NIKE (NKE.US) Price Target 2026/2027: 20% Upside – Rating and Stock Analysis

42,11
-0,80%
Price history for NIKE (NKE.US) – stock price at 42.11 $, August 2026
NIKE stock price – price development 2026. Updated Aug 6, 2026.
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NIKE Price Target 2026: Analysts See 21% Upside

The average price target for NIKE is $50.87. This price target represents the analysts' view of the stock price over the next 12 months. The stock may be undervalued, because the price target is higher than the current price. The stock is 20,80% below the target, which can point to potential returns within the next 12 months if the analysts' view proves right. Also consider the stock's valuation ratios such as P/E, P/S and P/B, plus the technical analysis further down the page, for the full picture.

Is NIKE overvalued or undervalued?

NIKE is currently undervalued with a gap of 20.8% relative to the price target.


The current price is $42.11, which places NIKE in the undervalued category. The stock is considered undervalued when the price is below $45.78, and overvalued when the price exceeds $55.96.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For NIKE, the fair value range lies between $45.78 and $55.96.


See the full price target analysis for NIKE →

Analyst Ratings for NIKE stock in 2026: Buy

38 analysts cover NIKE. Analysts are mostly neutral — 52.6% recommend Hold. The average price target is $50.87, which gives an upside of 20.8% from the current price.

Consensus: Buy (3.71/5)
Strong Buy
14 (36.8%)
Buy
2 (5.3%)
Hold
20 (52.6%)
Sell
1 (2.6%)
Strong Sell
1 (2.6%)
Strong Sell Sell Hold Buy Strong Buy
3.71 out of 5 based on 38 analysts

About NIKE – Footwear & Accessories

NIKE, Inc. designer, udvikler og sælger sportsudstyr over hele verden. De tjener penge på at lave og sælge atletisk fodtøj, tøj og tilbehør. NIKE er især kendt for deres produkter inden for løb, basketball – inklusiv Jordan-mærket – og træning. De sælger også udstyr til en lang række andre sportsgrene som golf, baseball og skateboarding. Udover tøj og sko sælger NIKE mange accessories, for eksempel sportstasker, bolde og digitale enheder. Virksomheden driver handel globalt og sælger deres varer i over 170 lande. NIKE blev grundlagt i 1964 og har i dag over 79.000 ansatte. Read more about the company

Key Figures for NIKE

$ 62,9B Market cap
$ 46,4B Revenue
Footwear & Accessories Industry
20.21 P/E
1.36 P/S
4.16 P/B
USA Listed on exchange
nike.com Website

What kind of stock is NIKE?

Dividend stock Growth stock

NIKE is classified as a dividend stock and growth stock. This means the stock combines several attractive traits, including a dividend of 3.9%.

Score Overview for NIKE

💰 Value Score 66/100 (High)
⭐ Quality Score 62/100 (High)
🚀 Momentum Score 17/100 (Very Low)
📊 Total Score 48/100

⚠️ 2 red flags identified

Our analysis has identified 2 potential risk factors in NIKE that investors should be aware of.

⚠️ High debt: The debt-to-equity ratio is 177% – the company carries considerably more debt than equity, which raises the financial risk.
⚠️ Unsustainable dividend: The payout ratio is 104% – the company pays out more in dividends than it earns, which is not sustainable.

📈 Valuation

NIKE trades at a P/E ratio of 20.2, which is close to the market average. The forward P/E is 24.0. The P/S ratio is 1.4. The P/B ratio is 4.2. The PEG ratio is 1.60.

💵 Profitability & Growth

NIKE has a profit margin of 6.7% (moderate) and an operating margin of 12.7%. Return on equity (ROE) is 22.1% — excellent return on equity. Return on assets (ROA) is 7.0%. The latest quarterly earnings grew 428.0% year over year — strong growth.

🏦 Financial Health

The Piotroski score is 7 out of 9 — good financial health. Altman Z2 is 3.22 (healthy balance sheet — low risk). The debt-to-equity ratio (D/E) is 176.8% — moderate debt.

🚀 Momentum & Short Interest

Short interest is 6.70% — elevated, some investors are betting on a decline.

NIKE Dividend 2026: 3.9% Dividend Yield

Dividend Key Figures for NIKE in 2026

Dividend yield
3.92%
Dividend per share
0.41 USD
Payout ratio
103.8%
Very high
Dividend growth (5 years)
+17.5%
Avg. annual dividend (3 years)
1.37 USD

When does NIKE pay a dividend in 2026?

Latest ex-dividend date (traded without the dividend)
June 1, 2026
Next dividend payment
July 1, 2026
Latest payment date
July 1, 2026

How much does NIKE pay in dividends?

NIKE pays dividends to its shareholders. The most recently paid dividend was 0.41 USD per share, which corresponds to a dividend yield of 3.92%. Over the last 5 years, the annual dividend has grown by 17.5%, which shows positive dividend growth.

The payout ratio is 103.8%, which is very high. The company pays out almost all of its profits as dividends, which can limit future growth and dividend stability.

Historical Dividend Payments for NIKE

We have registered dividend payments for NIKE since 2020-02-28. In that period the stock has paid a dividend 37 times, most recently on 2026-06-01. This stock qualifies as a stable dividend stock, because it has paid a dividend at least once a year for the last 5 years. That makes it attractive to investors looking for steady, regular dividend payments.

Ex-datePayment dateAmountCurrencyPeriod
2026-06-012026-07-010.41USDUnknown period
2026-06-012026-07-010.41USDUnknown period
2026-06-012026-07-010.41USDUnknown period
2026-06-012026-07-010.41USDUnknown period
2026-06-012026-07-010.41USDUnknown period
2026-06-012026-07-010.41USDUnknown period
2026-06-012026-07-010.41USDUnknown period
2026-06-012026-07-010.41USDUnknown period
2026-06-012026-07-010.41USDUnknown period
2026-06-012026-07-010.41USDUnknown period
2026-06-012026-07-010.41USDUnknown period
2026-06-012026-07-010.41USDUnknown period
2026-06-012026-07-010.41USDUnknown period
2026-03-022026-04-010.41USDUnknown period
2025-12-012026-01-020.41USDUnknown period
2025-09-022025-10-010.40USDUnknown period
2025-03-032025-04-010.40USDUnknown period
2024-12-022025-01-020.40USDUnknown period
2024-09-032024-10-010.37USDUnknown period
2024-06-032024-07-010.37USDUnknown period
2024-03-012024-04-010.37USDUnknown period
2023-12-012024-01-020.37USDUnknown period
2023-09-012023-10-020.34USDUnknown period
2023-06-022023-07-050.34USDUnknown period
2023-03-032023-04-030.34USDUnknown period
2022-12-022022-12-280.34USDUnknown period
2022-09-022022-10-030.31USDUnknown period
2022-06-032022-07-010.31USDUnknown period
2022-03-042022-04-010.31USDUnknown period
2021-12-032021-12-280.31USDUnknown period
2021-08-272021-10-010.28USDUnknown period
2021-05-282021-07-010.28USDUnknown period
2021-02-262021-04-010.28USDUnknown period
2020-12-042020-12-290.28USDUnknown period
2020-08-282020-10-010.25USDUnknown period
2020-05-292020-07-010.25USDUnknown period
2020-02-282020-04-010.25USDUnknown period

Insider Trading in NIKE 2026: The Signal Is negative

In 2026, insiders at NIKE have made 20 transactions – split into 9 purchases and 11 sales. On a net basis, insiders put 3,730,355 $ into the stock, which is a positive signal. Active insiders include Hill Elliott, Elliott Hill, Timothy D Cook and others. In the short term (last 3 months), the insider signal is negative.

Short-Term Signal (3 months): Negative

Insiders have exclusively sold shares over the last 3 months.

Over the last 3 months: 0 purchases and 8 sales. A net 1,831,083 $ out of the stock.

Long-Term Signal (all transactions): Mostly positive

Insiders have bought considerably more than they have sold. This suggests several key people see value in the stock.

Across the last 20 transactions: 9 purchases and 11 sales. A net 3,730,355 $ into the stock.

Latest purchase: Hill Elliott bought 23,660 shares at 42 $ each on 2026-04-13. The stock has since risen 0.4%.

Latest sale: Montagne Amy sold 578 shares at 42 $ each on 2026-08-03.

Who is buying: Hill Elliott, Elliott Hill, Timothy D Cook, COOK TIMOTHY D, ROGERS JOHN W JR and others.

Who is selling: Montagne Amy, McCartney Philip, Leinwand Robert, Friend Matthew, Alagirisamy Venkatesh and others.

Latest Insider Trades in NIKE (2026)

The table shows the last 20 reported insider transactions in NIKE. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-08-03 Montagne Amy Sell 578 42 24,108
2026-08-03 McCartney Philip Sell 494 42 20,605
2026-08-03 Leinwand Robert Sell 413 42 17,226
2026-08-03 Friend Matthew Sell 1,239 42 51,679
2026-08-03 Alagirisamy Venkatesh Sell 837 42 34,911
2026-06-12 McCartney Philip Sell 17,398 46 803,440
2026-06-10 McCartney Philip Sell 9,836 45 439,177
2026-06-10 Alagirisamy Venkatesh Sell 9,853 45 439,936
2026-04-13 Hill Elliott Buy 23,660 42 1,000,108
2026-04-13 Elliott Hill Buy 23,660 42 1,000,108

Who is buying and selling NIKE shares in 2026?

The following insiders have bought shares in NIKE: Hill Elliott, Elliott Hill, Timothy D Cook, COOK TIMOTHY D, ROGERS JOHN W JR and others. In total, 6,469,714 $ was bought across 9 transactions. The following insiders have sold shares: Montagne Amy, McCartney Philip, Leinwand Robert, Friend Matthew, Alagirisamy Venkatesh and others. In total, 2,739,359 $ was sold across 11 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

NIKE Short Selling 2026: 6.7% Sold Short

High short interest: 6.7% of the free float
Short % of free float
6.7%
Assessment
High short interest
Short squeeze risk
Moderate
Data source
SEC
Updated daily
The stock has a high share of short selling. Between 5-10% of the freely traded shares are sold short, which suggests some investors are betting on falling prices. Positive surprises can lead to a moderate short squeeze.

What does this mean for you as an investor?
A short interest of 6.7% means that 6.7% of the freely traded shares in NIKE have been borrowed and sold by investors betting on falling prices.

The next potential catalyst is the earnings report on 9/29/2026. With a short interest of 6.7%, the report can trigger considerable volatility.

Data is updated daily based on official filings with the SEC.
Short Interest Scale
0% 2% 5% 10% 20%+
Low Moderate High Very High Extreme
6.7%

When Does NIKE Report Earnings – Next Date: 9/29/2026

The next earnings report from NIKE is scheduled for September 29, 2026, after the market closes. This report covers the third quarter (Q3), which ended on August 31, 2026.



Technical Analysis of NIKE 2026 – Signal: Strong Sell

Overall Technical Signal: Strong Sell

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated August 6, 2026.

Technical analysis of NIKE (NKE.US) – RSI 49, MACD negative (bearish), daily candlestick chart August 2026
NIKE technical analysis – candlestick chart with RSI and MACD. Updated Aug 6, 2026.

Trend Analysis of NIKE, Inc

NIKE, Inc is in a short-term downtrend. The price of $42.45 is 0.7% below the 20-day average ($42.76). Medium term, the picture is negative: the price is 2.1% below the 50-day average ($43.37). Long term, the stock is 20.7% below the 200-day average ($53.54), which signals a long-term downtrend.

Death Cross: The 50-day average (43.37) is below the 200-day average (53.54), which is a classic bearish signal for NIKE, Inc.

Is NIKE, Inc overbought or oversold?

NIKE, Inc has an RSI of 48.6, right in the middle of the neutral zone. There is no clear buying or selling pressure.

MACD Analysis for NIKE, Inc

Daily MACD: MACD is negative (-0.313), which means the short-term trend is bearish (the 12-day EMA is below the 26-day EMA). MACD is below the signal line (-0.290) by 0.023, which confirms growing negative momentum in the downtrend.

Weekly MACD: MACD5 is negative (-4.142), which indicates a broader bearish long-term trend. MACD5 is above the signal line (-4.691) by 0.549, which suggests the negative long-term momentum is fading – a bigger trend reversal could be ahead.

Overall MACD assessment: Both the daily and weekly trend are bearish (MACD negative). However, momentum shows signs of improving on a weekly basis – a potential trend reversal could be ahead, but it is not confirmed yet.

Risk Profile for NIKE, Inc

NIKE, Inc has an annual standard deviation of 35.6%, which classifies the stock as medium risk. The price can swing noticeably when the market moves.

Overall Technical Conclusion for NIKE, Inc

Trend: Negative. The price trades below SMA50 and SMA200.

MACD trend (zero line): Daily bearish (-0.313). Weekly bearish (-4.142).

MACD momentum (signal): Daily falling. Weekly rising.

RSI: 48.6 – neutral.

Technical signal: Strong Sell

The price is in a downtrend (below SMA50/SMA200) and MACD is negative on both a daily and weekly basis. Avoid buying and consider closing existing positions.

Frequently Asked Questions About NIKE stock in 2026

Should you buy NIKE stock now?
No, the technical signal for NIKE is currently SELL. NIKE trades at $42.11 as of 8/6/2026. The overall technical signal is: Strong Sell. The technical analysis shows the following: MACD is negative (bearish trend) at -0.313 with falling momentum (signal: -0.290); RSI is at 48.6 (neutral zone); the stock is in a short-term downtrend (price below the 20-day average); the analyst price target of $50.87 points to 20.8% upside. The stock is in a broader downtrend (below SMA50/SMA200). Buying in a downtrend is generally not recommended. This is a technical observation based on current data, not investment advice.
What is the price target for NIKE stock?
The average analyst price target for NIKE is $50.87. The current price is $42.11, which gives an upside of 20.8%. Based on this, the stock is considered undervalued. The fair value range (±10% of the price target) is between $45.78 and $55.96.
Is NIKE a dividend stock?
Yes, NIKE is a dividend stock with a dividend yield of 3.92%. The latest dividend was $0.41 per share. The latest ex-dividend date (traded without the dividend) was 6/1/2026. The payout ratio is 103.8%, which is considered high. The next dividend payment is scheduled for 7/1/2026.
When does NIKE pay a dividend in 2026?
NIKE pays its next dividend on 7/1/2026. The latest dividend was $0.41 per share with an ex-dividend date of 6/1/2026. The dividend yield is 3.92%. The payout ratio of 103.8% points to a high dividend relative to earnings.
What is the risk of NIKE stock?
NIKE is rated as a stock with moderate risk. the annual standard deviation is 35.6%, which classifies the stock as moderate risk.
Is NIKE overvalued?
No, NIKE is considered undervalued based on the analyst price target (20.8% upside). NIKE has the following valuation ratios: a P/E ratio of 20.2 (moderately to highly valued), a P/S ratio of 1.4, a P/B ratio of 4.2. The analyst price target suggests that the stock is undervalued by 20.8%.
Is NIKE overbought?
No, NIKE is not overbought. RSI is at 48.6 (neutral zone). The technical indicators show: RSI is at 48.6 (neutral zone between 30-70), which signals neither overbought nor oversold. In addition, the price is 1.5% below the 20-day average (short-term downtrend). In addition, MACD is negative with falling momentum (bearish).
When is the next NIKE earnings report?
NIKE reports its next earnings on September 29, 2026. The stock currently trades at $42.11. With a P/E ratio of 20.2, the market will be watching closely whether earnings meet expectations.
Is NIKE shorted?
Yes, NIKE is shorted with 6.7% of the free float sold short. This is a high level of short selling, which suggests some investors are betting on falling prices. Positive surprises can lead to a moderate short squeeze. Data is updated daily based on official filings with the SEC.
Are insiders buying NIKE stock?
No, insiders are not buying NIKE shares – they are net sellers. Over the last 3 months, insiders have made 0 purchases and 8 sales. On a net basis, 1,831,083 $ worth of shares were sold. Across the last 20 reported transactions, the split is 9 purchases and 11 sales, with a net 3,730,355 $ bought. Active sellers include Montagne Amy, McCartney Philip, Leinwand Robert and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is NIKE a good stock?
Based on our total score, NIKE is rated as a mediocre stock with a total score of 48 out of 100. The stock scores around average on value, quality and momentum – it sits near the median in our database. The score is made up of Value: 66/100, Quality: 62/100, Momentum: 17/100. In addition: analysts see 20.8% upside to the price target; a dividend of 3.92%; technical signal: Strong Sell. Whether NIKE is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for NIKE stock?
The outlook for NIKE based on current data: the average analyst price target is $50.87 (+20.8%); the stock is in a downtrend (below SMA50 and SMA200); the next earnings report is due on 9/29/2026, which can move the price; the P/E ratio is 20.2 (moderate). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is NIKE stock moving?
NIKE is stable right now. The technical indicators show: the price is close to the 20-day average; MACD is negative with falling momentum (bearish signal); short interest is 6.7% (high – many are betting on a decline); insiders have mostly been selling the stock recently. For the latest context, see our technical analysis, insider section and news overview above.
How high can NIKE go?
The average analyst price target for NIKE is $50.87, which corresponds to a potential gain of 20.8% from the current price of $42.11. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can NIKE fall?
We lack enough history to give a specific floor for NIKE. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does NIKE do?
NIKE, Inc. designer, udvikler og sælger sportsudstyr over hele verden. De tjener penge på at lave og sælge atletisk fodtøj, tøj og tilbehør. NIKE er især kendt for deres produkter inden for løb, basketball – inklusiv Jordan-mærket – og træning. De sælger også udstyr til en la... The company belongs to the Cyklisk forbrug sector, more specifically the Footwear & Accessories industry, is headquartered in USA, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate NIKE as an investment.
Did NIKE raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from NIKE. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history and the news overview above.
Is NIKE making money or losing money?
Yes, NIKE is making money, not losing it. The company has a profit margin (the share of revenue left over as profit) of 6.7% — which is moderate. The operating margin (profit before interest and taxes) is 12.7%. At a P/E ratio of 20.2, you currently pay 20.2 dollars for every dollar of the company's annual earnings. A consistently profitable company is usually more resilient than growth stocks that are not yet making money.
Can NIKE go bankrupt?
The bankruptcy risk of NIKE is rated as low. Altman Z2 (a model for assessing financial distress) is 3.22 — that places the company in the healthy zone. The company has a healthy balance sheet with limited debt relative to earnings and assets. The Piotroski score (financial health 0-9, higher is better) is 7 — which is strong. Debt relative to equity is 177% (high). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does NIKE have a lot of debt?
Yes, NIKE has elevated debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 177%. For the cyklisk forbrug sector, anything above 150% counts as elevated — that raises the financial risk, especially if interest rates rise or earnings fall. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector.