McDonald's (MCD.US) Price Target 2026/2027: 30% Upside – Rating and Stock Analysis

232.80
Price history for McDonald's (MCD.US) – stock price at $232.80, October 2026
McDonald's stock price – price development 2026. Updated Oct 7, 2026.
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McDonald's Price Target 2026: Analysts See 28% Upside

The average price target for McDonald's is $297.03. This price target represents the analysts' view of the stock price over the next 12 months. The stock may be undervalued, because the price target is higher than the current price. The stock is 27.59% below the target, which can point to potential returns within the next 12 months if the analysts' view proves right. Also consider the stock's valuation ratios such as P/E, P/S and P/B, plus the technical analysis further down the page, for the full picture.

Is McDonald's overvalued or undervalued?

McDonald's is currently undervalued with a gap of 27.6% relative to the price target.


The current price is $232.80, which places McDonald's in the undervalued category. The stock is considered undervalued when the price is below $267.33, and overvalued when the price exceeds $326.73.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For McDonald's, the fair value range lies between $267.33 and $326.73.


See the full price target analysis for McDonald's →

Analyst Ratings for McDonald's stock in 2026: Buy

34 analysts cover McDonald's. The ratings are mixed, with 55.9% Buy, 41.2% Hold and 2.9% Sell. The average price target is $297.03, which gives an upside of 27.6% from the current price.

Consensus: Buy (3.94/5)
Strong Buy
15 (44.1%)
Buy
4 (11.8%)
Hold
14 (41.2%)
Strong Sell
1 (2.9%)
Strong Sell Sell Hold Buy Strong Buy
3.94 out of 5 based on 34 analysts

About McDonald's – Restaurants

McDonald's Corporation owns, operates, and franchises restaurants under the McDonald's brand in the United States and internationally. It offers food and beverages, including hamburgers and cheeseburgers, various chicken sandwiches, fries, shakes, frozen desserts, sundaes, soft serve cones, cookies, pies, soft drinks, coffee, and other beverages; and full or limited breakfast, as well as sells various other products during limited-time promotions. The company owns and operates franchised restaurants under various structures, including conventional franchise, developmental license, or affiliate. McDonald's Corporation was founded in 1940 and is based in Chicago, Illinois. Read more about the company

Key Figures for McDonald's

$164B Market cap
$27.7B Revenue
Restaurants Industry
18.84 P/E
5.92 P/S
146.07 P/B
United States Listed on exchange

What kind of stock is McDonald's?

Dividend stock Quality stock

McDonald's is classified as a dividend stock and quality stock. This means the stock combines several attractive traits, including a dividend of 3.2%, strong financial health (Piotroski 8/9).

Score Overview for McDonald's

💰 Value Score 38/100 (Low)
⭐ Quality Score 94/100 (Very High)
🚀 Momentum Score 28/100 (Low)
📊 Total Score 53/100

⚠️ 1 red flag identified 1 critical

Our analysis has identified 1 potential risk factor in McDonald's that investors should be aware of.

🚨 High debt: The debt-to-equity ratio is 1,000% – the company carries considerably more debt than equity, which raises the financial risk.

📈 Valuation

McDonald's trades at a P/E ratio of 18.8, which is close to the market average. The forward P/E is 17.1 (9% lower), which suggests the market expects rising earnings. The P/S ratio is 5.9 (high — the market pays a premium for the revenue). The P/B ratio is 146.1. The PEG ratio is 2.06 — above 2.0 suggests the stock is expensive relative to its growth rate.

💵 Profitability & Growth

McDonald's has a profit margin of 31.7% (excellent) and an operating margin of 46.5%. Return on assets (ROA) is 13.3%. The latest quarterly earnings grew 5.7% year over year.

🏦 Financial Health

The Piotroski score is 8 out of 9 — excellent financial health. Altman Z2 is 5.37 (healthy balance sheet — low risk). The debt-to-equity ratio (D/E) is 1,000.0% — high debt, which raises the risk.

🚀 Momentum & Short Interest

Short interest is 1.92% — low, the market does not expect a decline.

McDonald's Dividend 2026: 3.2% Dividend Yield

Dividend Key Figures for McDonald's

Dividend yield
3.17%
Latest dividend per share
1.86 USD
Payout ratio
59.3%
Healthy
Dividend growth (5 years)
+109.0%
Avg. annual dividend (3 years)
6.51 USD

When does McDonald's pay a dividend in 2026?

Latest ex-dividend date (traded without the dividend)
September 1, 2026
Next dividend payment
December 15, 2026
Latest payment date
September 16, 2026

How much does McDonald's pay in dividends?

McDonald's pays dividends to its shareholders. The most recently paid dividend was 1.86 USD per share, which corresponds to a dividend yield of 3.17%. Over the last 5 years, the annual dividend has grown by 109.0%, which shows positive dividend growth.

The payout ratio is 59.3%, which is considered healthy and sustainable. The company balances rewarding shareholders with reinvesting in growth.

Historical Dividend Payments for McDonald's

We have registered dividend payments for McDonald's since Aug 31, 2021. In that period the stock has paid a dividend 21 times, most recently on Sep 1, 2026. This stock qualifies as a stable dividend stock, because it has paid a dividend at least once a year for the last 5 years. That makes it attractive to investors looking for steady, regular dividend payments.

Ex-datePayment dateAmountCurrency
2026-09-012026-09-161.86USD
2026-06-022026-06-161.86USD
2026-03-032026-03-171.86USD
2025-12-012025-12-151.86USD
2025-09-022025-09-161.77USD
2025-06-022025-06-161.77USD
2025-03-032025-03-171.77USD
2024-12-022024-12-161.77USD
2024-09-032024-09-171.67USD
2024-06-032024-06-171.67USD
2024-02-292024-03-151.67USD
2023-11-302023-12-151.67USD
2023-08-312023-09-181.52USD
2023-06-022023-06-201.52USD
2023-02-282023-03-151.52USD
2022-11-302022-12-151.52USD
2022-08-312022-09-161.38USD
2022-06-032022-06-201.38USD
2022-02-282022-03-151.38USD
2021-11-302021-12-151.38USD
2021-08-312021-09-151.29USD

Insider Trading in McDonald's 2026: The Signal Is negative

In 2026, insiders at McDonald's have made 20 transactions, all of which were sales. On a net basis, insiders took $29,161,796 out of the stock. Active insiders include Erlinger Joseph M., Ralls-Morrison Desiree, Baroni Dario and others.

Short-Term Signal (3 months): No activity

There has been no insider trading in the last 3 months.

Long-Term Signal (all transactions): Negative

Insiders have exclusively sold shares in the recent period. This can suggest management sees limited opportunity.

Across the last 20 transactions: 0 purchases and 20 sales. A net $29,161,796 out of the stock.

Latest sale: Erlinger Joseph M. sold 5,252 shares at $284.32 each on 2026-06-10.

Who is selling: Erlinger Joseph M., Ralls-Morrison Desiree, Baroni Dario, Banner Jonathan, Kempczinski Christopher J and others.

Latest Insider Trades in McDonald's (2026)

The table shows the last 20 reported insider transactions in McDonald's. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-06-10 Erlinger Joseph M. Sell 5,252 284 1,493,249
2026-05-28 Ralls-Morrison Desiree Sell 2,763 278 769,109
2026-05-26 Erlinger Joseph M. Sell 333 280 93,277
2026-04-23 Erlinger Joseph M. Sell 333 303 100,806
2026-04-10 Erlinger Joseph M. Sell 2,626 307 806,182
2026-03-23 Erlinger Joseph M. Sell 333 313 104,386
2026-03-18 Baroni Dario Sell 600 324 194,262
2026-03-10 Erlinger Joseph M. Sell 2,626 328 862,221
2026-02-23 Erlinger Joseph M. Sell 333 330 110,033
2026-02-23 Banner Jonathan Sell 1,600 333 533,184

Who is buying and selling McDonald's shares in 2026?

The following insiders have sold shares: Erlinger Joseph M., Ralls-Morrison Desiree, Baroni Dario, Banner Jonathan, Kempczinski Christopher J and others. In total, $29,161,796 was sold across 20 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

McDonald's Short Selling 2026: 1.9% Sold Short

Low short interest: 1.9% of the free float
Short % of free float
1.9%
Assessment
Low short interest
Short squeeze risk
Low
Data source
EODHD
Reported about twice a month

Short interest over time: McDonald's

0.0%1.1%2.2%
6/238/109/28
1.9% today (low)Last 30 days: +0.2 percentage pointsMeasured over 97 days
What does the trend tell you?
Short interest in McDonald's has been fairly stable at 1.9% over the period. Neither many new short sellers have arrived nor many positions been closed.

What matters is when the curve starts to move. This is how shorting works: whoever shorts has borrowed the share and sold it, and to close the position again they must buy the share back. When short interest falls, shares are being bought back. So it is worth watching the trend, not just today's number.
The stock has a low share of short selling. Less than 2% of the freely traded shares are sold short, which points to limited bearish sentiment.

Short interest comes from our data provider EODHD. The figure is reported about twice a month; we check it every trading day.
Short Interest Scale
0% 2% 5% 10% 20%+
Low Moderate High Very High Extreme
▲
1.9%

When Does McDonald's Report Earnings – Next Date: Nov 4, 2026

The next earnings report from McDonald's is scheduled for November 4, 2026, before the market opens. This report covers the third quarter (Q3), which ended on September 30, 2026.



Technical Analysis of McDonald's 2026 – Signal: Strong Sell

Overall Technical Signal: Strong Sell

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated October 7, 2026.

Technical analysis of McDonald's (MCD.US) – RSI 26, MACD negative (bearish), daily candlestick chart October 2026
McDonald's technical analysis – candlestick chart with RSI, MACD and volume profile. Updated Oct 7, 2026.

Trend Analysis of McDonald's Corporation

McDonald's Corporation is in a short-term downtrend. The price of $232.45 is 4.2% below the 20-day average ($242.62). Medium term, the picture is negative: the price is 9.6% below the 50-day average ($257.01). Long term, the stock is 18.6% below the 200-day average ($285.60), which signals a long-term downtrend.

Death Cross: The 50-day average (257.01) is below the 200-day average (285.60), which is a classic bearish signal for McDonald's Corporation.

Is McDonald's Corporation overbought or oversold?

McDonald's Corporation has an RSI of 26.3, which places the stock in oversold territory (below 30). WARNING: Oversold in a downtrend is NOT a buy signal. When the trend is negative, RSI can stay oversold for a long time while the price keeps falling. Wait for a trend reversal before buying.

MACD Analysis for McDonald's Corporation

Daily MACD: MACD is negative (-7.703), which means the short-term trend is bearish (the 12-day EMA is below the 26-day EMA). MACD is below the signal line (-7.249) by 0.454, which confirms growing negative momentum in the downtrend.

Weekly MACD: MACD5 is negative (-13.218), which indicates a broader bearish long-term trend. MACD5 is below the signal line (-10.102) by 3.116, which confirms continued negative long-term momentum.

Overall MACD assessment: Both the daily and weekly MACD are negative and below their signal lines. Trend and momentum are negative across time horizons – the strongest bearish signal.

Risk Profile for McDonald's Corporation

McDonald's Corporation has an annual standard deviation of 19.1%, which classifies the stock as Conservative. Price swings are limited, and the stock suits conservative investors.

Overall Technical Conclusion for McDonald's Corporation

Trend: Negative. The price trades below SMA50 and SMA200.

MACD trend (zero line): Daily bearish (-7.703). Weekly bearish (-13.218).

MACD momentum (signal): Daily falling. Weekly falling.

RSI: 26.3 – oversold.

Technical signal: Strong Sell

The price is in a downtrend (below SMA50/SMA200) and MACD is negative on both a daily and weekly basis. Avoid buying and consider closing existing positions.

Frequently Asked Questions About McDonald's stock in 2026

Should you buy McDonald's stock now?
No, the technical signal for McDonald's is currently Strong Sell. McDonald's trades at $232.80 as of Oct 7, 2026. The technical analysis shows the following: MACD is negative (bearish trend) at -7.703 with falling momentum (signal: -7.249); RSI is at 26.3 (oversold), which could point to a potential buying opportunity; the stock is in a short-term downtrend (price below the 20-day average); the analyst price target of $297.03 points to 27.6% upside. The stock is in a broader downtrend (below SMA50/SMA200). Buying in a downtrend is generally not recommended. This is a technical observation based on current data, not investment advice.
What is the price target for McDonald's stock?
The average analyst price target for McDonald's is $297.03. The current price is $232.80, which gives an upside of 27.6%. Based on this, the stock is considered undervalued. The fair value range (±10% of the price target) is between $267.33 and $326.73.
Is McDonald's a dividend stock?
Yes, McDonald's is a dividend stock with a dividend yield of 3.17%. The latest dividend was $1.86 per share. The latest ex-dividend date (traded without the dividend) was Sep 1, 2026. The payout ratio is 59.3%, which is considered moderate. The next dividend payment is scheduled for Dec 15, 2026.
When does McDonald's pay a dividend in 2026?
McDonald's pays its next dividend on Dec 15, 2026. The latest dividend was $1.86 per share with an ex-dividend date of Sep 1, 2026. The dividend yield is 3.17%. The payout ratio of 59.3% points to moderate dividend coverage.
What is the risk of McDonald's stock?
McDonald's is rated as a stock in the risk category Conservative. the annual standard deviation is 19.1%, which classifies the stock as Conservative. In addition, an RSI of 26.3 signals oversold (potential bottom).
Is McDonald's overvalued?
No, McDonald's is considered undervalued based on the analyst price target (27.6% upside). McDonald's has the following valuation ratios: a P/E ratio of 18.8 (moderately valued), a P/S ratio of 5.9, a P/B ratio of 146.1. The analyst price target suggests that the stock is undervalued by 27.6%.
Is McDonald's overbought?
No, McDonald's is actually oversold with an RSI of 26.3 (below 30). The technical indicators show: RSI is at 26.3 (below the 30 mark), which actually signals the price is oversold – the opposite of overbought. In addition, the price is 4.0% below the 20-day average (short-term downtrend). In addition, MACD is negative with falling momentum (bearish). IMPORTANT: The stock is oversold in a downtrend. A low RSI in a downtrend is NOT a buy signal – the price can keep falling. Wait for a trend reversal before buying.
When is the next McDonald's earnings report?
McDonald's reports its next earnings on November 4, 2026. The stock currently trades at $232.80. With a P/E ratio of 18.8, the market will be watching closely whether earnings meet expectations. The RSI is at 26.3, so the report can reinforce the current technical trend.
Is McDonald's shorted?
Yes, McDonald's is shorted with 1.9% of the free float sold short. This is a moderate level of short selling, within the normal range for most stocks. The figure comes from our data provider EODHD, is reported about twice a month, and we check it every trading day.
Are insiders buying McDonald's stock?
No, insiders are not buying McDonald's shares – they are net sellers. Across the last 20 reported transactions, the split is 0 purchases and 20 sales, with a net 29,161,796 $ sold. Active sellers include Erlinger Joseph M., Ralls-Morrison Desiree, Baroni Dario and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is McDonald's a good stock?
Based on our total score, McDonald's is rated as a mediocre stock with a total score of 53 out of 100. The stock scores around average on value, quality and momentum – it sits near the median in our database. The score is made up of Value: 38/100, Quality: 94/100, Momentum: 28/100. In addition: analysts see 27.6% upside to the price target; a dividend of 3.17%; technical signal: Strong Sell. Whether McDonald's is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for McDonald's stock?
The outlook for McDonald's based on current data: the average analyst price target is $297.03 (+27.6%); the stock is in a downtrend (below SMA50 and SMA200); the next earnings report is due on Nov 4, 2026, which can move the price; the P/E ratio is 18.8 (moderate). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is McDonald's stock falling?
McDonald's is falling right now. The technical indicators show: the price is 4.0% below the 20-day average; MACD is negative with falling momentum (bearish signal); insiders have mostly been selling the stock recently. For the latest context, see our technical analysis and insider section above.
How high can McDonald's go?
The average analyst price target for McDonald's is $297.03, which corresponds to a potential gain of 27.6% from the current price of $232.80. The stock has traded between $229.61 and $335.18 over the last 52 weeks. The price is 30.5% below the 52-week high, which can indicate potential if the underlying fundamentals are intact. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can McDonald's fall?
The stock has traded as low as $229.61 over the last 52 weeks — that is 1.4% below the current price of $232.80. The biggest decline (drawdown) in the same period was 31.5% from high to low. Within a year, the price typically swings about ±19.1% (standard deviation — a measure of price swings). A difficult year could therefore mean a further decline of that size. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does McDonald's do?
McDonald's Corporation owns, operates, and franchises restaurants under the McDonald's brand in the United States and internationally. It offers food and beverages, including hamburgers and cheeseburgers, various chicken sandwiches, fries, shakes, frozen desserts, sundaes, sof... The company belongs to the Consumer Cyclical sector, more specifically the Restaurants industry, is headquartered in United States, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate McDonald's as an investment.
Did McDonald's raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from McDonald's. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history above.
Is McDonald's making money or losing money?
Yes, McDonald's is making money, not losing it. The company has a profit margin (the share of revenue left over as profit) of 31.7% — which is excellent. The operating margin (profit before interest and taxes) is 46.5%. At a P/E ratio of 18.8, you currently pay 18.8 dollars for every dollar of the company's annual earnings. A consistently profitable company is usually more resilient than growth stocks that are not yet making money.
Can McDonald's go bankrupt?
The bankruptcy risk of McDonald's is rated as low. Altman Z2 (a model for assessing financial distress) is 5.37 — that places the company in the healthy zone. The company has a healthy balance sheet with limited debt relative to earnings and assets. The Piotroski score (financial health 0-9, higher is better) is 8 — which is strong. Debt relative to equity is 1,000% (high). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does McDonald's have a lot of debt?
Yes, McDonald's has elevated debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 1,000%. For the consumer cyclical sector, anything above 200% counts as elevated — that raises the financial risk, especially if interest rates rise or earnings fall. Cyclical consumer companies can carry moderate debt in good times — high debt is risky in downturns. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector. Can McDonald's service its debt? Can service its debt, but it weighs on the company — the interest coverage ratio (how many times earnings can cover interest payments) is 8.2x, and net debt equals 3.6 years of earnings (EBITDA).

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