Netflix (NFLX.US) Price Target 2026/2027: 30% Upside – Rating and Stock Analysis

73,59
-0,82%
Price history for Netflix (NFLX.US) – stock price at 73.59 $, August 2026
Netflix stock price – price development 2026. Updated Aug 6, 2026.
Share this analysis:

Netflix Price Target 2026: Analysts See 28% Upside

The average price target for Netflix is $94.33. This price target represents the analysts' view of the stock price over the next 12 months. The stock may be undervalued, because the price target is higher than the current price. The stock is 28,18% below the target, which can point to potential returns within the next 12 months if the analysts' view proves right. Also consider the stock's valuation ratios such as P/E, P/S and P/B, plus the technical analysis further down the page, for the full picture.

Is Netflix overvalued or undervalued?

Netflix is currently undervalued with a gap of 28.2% relative to the price target.


The current price is $73.59, which places Netflix in the undervalued category. The stock is considered undervalued when the price is below $84.90, and overvalued when the price exceeds $103.76.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For Netflix, the fair value range lies between $84.90 and $103.76.


See the full price target analysis for Netflix →

Analyst Ratings for Netflix stock in 2026: Buy

49 analysts cover Netflix. The majority is positive, with 65.3% recommending Buy, while 32.7% recommend Hold. The average price target is $94.33, which gives an upside of 28.2% from the current price.

Consensus: Buy (4.12/5)
Strong Buy
25 (51%)
Buy
7 (14.3%)
Hold
16 (32.7%)
Strong Sell
1 (2%)
Strong Sell Sell Hold Buy Strong Buy
4.12 out of 5 based on 49 analysts

About Netflix – Entertainment

Netflix driver en global underholdningsplatform, hvor de tjener penge på abonnementer til streamingtjenesten. De tilbyder et kæmpe bibliotek af tv-serier, dokumentarer og spillefilm. For nylig begyndte Netflix også at inkludere mobilspil i deres tilbud. Kunderne streamer indholdet via internetforbundne enheder, lige fra TV til smartphones. Virksomheden blev grundlagt i 1997 og har i dag over 220 millioner betalende medlemmer. Netflix når ud til folk i mere end 190 lande verden over, hvilket gør dem til en af de mest udbredte streamingtjenester. I USA tilbyder Netflix stadig en mindre service med DVD’er via posten. Read more about the company

Key Figures for Netflix

$ 306B Market cap
$ 48,4B Revenue
Entertainment Industry
23.06 P/E
6.33 P/S
9.90 P/B
USA Listed on exchange

What kind of stock is Netflix?

Quality stock

Netflix is classified as a quality stock with a Piotroski score of 7/9 and a quality score in the top 11% of all stocks.

Score Overview for Netflix

💰 Value Score 40/100 (Neutral)
⭐ Quality Score 89/100 (Very High)
🚀 Momentum Score 19/100 (Very Low)
📊 Total Score 49/100

📈 Valuation

Netflix trades at a P/E ratio of 23.1, which is close to the market average. The forward P/E is 22.7 (1% lower), which suggests the market expects rising earnings. The P/S ratio is 6.3 (high — the market pays a premium for the revenue). The P/B ratio is 9.9. The PEG ratio is 1.61.

💵 Profitability & Growth

Netflix has a profit margin of 28.2% (excellent) and an operating margin of 33.4%. Return on equity (ROE) is 49.5% — excellent return on equity. Return on assets (ROA) is 16.1%. The latest quarterly earnings grew 11.1% year over year.

🏦 Financial Health

The Piotroski score is 7 out of 9 — good financial health. Altman Z2 is 6.10 (healthy balance sheet — low risk). The debt-to-equity ratio (D/E) is 116.7% — moderate debt.

🚀 Momentum & Short Interest

Short interest is 2.41%.

Insider Trading in Netflix 2026: The Signal Is negative

In 2026, insiders at Netflix have made 20 transactions, all of which were sales. On a net basis, insiders took 93,924,569 $ out of the stock. Active insiders include SARANDOS THEODORE A, HYMAN DAVID A, Willems Cletus R and others. In the short term (last 3 months), the insider signal is negative.

Short-Term Signal (3 months): Negative

Insiders have exclusively sold shares over the last 3 months.

Over the last 3 months: 0 purchases and 9 sales. A net 41,473,788 $ out of the stock.

Long-Term Signal (all transactions): Negative

Insiders have exclusively sold shares in the recent period. This can suggest management sees limited opportunity.

Across the last 20 transactions: 0 purchases and 20 sales. A net 93,924,569 $ out of the stock.

Latest sale: SARANDOS THEODORE A sold 27,312 shares at 73 $ each on 2026-08-04.

Who is selling: SARANDOS THEODORE A, HYMAN DAVID A, Willems Cletus R, Peters Gregory K, Neumann Spencer Adam and others.

Latest Insider Trades in Netflix (2026)

The table shows the last 20 reported insider transactions in Netflix. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-08-04 SARANDOS THEODORE A Sell 27,312 73 2,003,335
2026-08-04 HYMAN DAVID A Sell 5,723 73 416,921
2026-08-03 Willems Cletus R Sell 3,160 72 226,604
2026-08-03 SARANDOS THEODORE A Sell 25,930 73 1,905,336
2026-08-03 Peters Gregory K Sell 25,930 72 1,859,440
2026-08-03 Neumann Spencer Adam Sell 8,780 72 629,614
2026-08-03 HYMAN DAVID A Sell 5,440 72 390,102
2026-06-17 SMITH BRADFORD L Sell 6,460 78 503,945
2026-06-01 HASTINGS REED Sell 386,700 87 33,538,491
2026-05-07 Peters Gregory K Sell 27,312 89 2,422,301

Who is buying and selling Netflix shares in 2026?

The following insiders have sold shares: SARANDOS THEODORE A, HYMAN DAVID A, Willems Cletus R, Peters Gregory K, Neumann Spencer Adam and others. In total, 93,924,569 $ was sold across 20 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

Netflix Short Selling 2026: 2.4% Sold Short

Moderate short interest: 2.4% of the free float
Short % of free float
2.4%
Assessment
Moderate short interest
Short squeeze risk
Low
Data source
SEC
Updated daily
The stock has a moderate share of short selling. Between 2-5% of the freely traded shares are sold short, which is within the normal range for most stocks.

Data is updated daily based on official filings with the SEC.
Short Interest Scale
0% 2% 5% 10% 20%+
Low Moderate High Very High Extreme
2.4%

When Does Netflix Report Earnings – Next Date: 10/20/2026

The next earnings report from Netflix is scheduled for October 20, 2026, after the market closes. This report covers the third quarter (Q3), which ended on September 30, 2026.



Technical Analysis of Netflix 2026 – Signal: Strong Sell

Overall Technical Signal: Strong Sell

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated August 6, 2026.

Technical analysis of Netflix (NFLX.US) – RSI 53, MACD negative (bearish), daily candlestick chart August 2026
Netflix technical analysis – candlestick chart with RSI and MACD. Updated Aug 6, 2026.

Trend Analysis of Netflix, Inc

Netflix, Inc is in a short-term uptrend. The price of $74.20 is 3.1% above the 20-day average ($71.97). Medium term, the picture is negative: the price is 2.6% below the 50-day average ($76.21). Long term, the stock is 18.1% below the 200-day average ($90.61), which signals a long-term downtrend.

Death Cross: The 50-day average (76.21) is below the 200-day average (90.61), which is a classic bearish signal for Netflix, Inc.

Is Netflix, Inc overbought or oversold?

Netflix, Inc has an RSI of 52.5, right in the middle of the neutral zone. There is no clear buying or selling pressure.

MACD Analysis for Netflix, Inc

Daily MACD: MACD is negative (-0.801), which means the short-term trend is bearish (the 12-day EMA is below the 26-day EMA). MACD is above the signal line (-1.554) by 0.753, which suggests the negative momentum is fading – a potential trend reversal could be ahead.

Weekly MACD: MACD5 is negative (-6.808), which indicates a broader bearish long-term trend. MACD5 is below the signal line (-5.762) by 1.046, which confirms continued negative long-term momentum.

Overall MACD assessment: Both the daily and weekly trend are bearish (MACD negative). However, momentum shows signs of improving on a daily basis – a potential trend reversal could be ahead, but it is not confirmed yet.

Risk Profile for Netflix, Inc

Netflix, Inc has an annual standard deviation of 34.7%, which classifies the stock as moderately low risk. There is some volatility, but the price is relatively stable.

Overall Technical Conclusion for Netflix, Inc

Trend: Negative. The price trades below SMA50 and SMA200.

MACD trend (zero line): Daily bearish (-0.801). Weekly bearish (-6.808).

MACD momentum (signal): Daily rising. Weekly falling.

RSI: 52.5 – neutral.

Technical signal: Strong Sell

The price is in a downtrend (below SMA50/SMA200) and MACD is negative on both a daily and weekly basis. Avoid buying and consider closing existing positions.

Frequently Asked Questions About Netflix stock in 2026

Should you buy Netflix stock now?
No, the technical signal for Netflix is currently SELL. Netflix trades at $73.59 as of 8/6/2026. The overall technical signal is: Strong Sell. The technical analysis shows the following: MACD is negative (bearish trend) at -0.801 with rising momentum (signal: -1.554); RSI is at 52.5 (neutral zone); the stock is in a short-term uptrend (price above the 20-day average); the analyst price target of $94.33 points to 28.2% upside. The stock is in a broader downtrend (below SMA50/SMA200). Buying in a downtrend is generally not recommended. This is a technical observation based on current data, not investment advice.
What is the price target for Netflix stock?
The average analyst price target for Netflix is $94.33. The current price is $73.59, which gives an upside of 28.2%. Based on this, the stock is considered undervalued. The fair value range (±10% of the price target) is between $84.90 and $103.76.
Is Netflix a dividend stock?
No, Netflix does not currently pay a dividend to shareholders. The company reinvests its profits in growth instead of paying dividends.
What is the risk of Netflix stock?
Netflix is rated as a stock with moderately low risk. the annual standard deviation is 34.7%, which classifies the stock as moderately low risk.
Is Netflix overvalued?
No, Netflix is considered undervalued based on the analyst price target (28.2% upside). Netflix has the following valuation ratios: a P/E ratio of 23.1 (moderately to highly valued), a P/S ratio of 6.3, a P/B ratio of 9.9. The analyst price target suggests that the stock is undervalued by 28.2%.
Is Netflix overbought?
No, Netflix is not overbought. RSI is at 52.5 (neutral zone). The technical indicators show: RSI is at 52.5 (neutral zone between 30-70), which signals neither overbought nor oversold. In addition, the price is 2.3% above the 20-day average (short-term uptrend). In addition, MACD is negative, but momentum is rising (possible trend reversal).
When is the next Netflix earnings report?
Netflix reports its next earnings on October 20, 2026. The stock currently trades at $73.59. With a P/E ratio of 23.1, the market will be watching closely whether earnings meet expectations.
Is Netflix shorted?
Yes, Netflix is shorted with 2.4% of the free float sold short. This is a moderate level of short selling, within the normal range for most stocks. Data is updated daily based on official filings with the SEC.
Are insiders buying Netflix stock?
No, insiders are not buying Netflix shares – they are net sellers. Over the last 3 months, insiders have made 0 purchases and 9 sales. On a net basis, 41,473,788 $ worth of shares were sold. Across the last 20 reported transactions, the split is 0 purchases and 20 sales, with a net 93,924,569 $ sold. Active sellers include SARANDOS THEODORE A, HYMAN DAVID A, Willems Cletus R and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is Netflix a good stock?
Based on our total score, Netflix is rated as a mediocre stock with a total score of 49 out of 100. The stock scores around average on value, quality and momentum – it sits near the median in our database. The score is made up of Value: 40/100, Quality: 89/100, Momentum: 19/100. In addition: analysts see 28.2% upside to the price target; technical signal: Strong Sell. Whether Netflix is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for Netflix stock?
The outlook for Netflix based on current data: the average analyst price target is $94.33 (+28.2%); the stock is in a downtrend (below SMA50 and SMA200); the next earnings report is due on 10/20/2026, which can move the price; the P/E ratio is 23.1 (moderate). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is Netflix stock rising?
Netflix is rising right now. The technical indicators show: the price is 2.3% above the 20-day average; insiders have mostly been selling the stock recently. For the latest context, see our technical analysis, insider section and news overview above.
How high can Netflix go?
The average analyst price target for Netflix is $94.33, which corresponds to a potential gain of 28.2% from the current price of $73.59. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can Netflix fall?
We lack enough history to give a specific floor for Netflix. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does Netflix do?
Netflix driver en global underholdningsplatform, hvor de tjener penge på abonnementer til streamingtjenesten. De tilbyder et kæmpe bibliotek af tv-serier, dokumentarer og spillefilm. For nylig begyndte Netflix også at inkludere mobilspil i deres tilbud. Kunderne streamer indh... The company belongs to the Kommunikation sector, more specifically the Entertainment industry, is headquartered in USA, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate Netflix as an investment.
Did Netflix raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from Netflix. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history and the news overview above.
Is Netflix making money or losing money?
Yes, Netflix is making money, not losing it. The company has a profit margin (the share of revenue left over as profit) of 28.2% — which is excellent. The operating margin (profit before interest and taxes) is 33.4%. At a P/E ratio of 23.1, you currently pay 23.1 dollars for every dollar of the company's annual earnings. A consistently profitable company is usually more resilient than growth stocks that are not yet making money.
Can Netflix go bankrupt?
The bankruptcy risk of Netflix is rated as low. Altman Z2 (a model for assessing financial distress) is 6.10 — that places the company in the healthy zone. The company has a healthy balance sheet with limited debt relative to earnings and assets. The Piotroski score (financial health 0-9, higher is better) is 7 — which is strong. Debt relative to equity is 117% (moderate). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does Netflix have a lot of debt?
Netflix has moderate debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 117%. For the kommunikation sector, 80-150% counts as a typical level. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector.