Trade Desk (TTD.US) Price Target and Rating 2026/2027

11.92
Price history for Trade Desk (TTD.US) – stock price at $11.92, October 2026
Trade Desk stock price – price development 2026. Updated Oct 7, 2026.
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Trade Desk Price Target 2026: Analysts See 14% Upside

The average price target for Trade Desk is $13.57. This price target represents the analysts' view of the stock price over the next 12 months. The stock may be undervalued, because the price target is higher than the current price. The stock is 13.84% below the target, which can point to potential returns within the next 12 months if the analysts' view proves right. Also consider the stock's valuation ratios such as P/E, P/S and P/B, plus the technical analysis further down the page, for the full picture.

Is Trade Desk overvalued or undervalued?

Trade Desk is currently undervalued with a gap of 13.8% relative to the price target.


The current price is $11.92, which places Trade Desk in the undervalued category. The stock is considered undervalued when the price is below $12.21, and overvalued when the price exceeds $14.93.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For Trade Desk, the fair value range lies between $12.21 and $14.93.


See the full price target analysis for Trade Desk →

Analyst Ratings for Trade Desk stock in 2026: Hold

36 analysts cover Trade Desk. Analysts are mostly neutral — 63.9% recommend Hold. The average price target is $13.57, which gives an upside of 13.8% from the current price.

Consensus: Hold (2.89/5)
Strong Buy
4 (11.1%)
Buy
1 (2.8%)
Hold
23 (63.9%)
Sell
3 (8.3%)
Strong Sell
5 (13.9%)
Strong Sell Sell Hold Buy Strong Buy
2.89 out of 5 based on 36 analysts

About Trade Desk – Advertising Agencies

Here is the rewritten description:

The Trade Desk runs an online platform that lets companies buy, manage and fine-tune their digital advertising campaigns. It makes money by giving advertisers the tools to run data-driven campaigns, meaning campaigns that use data to target the right audience.

The platform supports all kinds of ad formats, including display ads (banner-style ads), video, audio and Connected TV (ads shown through internet-connected televisions, such as smart TVs and streaming devices). The Trade Desk also sells data and other add-on services.

The company was founded in 2009 and is headquartered in California, in the United States. Its customers are mainly advertising agencies, which use the platform to reach consumers around the world. The Trade Desk has a strong position internationally.
Read more about the company

Key Figures for Trade Desk

$5.6B Market cap
$3.0B Revenue
Advertising Agencies Industry
0.14 P/E
1.89 P/S
2.33 P/B
United States Listed on exchange

What kind of stock is Trade Desk?

Stable stock

Trade Desk is classified as a stable stock.

Score Overview for Trade Desk

⭐ Quality Score 68/100 (High)
🚀 Momentum Score 3/100 (Very Low)
📊 Total Score 24/100

⚠️ 2 red flags identified 1 critical

Our analysis has identified 2 potential risk factors in Trade Desk that investors should be aware of.

🚨 High short interest: 24.2% of the shares are sold short – many professional investors are betting on price declines.
⚠️ Falling earnings: Quarterly earnings have fallen 24% year over year – the company's profitability is under pressure.

📈 Valuation

Trade Desk trades at a P/E ratio of 0.1, which is below the market average and can point to an attractive price. The forward P/E is 13.9. The P/S ratio is 1.9. The P/B ratio is 2.3. The PEG ratio is 0.91 — below 1.0 suggests the stock is cheap relative to its growth rate.

💵 Profitability & Growth

Trade Desk has a profit margin of 13.6% (solid) and an operating margin of 14.2%. Return on equity (ROE) is 15.4% — solid return on equity. Return on assets (ROA) is 6.3%. The latest quarterly earnings grew -23.6% year over year — falling earnings.

🏦 Financial Health

The Piotroski score is 7 out of 9 — good financial health. Altman Z2 is 3.49 (healthy balance sheet — low risk). The debt-to-equity ratio (D/E) is 107.2% — moderate debt.

🚀 Momentum & Short Interest

Short interest is 24.17% — very high, the market is skeptical.

Insider Trading in Trade Desk 2026: The Signal Is mixed

In 2026, insiders at Trade Desk have made 20 transactions – split into 2 purchases and 18 sales. On a net basis, insiders took $26,032,188 out of the stock. Active insiders include Green Jeffrey Terry, Jacobson Samantha, Kathryn E Falberg and others.

Short-Term Signal (3 months): No activity

There has been no insider trading in the last 3 months.

Long-Term Signal (all transactions): Mixed

There are both insider purchases and sales, with no clear direction. This is normal for large companies, where management adjusts positions on an ongoing basis.

Across the last 20 transactions: 2 purchases and 18 sales. A net $26,032,188 out of the stock.

Latest purchase: Green Jeffrey Terry bought 2,314,304 shares at $25.08 each on 2026-03-04. The stock has since fallen 52.5%.

Latest sale: Jacobson Samantha sold 53,681 shares at $21.14 each on 2026-05-28.

Who is buying: Green Jeffrey Terry.

Who is selling: Jacobson Samantha, Kathryn E Falberg, FALBERG KATHRYN E, Cunningham Andrea Lee, Andrea Lee Cunningham and others.

Latest Insider Trades in Trade Desk (2026)

The table shows the last 20 reported insider transactions in Trade Desk. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-05-28 Jacobson Samantha Sell 53,681 21 1,134,816
2026-03-05 Kathryn E Falberg Sell 50,000 30 1,524,000
2026-03-05 FALBERG KATHRYN E Sell 102,828 30 3,134,197
2026-03-04 Green Jeffrey Terry Buy 2,314,304 25 58,042,744
2026-03-02 Green Jeffrey Terry Buy 527,324 24 12,740,148
2025-09-10 Cunningham Andrea Lee Sell 1,403 48 67,625
2025-09-10 Andrea Lee Cunningham Sell 1,403 48 67,625
2025-08-07 Jay R Grant Sell 51,290 91 4,676,622
2025-08-07 GRANT JAY R Sell 5,120 91 465,920
2025-05-16 Schenkein Laura Sell 4,225 77 326,973

Who is buying and selling Trade Desk shares in 2026?

The following insiders have bought shares in Trade Desk: Green Jeffrey Terry. In total, $70,782,892 was bought across 2 transactions. The following insiders have sold shares: Jacobson Samantha, Kathryn E Falberg, FALBERG KATHRYN E, Cunningham Andrea Lee, Andrea Lee Cunningham and others. In total, $96,815,080 was sold across 18 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

Trade Desk Short Selling 2026: 24.2% Sold Short

Extremely shorted: 24.2% of the free float
Short % of free float
24.2%
Assessment
Extremely shorted
Short squeeze risk
Very High
Data source
EODHD
Reported about twice a month

Short interest over time: Trade Desk

0.0%13.9%27.8%
5/307/309/29
24.2% today (extremely high)Last 30 days: +1.2 percentage pointsMeasured over 122 days
What does the trend tell you?
Short interest is rising. It is up 1.2 percentage points over the last month and now stands at 24.2%. More investors have borrowed Trade Desk and sold it, expecting the price to fall.

It cuts both ways: if they are wrong and the price rises, they have to buy the share back — and those purchases can push the price up further on their own. That is called a short squeeze. That is not in itself a signal about what the price will do — we cannot predict the market, and short interest is only one number among many. But it does say something about what the large players are doing.
The stock has an extremely high share of short selling. More than 20% of the freely traded shares are sold short, which is unusual and can point to great skepticism among institutional investors. The risk of a short squeeze on positive news is considerable.

What does this mean for you as an investor?
A short interest of 24.2% means that 24.2% of the freely traded shares in Trade Desk have been borrowed and sold by investors betting on falling prices. On positive surprises (e.g. a strong earnings report), short sellers can be forced to buy back shares quickly to close their positions, which can cause a short squeeze with sharp price gains in a short time.

The next potential catalyst is the earnings report on Nov 5, 2026. With a short interest of 24.2%, the report can trigger considerable volatility.

Short interest comes from our data provider EODHD. The figure is reported about twice a month; we check it every trading day.
Short Interest Scale
0% 2% 5% 10% 20%+
Low Moderate High Very High Extreme
▲
24.2%

When Does Trade Desk Report Earnings – Next Date: Nov 5, 2026

The next earnings report from Trade Desk is scheduled for November 5, 2026, after the market closes. This report covers the third quarter (Q3), which ended on September 30, 2026.



Technical Analysis of Trade Desk 2026 – Signal: Strong Sell

Overall Technical Signal: Strong Sell

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated October 7, 2026.

Technical analysis of Trade Desk (TTD.US) – RSI 30, MACD negative (bearish), daily candlestick chart October 2026
Trade Desk technical analysis – candlestick chart with RSI, MACD and volume profile. Updated Oct 7, 2026.

Trend Analysis of The Trade Desk, Inc

The Trade Desk, Inc is in a short-term downtrend. The price of $11.92 is 9.8% below the 20-day average ($13.22). Medium term, the picture is negative: the price is 16.6% below the 50-day average ($14.30). Long term, the stock is 46.7% below the 200-day average ($22.35), which signals a long-term downtrend.

Death Cross: The 50-day average (14.30) is below the 200-day average (22.35), which is a classic bearish signal for The Trade Desk, Inc.

Is The Trade Desk, Inc overbought or oversold?

The Trade Desk, Inc has an RSI of 29.7, which places the stock in oversold territory (below 30). WARNING: Oversold in a downtrend is NOT a buy signal. When the trend is negative, RSI can stay oversold for a long time while the price keeps falling. Wait for a trend reversal before buying.

MACD Analysis for The Trade Desk, Inc

Daily MACD: MACD is negative (-0.723), which means the short-term trend is bearish (the 12-day EMA is below the 26-day EMA). MACD is below the signal line (-0.645) by 0.078, which confirms growing negative momentum in the downtrend.

Weekly MACD: MACD5 is negative (-4.217), which indicates a broader bearish long-term trend. MACD5 is above the signal line (-4.584) by 0.367, which suggests the negative long-term momentum is fading – a bigger trend reversal could be ahead.

Overall MACD assessment: Both the daily and weekly trend are bearish (MACD negative). However, momentum shows signs of improving on a weekly basis – a potential trend reversal could be ahead, but it is not confirmed yet.

Risk Profile for The Trade Desk, Inc

The Trade Desk, Inc has an annual standard deviation of 56.0%, which classifies the stock as Speculative. Sizeable price swings are normal, and the stock requires a higher risk tolerance.

Overall Technical Conclusion for The Trade Desk, Inc

Trend: Negative. The price trades below SMA50 and SMA200.

MACD trend (zero line): Daily bearish (-0.723). Weekly bearish (-4.217).

MACD momentum (signal): Daily falling. Weekly rising.

RSI: 29.7 – oversold.

Technical signal: Strong Sell

The price is in a downtrend (below SMA50/SMA200) and MACD is negative on both a daily and weekly basis. Avoid buying and consider closing existing positions.

Frequently Asked Questions About Trade Desk stock in 2026

Should you buy Trade Desk stock now?
No, the technical signal for Trade Desk is currently Strong Sell. Trade Desk trades at $11.92 as of Oct 7, 2026. The technical analysis shows the following: MACD is negative (bearish trend) at -0.723 with falling momentum (signal: -0.645); RSI is at 29.7 (oversold), which could point to a potential buying opportunity; the stock is in a short-term downtrend (price below the 20-day average); the analyst price target of $13.57 points to 13.8% upside. The stock is in a broader downtrend (below SMA50/SMA200). Buying in a downtrend is generally not recommended. This is a technical observation based on current data, not investment advice.
What is the price target for Trade Desk stock?
The average analyst price target for Trade Desk is $13.57. The current price is $11.92, which gives an upside of 13.8%. Based on this, the stock is considered undervalued. The fair value range (±10% of the price target) is between $12.21 and $14.93.
Is Trade Desk a dividend stock?
No, Trade Desk does not currently pay a dividend to shareholders. The company reinvests its profits in growth instead of paying dividends.
What is the risk of Trade Desk stock?
Trade Desk is rated as a stock in the risk category Speculative. the annual standard deviation is 56.0%, which classifies the stock as Speculative. In addition, an RSI of 29.7 signals oversold (potential bottom).
Is Trade Desk overvalued?
No, Trade Desk is considered undervalued based on the analyst price target (13.8% upside). Trade Desk has the following valuation ratios: a P/E ratio of 0.1 (lowly valued), a P/S ratio of 1.9, a P/B ratio of 2.3. The analyst price target suggests that the stock is undervalued by 13.8%.
Is Trade Desk overbought?
No, Trade Desk is actually oversold with an RSI of 29.7 (below 30). The technical indicators show: RSI is at 29.7 (below the 30 mark), which actually signals the price is oversold – the opposite of overbought. In addition, the price is 9.8% below the 20-day average (short-term downtrend). In addition, MACD is negative with falling momentum (bearish). IMPORTANT: The stock is oversold in a downtrend. A low RSI in a downtrend is NOT a buy signal – the price can keep falling. Wait for a trend reversal before buying.
When is the next Trade Desk earnings report?
Trade Desk reports its next earnings on November 5, 2026. The stock currently trades at $11.92. With a P/E ratio of 0.1, the market will be watching closely whether earnings meet expectations. The RSI is at 29.7, so the report can reinforce the current technical trend.
Is Trade Desk shorted?
Yes, Trade Desk is shorted with 24.2% of the free float sold short. This is an extremely high level of short selling, which points to great skepticism among institutional investors. The risk of a short squeeze on positive news or earnings is very high. The figure comes from our data provider EODHD, is reported about twice a month, and we check it every trading day.
Are insiders buying Trade Desk stock?
No, insiders are not buying Trade Desk shares – they are net sellers. Across the last 20 reported transactions, the split is 2 purchases and 18 sales, with a net 26,032,188 $ sold. Active sellers include Jacobson Samantha, Kathryn E Falberg, FALBERG KATHRYN E and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is Trade Desk a good stock?
Based on our total score, Trade Desk is rated as a poor stock with a total score of 24 out of 100. The stock scores below average on value, quality and momentum – it sits at the lower end of the market. The score is made up of Quality: 68/100, Momentum: 3/100. In addition: analysts see 13.8% upside to the price target; technical signal: Strong Sell. Whether Trade Desk is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for Trade Desk stock?
The outlook for Trade Desk based on current data: the average analyst price target is $13.57 (+13.8%); the stock is in a downtrend (below SMA50 and SMA200); the next earnings report is due on Nov 5, 2026, which can move the price; the P/E ratio is 0.1 (low – a possible value stock). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is Trade Desk stock falling?
Trade Desk is falling right now. The technical indicators show: the price is 9.8% below the 20-day average; MACD is negative with falling momentum (bearish signal); short interest is 24.2% (high – many are betting on a decline); insiders have mostly been selling the stock recently. For the latest context, see our technical analysis and insider section above.
How high can Trade Desk go?
The average analyst price target for Trade Desk is $13.57, which corresponds to a potential gain of 13.8% from the current price of $11.92. The stock has traded between $11.74 and $56.39 over the last 52 weeks. The price is 78.9% below the 52-week high, which can indicate potential if the underlying fundamentals are intact. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can Trade Desk fall?
The stock has traded as low as $11.74 over the last 52 weeks — that is 1.5% below the current price of $11.92. The biggest decline (drawdown) in the same period was 79.2% from high to low. Within a year, the price typically swings about ±56.0% (standard deviation — a measure of price swings). A difficult year could therefore mean a further decline of that size. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does Trade Desk do?
Here is the rewritten description: The Trade Desk runs an online platform that lets companies buy, manage and fine-tune their digital advertising campaigns. It makes money by giving advertisers the tools to run data-driven campaigns, meaning campaigns that use data to target ... The company belongs to the Technology sector, more specifically the Advertising Agencies industry, is headquartered in United States, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate Trade Desk as an investment.
Did Trade Desk raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from Trade Desk. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history above.
Is Trade Desk making money or losing money?
Yes, Trade Desk is making money, not losing it. The company has a profit margin (the share of revenue left over as profit) of 13.6% — which is solid. The operating margin (profit before interest and taxes) is 14.2%. At a P/E ratio of 0.1, you currently pay 0.1 dollars for every dollar of the company's annual earnings. A consistently profitable company is usually more resilient than growth stocks that are not yet making money.
Can Trade Desk go bankrupt?
The bankruptcy risk of Trade Desk is rated as low. Altman Z2 (a model for assessing financial distress) is 3.49 — that places the company in the healthy zone. The company has a healthy balance sheet with limited debt relative to earnings and assets. The Piotroski score (financial health 0-9, higher is better) is 7 — which is strong. Debt relative to equity is 107% (moderate). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does Trade Desk have a lot of debt?
Trade Desk has moderate debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 107%. For the technology sector, 60-120% counts as a typical level. Tech companies are usually asset-light and need little borrowed capital — anything below 60% counts as low in this sector. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector. Can Trade Desk service its debt? Can service its debt without problems — the interest coverage ratio (how many times earnings can cover interest payments) is 9.8x, and the company has more cash than debt (net cash).

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