standard deviation of 66.9%, which classifies the stock as high risk. Sizeable price swings are normal, and the stock requires a higher risk tolerance.

Overall Technical Conclusion for Zeta Global Holdings Corp.

Trend: Positive. The price trades above SMA50 and SMA200.

MACD trend (zero line): Daily bullish (0.913). Weekly bullish (1.021).

MACD momentum (signal): Daily rising. Weekly rising.

RSI: 74.3 – overbought.

Technical signal: Strong Buy

The price is in an uptrend (above SMA50/SMA200) and MACD is positive on both a daily and weekly basis. Trend and MACD trend confirm each other – the strongest technical buy signal.

Frequently Asked Questions About Zeta Global stock in 2026

Should you buy Zeta Global stock now?
Yes, the technical signal for Zeta Global is currently BUY. Zeta Global trades at $25.69 as of 8/6/2026. The overall technical signal is: Strong Buy. The technical analysis shows the following: MACD is positive (bullish trend) at 0.913 with rising momentum (signal: 0.428); RSI is at 74.3 (overbought), suggesting the price may have risen too quickly; the stock is in a short-term uptrend (price above the 20-day average); the analyst price target of $28.68 points to 11.6% upside. The stock is in a broader uptrend (above SMA50/SMA200). This is a technical observation based on current data, not investment advice.
What is the price target for Zeta Global stock?
The average analyst price target for Zeta Global is $28.68. The current price is $25.69, which gives an upside of 11.6%. Based on this, the stock is considered undervalued. The fair value range (±10% of the price target) is between $25.81 and $31.55.
Is Zeta Global a dividend stock?
No, Zeta Global does not currently pay a dividend to shareholders. The company reinvests its profits in growth instead of paying dividends.
What is the risk of Zeta Global stock?
Zeta Global is rated as a stock with high risk. the annual standard deviation is 66.9%, which classifies the stock as high risk. In addition, an RSI of 74.3 signals overbought (elevated risk of a pullback).
Is Zeta Global overvalued?
No, Zeta Global is considered undervalued based on the analyst price target (11.6% upside). Zeta Global has the following valuation ratios: a P/S ratio of 4.2, a P/B ratio of 6.1. The analyst price target suggests that the stock is undervalued by 11.6%.
Is Zeta Global overbought?
Yes, Zeta Global is overbought with an RSI of 74.3 (above 70). The technical indicators show: RSI is at 74.3 (above the 70 mark), which signals the price is overbought and may have risen too quickly. In addition, the price is 17.8% above the 20-day average (short-term uptrend). In addition, MACD is positive with rising momentum (bullish).
When is the next Zeta Global earnings report?
The date of the next earnings report for Zeta Global has not been published yet. Check the company's investor calendar for updates.
Is Zeta Global shorted?
Yes, Zeta Global is shorted with 14.3% of the free float sold short. This is a very high level of short selling, which points to considerable bearish sentiment. A positive earnings report or unexpectedly good news can trigger a short squeeze with sharp price gains. Data is updated daily based on official filings with the SEC.
Are insiders buying Zeta Global stock?
No, insiders are not buying Zeta Global shares – they are net sellers. Over the last 3 months, insiders have made 1 purchases and 2 sales. On a net basis, 638,788 $ worth of shares were sold. Across the last 20 reported transactions, the split is 13 purchases and 7 sales, with a net 985,083 $ bought. Active sellers include Silberblatt Jeanine, Ravella Satish, Elzie Jene and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is Zeta Global a good stock?
Based on our total score, Zeta Global is rated as a mediocre stock with a total score of 46 out of 100. The stock scores around average on value, quality and momentum – it sits near the median in our database. The score is made up of Value: 16/100, Quality: 28/100, Momentum: 95/100. In addition: analysts see 11.6% upside to the price target; technical signal: Strong Buy. Whether Zeta Global is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for Zeta Global stock?
The outlook for Zeta Global based on current data: the average analyst price target is $28.68 (+11.6%); the stock is in an uptrend (above SMA50 and SMA200). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is Zeta Global stock rising?
Zeta Global is rising right now. The technical indicators show: the price is 17.8% above the 20-day average; MACD is positive with rising momentum (bullish signal); short interest is 14.3% (high – many are betting on a decline); insiders have mostly been selling the stock recently. For the latest context, see our technical analysis, insider section and news overview above.
How high can Zeta Global go?
The average analyst price target for Zeta Global is $28.68, which corresponds to a potential gain of 11.6% from the current price of $25.69. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can Zeta Global fall?
We lack enough history to give a specific floor for Zeta Global. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does Zeta Global do?
Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company operates Zeta Marketing platform, a single platform design... The company belongs to the Teknologi sector, more specifically the Software - Infrastructure industry, is headquartered in USA, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate Zeta Global as an investment.
Did Zeta Global raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from Zeta Global. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history and the news overview above.
Is Zeta Global making money or losing money?
No, Zeta Global is currently not making money — the company is losing money with a negative profit margin of -1.6%, a small loss. That means the business loses money on every dollar of revenue. For growth stocks investing in expansion this is normal — but it raises the risk if the company does not reach break-even before its capital runs out.
Can Zeta Global go bankrupt?
The bankruptcy risk of Zeta Global is rated as elevated. Altman Z2 (a model for assessing financial distress) is 0.60 — that places the company in the weak zone. This is a probability based on the numbers, not a verdict — bankruptcy is not imminent. But the balance sheet is measurably weaker than average, so watch the debt, liquidity and possible capital raises. The Piotroski score (financial health 0-9, higher is better) is 5 — which is average. Debt relative to equity is 67% (moderate). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does Zeta Global have a lot of debt?
No, Zeta Global has low debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 67%. For the teknologi sector, anything below 80% counts as low debt. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector. Can Zeta Global service its debt? Could struggle to service its debt — the interest coverage ratio (how many times earnings can cover interest payments) is -19.8x, and the company has more cash than debt (net cash).