ServiceNow (NOW.US) Price Target 2026/2027: 20% Upside – Rating and Stock Analysis

115,49
-1,48%
Price history for ServiceNow (NOW.US) – stock price at 115.49 $, August 2026
ServiceNow stock price – price development 2026. Updated Aug 6, 2026.
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ServiceNow Price Target 2026: Analysts See 21% Upside

The average price target for ServiceNow is $140.25. This price target represents the analysts' view of the stock price over the next 12 months. The stock may be undervalued, because the price target is higher than the current price. The stock is 21,44% below the target, which can point to potential returns within the next 12 months if the analysts' view proves right. Also consider the stock's valuation ratios such as P/E, P/S and P/B, plus the technical analysis further down the page, for the full picture.

Is ServiceNow overvalued or undervalued?

ServiceNow is currently undervalued with a gap of 21.4% relative to the price target.


The current price is $115.49, which places ServiceNow in the undervalued category. The stock is considered undervalued when the price is below $126.23, and overvalued when the price exceeds $154.28.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For ServiceNow, the fair value range lies between $126.23 and $154.28.


See the full price target analysis for ServiceNow →

Analyst Ratings for ServiceNow stock in 2026: Buy

47 analysts cover ServiceNow. There is broad agreement on a positive view — 87.3% recommend buying. The average price target is $140.25, which gives an upside of 21.4% from the current price.

Consensus: Buy (4.49/5)
Strong Buy
31 (66%)
Buy
10 (21.3%)
Hold
5 (10.6%)
Strong Sell
1 (2.1%)
Strong Sell Sell Hold Buy Strong Buy
4.49 out of 5 based on 47 analysts

About ServiceNow – Software - Application

now.us laver en platform, der automatiserer virksomheders arbejdsgange digitalt. De tjener penge på at sælge licenser til den her platform, som hjælper med at strømline processer. Kerneproduktet er Now-platformen, der bruger AI, machine learning og robotteknologi til at håndtere alt fra IT-service og sikkerhed til asset management. De udvikler også specifikke værktøjer som IT Operations Management og Integrated Risk Management. now.us blev grundlagt i 2004 og driver forretning globalt – i Nordamerika, Europa, Asien og Mellemøsten. De har over 20.000 ansatte på verdensplan og er særligt kendt for deres stærke tilstedeværelse inden for enterprise IT-løsninger. Read more about the company

Key Figures for ServiceNow

$ 122B Market cap
$ 14,7B Revenue
Software - Application Industry
72.04 P/E
8.29 P/S
9.19 P/B
USA Listed on exchange

What kind of stock is ServiceNow?

Speculative stock

ServiceNow is classified as a speculative stock.

Score Overview for ServiceNow

💰 Value Score 14/100 (Very Low)
⭐ Quality Score 36/100 (Low)
🚀 Momentum Score 26/100 (Low)
📊 Total Score 25/100

⚠️ 2 red flags identified

Our analysis has identified 2 potential risk factors in ServiceNow that investors should be aware of.

⚠️ Weak balance sheet (elevated risk): Altman Z2 is 1.06 – the balance sheet is measurably weaker than average. This is a risk signal based on the numbers, not a bankruptcy prediction.
⚠️ Falling earnings: Quarterly earnings have fallen 22% year over year – the company's profitability is under pressure.

📈 Valuation

ServiceNow trades at a P/E ratio of 72.0, which is above the market average. The forward P/E is 27.0 (62% lower), which suggests the market expects rising earnings. The P/S ratio is 8.3 (high — the market pays a premium for the revenue). The P/B ratio is 9.2. The PEG ratio is 0.99 — below 1.0 suggests the stock is cheap relative to its growth rate.

💵 Profitability & Growth

ServiceNow has a profit margin of 11.3% (solid) and an operating margin of 4.1%. Return on equity (ROE) is 14.2% — solid return on equity. Return on assets (ROA) is 4.3%. The latest quarterly earnings grew -21.9% year over year — falling earnings.

🏦 Financial Health

The Piotroski score is 5 out of 9 — average financial health. Altman Z2 is 1.06 (weak balance sheet — elevated risk). The debt-to-equity ratio (D/E) is 112.1% — moderate debt.

🚀 Momentum & Short Interest

Short interest is 5.40% — elevated, some investors are betting on a decline.

Insider Trading in ServiceNow 2026: The Signal Is negative

In 2026, insiders at ServiceNow have made 20 transactions – split into 1 purchases and 19 sales. On a net basis, insiders took 3,381,759 $ out of the stock. Active insiders include McDermott William R, Briggs Teresa, Fipps Paul and others. In the short term (last 3 months), the insider signal is negative.

Short-Term Signal (3 months): Negative

Insiders have exclusively sold shares over the last 3 months.

Over the last 3 months: 0 purchases and 11 sales. A net 3,177,726 $ out of the stock.

Long-Term Signal (all transactions): Mostly negative

Insiders have sold considerably more than they have bought. At large companies this can be due to planned sales (10b5-1 plans) and is not necessarily a negative signal.

Across the last 20 transactions: 1 purchases and 19 sales. A net 3,381,759 $ out of the stock.

Latest purchase: McDermott William R bought 28,677 shares at 106 $ each on 2026-02-27. The stock has since risen 10.6%.

Latest sale: Briggs Teresa sold 1,595 shares at 109 $ each on 2026-05-28.

Who is buying: McDermott William R.

Who is selling: Briggs Teresa, Fipps Paul, Zavery Amit, Nowbar Hossein, McDermott William R and others.

Latest Insider Trades in ServiceNow (2026)

The table shows the last 20 reported insider transactions in ServiceNow. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-05-28 Briggs Teresa Sell 1,595 109 173,377
2026-05-18 Fipps Paul Sell 1,048 99 103,238
2026-05-15 Zavery Amit Sell 3,140 95 298,520
2026-05-15 Nowbar Hossein Sell 2,857 95 271,615
2026-05-15 McDermott William R Sell 4,160 95 395,491
2026-05-15 Mastantuono Gina Sell 1,595 95 151,637
2026-05-15 Fontaine Danielle Sell 485 95 46,109
2026-05-15 Fipps Paul Sell 340 95 32,324
2026-05-15 Canney Jacqueline P Sell 970 95 92,218
2026-05-14 Sands Anita M Sell 16,445 90 1,482,352

Who is buying and selling ServiceNow shares in 2026?

The following insiders have bought shares in ServiceNow: McDermott William R. In total, 3,038,615 $ was bought across 1 transactions. The following insiders have sold shares: Briggs Teresa, Fipps Paul, Zavery Amit, Nowbar Hossein, McDermott William R and others. In total, 6,420,374 $ was sold across 19 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

ServiceNow Short Selling 2026: 5.4% Sold Short

High short interest: 5.4% of the free float
Short % of free float
5.4%
Assessment
High short interest
Short squeeze risk
Moderate
Data source
SEC
Updated daily
The stock has a high share of short selling. Between 5-10% of the freely traded shares are sold short, which suggests some investors are betting on falling prices. Positive surprises can lead to a moderate short squeeze.

What does this mean for you as an investor?
A short interest of 5.4% means that 5.4% of the freely traded shares in ServiceNow have been borrowed and sold by investors betting on falling prices.

The next potential catalyst is the earnings report on 10/28/2026. With a short interest of 5.4%, the report can trigger considerable volatility.

Data is updated daily based on official filings with the SEC.
Short Interest Scale
0% 2% 5% 10% 20%+
Low Moderate High Very High Extreme
5.4%

When Does ServiceNow Report Earnings – Next Date: 10/28/2026

The next earnings report from ServiceNow is scheduled for October 28, 2026, after the market closes. This report covers the third quarter (Q3), which ended on September 30, 2026.



Technical Analysis of ServiceNow 2026 – Signal: Hold

Overall Technical Signal: Hold

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated August 6, 2026.

Technical analysis of ServiceNow (NOW.US) – RSI 61, MACD positive (bullish), daily candlestick chart August 2026
ServiceNow technical analysis – candlestick chart with RSI and MACD. Updated Aug 6, 2026.

Trend Analysis of ServiceNow, Inc

ServiceNow, Inc is in a short-term uptrend. The price of $117.22 is 9.5% above the 20-day average ($107.02). Medium term, the picture is positive: the price is 10.1% above the 50-day average ($106.51). Long term, the stock is 5.4% below the 200-day average ($123.96), which signals a long-term downtrend.

Death Cross: The 50-day average (106.51) is below the 200-day average (123.96), which is a classic bearish signal for ServiceNow, Inc.

Is ServiceNow, Inc overbought or oversold?

ServiceNow, Inc has an RSI of 61.0. The stock shows positive momentum in the upper part of the neutral zone.

MACD Analysis for ServiceNow, Inc

Daily MACD: MACD is positive (3.146), which means the short-term trend is bullish (the 12-day EMA is above the 26-day EMA). MACD is above the signal line (1.578) by 1.568, which confirms rising momentum in the uptrend.

Weekly MACD: MACD5 is negative (-6.812), which indicates a broader bearish long-term trend. MACD5 is above the signal line (-10.818) by 4.006, which suggests the negative long-term momentum is fading – a bigger trend reversal could be ahead.

Overall MACD assessment: The daily and weekly MACD give conflicting signals. The short-term trend is bullish, but the long-term trend is still bearish. Weekly momentum is rising, though, which could signal an upcoming trend reversal.

Risk Profile for ServiceNow, Inc

ServiceNow, Inc has an annual standard deviation of 54.3%, which classifies the stock as high risk. Sizeable price swings are normal, and the stock requires a higher risk tolerance.

Overall Technical Conclusion for ServiceNow, Inc

Trend: Neutral/mixed.

MACD trend (zero line): Daily bullish (3.146). Weekly bearish (-6.812).

MACD momentum (signal): Daily rising. Weekly rising.

RSI: 61.0 – neutral.

Technical signal: Hold

The signals are mixed – trend and MACD point in different directions. Wait until MACD crosses the zero line in the direction of the trend before acting.

Frequently Asked Questions About ServiceNow stock in 2026

Should you buy ServiceNow stock now?
The technical signal for ServiceNow is currently NEUTRAL. ServiceNow trades at $115.49 as of 8/6/2026. The overall technical signal is: Hold. The technical analysis shows the following: MACD is positive (bullish trend) at 3.146 with rising momentum (signal: 1.578); RSI is at 61.0 (neutral zone); the stock is in a short-term uptrend (price above the 20-day average); the analyst price target of $140.25 points to 21.4% upside. This is a technical observation based on current data, not investment advice.
What is the price target for ServiceNow stock?
The average analyst price target for ServiceNow is $140.25. The current price is $115.49, which gives an upside of 21.4%. Based on this, the stock is considered undervalued. The fair value range (±10% of the price target) is between $126.23 and $154.28.
Is ServiceNow a dividend stock?
No, ServiceNow does not currently pay a dividend to shareholders. The company reinvests its profits in growth instead of paying dividends.
What is the risk of ServiceNow stock?
ServiceNow is rated as a stock with high risk. the annual standard deviation is 54.3%, which classifies the stock as high risk.
Is ServiceNow overvalued?
No, ServiceNow is considered undervalued based on the analyst price target (21.4% upside). ServiceNow has the following valuation ratios: a P/E ratio of 72.0 (highly valued), a P/S ratio of 8.3, a P/B ratio of 9.2. The analyst price target suggests that the stock is undervalued by 21.4%.
Is ServiceNow overbought?
No, ServiceNow is not overbought. RSI is at 61.0 (neutral zone). The technical indicators show: RSI is at 61.0 (upper neutral zone), which shows positive momentum but is not yet overbought. In addition, the price is 7.9% above the 20-day average (short-term uptrend). In addition, MACD is positive with rising momentum (bullish).
When is the next ServiceNow earnings report?
ServiceNow reports its next earnings on October 28, 2026. The stock currently trades at $115.49. With a P/E ratio of 72.0, the market will be watching closely whether earnings meet expectations.
Is ServiceNow shorted?
Yes, ServiceNow is shorted with 5.4% of the free float sold short. This is a high level of short selling, which suggests some investors are betting on falling prices. Positive surprises can lead to a moderate short squeeze. Data is updated daily based on official filings with the SEC.
Are insiders buying ServiceNow stock?
No, insiders are not buying ServiceNow shares – they are net sellers. Over the last 3 months, insiders have made 0 purchases and 11 sales. On a net basis, 3,177,726 $ worth of shares were sold. Across the last 20 reported transactions, the split is 1 purchases and 19 sales, with a net 3,381,759 $ sold. Active sellers include Briggs Teresa, Fipps Paul, Zavery Amit and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is ServiceNow a good stock?
Based on our total score, ServiceNow is rated as a poor stock with a total score of 25 out of 100. The stock scores below average on value, quality and momentum – it sits at the lower end of the market. The score is made up of Value: 14/100, Quality: 36/100, Momentum: 26/100. In addition: analysts see 21.4% upside to the price target; technical signal: Hold. Whether ServiceNow is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for ServiceNow stock?
The outlook for ServiceNow based on current data: the average analyst price target is $140.25 (+21.4%); the next earnings report is due on 10/28/2026, which can move the price; the P/E ratio is 72.0 (high – the market expects growth). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is ServiceNow stock rising?
ServiceNow is rising right now. The technical indicators show: the price is 7.9% above the 20-day average; MACD is positive with rising momentum (bullish signal); short interest is 5.4% (high – many are betting on a decline); insiders have mostly been selling the stock recently. For the latest context, see our technical analysis, insider section and news overview above.
How high can ServiceNow go?
The average analyst price target for ServiceNow is $140.25, which corresponds to a potential gain of 21.4% from the current price of $115.49. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can ServiceNow fall?
We lack enough history to give a specific floor for ServiceNow. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does ServiceNow do?
now.us laver en platform, der automatiserer virksomheders arbejdsgange digitalt. De tjener penge på at sælge licenser til den her platform, som hjælper med at strømline processer. Kerneproduktet er Now-platformen, der bruger AI, machine learning og robotteknologi til at håndte... The company belongs to the Teknologi sector, more specifically the Software - Application industry, is headquartered in USA, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate ServiceNow as an investment.
Did ServiceNow raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from ServiceNow. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history and the news overview above.
Is ServiceNow making money or losing money?
Yes, ServiceNow is making money, not losing it. The company has a profit margin (the share of revenue left over as profit) of 11.3% — which is solid. The operating margin (profit before interest and taxes) is 4.1%. At a P/E ratio of 72.0, you currently pay 72.0 dollars for every dollar of the company's annual earnings. A consistently profitable company is usually more resilient than growth stocks that are not yet making money.
Can ServiceNow go bankrupt?
The bankruptcy risk of ServiceNow is rated as elevated. Altman Z2 (a model for assessing financial distress) is 1.06 — that places the company in the weak zone. This is a probability based on the numbers, not a verdict — bankruptcy is not imminent. But the balance sheet is measurably weaker than average, so watch the debt, liquidity and possible capital raises. The Piotroski score (financial health 0-9, higher is better) is 5 — which is average. Debt relative to equity is 112% (moderate). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does ServiceNow have a lot of debt?
ServiceNow has moderate debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 112%. For the teknologi sector, 80-150% counts as a typical level. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector. Can ServiceNow service its debt? Can service its debt without problems — the interest coverage ratio (how many times earnings can cover interest payments) is 7.6x, and net debt equals 2.1 years of earnings (EBITDA).