ServiceNow (NOW.US) Price Target and Rating 2026/2027

141.95
Price history for ServiceNow (NOW.US) – stock price at $141.95, October 2026
ServiceNow stock price – price development 2026. Updated Oct 17, 2026.
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ServiceNow Price Target 2026: Analysts See 3% Upside

The average price target for ServiceNow is $146.73. This price target represents the analysts' view of the stock price over the next 12 months. The stock may be undervalued, because the price target is higher than the current price. The stock is 3.37% below the target, which can point to potential returns within the next 12 months if the analysts' view proves right. Also consider the stock's valuation ratios such as P/E, P/S and P/B, plus the technical analysis further down the page, for the full picture.

Is ServiceNow overvalued or undervalued?

ServiceNow is currently fairly valued with a gap of 3.4% relative to the price target.


The current price is $141.95, which places ServiceNow in the fairly valued category. The stock is considered undervalued when the price is below $132.06, and overvalued when the price exceeds $161.40.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For ServiceNow, the fair value range lies between $132.06 and $161.40.


See the full price target analysis for ServiceNow →

Analyst Ratings for ServiceNow stock in 2026: Strong Buy

49 analysts cover ServiceNow. There is broad agreement on a positive view — 91.8% recommend buying. The average price target is $146.73, which gives an upside of 3.4% from the current price.

Consensus: Strong Buy (4.57/5)
Strong Buy
35 (71.4%)
Buy
10 (20.4%)
Hold
2 (4.1%)
Sell
1 (2%)
Strong Sell
1 (2%)
Strong Sell Sell Hold Buy Strong Buy
4.57 out of 5 based on 49 analysts

About ServiceNow – Software - Application

**What the company does and how it makes money**
now.us builds software that helps businesses automate their everyday work tasks and processes. The company earns its money by selling licenses to this software, called the Now Platform. Customers pay to use it, which is a bit like a subscription.

**Main product**
The Now Platform uses artificial intelligence (computer systems that can learn and make decisions), machine learning (a type of AI that improves from data), and automation (technology that performs tasks without human input) to handle things like IT services, security, and tracking company equipment and resources.

The company also makes more specific tools, including one for managing IT operations and another for handling business risks (called Integrated Risk Management).

**Markets and customers**
now.us sells to businesses, not individual consumers. It operates worldwide, with a presence in North America, Europe, Asia, and the Middle East. Its main customers are large companies that need help managing their internal IT systems and work processes.

**Other facts**
The company was founded in 2004. It employs more than 20,000 people around the world. It is best known for its strong position in software used by large businesses (often called "enterprise IT solutions").
Read more about the company

Key Figures for ServiceNow

$146B Market cap
$14.7B Revenue
Software - Application Industry
86.95 P/E
9.89 P/S
11.63 P/B
United States Listed on exchange

What kind of stock is ServiceNow?

Speculative stock

ServiceNow is classified as a speculative stock.

Score Overview for ServiceNow

💰 Value Score 11/100 (Very Low)
⭐ Quality Score 35/100 (Low)
🚀 Momentum Score 63/100 (High)
📊 Total Score 36/100

⚠️ 2 red flags identified

Our analysis has identified 2 potential risk factors in ServiceNow that investors should be aware of.

⚠️ Weak balance sheet (elevated risk): Altman Z2 is 1.06 – the balance sheet is measurably weaker than average. This is a risk signal based on the numbers, not a bankruptcy prediction.
⚠️ Falling earnings: Quarterly earnings have fallen 22% year over year – the company's profitability is under pressure.

📈 Valuation

ServiceNow trades at a P/E ratio of 87.0, which is above the market average. The forward P/E is 27.8 (68% lower), which suggests the market expects rising earnings. The P/S ratio is 9.9 (high — the market pays a premium for the revenue). The P/B ratio is 11.6. The PEG ratio is 1.01.

💵 Profitability & Growth

ServiceNow has a profit margin of 11.3% (solid) and an operating margin of 4.1%. Return on equity (ROE) is 14.2% — solid return on equity. Return on assets (ROA) is 4.3%. The latest quarterly earnings grew -21.9% year over year — falling earnings.

🏦 Financial Health

The Piotroski score is 5 out of 9 — average financial health. Altman Z2 is 1.06 (weak balance sheet — elevated risk). The debt-to-equity ratio (D/E) is 112.1% — moderate debt.

🚀 Momentum & Short Interest

Short interest is 2.79%.

Insider Trading in ServiceNow 2026: The Signal Is negative

In 2026, insiders at ServiceNow have made 20 transactions – split into 1 purchases and 19 sales. On a net basis, insiders took $5,235,000 out of the stock. Active insiders include McDermott William R, Fipps Paul, Canney Jacqueline P and others. In the short term (last 3 months), the insider signal is negative.

Short-Term Signal (3 months): Negative

Insiders have exclusively sold shares over the last 3 months.

Over the last 3 months: 0 purchases and 4 sales. A net $1,937,904 out of the stock.

Long-Term Signal (all transactions): Mostly negative

Insiders have sold considerably more than they have bought. At large companies this can be due to planned sales (10b5-1 plans) and is not necessarily a negative signal.

Across the last 20 transactions: 1 purchases and 19 sales. A net $5,235,000 out of the stock.

Latest purchase: McDermott William R bought 28,677 shares at $105.96 each on 2026-02-27. The stock has since risen 34%.

Latest sale: Fipps Paul sold 2,034 shares at $147.87 each on 2026-08-31.

Who is buying: McDermott William R.

Who is selling: Fipps Paul, Canney Jacqueline P, Chamberlain Paul Edward, Briggs Teresa, Sands Anita M and others.

Latest Insider Trades in ServiceNow (2026)

The table shows the last 20 reported insider transactions in ServiceNow. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-08-31 Fipps Paul Sell 2,034 148 300,768
2026-08-28 Canney Jacqueline P Sell 7,847 138 1,082,886
2026-08-27 Chamberlain Paul Edward Sell 2,700 136 365,850
2026-08-13 Chamberlain Paul Edward Sell 1,500 126 188,400
2026-05-28 Briggs Teresa Sell 1,595 109 173,377
2026-05-18 Fipps Paul Sell 1,048 99 103,238
2026-05-14 Sands Anita M Sell 16,445 90 1,482,352
2026-05-14 Chamberlain Paul Edward Sell 1,500 87 130,845
2026-05-08 Fipps Paul Sell 151 90 13,661
2026-04-24 Canney Jacqueline P Sell 8,927 90 799,859

Who is buying and selling ServiceNow shares in 2026?

The following insiders have bought shares in ServiceNow: McDermott William R. In total, $3,038,615 was bought across 1 transactions. The following insiders have sold shares: Fipps Paul, Canney Jacqueline P, Chamberlain Paul Edward, Briggs Teresa, Sands Anita M and others. In total, $8,273,615 was sold across 19 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

ServiceNow Short Selling 2026: 2.8% Sold Short

Moderate short interest: 2.8% of the free float
Short % of free float
2.8%
Assessment
Moderate short interest
Short squeeze risk
Low
Data source
EODHD
Reported about twice a month

Short interest over time: ServiceNow

0.0%3.5%6.9%
Peak 6.0% · 7/12
5/307/309/29
2.8% today (moderate)Peaked at 6.0% on Jul 12, 2026Last 30 days: −0.2 percentage pointsMeasured over 122 days
What does the trend tell you?
Short interest has been markedly higher. It peaked at 6.0% on Jul 12, 2026 and now stands at 2.8% — a fall of 3.2 percentage points. Over the last month it has been fairly stable.

This is how shorting works: whoever shorts has borrowed the share and sold it, and to close the position again they must buy the share back. The fall from the peak therefore means that those who bet on a falling price in ServiceNow have bought shares back and closed their positions. It is worth watching whether the curve stays there or turns again. That is not in itself a signal about what the price will do — we cannot predict the market, and short interest is only one number among many. But it does say something about what the large players are doing.
The stock has a moderate share of short selling. Between 2-5% of the freely traded shares are sold short, which is within the normal range for most stocks.

Short interest comes from our data provider EODHD. The figure is reported about twice a month; we check it every trading day.
Short Interest Scale
0% 2% 5% 10% 20%+
Low Moderate High Very High Extreme
▲
2.8%

When Does ServiceNow Report Earnings – Next Date: Oct 28, 2026

The next earnings report from ServiceNow is scheduled for October 28, 2026, after the market closes. This report covers the third quarter (Q3), which ended on September 30, 2026.



Technical Analysis of ServiceNow 2026 – Signal: Strong Buy

Overall Technical Signal: Strong Buy

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated October 17, 2026.

Technical analysis of ServiceNow (NOW.US) – RSI 55, MACD positive (bullish), daily candlestick chart October 2026
ServiceNow technical analysis – candlestick chart with RSI, MACD and volume profile. Updated Oct 17, 2026.

Trend Analysis of ServiceNow, Inc

ServiceNow, Inc is in a short-term uptrend. The price of $141.97 is 2.9% above the 20-day average ($137.92). Medium term, the picture is positive: the price is 5.3% above the 50-day average ($134.85). Long term, the stock is 23.4% above the 200-day average ($115.04), which confirms a long-term uptrend.

Golden Cross: The 50-day average (134.85) is above the 200-day average (115.04), which is a classic bullish signal for ServiceNow, Inc.

Is ServiceNow, Inc overbought or oversold?

ServiceNow, Inc has an RSI of 55.5. The stock shows positive momentum in the upper part of the neutral zone. Combined with the positive trend, this supports the bullish picture.

MACD Analysis for ServiceNow, Inc

Daily MACD: MACD is positive (2.456), which means the short-term trend is bullish (the 12-day EMA is above the 26-day EMA). MACD is above the signal line (2.002) by 0.454, which confirms rising momentum in the uptrend.

Weekly MACD: MACD5 is positive (5.908), which indicates a broader bullish long-term trend. MACD5 is above the signal line (1.841) by 4.067, which confirms rising long-term momentum.

Overall MACD assessment: Both the daily and weekly MACD are positive and above their signal lines. Trend and momentum confirm each other across time horizons – the strongest bullish signal.

Risk Profile for ServiceNow, Inc

ServiceNow, Inc has an annual standard deviation of 57.4%, which classifies the stock as Speculative. Sizeable price swings are normal, and the stock requires a higher risk tolerance.

Overall Technical Conclusion for ServiceNow, Inc

Trend: Positive. The price trades above SMA50 and SMA200.

MACD trend (zero line): Daily bullish (2.456). Weekly bullish (5.908).

MACD momentum (signal): Daily rising. Weekly rising.

RSI: 55.5 – neutral.

Technical signal: Strong Buy

The price is in an uptrend (above SMA50/SMA200) and MACD is positive on both a daily and weekly basis. Trend and MACD trend confirm each other – the strongest technical buy signal.

Frequently Asked Questions About ServiceNow stock in 2026

Should you buy ServiceNow stock now?
Yes, the technical signal for ServiceNow is currently Strong Buy. ServiceNow trades at $141.95 as of Oct 17, 2026. The technical analysis shows the following: MACD is positive (bullish trend) at 2.456 with rising momentum (signal: 2.002); RSI is at 55.5 (neutral zone); the stock is in a short-term uptrend (price above the 20-day average); the analyst price target of $146.73 points to 3.4% upside. The stock is in a broader uptrend (above SMA50/SMA200). This is a technical observation based on current data, not investment advice.
What is the price target for ServiceNow stock?
The average analyst price target for ServiceNow is $146.73. The current price is $141.95, which gives an upside of 3.4%. Based on this, the stock is considered fairly valued. The fair value range (±10% of the price target) is between $132.06 and $161.40.
Is ServiceNow a dividend stock?
No, ServiceNow does not currently pay a dividend to shareholders. The company reinvests its profits in growth instead of paying dividends.
What is the risk of ServiceNow stock?
ServiceNow is rated as a stock in the risk category Speculative. the annual standard deviation is 57.4%, which classifies the stock as Speculative.
Is ServiceNow overvalued?
ServiceNow is considered fairly valued – the price is close to the analyst price target. ServiceNow has the following valuation ratios: a P/E ratio of 87.0 (highly valued), a P/S ratio of 9.9, a P/B ratio of 11.6. The stock trades close to the analyst price target and is considered fairly valued.
Is ServiceNow overbought?
No, ServiceNow is not overbought. RSI is at 55.5 (neutral zone). The technical indicators show: RSI is at 55.5 (neutral zone between 30-70), which signals neither overbought nor oversold. In addition, the price is 2.9% above the 20-day average (short-term uptrend). In addition, MACD is positive with rising momentum (bullish).
When is the next ServiceNow earnings report?
ServiceNow reports its next earnings on October 28, 2026. The stock currently trades at $141.95. With a P/E ratio of 87.0, the market will be watching closely whether earnings meet expectations.
Is ServiceNow shorted?
Yes, ServiceNow is shorted with 2.8% of the free float sold short. This is a moderate level of short selling, within the normal range for most stocks. The figure comes from our data provider EODHD, is reported about twice a month, and we check it every trading day.
Are insiders buying ServiceNow stock?
No, insiders are not buying ServiceNow shares – they are net sellers. Over the last 3 months, insiders have made 0 purchases and 4 sales. On a net basis, 1,937,904 $ worth of shares were sold. Across the last 20 reported transactions, the split is 1 purchases and 19 sales, with a net 5,235,000 $ sold. Active sellers include Fipps Paul, Canney Jacqueline P, Chamberlain Paul Edward and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is ServiceNow a good stock?
Based on our total score, ServiceNow is rated as a poor stock with a total score of 36 out of 100. The stock scores below average on value, quality and momentum – it sits at the lower end of the market. The score is made up of Value: 11/100, Quality: 35/100, Momentum: 63/100. Whether now is the time to buy is a separate question: the technical signal is Strong Buy. Whether ServiceNow is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for ServiceNow stock?
The outlook for ServiceNow based on current data: the average analyst price target is $146.73 (+3.4%); the stock is in an uptrend (above SMA50 and SMA200); the next earnings report is due on Oct 28, 2026, which can move the price; the P/E ratio is 87.0 (high – the market expects growth). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is ServiceNow stock rising?
ServiceNow is rising right now. The technical indicators show: the price is 2.9% above the 20-day average; MACD is positive with rising momentum (bullish signal); insiders have mostly been selling the stock recently. For the latest context, see our technical analysis and insider section above.
How high can ServiceNow go?
The average analyst price target for ServiceNow is $146.73, which corresponds to a potential gain of 3.4% from the current price of $141.95. The stock has traded between $81.24 and $192.97 over the last 52 weeks. The price is 26.4% below the 52-week high, which can indicate potential if the underlying fundamentals are intact. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can ServiceNow fall?
The stock has traded as low as $81.24 over the last 52 weeks — that is 42.8% below the current price of $141.95. The biggest decline (drawdown) in the same period was 57.9% from high to low. Within a year, the price typically swings about ±57.4% (standard deviation — a measure of price swings). A difficult year could therefore mean a further decline of that size. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does ServiceNow do?
**What the company does and how it makes money** now.us builds software that helps businesses automate their everyday work tasks and processes. The company earns its money by selling licenses to this software, called the Now Platform. Customers pay to use it, which is a bit li... The company belongs to the Technology sector, more specifically the Software - Application industry, is headquartered in United States, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate ServiceNow as an investment.
Did ServiceNow raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from ServiceNow. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history above.
Is ServiceNow making money or losing money?
Yes, ServiceNow is making money, not losing it. The company has a profit margin (the share of revenue left over as profit) of 11.3% — which is solid. The operating margin (profit before interest and taxes) is 4.1%. At a P/E ratio of 87.0, you currently pay 87.0 dollars for every dollar of the company's annual earnings. A consistently profitable company is usually more resilient than growth stocks that are not yet making money.
Can ServiceNow go bankrupt?
The bankruptcy risk of ServiceNow is rated as elevated. Altman Z2 (a model for assessing financial distress) is 1.06 — that places the company in the weak zone. This is a probability based on the numbers, not a verdict — bankruptcy is not imminent. But the balance sheet is measurably weaker than average, so watch the debt, liquidity and possible capital raises. The Piotroski score (financial health 0-9, higher is better) is 5 — which is average. Debt relative to equity is 112% (moderate). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does ServiceNow have a lot of debt?
ServiceNow has moderate debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 112%. For the technology sector, 60-120% counts as a typical level. Tech companies are usually asset-light and need little borrowed capital — anything below 60% counts as low in this sector. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector. Can ServiceNow service its debt? Can service its debt without problems — the interest coverage ratio (how many times earnings can cover interest payments) is 7.6x, and net debt equals 2.1 years of earnings (EBITDA).

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