The Trade Desk (TTD.US) Price Target 2026/2027: 35% Upside – Rating and Stock Analysis

17,75
-6,38%
Price history for The Trade Desk (TTD.US) – stock price at 17.75 $, August 2026
The Trade Desk stock price – price development 2026. Updated Aug 6, 2026.
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The Trade Desk Price Target 2026: Analysts See 37% Upside

The average price target for The Trade Desk is $24.32. This price target represents the analysts' view of the stock price over the next 12 months. The stock may be undervalued, because the price target is higher than the current price. The stock is 37,01% below the target, which can point to potential returns within the next 12 months if the analysts' view proves right. Also consider the stock's valuation ratios such as P/E, P/S and P/B, plus the technical analysis further down the page, for the full picture.

Is The Trade Desk overvalued or undervalued?

The Trade Desk is currently undervalued with a gap of 37% relative to the price target.


The current price is $17.75, which places The Trade Desk in the undervalued category. The stock is considered undervalued when the price is below $21.89, and overvalued when the price exceeds $26.75.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For The Trade Desk, the fair value range lies between $21.89 and $26.75.


See the full price target analysis for The Trade Desk →

Analyst Ratings for The Trade Desk stock in 2026: Buy

41 analysts cover The Trade Desk. The majority is positive, with 68.3% recommending Buy, while 26.8% recommend Hold. The average price target is $24.32, which gives an upside of 37% from the current price.

Consensus: Buy (4.15/5)
Strong Buy
23 (56.1%)
Buy
5 (12.2%)
Hold
11 (26.8%)
Strong Sell
2 (4.9%)
Strong Sell Sell Hold Buy Strong Buy
4.15 out of 5 based on 41 analysts

About The Trade Desk – Advertising Agencies

The Trade Desk driver en skybaseret platform, hvor annoncører kan købe, styre og optimere deres digitale reklamekampagner. De tjener altså penge på at give køberne værktøjerne til at køre datadrevne kampagner. Platformen understøtter alle formater – lige fra display og video til lyd og Connected TV. The Trade Desk sælger også data og andre tillægstjenester. De startede i 2009 og har hovedkvarter i Californien. Deres kunder er primært reklamebureauer, som bruger The Trade Desk til at nå ud til forbrugerne globalt. De har en stærk position internationalt. Read more about the company

Key Figures for The Trade Desk

$ 9,1B Market cap
$ 3,0B Revenue
Advertising Agencies Industry
20.80 P/E
3.06 P/S
3.46 P/B
USA Listed on exchange

What kind of stock is The Trade Desk?

Stable stock

The Trade Desk is classified as a stable stock.

Score Overview for The Trade Desk

💰 Value Score 60/100 (High)
⭐ Quality Score 54/100 (Neutral)
🚀 Momentum Score 3/100 (Very Low)
📊 Total Score 39/100

⚠️ 1 red flag identified 1 critical

Our analysis has identified 1 potential risk factor in The Trade Desk that investors should be aware of.

🚨 High short interest: 20.3% of the shares are sold short – many professional investors are betting on price declines.

📈 Valuation

The Trade Desk trades at a P/E ratio of 20.8, which is close to the market average. The forward P/E is 16.3 (22% lower), which suggests the market expects rising earnings. The P/S ratio is 3.1. The P/B ratio is 3.5. The PEG ratio is 0.86 — below 1.0 suggests the stock is cheap relative to its growth rate.

💵 Profitability & Growth

The Trade Desk has a profit margin of 14.6% (solid) and an operating margin of 9.7%. Return on equity (ROE) is 16.7% — solid return on equity. Return on assets (ROA) is 6.6%. The latest quarterly earnings grew -20.0% year over year — falling earnings.

🏦 Financial Health

The Piotroski score is 6 out of 9 — good financial health. Altman Z2 is 3.40 (healthy balance sheet — low risk). The debt-to-equity ratio (D/E) is 107.2% — moderate debt.

🚀 Momentum & Short Interest

Short interest is 20.25% — very high, the market is skeptical.

Insider Trading in The Trade Desk 2026: The Signal Is negative

In 2026, insiders at The Trade Desk have made 20 transactions – split into 6 purchases and 14 sales. On a net basis, insiders put 64,676,906 $ into the stock, which is a positive signal. Active insiders include Cunningham Andrea Lee, Green Jeffrey Terry, Kundra Vivek and others. In the short term (last 3 months), the insider signal is negative.

Short-Term Signal (3 months): Negative

Insiders have exclusively sold shares over the last 3 months.

Over the last 3 months: 0 purchases and 5 sales. A net 1,302,768 $ out of the stock.

Long-Term Signal (all transactions): Mostly positive

Insiders have bought considerably more than they have sold. This suggests several key people see value in the stock.

Across the last 20 transactions: 6 purchases and 14 sales. A net 64,676,906 $ into the stock.

Latest purchase: Cunningham Andrea Lee bought 6,110 shares at 24 $ each on 2026-05-04. The stock has since fallen 20.1%.

Latest sale: Jacobson Samantha sold 53,681 shares at 21 $ each on 2026-05-28.

Who is buying: Cunningham Andrea Lee, Green Jeffrey Terry, Kundra Vivek.

Who is selling: Jacobson Samantha, Kundra Vivek, GRANT JAY R, Davis Tahnil R., FALBERG KATHRYN E and others.

Latest Insider Trades in The Trade Desk (2026)

The table shows the last 20 reported insider transactions in The Trade Desk. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-05-28 Jacobson Samantha Sell 53,681 21 1,134,816
2026-05-15 Kundra Vivek Sell 6,194 21 131,003
2026-05-15 Jacobson Samantha Sell 197 21 4,167
2026-05-15 GRANT JAY R Sell 1,288 21 27,241
2026-05-15 Davis Tahnil R. Sell 262 21 5,541
2026-05-04 Cunningham Andrea Lee Buy 6,110 24 144,990
2026-04-03 Cunningham Andrea Lee Buy 31 26 793
2026-04-01 Cunningham Andrea Lee Buy 17 26 438
2026-03-23 FALBERG KATHRYN E Sell 1,226 59 72,542
2026-03-05 Kathryn E Falberg Sell 50,000 30 1,524,000

Who is buying and selling The Trade Desk shares in 2026?

The following insiders have bought shares in The Trade Desk: Cunningham Andrea Lee, Green Jeffrey Terry, Kundra Vivek. In total, 70,940,590 $ was bought across 6 transactions. The following insiders have sold shares: Jacobson Samantha, Kundra Vivek, GRANT JAY R, Davis Tahnil R., FALBERG KATHRYN E and others. In total, 6,263,684 $ was sold across 14 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

The Trade Desk Short Selling 2026: 20.3% Sold Short

Extremely shorted: 20.3% of the free float
Short % of free float
20.3%
Assessment
Extremely shorted
Short squeeze risk
Very High
Data source
SEC
Updated daily
The stock has an extremely high share of short selling. More than 20% of the freely traded shares are sold short, which is unusual and can point to great skepticism among institutional investors. The risk of a short squeeze on positive news is considerable.

What does this mean for you as an investor?
A short interest of 20.3% means that 20.3% of the freely traded shares in The Trade Desk have been borrowed and sold by investors betting on falling prices. On positive surprises (e.g. a strong earnings report), short sellers can be forced to buy back shares quickly to close their positions, which can cause a short squeeze with sharp price gains in a short time.

The next potential catalyst is the earnings report on 8/6/2026. With a short interest of 20.3%, the report can trigger considerable volatility.

Data is updated daily based on official filings with the SEC.
Short Interest Scale
0% 2% 5% 10% 20%+
Low Moderate High Very High Extreme
20.3%

The Trade Desk Earnings – ⚡ Reporting TODAY 8/6/2026

The next earnings date for The Trade Desk is not yet available. Check the company's investor calendar for more information.



Technical Analysis of The Trade Desk 2026 – Signal: Strong Sell

Overall Technical Signal: Strong Sell

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated August 6, 2026.

Technical analysis of The Trade Desk (TTD.US) – RSI 52, MACD negative (bearish), daily candlestick chart August 2026
The Trade Desk technical analysis – candlestick chart with RSI and MACD. Updated Aug 6, 2026.

Trend Analysis of The Trade Desk, Inc

The Trade Desk, Inc is in a short-term uptrend. The price of $18.96 is 1.8% above the 20-day average ($18.62). Medium term, the picture is negative: the price is 1.2% below the 50-day average ($19.18). Long term, the stock is 34.2% below the 200-day average ($28.81), which signals a long-term downtrend.

Death Cross: The 50-day average (19.18) is below the 200-day average (28.81), which is a classic bearish signal for The Trade Desk, Inc.

Is The Trade Desk, Inc overbought or oversold?

The Trade Desk, Inc has an RSI of 51.7, right in the middle of the neutral zone. There is no clear buying or selling pressure.

MACD Analysis for The Trade Desk, Inc

Daily MACD: MACD is negative (-0.148), which means the short-term trend is bearish (the 12-day EMA is below the 26-day EMA). MACD is above the signal line (-0.291) by 0.143, which suggests the negative momentum is fading – a potential trend reversal could be ahead.

Weekly MACD: MACD5 is negative (-4.545), which indicates a broader bearish long-term trend. MACD5 is above the signal line (-5.445) by 0.900, which suggests the negative long-term momentum is fading – a bigger trend reversal could be ahead.

Overall MACD assessment: Both the daily and weekly trend are bearish (MACD negative). However, momentum shows signs of improving on a daily basis – a potential trend reversal could be ahead, but it is not confirmed yet.

Risk Profile for The Trade Desk, Inc

The Trade Desk, Inc has an annual standard deviation of 64.8%, which classifies the stock as high risk. Sizeable price swings are normal, and the stock requires a higher risk tolerance.

Overall Technical Conclusion for The Trade Desk, Inc

Trend: Negative. The price trades below SMA50 and SMA200.

MACD trend (zero line): Daily bearish (-0.148). Weekly bearish (-4.545).

MACD momentum (signal): Daily rising. Weekly rising.

RSI: 51.7 – neutral.

Technical signal: Strong Sell

The price is in a downtrend (below SMA50/SMA200) and MACD is negative on both a daily and weekly basis. Avoid buying and consider closing existing positions.

Frequently Asked Questions About The Trade Desk stock in 2026

Should you buy The Trade Desk stock now?
No, the technical signal for The Trade Desk is currently SELL. The Trade Desk trades at $17.75 as of 8/6/2026. The overall technical signal is: Strong Sell. The technical analysis shows the following: MACD is negative (bearish trend) at -0.148 with rising momentum (signal: -0.291); RSI is at 51.7 (neutral zone); the stock is in a short-term downtrend (price below the 20-day average); the analyst price target of $24.32 points to 37.0% upside. The stock is in a broader downtrend (below SMA50/SMA200). Buying in a downtrend is generally not recommended. This is a technical observation based on current data, not investment advice.
What is the price target for The Trade Desk stock?
The average analyst price target for The Trade Desk is $24.32. The current price is $17.75, which gives an upside of 37.0%. Based on this, the stock is considered undervalued. The fair value range (±10% of the price target) is between $21.89 and $26.75.
Is The Trade Desk a dividend stock?
No, The Trade Desk does not currently pay a dividend to shareholders. The company reinvests its profits in growth instead of paying dividends.
What is the risk of The Trade Desk stock?
The Trade Desk is rated as a stock with high risk. the annual standard deviation is 64.8%, which classifies the stock as high risk.
Is The Trade Desk overvalued?
No, The Trade Desk is considered undervalued based on the analyst price target (37.0% upside). The Trade Desk has the following valuation ratios: a P/E ratio of 20.8 (moderately to highly valued), a P/S ratio of 3.1, a P/B ratio of 3.5. The analyst price target suggests that the stock is undervalued by 37.0%.
Is The Trade Desk overbought?
No, The Trade Desk is not overbought. RSI is at 51.7 (neutral zone). The technical indicators show: RSI is at 51.7 (neutral zone between 30-70), which signals neither overbought nor oversold. In addition, the price is 4.7% below the 20-day average (short-term downtrend). In addition, MACD is negative, but momentum is rising (possible trend reversal).
When is the next The Trade Desk earnings report?
The Trade Desk reports earnings TODAY, August 6, 2026! The stock currently trades at $17.75. Watch how the price reacts after the release. With a P/E ratio of 20.8, the market will be watching closely whether earnings meet expectations.
Is The Trade Desk shorted?
Yes, The Trade Desk is shorted with 20.3% of the free float sold short. This is an extremely high level of short selling, which points to great skepticism among institutional investors. The risk of a short squeeze on positive news or earnings is very high. Data is updated daily based on official filings with the SEC.
Are insiders buying The Trade Desk stock?
No, insiders are not buying The Trade Desk shares – they are net sellers. Over the last 3 months, insiders have made 0 purchases and 5 sales. On a net basis, 1,302,768 $ worth of shares were sold. Across the last 20 reported transactions, the split is 6 purchases and 14 sales, with a net 64,676,906 $ bought. Active sellers include Jacobson Samantha, Kundra Vivek, GRANT JAY R and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is The Trade Desk a good stock?
Based on our total score, The Trade Desk is rated as a poor stock with a total score of 39 out of 100. The stock scores below average on value, quality and momentum – it sits at the lower end of the market. The score is made up of Value: 60/100, Quality: 54/100, Momentum: 3/100. In addition: analysts see 37.0% upside to the price target; technical signal: Strong Sell. Whether The Trade Desk is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for The Trade Desk stock?
The outlook for The Trade Desk based on current data: the average analyst price target is $24.32 (+37.0%); the stock is in a downtrend (below SMA50 and SMA200); the next earnings report is due on 8/6/2026, which can move the price; the P/E ratio is 20.8 (moderate). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is The Trade Desk stock falling?
The Trade Desk is falling right now. The technical indicators show: the price is 4.7% below the 20-day average; short interest is 20.3% (high – many are betting on a decline); insiders have mostly been selling the stock recently. For the latest context, see our technical analysis, insider section and news overview above.
How high can The Trade Desk go?
The average analyst price target for The Trade Desk is $24.32, which corresponds to a potential gain of 37.0% from the current price of $17.75. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can The Trade Desk fall?
We lack enough history to give a specific floor for The Trade Desk. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does The Trade Desk do?
The Trade Desk driver en skybaseret platform, hvor annoncører kan købe, styre og optimere deres digitale reklamekampagner. De tjener altså penge på at give køberne værktøjerne til at køre datadrevne kampagner. Platformen understøtter alle formater – lige fra display og video ... The company belongs to the Teknologi sector, more specifically the Advertising Agencies industry, is headquartered in USA, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate The Trade Desk as an investment.
Did The Trade Desk raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from The Trade Desk. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history and the news overview above.
Is The Trade Desk making money or losing money?
Yes, The Trade Desk is making money, not losing it. The company has a profit margin (the share of revenue left over as profit) of 14.6% — which is solid. The operating margin (profit before interest and taxes) is 9.7%. At a P/E ratio of 20.8, you currently pay 20.8 dollars for every dollar of the company's annual earnings. A consistently profitable company is usually more resilient than growth stocks that are not yet making money.
Can The Trade Desk go bankrupt?
The bankruptcy risk of The Trade Desk is rated as low. Altman Z2 (a model for assessing financial distress) is 3.40 — that places the company in the healthy zone. The company has a healthy balance sheet with limited debt relative to earnings and assets. The Piotroski score (financial health 0-9, higher is better) is 6 — which is average. Debt relative to equity is 107% (moderate). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does The Trade Desk have a lot of debt?
The Trade Desk has moderate debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 107%. For the teknologi sector, 80-150% counts as a typical level. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector. Can The Trade Desk service its debt? Can service its debt without problems — the interest coverage ratio (how many times earnings can cover interest payments) is 212.7x, and the company has more cash than debt (net cash).