Sony (SNEJF.US) – Mixed Signal: Rating and Stock Analysis 2026/2027

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No analysts currently cover Sony with a public price target. We add the price target automatically as soon as at least one analyst publishes a rating. Until then, use the technical analysis and the key figures below.

About Sony – Forbrugerelektronik

Sony Group Corporation tjener penge på at designe, producere og sælge elektronik til både private og professionelle kunder over hele verden. De udvikler og sælger også spil, som PlayStation-konsollerne er kendt for, og driver digitale netværkstjenester til spil, musik og film. Sony laver altså både hardware og indhold. Virksomheden producerer og distribuerer desuden indspillet musik og film, herunder animationsfilm og spillefilm. De sælger også software og diverse tilbehør. Sony Group Corporation er en global spiller, der opererer på tværs af forbruger-, professionelle og industrielle markeder. De blev grundlagt i 1946 og har mange tusinde ansatte. Read more about the company

Key Figures for Sony

$ 132B Market cap
$ 12,7T Revenue
Forbrugerelektronik Industry
19.03 P/E
0.01 P/S
2.66 P/B
USA Listed on exchange
sony.com Website

What kind of stock is Sony?

Growth stock Value stock

Sony is classified as a growth stock and value stock. This means the stock combines several attractive traits.

Score Overview for Sony

💰 Value Score 78/100 (High)
⭐ Quality Score 69/100 (High)
🚀 Momentum Score 36/100 (Low)
📊 Total Score 61/100

⚠️ 2 red flags identified 1 critical

Our analysis has identified 2 potential risk factors in Sony that investors should be aware of.

🚨 High debt: The debt-to-equity ratio is 327% – the company carries considerably more debt than equity, which raises the financial risk.
⚠️ Negative profit margin: The profit margin is -1.8% – the company is losing money on its operations.

📈 Valuation

Sony trades at a P/E ratio of 19.0, which is close to the market average. The forward P/E is 18.2 (4% lower), which suggests the market expects rising earnings. The P/S ratio is 0.0 (low — potentially undervalued relative to revenue). The P/B ratio is 2.7. The PEG ratio is 2.15 — above 2.0 suggests the stock is expensive relative to its growth rate.

💵 Profitability & Growth

Sony and an operating margin of 16.7%. Return on equity (ROE) is 13.2% — solid return on equity. Return on assets (ROA) is 4.3%. The latest quarterly earnings grew 47.6% year over year — strong growth.

🏦 Financial Health

The Piotroski score is 8 out of 9 — excellent financial health. Altman Z2 is 3.58 (healthy balance sheet — low risk). The debt-to-equity ratio (D/E) is 327.4% — high debt, which raises the risk.

Sony Dividend 2026: 1.0% Dividend Yield

Dividend Key Figures for Sony in 2026

Dividend yield
0.99%
Dividend per share
0.09 USD
Payout ratio
13.4%
Low
Dividend growth (5 years)
+390.0%
Avg. annual dividend (3 years)
0.60 USD

When does Sony pay a dividend in 2026?

Latest ex-dividend date (traded without the dividend)
March 31, 2026
Next dividend payment
December 2, 2019
Latest payment date
June 1, 2026

How much does Sony pay in dividends?

Sony pays dividends to its shareholders. The most recently paid dividend was 0.09 USD per share, which corresponds to a dividend yield of 0.99%. Over the last 5 years, the annual dividend has grown by 390.0%, which shows positive dividend growth.

The payout ratio is 13.4%, which is low. This suggests the company prioritizes reinvesting in growth over dividend payments. There is good room to raise the dividend in the future.

Historical Dividend Payments for Sony

We have registered dividend payments for Sony since 2020-03-30. In that period the stock has paid a dividend 16 times, most recently on 2026-03-31. This stock qualifies as a stable dividend stock, because it has paid a dividend at least once a year for the last 5 years. That makes it attractive to investors looking for steady, regular dividend payments.

Ex-datePayment dateAmountCurrencyPeriod
2026-03-312026-06-010.09USDUnknown period
2025-09-302025-12-010.09USDUnknown period
2025-03-31N/A0.07USDUnknown period
2025-03-28N/A0.33USDUnknown period
2024-09-30N/A0.32USDUnknown period
2024-09-27N/A0.07USDUnknown period
2024-03-282024-06-100.06USDUnknown period
2023-09-292023-12-050.29USDUnknown period
2023-09-28N/A0.27USDUnknown period
2023-03-302023-06-050.30USDUnknown period
2022-09-292022-12-010.24USDUnknown period
2022-03-302022-06-030.29USDUnknown period
2021-09-292021-12-010.05USDUnknown period
2021-03-302021-05-270.27USDUnknown period
2020-09-292020-12-010.05USDUnknown period
2020-03-302020-06-050.05USDUnknown period

Insider Trading in Sony 2026: The Signal Is mostly negative

In 2026, insiders at Sony have made 12 transactions – split into 5 purchases and 7 sales. On a net basis, insiders put 31,690,930 $ into the stock, which is a positive signal. Active insiders include Kodera Tsuyoshi, Yoshida Kenichiro, SONY CORP and others. In the short term (last 3 months), the insider signal is mostly negative.

Short-Term Signal (3 months): Mostly negative

Insiders have sold more than they have bought over the last 3 months.

Over the last 3 months: 3 purchases and 7 sales. A net 13,282,970 $ out of the stock.

Long-Term Signal (all transactions): Mostly positive

Insiders have bought considerably more than they have sold. This suggests several key people see value in the stock.

Across the last 12 transactions: 5 purchases and 7 sales. A net 31,690,930 $ into the stock.

Latest purchase: Kodera Tsuyoshi bought 51,000 shares at 4 $ each on 2026-06-12. The stock has since risen 433.3%.

Latest sale: Platt Jonathan Jose sold 16,512 shares at 21 $ each on 2026-07-06.

Who is buying: Kodera Tsuyoshi, Yoshida Kenichiro, SONY CORP.

Who is selling: Platt Jonathan Jose, Ahuja Ravi, Totoki Hiroki, Mitomo Toshimoto, Kodera Tsuyoshi and others.

Latest Insider Trades in Sony (2026)

The table shows the last 12 reported insider transactions in Sony. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-07-06 Platt Jonathan Jose Sell 16,512 21 348,073
2026-07-06 Ahuja Ravi Sell 36,826 21 776,292
2026-07-03 Totoki Hiroki Sell 225,000 21 4,729,500
2026-07-03 Mitomo Toshimoto Sell 25,000 21 525,500
2026-06-17 Kodera Tsuyoshi Sell 51,000 21 1,047,540
2026-06-12 Kodera Tsuyoshi Buy 51,000 4 214,710
2026-05-18 Yoshida Kenichiro Sell 400,000 23 9,044,000
2026-05-18 Kodera Tsuyoshi Sell 17,500 23 395,675
2026-05-13 Yoshida Kenichiro Buy 200,000 16 3,294,000
2026-05-13 Kodera Tsuyoshi Buy 17,500 4 74,900

Who is buying and selling Sony shares in 2026?

The following insiders have bought shares in Sony: Kodera Tsuyoshi, Yoshida Kenichiro, SONY CORP. In total, 48,557,510 $ was bought across 5 transactions. The following insiders have sold shares: Platt Jonathan Jose, Ahuja Ravi, Totoki Hiroki, Mitomo Toshimoto, Kodera Tsuyoshi and others. In total, 16,866,580 $ was sold across 7 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

When Does Sony Report Earnings?

The next earnings date for Sony is not yet available. Check the company's investor calendar for more information.



Technical Analysis of Sony 2026 – Signal: Hold

Overall Technical Signal: Hold

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated August 6, 2026.

Trend Analysis of Sony Corporation

Sony Corporation is in a short-term uptrend. The price of $22.45 is 4.2% above the 20-day average ($21.54). Medium term, the picture is positive: the price is 5.5% above the 50-day average ($21.28). Long term, the stock is 4.0% below the 200-day average ($23.38), which signals a long-term downtrend.

Death Cross: The 50-day average (21.28) is below the 200-day average (23.38), which is a classic bearish signal for Sony Corporation.

Is Sony Corporation overbought or oversold?

Sony Corporation has an RSI of 54.2, right in the middle of the neutral zone. There is no clear buying or selling pressure.

MACD Analysis for Sony Corporation

Daily MACD: MACD is positive (0.483), which means the short-term trend is bullish (the 12-day EMA is above the 26-day EMA). MACD is above the signal line (0.316) by 0.167, which confirms rising momentum in the uptrend.

Weekly MACD: MACD5 is negative (-0.623), which indicates a broader bearish long-term trend. MACD5 is above the signal line (-0.959) by 0.336, which suggests the negative long-term momentum is fading – a bigger trend reversal could be ahead.

Overall MACD assessment: The daily and weekly MACD give conflicting signals. The short-term trend is bullish, but the long-term trend is still bearish. Weekly momentum is rising, though, which could signal an upcoming trend reversal.

Risk Profile for Sony Corporation

Sony Corporation has an annual standard deviation of 61.2%, which classifies the stock as high risk. Sizeable price swings are normal, and the stock requires a higher risk tolerance.

Overall Technical Conclusion for Sony Corporation

Trend: Neutral/mixed.

MACD trend (zero line): Daily bullish (0.483). Weekly bearish (-0.623).

MACD momentum (signal): Daily rising. Weekly rising.

RSI: 54.2 – neutral.

Technical signal: Hold

The signals are mixed – trend and MACD point in different directions. Wait until MACD crosses the zero line in the direction of the trend before acting.

Frequently Asked Questions About Sony stock in 2026

Should you buy Sony stock now?
The technical signal for Sony is currently NEUTRAL. Sony trades at $22.28 as of 8/6/2026. The overall technical signal is: Hold. The technical analysis shows the following: MACD is positive (bullish trend) at 0.483 with rising momentum (signal: 0.316); RSI is at 54.2 (neutral zone); the stock is in a short-term uptrend (price above the 20-day average). This is a technical observation based on current data, not investment advice.
What is the price target for Sony stock?
There is currently no active analyst price target for Sony.
Is Sony a dividend stock?
Yes, Sony is a dividend stock with a dividend yield of 0.99%. The latest dividend was $0.09 per share. The latest ex-dividend date (traded without the dividend) was 3/31/2026. The payout ratio is 13.4%, which is considered sustainable. The next dividend payment is scheduled for 12/2/2019.
When does Sony pay a dividend in 2026?
Sony pays its next dividend on 12/2/2019. The latest dividend was $0.09 per share with an ex-dividend date of 3/31/2026. The dividend yield is 0.99%. The payout ratio of 13.4% points to a sustainable dividend with room to grow.
What is the risk of Sony stock?
Sony is rated as a stock with high risk. the annual standard deviation is 61.2%, which classifies the stock as high risk.
Is Sony overvalued?
Sony has the following valuation ratios: a P/E ratio of 19.0 (moderately valued), a P/S ratio of 0.0, a P/B ratio of 2.7.
Is Sony overbought?
No, Sony is not overbought. RSI is at 54.2 (neutral zone). The technical indicators show: RSI is at 54.2 (neutral zone between 30-70), which signals neither overbought nor oversold. In addition, the price is 3.4% above the 20-day average (short-term uptrend). In addition, MACD is positive with rising momentum (bullish).
When is the next Sony earnings report?
The date of the next earnings report for Sony has not been published yet. Check the company's investor calendar for updates.
Is Sony shorted?
There is currently no registered short interest for Sony, or the data is not available.
Are insiders buying Sony stock?
No, insiders are not buying Sony shares – they are net sellers. Over the last 3 months, insiders have made 3 purchases and 7 sales. On a net basis, 13,282,970 $ worth of shares were sold. Across the last 12 reported transactions, the split is 5 purchases and 7 sales, with a net 31,690,930 $ bought. Active sellers include Platt Jonathan Jose, Ahuja Ravi, Totoki Hiroki and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is Sony a good stock?
Based on our total score, Sony is rated as a good stock with a total score of 61 out of 100. The stock scores above average on value, quality and momentum – it is among the top 39% in our database. The score is made up of Value: 78/100, Quality: 69/100, Momentum: 36/100. In addition: a dividend of 0.99%; technical signal: Hold. Whether Sony is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for Sony stock?
The outlook for Sony based on current data: the P/E ratio is 19.0 (moderate). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is Sony stock rising?
Sony is rising right now. The technical indicators show: the price is 3.4% above the 20-day average; MACD is positive with rising momentum (bullish signal); insiders have mostly been selling the stock recently. For the latest context, see our technical analysis, insider section and news overview above.
How high can Sony go?
There is currently no active analyst price target for Sony. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can Sony fall?
We lack enough history to give a specific floor for Sony. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does Sony do?
Sony Group Corporation tjener penge på at designe, producere og sælge elektronik til både private og professionelle kunder over hele verden. De udvikler og sælger også spil, som PlayStation-konsollerne er kendt for, og driver digitale netværkstjenester til spil, musik og film.... The company belongs to the Teknologi sector, more specifically the Forbrugerelektronik industry, is headquartered in USA, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate Sony as an investment.
Did Sony raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from Sony. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history and the news overview above.
Is Sony making money or losing money?
No, Sony is currently not making money — the company is losing money with a negative profit margin of -1.8%, a small loss. That means the business loses money on every dollar of revenue. The operating margin, however, is positive at 16.7% — the core business makes money; the loss comes from financing costs, taxes or one-off items. For growth stocks investing in expansion this is normal — but it raises the risk if the company does not reach break-even before its capital runs out.
Can Sony go bankrupt?
The bankruptcy risk of Sony is rated as low. Altman Z2 (a model for assessing financial distress) is 3.58 — that places the company in the healthy zone. The company has a healthy balance sheet with limited debt relative to earnings and assets. The Piotroski score (financial health 0-9, higher is better) is 8 — which is strong. Debt relative to equity is 327% (high). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does Sony have a lot of debt?
Yes, Sony has elevated debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 327%. For the teknologi sector, anything above 150% counts as elevated — that raises the financial risk, especially if interest rates rise or earnings fall. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector. Can Sony service its debt? Can service its debt without problems — the interest coverage ratio (how many times earnings can cover interest payments) is 20.2x, and the company has more cash than debt (net cash).