Sportradar Group (SRAD.US) Price Target 2026/2027: 40% Upside – Rating and Stock Analysis

13.17
Price history for Sportradar Group (SRAD.US) – stock price at 13.17 $, September 2026
Sportradar Group stock price – price development 2026. Updated Sep 24, 2026.
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Sportradar Group Price Target 2026: Analysts See 40% Upside

The average price target for Sportradar Group is $18.50. This price target represents the analysts' view of the stock price over the next 12 months. The stock may be undervalued, because the price target is higher than the current price. The stock is 40.47% below the target, which can point to potential returns within the next 12 months if the analysts' view proves right. Also consider the stock's valuation ratios such as P/E, P/S and P/B, plus the technical analysis further down the page, for the full picture.

Is Sportradar Group overvalued or undervalued?

Sportradar Group is currently undervalued with a gap of 40.5% relative to the price target.


The current price is $13.17, which places Sportradar Group in the undervalued category. The stock is considered undervalued when the price is below $16.65, and overvalued when the price exceeds $20.35.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For Sportradar Group, the fair value range lies between $16.65 and $20.35.


See the full price target analysis for Sportradar Group →

Analyst Ratings for Sportradar Group stock in 2026: Strong Buy

15 analysts cover Sportradar Group. There is broad agreement on a positive view — 86.7% recommend buying. The average price target is $18.50, which gives an upside of 40.5% from the current price.

Consensus: Strong Buy (4.53/5)
Strong Buy
10 (66.7%)
Buy
3 (20%)
Hold
2 (13.3%)
Strong Sell Sell Hold Buy Strong Buy
4.53 out of 5 based on 15 analysts

About Sportradar Group – Software - Application

Sportradar Group AG, together with its subsidiaries, provides sports data services for the sports betting and media industries in Switzerland, the United States, North America, Africa, Malta, the Asia Pacific, the Middle East, Europe, Latin America, and the Caribbean. The company offers betting technology and solutions, including betting and gaming content; real-time sports data points; pre-match and live odds services; streaming and betting engagement services; iGaming, which includes virtual soccer, horse and dog racing, basketball, tennis, baseball, and cricket; managed betting and trading services; and sports betting and gaming platform. It also provides sports content, technology, and services that include marketing services; sports media services comprising data, content and solutions for broadcasters, publishers, rights-holders, and technology companies; integrity services, including monitoring, intelligence, education, consultancy, rights protection, and regulatory solutions; and sports performance solutions for competition management, official data generation, automated content distribution and performance analysis, which include video and analytics, and coaching and scouting products. The company was founded in 2001 and is headquartered in Sankt Gallen, Switzerland. Read more about the company

Key Figures for Sportradar Group

$ 3.6B Market cap
$ 1.4B Revenue
Software - Application Industry
202.00 P/E
2.59 P/S
4.00 P/B
United States Listed on exchange

What kind of stock is Sportradar Group?

Speculative stock

Sportradar Group is classified as a speculative stock.

⚠️ 2 red flags identified

Our analysis has identified 2 potential risk factors in Sportradar Group that investors should be aware of.

⚠️ High short interest: 12.9% of the shares are sold short – many professional investors are betting on price declines.
⚠️ Falling earnings: Quarterly earnings have fallen 40% year over year – the company's profitability is under pressure.

📈 Valuation

Sportradar Group trades at a P/E ratio of 202.0, which is above the market average. The forward P/E is 27.9 (86% lower), which suggests the market expects rising earnings. The P/S ratio is 2.6. The P/B ratio is 4.0.

💵 Profitability & Growth

Sportradar Group has a profit margin of 1.2% (moderate) and an operating margin of 10.0%. Return on equity (ROE) is 2.0%. Return on assets (ROA) is 4.7%. The latest quarterly earnings grew -39.9% year over year — falling earnings.

🏦 Financial Health

The Piotroski score is 5 out of 9 — average financial health. Altman Z2 is 1.18 (middle zone — moderate). The debt-to-equity ratio (D/E) is 147.5% — moderate debt.

🚀 Momentum & Short Interest

Short interest is 12.88% — very high, the market is skeptical.

Insider Trading in Sportradar Group 2026: The Signal Is mostly positive

In 2026, insiders at Sportradar Group have made 19 transactions – split into 11 purchases and 8 sales. On a net basis, insiders put 11,072,143 $ into the stock, which is a positive signal. Active insiders include Koerl Carsten, YABUKI JEFFERY W, Walder Marc and others.

Short-Term Signal (3 months): No activity

There has been no insider trading in the last 3 months.

Long-Term Signal (all transactions): Mostly positive

Insiders have bought considerably more than they have sold. This suggests several key people see value in the stock.

Across the last 19 transactions: 11 purchases and 8 sales. A net 11,072,143 $ into the stock.

Latest purchase: Koerl Carsten bought 157,801 shares at 13 $ each on 2026-05-06. The stock has since risen 0.8%.

Latest sale: MILLER MICHAEL CONNOLLY sold 1,500 shares at 17 $ each on 2026-06-10.

Who is buying: Koerl Carsten, YABUKI JEFFERY W, Walder Marc, Ramanathan Rajani, KURTZ WILLIAM and others.

Who is selling: MILLER MICHAEL CONNOLLY, YABUKI JEFFERY W, Walder Marc, Ramanathan Rajani, KURTZ WILLIAM and others.

Latest Insider Trades in Sportradar Group (2026)

The table shows the last 19 reported insider transactions in Sportradar Group. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-06-10 MILLER MICHAEL CONNOLLY Sell 1,500 17 24,750
2026-05-15 YABUKI JEFFERY W Sell 3,735 12 46,650
2026-05-15 Walder Marc Sell 479 12 5,983
2026-05-15 Ramanathan Rajani Sell 1,868 12 23,331
2026-05-15 KURTZ WILLIAM Sell 1,868 12 23,331
2026-05-15 Fleet George Sell 2,346 12 29,302
2026-05-15 Corcoran Breon Sell 817 12 10,204
2026-05-15 Bigley Deirdre Mary Sell 1,868 12 23,331
2026-05-06 Koerl Carsten Buy 157,801 13 2,128,735
2026-05-05 Koerl Carsten Buy 158,000 13 2,117,200

Who is buying and selling Sportradar Group shares in 2026?

The following insiders have bought shares in Sportradar Group: Koerl Carsten, YABUKI JEFFERY W, Walder Marc, Ramanathan Rajani, KURTZ WILLIAM and others. In total, 11,259,025 $ was bought across 11 transactions. The following insiders have sold shares: MILLER MICHAEL CONNOLLY, YABUKI JEFFERY W, Walder Marc, Ramanathan Rajani, KURTZ WILLIAM and others. In total, 186,883 $ was sold across 8 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

Sportradar Group Short Selling 2026: 12.9% Sold Short

Very high short interest: 12.9% of the free float
Short % of free float
12.9%
Assessment
Very high short interest
Short squeeze risk
High
Data source
SEC
Updated daily
The stock has a very high share of short selling. Between 10-20% of the freely traded shares are sold short, which points to considerable bearish sentiment. A positive earnings report or unexpectedly good news can trigger a short squeeze with sharp price gains.

What does this mean for you as an investor?
A short interest of 12.9% means that 12.9% of the freely traded shares in Sportradar Group have been borrowed and sold by investors betting on falling prices. On positive surprises (e.g. a strong earnings report), short sellers can be forced to buy back shares quickly to close their positions, which can cause a short squeeze with sharp price gains in a short time.

The next potential catalyst is the earnings report on 11/4/2026. With a short interest of 12.9%, the report can trigger considerable volatility.

Data is updated daily based on official filings with the SEC.
Short Interest Scale
0% 2% 5% 10% 20%+
Low Moderate High Very High Extreme
12.9%

When Does Sportradar Group Report Earnings – Next Date: 11/4/2026

The next earnings report from Sportradar Group is scheduled for November 4, 2026, before the market opens. This report covers the third quarter (Q3), which ended on September 30, 2026.



Technical Analysis of Sportradar Group 2026 – Signal: Strong Sell

Overall Technical Signal: Strong Sell

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated September 24, 2026.

Technical analysis of Sportradar Group (SRAD.US) – RSI 56, MACD negative (bearish), daily candlestick chart September 2026
Sportradar Group technical analysis – candlestick chart with RSI, MACD and volume profile. Updated Sep 24, 2026.

Trend Analysis of Sportradar Group AG Class A Ordinary Shares

Sportradar Group AG Class A Ordinary Shares is in a short-term uptrend. The price of $13.60 is 5.9% above the 20-day average ($12.84). Medium term, the picture is positive: the price is 1.4% above the 50-day average ($13.41). Long term, the stock is 16.8% below the 200-day average ($16.35), which signals a long-term downtrend.

Death Cross: The 50-day average (13.41) is below the 200-day average (16.35), which is a classic bearish signal for Sportradar Group AG Class A Ordinary Shares.

Is Sportradar Group AG Class A Ordinary Shares overbought or oversold?

Sportradar Group AG Class A Ordinary Shares has an RSI of 56.4. The stock shows positive momentum in the upper part of the neutral zone.

MACD Analysis for Sportradar Group AG Class A Ordinary Shares

Daily MACD: MACD is negative (-0.127), which means the short-term trend is bearish (the 12-day EMA is below the 26-day EMA). MACD is above the signal line (-0.192) by 0.065, which suggests the negative momentum is fading – a potential trend reversal could be ahead.

Weekly MACD: MACD5 is negative (-1.382), which indicates a broader bearish long-term trend. MACD5 is above the signal line (-1.515) by 0.133, which suggests the negative long-term momentum is fading – a bigger trend reversal could be ahead.

Overall MACD assessment: Both the daily and weekly trend are bearish (MACD negative). However, momentum shows signs of improving on a daily basis – a potential trend reversal could be ahead, but it is not confirmed yet.

Risk Profile for Sportradar Group AG Class A Ordinary Shares

Sportradar Group AG Class A Ordinary Shares has an annual standard deviation of 0.0%, which classifies the stock as Conservative. Price swings are limited, and the stock suits conservative investors.

Overall Technical Conclusion for Sportradar Group AG Class A Ordinary Shares

Trend: Negative. The price trades below SMA50 and SMA200.

MACD trend (zero line): Daily bearish (-0.127). Weekly bearish (-1.382).

MACD momentum (signal): Daily rising. Weekly rising.

RSI: 56.4 – neutral.

Technical signal: Strong Sell

The price is in a downtrend (below SMA50/SMA200) and MACD is negative on both a daily and weekly basis. Avoid buying and consider closing existing positions.

Frequently Asked Questions About Sportradar Group stock in 2026

Should you buy Sportradar Group stock now?
No, the technical signal for Sportradar Group is currently SELL. Sportradar Group trades at $13.17 as of 9/24/2026. The overall technical signal is: Strong Sell. The technical analysis shows the following: MACD is negative (bearish trend) at -0.127 with rising momentum (signal: -0.192); RSI is at 56.4 (neutral zone); the stock is in a short-term uptrend (price above the 20-day average); the analyst price target of $18.50 points to 40.5% upside. The stock is in a broader downtrend (below SMA50/SMA200). Buying in a downtrend is generally not recommended. This is a technical observation based on current data, not investment advice.
What is the price target for Sportradar Group stock?
The average analyst price target for Sportradar Group is $18.50. The current price is $13.17, which gives an upside of 40.5%. Based on this, the stock is considered undervalued. The fair value range (±10% of the price target) is between $16.65 and $20.35.
Is Sportradar Group a dividend stock?
No, Sportradar Group does not currently pay a dividend to shareholders. The company reinvests its profits in growth instead of paying dividends.
What is the risk of Sportradar Group stock?
Sportradar Group is rated as a stock in the risk category Conservative. the annual standard deviation is 0.0%, which classifies the stock as Conservative.
Is Sportradar Group overvalued?
No, Sportradar Group is considered undervalued based on the analyst price target (40.5% upside). Sportradar Group has the following valuation ratios: a P/E ratio of 202.0 (highly valued), a P/S ratio of 2.6, a P/B ratio of 4.0. The analyst price target suggests that the stock is undervalued by 40.5%.
Is Sportradar Group overbought?
No, Sportradar Group is not overbought. RSI is at 56.4 (neutral zone). The technical indicators show: RSI is at 56.4 (neutral zone between 30-70), which signals neither overbought nor oversold. In addition, the price is 2.6% above the 20-day average (short-term uptrend). In addition, MACD is negative, but momentum is rising (possible trend reversal).
When is the next Sportradar Group earnings report?
Sportradar Group reports its next earnings on November 4, 2026. The stock currently trades at $13.17. With a P/E ratio of 202.0, the market will be watching closely whether earnings meet expectations.
Is Sportradar Group shorted?
Yes, Sportradar Group is shorted with 12.9% of the free float sold short. This is a very high level of short selling, which points to considerable bearish sentiment. A positive earnings report or unexpectedly good news can trigger a short squeeze with sharp price gains. Data is updated daily based on official filings with the SEC.
Are insiders buying Sportradar Group stock?
Yes, insiders are net buyers of Sportradar Group – they are buying more shares than they are selling. Across the last 19 reported transactions, the split is 11 purchases and 8 sales, with a net 11,072,143 $ bought. Active buyers include Koerl Carsten, YABUKI JEFFERY W, Walder Marc and others. Insider buying is generally seen as a positive signal, because management is putting its own money into the company.
Is Sportradar Group a good stock?
We do not yet have enough data to give Sportradar Group an overall rating. In addition: analysts see 40.5% upside to the price target; technical signal: Strong Sell. Whether Sportradar Group is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for Sportradar Group stock?
The outlook for Sportradar Group based on current data: the average analyst price target is $18.50 (+40.5%); the stock is in a downtrend (below SMA50 and SMA200); the next earnings report is due on 11/4/2026, which can move the price; the P/E ratio is 202.0 (high – the market expects growth). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is Sportradar Group stock rising?
Sportradar Group is rising right now. The technical indicators show: the price is 2.6% above the 20-day average; short interest is 12.9% (high – many are betting on a decline); insiders have mostly been selling the stock recently. For the latest context, see our technical analysis, insider section and news overview above.
How high can Sportradar Group go?
The average analyst price target for Sportradar Group is $18.50, which corresponds to a potential gain of 40.5% from the current price of $13.17. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can Sportradar Group fall?
We lack enough history to give a specific floor for Sportradar Group. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does Sportradar Group do?
Sportradar Group AG, together with its subsidiaries, provides sports data services for the sports betting and media industries in Switzerland, the United States, North America, Africa, Malta, the Asia Pacific, the Middle East, Europe, Latin America, and the Caribbean. The comp... The company belongs to the Technology sector, more specifically the Software - Application industry, is headquartered in United States, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate Sportradar Group as an investment.
Did Sportradar Group raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from Sportradar Group. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history and the news overview above.
Is Sportradar Group making money or losing money?
Yes, Sportradar Group is making money, not losing it. The company has a profit margin (the share of revenue left over as profit) of 1.2% — which is modest. The operating margin (profit before interest and taxes) is 10.0%. At a P/E ratio of 202.0, you currently pay 202.0 dollars for every dollar of the company's annual earnings. A consistently profitable company is usually more resilient than growth stocks that are not yet making money.
Can Sportradar Group go bankrupt?
The bankruptcy risk of Sportradar Group is rated as moderate. Altman Z2 (a model for assessing financial distress) is 1.18 — that places the company in the middle zone. The Piotroski score (financial health 0-9, higher is better) is 5 — which is average. Debt relative to equity is 148% (moderate). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does Sportradar Group have a lot of debt?
Yes, Sportradar Group has elevated debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 148%. For the technology sector, anything above 120% counts as elevated — that raises the financial risk, especially if interest rates rise or earnings fall. Tech companies are usually asset-light and need little borrowed capital — anything below 60% counts as low in this sector. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector. Can Sportradar Group service its debt? Can service its debt, but it weighs on the company — the interest coverage ratio (how many times earnings can cover interest payments) is 1.7x, and the company has more cash than debt (net cash).

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