Roku (ROKU.US) Price Target and Rating 2026/2027

150,10
2,13%
Price history for Roku (ROKU.US) – stock price at 150.10 $, August 2026
Roku stock price – price development 2026. Updated Aug 6, 2026.
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Roku Price Target 2026: Analysts See 6% Upside

The average price target for Roku is $158.41. This price target represents the analysts' view of the stock price over the next 12 months. The stock may be undervalued, because the price target is higher than the current price. The stock is 5,54% below the target, which can point to potential returns within the next 12 months if the analysts' view proves right. Also consider the stock's valuation ratios such as P/E, P/S and P/B, plus the technical analysis further down the page, for the full picture.

Is Roku overvalued or undervalued?

Roku is currently fairly valued with a gap of 5.5% relative to the price target.


The current price is $150.10, which places Roku in the fairly valued category. The stock is considered undervalued when the price is below $142.57, and overvalued when the price exceeds $174.25.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For Roku, the fair value range lies between $142.57 and $174.25.


See the full price target analysis for Roku →

Analyst Ratings for Roku stock in 2026: Buy

32 analysts cover Roku. The ratings are mixed, with 50% Buy, 46.9% Hold and 3.1% Sell. The average price target is $158.41, which gives an upside of 5.5% from the current price.

Consensus: Buy (3.84/5)
Strong Buy
13 (40.6%)
Buy
3 (9.4%)
Hold
15 (46.9%)
Strong Sell
1 (3.1%)
Strong Sell Sell Hold Buy Strong Buy
3.84 out of 5 based on 32 analysts

About Roku – Entertainment

Roku driver en stor platform for TV-streaming. De tjener primært penge på to måder: gennem deres platform og ved salg af hardware. På platformsiden giver Roku brugere adgang til film, serier og live-TV, og de sælger reklamer og abonnementstjenester herigennem. Roku havde 60,1 millioner aktive konti i slutningen af 2021. Derudover sælger Roku deres egne streamingafspillere og lydenheder under Roku-navnet. De licenserer også deres teknologi til smart-TVs, som kendes som Roku TV. Virksomheden sælger sine produkter i USA, Canada, Storbritannien, Frankrig og Mexico, samt flere lande i Latinamerika. De sælger både direkte til kunder og gennem detailhandlen. Read more about the company

Key Figures for Roku

$ 21,9B Market cap
$ 5,0B Revenue
Entertainment Industry
108.33 P/E
4.40 P/S
8.05 P/B
USA Listed on exchange
roku.com Website

What kind of stock is Roku?

Momentum stock

Roku is classified as a momentum stock with a momentum score in the top 5% of all stocks. The price has risen 0.0% over the long term.

Score Overview for Roku

💰 Value Score 17/100 (Very Low)
⭐ Quality Score 61/100 (High)
🚀 Momentum Score 95/100 (Very High)
📊 Total Score 57/100

⚠️ 1 red flag identified 1 critical

Our analysis has identified 1 potential risk factor in Roku that investors should be aware of.

🚨 Falling earnings: Quarterly earnings have fallen 65% year over year – the company's profitability is under pressure.

📈 Valuation

Roku trades at a P/E ratio of 108.3, which is above the market average. The forward P/E is 62.5 (42% lower), which suggests the market expects rising earnings. The P/S ratio is 4.4. The P/B ratio is 8.1. The PEG ratio is 1.03.

💵 Profitability & Growth

Roku has a profit margin of 4.1% (moderate) and an operating margin of 4.3%. Return on equity (ROE) is 7.8%. Return on assets (ROA) is 1.6%. The latest quarterly earnings grew -64.9% year over year — falling earnings.

🏦 Financial Health

The Piotroski score is 8 out of 9 — excellent financial health. Altman Z2 is 4.22 (healthy balance sheet — low risk). The debt-to-equity ratio (D/E) is 72.7% — low debt, a solid balance sheet.

🚀 Momentum & Short Interest

Short interest is 7.18% — elevated, some investors are betting on a decline.

Insider Trading in Roku 2026: The Signal Is negative

In 2026, insiders at Roku have made 20 transactions, all of which were sales. On a net basis, insiders took 24,163,441 $ out of the stock. Active insiders include Collier Charles, HUNT NEIL D, Banks Matthew C. and others. In the short term (last 3 months), the insider signal is negative.

Short-Term Signal (3 months): Negative

Insiders have exclusively sold shares over the last 3 months.

Over the last 3 months: 0 purchases and 20 sales. A net 24,163,441 $ out of the stock.

Long-Term Signal (all transactions): Negative

Insiders have exclusively sold shares in the recent period. This can suggest management sees limited opportunity.

Across the last 20 transactions: 0 purchases and 20 sales. A net 24,163,441 $ out of the stock.

Latest sale: Collier Charles sold 10,269 shares at 146 $ each on 2026-08-04.

Who is selling: Collier Charles, HUNT NEIL D, Banks Matthew C., Jedda Dan, Wood Anthony J. and others.

Latest Insider Trades in Roku (2026)

The table shows the last 20 reported insider transactions in Roku. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-08-04 Collier Charles Sell 10,269 146 1,503,279
2026-08-03 HUNT NEIL D Sell 2,000 147 293,960
2026-08-03 Banks Matthew C. Sell 552 146 80,730
2026-07-15 Jedda Dan Sell 7,000 142 993,300
2026-07-06 Collier Charles Sell 10,269 143 1,468,056
2026-07-01 HUNT NEIL D Sell 2,000 141 282,600
2026-07-01 Banks Matthew C. Sell 554 139 76,940
2026-06-15 Jedda Dan Sell 7,000 144 1,007,090
2026-06-12 Wood Anthony J. Sell 25,000 130 3,250,000
2026-06-12 Ozgen Mustafa Sell 10,194 144 1,467,936

Who is buying and selling Roku shares in 2026?

The following insiders have sold shares: Collier Charles, HUNT NEIL D, Banks Matthew C., Jedda Dan, Wood Anthony J. and others. In total, 24,163,441 $ was sold across 20 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

Roku Short Selling 2026: 7.2% Sold Short

High short interest: 7.2% of the free float
Short % of free float
7.2%
Assessment
High short interest
Short squeeze risk
Moderate
Data source
SEC
Updated daily
The stock has a high share of short selling. Between 5-10% of the freely traded shares are sold short, which suggests some investors are betting on falling prices. Positive surprises can lead to a moderate short squeeze.

What does this mean for you as an investor?
A short interest of 7.2% means that 7.2% of the freely traded shares in Roku have been borrowed and sold by investors betting on falling prices.

The next potential catalyst is the earnings report on 8/6/2026. With a short interest of 7.2%, the report can trigger considerable volatility.

Data is updated daily based on official filings with the SEC.
Short Interest Scale
0% 2% 5% 10% 20%+
Low Moderate High Very High Extreme
7.2%

Roku Earnings – ⚡ Reporting TODAY 8/6/2026

The next earnings date for Roku is not yet available. Check the company's investor calendar for more information.



Technical Analysis of Roku 2026 – Signal: Strong Buy

Overall Technical Signal: Strong Buy

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated August 6, 2026.

Technical analysis of Roku (ROKU.US) – RSI 67, MACD positive (bullish), daily candlestick chart August 2026
Roku technical analysis – candlestick chart with RSI and MACD. Updated Aug 6, 2026.

Trend Analysis of Roku, Inc

Roku, Inc is in a short-term uptrend. The price of $146.96 is 2.3% above the 20-day average ($143.71). Medium term, the picture is positive: the price is 7.2% above the 50-day average ($137.13). Long term, the stock is 31.3% above the 200-day average ($111.95), which confirms a long-term uptrend.

Golden Cross: The 50-day average (137.13) is above the 200-day average (111.95), which is a classic bullish signal for Roku, Inc.

Is Roku, Inc overbought or oversold?

Roku, Inc has an RSI of 67.2. The stock shows positive momentum in the upper part of the neutral zone. Combined with the positive trend, this supports the bullish picture.

MACD Analysis for Roku, Inc

Daily MACD: MACD is positive (2.589), which means the short-term trend is bullish (the 12-day EMA is above the 26-day EMA). MACD is below the signal line (2.680) by 0.091, which suggests the positive momentum is fading – the trend could be turning.

Weekly MACD: MACD5 is positive (11.638), which indicates a broader bullish long-term trend. MACD5 is above the signal line (9.756) by 1.882, which confirms rising long-term momentum.

Overall MACD assessment: Both the daily and weekly trend are bullish (MACD positive). However, momentum shows signs of weakening on a daily basis. Watch whether the trend holds.

Risk Profile for Roku, Inc

Roku, Inc has an annual standard deviation of 43.6%, which classifies the stock as medium risk. The price can swing noticeably when the market moves.

Overall Technical Conclusion for Roku, Inc

Trend: Positive. The price trades above SMA50 and SMA200.

MACD trend (zero line): Daily bullish (2.589). Weekly bullish (11.638).

MACD momentum (signal): Daily falling. Weekly rising.

RSI: 67.2 – neutral.

Technical signal: Strong Buy

The price is in an uptrend (above SMA50/SMA200) and MACD is positive on both a daily and weekly basis. Trend and MACD trend confirm each other – the strongest technical buy signal.

Frequently Asked Questions About Roku stock in 2026

Should you buy Roku stock now?
Yes, the technical signal for Roku is currently BUY. Roku trades at $150.10 as of 8/6/2026. The overall technical signal is: Strong Buy. The technical analysis shows the following: MACD is positive (bullish trend) at 2.589 with falling momentum (signal: 2.680); RSI is at 67.2 (neutral zone); the stock is in a short-term uptrend (price above the 20-day average); the analyst price target of $158.41 points to 5.5% upside. The stock is in a broader uptrend (above SMA50/SMA200). This is a technical observation based on current data, not investment advice.
What is the price target for Roku stock?
The average analyst price target for Roku is $158.41. The current price is $150.10, which gives an upside of 5.5%. Based on this, the stock is considered fairly valued. The fair value range (±10% of the price target) is between $142.57 and $174.25.
Is Roku a dividend stock?
No, Roku does not currently pay a dividend to shareholders. The company reinvests its profits in growth instead of paying dividends.
What is the risk of Roku stock?
Roku is rated as a stock with moderate risk. the annual standard deviation is 43.6%, which classifies the stock as moderate risk.
Is Roku overvalued?
Roku is considered fairly valued – the price is close to the analyst price target. Roku has the following valuation ratios: a P/E ratio of 108.3 (highly valued), a P/S ratio of 4.4, a P/B ratio of 8.1. The stock trades close to the analyst price target and is considered fairly valued.
Is Roku overbought?
No, Roku is not overbought. RSI is at 67.2 (neutral zone). The technical indicators show: RSI is at 67.2 (upper neutral zone), which shows positive momentum but is not yet overbought. In addition, the price is 4.4% above the 20-day average (short-term uptrend). In addition, MACD is positive, but momentum is falling.
When is the next Roku earnings report?
Roku reports earnings TODAY, August 6, 2026! The stock currently trades at $150.10. Watch how the price reacts after the release. With a P/E ratio of 108.3, the market will be watching closely whether earnings meet expectations. The RSI is at 67.2, so the report can reinforce the current technical trend.
Is Roku shorted?
Yes, Roku is shorted with 7.2% of the free float sold short. This is a high level of short selling, which suggests some investors are betting on falling prices. Positive surprises can lead to a moderate short squeeze. Data is updated daily based on official filings with the SEC.
Are insiders buying Roku stock?
No, insiders are not buying Roku shares – they are net sellers. Over the last 3 months, insiders have made 0 purchases and 20 sales. On a net basis, 24,163,441 $ worth of shares were sold. Across the last 20 reported transactions, the split is 0 purchases and 20 sales, with a net 24,163,441 $ sold. Active sellers include Collier Charles, HUNT NEIL D, Banks Matthew C. and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is Roku a good stock?
Based on our total score, Roku is rated as a mediocre stock with a total score of 58 out of 100. The stock scores around average on value, quality and momentum – it sits near the median in our database. The score is made up of Value: 17/100, Quality: 61/100, Momentum: 95/100. In addition: technical signal: Strong Buy. Whether Roku is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for Roku stock?
The outlook for Roku based on current data: the average analyst price target is $158.41 (+5.5%); the stock is in an uptrend (above SMA50 and SMA200); the next earnings report is due on 8/6/2026, which can move the price; the P/E ratio is 108.3 (high – the market expects growth). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is Roku stock rising?
Roku is rising right now. The technical indicators show: the price is 4.4% above the 20-day average; short interest is 7.2% (high – many are betting on a decline); insiders have mostly been selling the stock recently. For the latest context, see our technical analysis, insider section and news overview above.
How high can Roku go?
The average analyst price target for Roku is $158.41, which corresponds to a potential gain of 5.5% from the current price of $150.10. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can Roku fall?
We lack enough history to give a specific floor for Roku. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does Roku do?
Roku driver en stor platform for TV-streaming. De tjener primært penge på to måder: gennem deres platform og ved salg af hardware. På platformsiden giver Roku brugere adgang til film, serier og live-TV, og de sælger reklamer og abonnementstjenester herigennem. Roku havde 60,1 ... The company belongs to the Kommunikation sector, more specifically the Entertainment industry, is headquartered in USA, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate Roku as an investment.
Did Roku raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from Roku. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history and the news overview above.
Is Roku making money or losing money?
Yes, Roku is making money, not losing it. The company has a profit margin (the share of revenue left over as profit) of 4.1% — which is modest. The operating margin (profit before interest and taxes) is 4.3%. At a P/E ratio of 108.3, you currently pay 108.3 dollars for every dollar of the company's annual earnings. A consistently profitable company is usually more resilient than growth stocks that are not yet making money.
Can Roku go bankrupt?
The bankruptcy risk of Roku is rated as low. Altman Z2 (a model for assessing financial distress) is 4.22 — that places the company in the healthy zone. The company has a healthy balance sheet with limited debt relative to earnings and assets. The Piotroski score (financial health 0-9, higher is better) is 8 — which is strong. Debt relative to equity is 73% (moderate). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does Roku have a lot of debt?
No, Roku has low debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 73%. For the kommunikation sector, anything below 80% counts as low debt. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector. Can Roku service its debt? Can service its debt without problems — the interest coverage ratio (how many times earnings can cover interest payments) is 143.1x, and the company has more cash than debt (net cash).