Should you buy NIKE stock now?
No, the technical signal for NIKE is currently Strong Sell. NIKE trades at $34.60 as of Oct 7, 2026. The technical analysis shows the following: MACD is negative (bearish trend) at -1.116 with falling momentum (signal: -1.070); RSI is at 36.0 (neutral zone); the stock is in a short-term downtrend (price below the 20-day average); the analyst price target of $45.63 points to 31.9% upside. The stock is in a broader downtrend (below SMA50/SMA200). Buying in a downtrend is generally not recommended. This is a technical observation based on current data, not investment advice.
What is the price target for NIKE stock?
The average analyst price target for NIKE is $45.63. The current price is $34.60, which gives an upside of 31.9%. Based on this, the stock is considered undervalued. The fair value range (±10% of the price target) is between $41.07 and $50.19.
Is NIKE a dividend stock?
Yes, NIKE is a dividend stock with a dividend yield of 4.60%. The latest dividend was $0.41 per share. The latest ex-dividend date (traded without the dividend) was Sep 1, 2026. The payout ratio is 105.1%, which is considered high.
When does NIKE pay a dividend in 2026?
The next dividend date for NIKE has not been set yet. The latest ex-dividend date (last trading day with dividend rights) was Sep 1, 2026. The latest dividend was $0.41 per share with an ex-dividend date of Sep 1, 2026. The dividend yield is 4.60%. The payout ratio of 105.1% points to a high dividend relative to earnings.
What is the risk of NIKE stock?
NIKE is rated as a stock in the risk category Moderate. the annual standard deviation is 35.8%, which classifies the stock as Moderate.
Is NIKE overvalued?
No, NIKE is considered undervalued based on the analyst price target (31.9% upside). NIKE has the following valuation ratios: a P/E ratio of 16.5 (moderately valued), a P/S ratio of 1.1, a P/B ratio of 3.6. The analyst price target suggests that the stock is undervalued by 31.9%.
Is NIKE overbought?
No, NIKE is not overbought. RSI is at 36.0 (neutral zone). The technical indicators show: RSI is at 36.0 (neutral zone between 30-70), which signals neither overbought nor oversold. In addition, the price is 3.5% below the 20-day average (short-term downtrend). In addition, MACD is negative with falling momentum (bearish).
When is the next NIKE earnings report?
The date of the next earnings report for NIKE has not been published yet. Check the company's investor calendar for updates.
Is NIKE shorted?
Yes, NIKE is shorted with 9.0% of the free float sold short. This is a high level of short selling, which suggests some investors are betting on falling prices. Positive surprises can lead to a moderate short squeeze. The figure comes from our data provider EODHD, is reported about twice a month, and we check it every trading day.
Are insiders buying NIKE stock?
No, insiders are not buying NIKE shares – they are net sellers. Over the last 3 months, insiders have made 0 purchases and 8 sales. On a net basis, 771,333 $ worth of shares were sold. Across the last 20 reported transactions, the split is 10 purchases and 10 sales, with a net 5,331,227 $ bought. Active sellers include McCartney Philip, Leinwand Robert, Alagirisamy Venkatesh and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is NIKE a good stock?
Based on our total score, NIKE is rated as a mediocre stock with a total score of 48 out of 100. The stock scores around average on value, quality and momentum – it sits near the median in our database. The score is made up of Value: 71/100, Quality: 62/100, Momentum: 13/100. In addition: analysts see 31.9% upside to the price target; a dividend of 4.60%; technical signal: Strong Sell. Whether NIKE is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for NIKE stock?
The outlook for NIKE based on current data: the average analyst price target is $45.63 (+31.9%); the stock is in a downtrend (below SMA50 and SMA200); the P/E ratio is 16.5 (moderate). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is NIKE stock falling?
NIKE is falling right now. The technical indicators show: the price is 3.5% below the 20-day average; MACD is negative with falling momentum (bearish signal); short interest is 9.0% (high – many are betting on a decline); insiders have mostly been selling the stock recently. For the latest context, see our technical analysis and insider section above.
How high can NIKE go?
The average analyst price target for NIKE is $45.63, which corresponds to a potential gain of 31.9% from the current price of $34.60. The stock has traded between $35.02 and $72.39 over the last 52 weeks. The price is 52.2% below the 52-week high, which can indicate potential if the underlying fundamentals are intact. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can NIKE fall?
The stock has traded as low as $35.02 over the last 52 weeks — that is 1.2% below the current price of $34.60. The biggest decline (drawdown) in the same period was 51.6% from high to low. Within a year, the price typically swings about ±35.8% (standard deviation — a measure of price swings). A difficult year could therefore mean a further decline of that size. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does NIKE do?
Nike, Inc. designs, develops and sells sports equipment around the world. The company makes money by making and selling athletic shoes, clothing and accessories.
Nike is especially known for its products for running, basketball — including the Jordan brand — and training. The... The company belongs to the Consumer Cyclical sector, more specifically the Footwear & Accessories industry, is headquartered in United States, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate NIKE as an investment.
Did NIKE raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from NIKE. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history above.
Is NIKE making money or losing money?
Yes, NIKE is making money, not losing it. The company has a profit margin (the share of revenue left over as profit) of 6.7% — which is moderate. The operating margin (profit before interest and taxes) is 12.7%. At a P/E ratio of 16.5, you currently pay 16.5 dollars for every dollar of the company's annual earnings. A consistently profitable company is usually more resilient than growth stocks that are not yet making money.
Can NIKE go bankrupt?
The bankruptcy risk of NIKE is rated as low. Altman Z2 (a model for assessing financial distress) is 3.39 — that places the company in the healthy zone. The company has a healthy balance sheet with limited debt relative to earnings and assets. The Piotroski score (financial health 0-9, higher is better) is 7 — which is strong. Debt relative to equity is 177% (high). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does NIKE have a lot of debt?
NIKE has moderate debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 177%. For the consumer cyclical sector, 100-200% counts as a typical level. Cyclical consumer companies can carry moderate debt in good times — high debt is risky in downturns. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector. Can NIKE service its debt? Can service its debt without problems — the interest coverage ratio (how many times earnings can cover interest payments) is 11.6x, and net debt equals 0.7 years of earnings (EBITDA).
