Snap (SNAP.US) Price Target 2026/2027: 40% Upside – Rating and Stock Analysis

5,20
-2,53%
Price history for Snap (SNAP.US) – stock price at 5.20 $, August 2026
Snap stock price – price development 2026. Updated Aug 6, 2026.
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Snap Price Target 2026: Analysts See 40% Upside

The average price target for Snap is $7.26. This price target represents the analysts' view of the stock price over the next 12 months. The stock may be undervalued, because the price target is higher than the current price. The stock is 39,75% below the target, which can point to potential returns within the next 12 months if the analysts' view proves right. Also consider the stock's valuation ratios such as P/E, P/S and P/B, plus the technical analysis further down the page, for the full picture.

Is Snap overvalued or undervalued?

Snap is currently undervalued with a gap of 39.7% relative to the price target.


The current price is $5.20, which places Snap in the undervalued category. The stock is considered undervalued when the price is below $6.53, and overvalued when the price exceeds $7.99.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For Snap, the fair value range lies between $6.53 and $7.99.


See the full price target analysis for Snap →

Analyst Ratings for Snap stock in 2026: Hold

44 analysts cover Snap. Analysts are mostly neutral — 72.7% recommend Hold. The average price target is $7.26, which gives an upside of 39.7% from the current price.

Consensus: Hold (3.18/5)
Strong Buy
4 (9.1%)
Buy
5 (11.4%)
Hold
32 (72.7%)
Sell
1 (2.3%)
Strong Sell
2 (4.5%)
Strong Sell Sell Hold Buy Strong Buy
3.18 out of 5 based on 44 analysts

About Snap – Internet Content & Information

Snap Inc. driver en global kameravirksomhed, bedst kendt for appen Snapchat. De tjener primært penge på annoncer, som de sælger i mange formater – lige fra AR-reklamer til standard video- og billedannoncer. Appen Snapchat lader folk kommunikere visuelt med korte videoer og billeder gennem funktioner som Stories og Snap Map. Snap Inc. udvikler også hardware, nemlig Spectacles, som er briller, der optager video fra brugerens synspunkt. Virksomheden blev grundlagt i 2010 og har hovedkvarter i Californien. De opererer i Nordamerika, Europa og internationalt. Read more about the company

Key Figures for Snap

$ 9,8B Market cap
$ 6,4B Revenue
Internet Content & Information Industry
- P/E
1.53 P/S
3.79 P/B
USA Listed on exchange
snap.com Website

What kind of stock is Snap?

Growth stock

Snap is classified as a growth stock with quarterly earnings growth of 395.8% and strong long-term momentum of 0.0%.

Score Overview for Snap

💰 Value Score 31/100 (Low)
⭐ Quality Score 31/100 (Low)
🚀 Momentum Score 20/100 (Low)
📊 Total Score 27/100

⚠️ 4 red flags identified 1 critical

Our analysis has identified 4 potential risk factors in Snap that investors should be aware of.

⚠️ High debt: The debt-to-equity ratio is 224% – the company carries considerably more debt than equity, which raises the financial risk.
🚨 Weak balance sheet (elevated risk): Altman Z2 is -3.95 – the balance sheet is measurably weaker than average. This is a risk signal based on the numbers, not a bankruptcy prediction.
⚠️ Negative profit margin: The profit margin is -4.9% – the company is losing money on its operations.
⚠️ Negative return on equity: ROE is -15.6% – the company is generating a negative return for shareholders.

📈 Valuation

The P/S ratio is 1.5. The P/B ratio is 3.8. The PEG ratio is 496.06 — above 2.0 suggests the stock is expensive relative to its growth rate.

💵 Profitability & Growth

The latest quarterly earnings grew 395.8% year over year — strong growth.

🏦 Financial Health

The Piotroski score is 6 out of 9 — good financial health. Altman Z2 is -3.95 (weak balance sheet — elevated risk). The debt-to-equity ratio (D/E) is 223.8% — high debt, which raises the risk.

🚀 Momentum & Short Interest

Short interest is 8.30% — elevated, some investors are betting on a decline.

Insider Trading in Snap 2026: The Signal Is negative

In 2026, insiders at Snap have made 20 transactions, all of which were sales. On a net basis, insiders took 22,573,654 $ out of the stock. Active insiders include Mohan Ajit, Briers Zachary M, Murphy Robert C. and others. In the short term (last 3 months), the insider signal is negative.

Short-Term Signal (3 months): Negative

Insiders have exclusively sold shares over the last 3 months.

Over the last 3 months: 0 purchases and 11 sales. A net 15,949,660 $ out of the stock.

Long-Term Signal (all transactions): Negative

Insiders have exclusively sold shares in the recent period. This can suggest management sees limited opportunity.

Across the last 20 transactions: 0 purchases and 20 sales. A net 22,573,654 $ out of the stock.

Latest sale: Mohan Ajit sold 24,263 shares at 5 $ each on 2026-07-16.

Who is selling: Mohan Ajit, Briers Zachary M, Murphy Robert C., Hott Douglas, Morrow Rebecca and others.

Latest Insider Trades in Snap (2026)

The table shows the last 20 reported insider transactions in Snap. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-07-16 Mohan Ajit Sell 24,263 5 114,521
2026-06-16 Mohan Ajit Sell 6,923 6 38,630
2026-06-04 Briers Zachary M Sell 11,958 6 71,748
2026-05-29 Murphy Robert C. Sell 343,945 6 2,022,397
2026-05-19 Hott Douglas Sell 114,702 6 650,360
2026-05-19 Briers Zachary M Sell 71,745 6 406,794
2026-05-18 Morrow Rebecca Sell 16,729 6 93,682
2026-05-18 Mohan Ajit Sell 44,785 6 250,796
2026-05-18 Hott Douglas Sell 124,209 6 695,570
2026-05-18 Briers Zachary M Sell 129,493 6 725,161

Who is buying and selling Snap shares in 2026?

The following insiders have sold shares: Mohan Ajit, Briers Zachary M, Murphy Robert C., Hott Douglas, Morrow Rebecca and others. In total, 22,573,654 $ was sold across 20 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

Snap Short Selling 2026: 8.3% Sold Short

High short interest: 8.3% of the free float
Short % of free float
8.3%
Assessment
High short interest
Short squeeze risk
Moderate
Data source
SEC
Updated daily
The stock has a high share of short selling. Between 5-10% of the freely traded shares are sold short, which suggests some investors are betting on falling prices. Positive surprises can lead to a moderate short squeeze.

What does this mean for you as an investor?
A short interest of 8.3% means that 8.3% of the freely traded shares in Snap have been borrowed and sold by investors betting on falling prices.

Data is updated daily based on official filings with the SEC.
Short Interest Scale
0% 2% 5% 10% 20%+
Low Moderate High Very High Extreme
8.3%

When Does Snap Report Earnings?

The next earnings date for Snap is not yet available. Check the company's investor calendar for more information.



Technical Analysis of Snap 2026 – Signal: Hold

Overall Technical Signal: Hold

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated August 6, 2026.

Technical analysis of Snap (SNAP.US) – RSI 61, MACD positive (bullish), daily candlestick chart August 2026
Snap technical analysis – candlestick chart with RSI and MACD. Updated Aug 6, 2026.

Trend Analysis of Snap Inc

Snap Inc is in a short-term uptrend. The price of $5.33 is 12.7% above the 20-day average ($4.73). Medium term, the picture is positive: the price is 6.9% above the 50-day average ($4.99). Long term, the stock is 13.0% below the 200-day average ($6.13), which signals a long-term downtrend.

Death Cross: The 50-day average (4.99) is below the 200-day average (6.13), which is a classic bearish signal for Snap Inc.

Is Snap Inc overbought or oversold?

Snap Inc has an RSI of 60.5. The stock shows positive momentum in the upper part of the neutral zone.

MACD Analysis for Snap Inc

Daily MACD: MACD is positive (0.087), which means the short-term trend is bullish (the 12-day EMA is above the 26-day EMA). MACD is above the signal line (-0.042) by 0.129, which confirms rising momentum in the uptrend.

Weekly MACD: MACD5 is negative (-0.483), which indicates a broader bearish long-term trend. MACD5 is above the signal line (-0.525) by 0.042, which suggests the negative long-term momentum is fading – a bigger trend reversal could be ahead.

Overall MACD assessment: The daily and weekly MACD give conflicting signals. The short-term trend is bullish, but the long-term trend is still bearish. Weekly momentum is rising, though, which could signal an upcoming trend reversal.

Risk Profile for Snap Inc

Snap Inc has an annual standard deviation of 56.4%, which classifies the stock as high risk. Sizeable price swings are normal, and the stock requires a higher risk tolerance.

Overall Technical Conclusion for Snap Inc

Trend: Neutral/mixed.

MACD trend (zero line): Daily bullish (0.087). Weekly bearish (-0.483).

MACD momentum (signal): Daily rising. Weekly rising.

RSI: 60.5 – neutral.

Technical signal: Hold

The signals are mixed – trend and MACD point in different directions. Wait until MACD crosses the zero line in the direction of the trend before acting.

Frequently Asked Questions About Snap stock in 2026

Should you buy Snap stock now?
The technical signal for Snap is currently NEUTRAL. Snap trades at $5.20 as of 8/6/2026. The overall technical signal is: Hold. The technical analysis shows the following: MACD is positive (bullish trend) at 0.087 with rising momentum (signal: -0.042); RSI is at 60.5 (neutral zone); the stock is in a short-term uptrend (price above the 20-day average); the analyst price target of $7.26 points to 39.7% upside. This is a technical observation based on current data, not investment advice.
What is the price target for Snap stock?
The average analyst price target for Snap is $7.26. The current price is $5.20, which gives an upside of 39.7%. Based on this, the stock is considered undervalued. The fair value range (±10% of the price target) is between $6.53 and $7.99.
Is Snap a dividend stock?
No, Snap does not currently pay a dividend to shareholders. The company reinvests its profits in growth instead of paying dividends.
What is the risk of Snap stock?
Snap is rated as a stock with high risk. the annual standard deviation is 56.4%, which classifies the stock as high risk.
Is Snap overvalued?
No, Snap is considered undervalued based on the analyst price target (39.7% upside). Snap has the following valuation ratios: a P/S ratio of 1.5, a P/B ratio of 3.8. The analyst price target suggests that the stock is undervalued by 39.7%.
Is Snap overbought?
No, Snap is not overbought. RSI is at 60.5 (neutral zone). The technical indicators show: RSI is at 60.5 (upper neutral zone), which shows positive momentum but is not yet overbought. In addition, the price is 9.8% above the 20-day average (short-term uptrend). In addition, MACD is positive with rising momentum (bullish).
When is the next Snap earnings report?
The date of the next earnings report for Snap has not been published yet. Check the company's investor calendar for updates.
Is Snap shorted?
Yes, Snap is shorted with 8.3% of the free float sold short. This is a high level of short selling, which suggests some investors are betting on falling prices. Positive surprises can lead to a moderate short squeeze. Data is updated daily based on official filings with the SEC.
Are insiders buying Snap stock?
No, insiders are not buying Snap shares – they are net sellers. Over the last 3 months, insiders have made 0 purchases and 11 sales. On a net basis, 15,949,660 $ worth of shares were sold. Across the last 20 reported transactions, the split is 0 purchases and 20 sales, with a net 22,573,654 $ sold. Active sellers include Mohan Ajit, Briers Zachary M, Murphy Robert C. and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is Snap a good stock?
Based on our total score, Snap is rated as a poor stock with a total score of 27 out of 100. The stock scores below average on value, quality and momentum – it sits at the lower end of the market. The score is made up of Value: 31/100, Quality: 31/100, Momentum: 20/100. In addition: analysts see 39.7% upside to the price target; technical signal: Hold. Whether Snap is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for Snap stock?
The outlook for Snap based on current data: the average analyst price target is $7.26 (+39.7%). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is Snap stock rising?
Snap is rising right now. The technical indicators show: the price is 9.8% above the 20-day average; MACD is positive with rising momentum (bullish signal); short interest is 8.3% (high – many are betting on a decline); insiders have mostly been selling the stock recently. For the latest context, see our technical analysis, insider section and news overview above.
How high can Snap go?
The average analyst price target for Snap is $7.26, which corresponds to a potential gain of 39.7% from the current price of $5.20. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can Snap fall?
We lack enough history to give a specific floor for Snap. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does Snap do?
Snap Inc. driver en global kameravirksomhed, bedst kendt for appen Snapchat. De tjener primært penge på annoncer, som de sælger i mange formater – lige fra AR-reklamer til standard video- og billedannoncer. Appen Snapchat lader folk kommunikere visuelt med korte videoer og bil... The company belongs to the Kommunikation sector, more specifically the Internet Content & Information industry, is headquartered in USA, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate Snap as an investment.
Did Snap raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from Snap. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history and the news overview above.
Is Snap making money or losing money?
No, Snap is currently not making money — the company is losing money with a negative profit margin of -4.9%, a small loss. That means the business loses money on every dollar of revenue. For growth stocks investing in expansion this is normal — but it raises the risk if the company does not reach break-even before its capital runs out.
Can Snap go bankrupt?
The bankruptcy risk of Snap is rated as elevated. Altman Z2 (a model for assessing financial distress) is -3.95 — that places the company in the weak zone. This is a probability based on the numbers, not a verdict — bankruptcy is not imminent. But the balance sheet is measurably weaker than average, so watch the debt, liquidity and possible capital raises. The Piotroski score (financial health 0-9, higher is better) is 6 — which is average. Debt relative to equity is 224% (high). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does Snap have a lot of debt?
Yes, Snap has elevated debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 224%. For the kommunikation sector, anything above 150% counts as elevated — that raises the financial risk, especially if interest rates rise or earnings fall. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector.