McDonald's (MCD.US) Price Target 2026/2027: 20% Upside – Rating and Stock Analysis

274,62
0,23%
Price history for McDonald's (MCD.US) – stock price at 274.62 $, August 2026
McDonald's stock price – price development 2026. Updated Aug 6, 2026.
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McDonald's Price Target 2026: Analysts See 18% Upside

The average price target for McDonald's is $323.58. This price target represents the analysts' view of the stock price over the next 12 months. The stock may be undervalued, because the price target is higher than the current price. The stock is 17,83% below the target, which can point to potential returns within the next 12 months if the analysts' view proves right. Also consider the stock's valuation ratios such as P/E, P/S and P/B, plus the technical analysis further down the page, for the full picture.

Is McDonald's overvalued or undervalued?

McDonald's is currently undervalued with a gap of 17.8% relative to the price target.


The current price is $274.62, which places McDonald's in the undervalued category. The stock is considered undervalued when the price is below $291.22, and overvalued when the price exceeds $355.94.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For McDonald's, the fair value range lies between $291.22 and $355.94.


See the full price target analysis for McDonald's →

Analyst Ratings for McDonald's stock in 2026: Buy

34 analysts cover McDonald's. The ratings are mixed, with 55.9% Buy, 41.2% Hold and 2.9% Sell. The average price target is $323.58, which gives an upside of 17.8% from the current price.

Consensus: Buy (3.91/5)
Strong Buy
14 (41.2%)
Buy
5 (14.7%)
Hold
14 (41.2%)
Strong Sell
1 (2.9%)
Strong Sell Sell Hold Buy Strong Buy
3.91 out of 5 based on 34 analysts

About McDonald's – Restaurantvirksomhed

McDonald's Corporation owns, operates, and franchises restaurants under the McDonald's brand in the United States and internationally. It offers food and beverages, including hamburgers and cheeseburgers, various chicken sandwiches, fries, shakes, frozen desserts, sundaes, soft serve cones, cookies, pies, soft drinks, coffee, and other beverages; and full or limited breakfast, as well as sells various other products during limited-time promotions. The company owns and operates franchised restaurants under various structures, including conventional franchise, developmental license, or affiliate. McDonald's Corporation was founded in 1940 and is based in Chicago, Illinois. Read more about the company

Key Figures for McDonald's

$ 192B Market cap
$ 27,7B Revenue
Restaurantvirksomhed Industry
22.61 P/E
6.91 P/S
146.07 P/B
USA Listed on exchange

What kind of stock is McDonald's?

Dividend stock

McDonald's is classified as a dividend stock with a dividend of 2.7% and a payout ratio of 59%, which points to a sustainable dividend level.

Score Overview for McDonald's

💰 Value Score 35/100 (Low)
⭐ Quality Score 89/100 (Very High)
🚀 Momentum Score 42/100 (Neutral)
📊 Total Score 55/100

⚠️ 1 red flag identified 1 critical

Our analysis has identified 1 potential risk factor in McDonald's that investors should be aware of.

🚨 High debt: The debt-to-equity ratio is 1,000% – the company carries considerably more debt than equity, which raises the financial risk.

📈 Valuation

McDonald's trades at a P/E ratio of 22.6, which is close to the market average. The forward P/E is 20.7 (8% lower), which suggests the market expects rising earnings. The P/S ratio is 6.9 (high — the market pays a premium for the revenue). The P/B ratio is 146.1. The PEG ratio is 2.58 — above 2.0 suggests the stock is expensive relative to its growth rate.

💵 Profitability & Growth

McDonald's has a profit margin of 31.7% (excellent) and an operating margin of 47.0%. Return on assets (ROA) is 13.6%. The latest quarterly earnings grew 5.7% year over year.

🏦 Financial Health

The Piotroski score is 6 out of 9 — good financial health. Altman Z2 is 5.31 (healthy balance sheet — low risk). The debt-to-equity ratio (D/E) is 1,000.0% — high debt, which raises the risk.

🚀 Momentum & Short Interest

Short interest is 1.80% — low, the market does not expect a decline.

McDonald's Dividend 2026: 2.7% Dividend Yield

Dividend Key Figures for McDonald's in 2026

Dividend yield
2.71%
Dividend per share
1.86 USD
Payout ratio
59.3%
Healthy
Dividend growth (4 years)
+168.5%
Avg. annual dividend (3 years)
6.73 USD

When does McDonald's pay a dividend in 2026?

Latest ex-dividend date (traded without the dividend)
September 1, 2026
Next dividend payment
September 16, 2026
Latest payment date
September 16, 2026

How much does McDonald's pay in dividends?

McDonald's pays dividends to its shareholders. The most recently paid dividend was 1.86 USD per share, which corresponds to a dividend yield of 2.71%. Over the last 4 years, the annual dividend has grown by 168.5%, which shows positive dividend growth.

The payout ratio is 59.3%, which is considered healthy and sustainable. The company balances rewarding shareholders with reinvesting in growth.

Historical Dividend Payments for McDonald's

We have registered dividend payments for McDonald's since 2021-08-31. In that period the stock has paid a dividend 21 times, most recently on 2026-09-01. This stock qualifies as a stable dividend stock, because it has paid a dividend at least once a year for the last 5 years. That makes it attractive to investors looking for steady, regular dividend payments.

Ex-datePayment dateAmountCurrencyPeriod
2026-09-012026-09-161.86USDUnknown period
2026-06-022026-06-161.86USDUnknown period
2026-03-032026-03-171.86USDUnknown period
2025-12-012025-12-151.86USDUnknown period
2025-09-022025-09-161.77USDUnknown period
2025-06-022025-06-161.77USDUnknown period
2025-03-032025-03-171.77USDUnknown period
2024-12-022024-12-161.77USDUnknown period
2024-09-032024-09-171.67USDUnknown period
2024-06-032024-06-171.67USDUnknown period
2024-02-292024-03-151.67USDUnknown period
2023-11-302023-12-151.67USDUnknown period
2023-08-312023-09-181.52USDUnknown period
2023-06-022023-06-201.52USDUnknown period
2023-02-282023-03-151.52USDUnknown period
2022-11-302022-12-151.52USDUnknown period
2022-08-312022-09-161.38USDUnknown period
2022-06-032022-06-201.38USDUnknown period
2022-02-282022-03-151.38USDUnknown period
2021-11-302021-12-151.38USDUnknown period
2021-08-312021-09-151.29USDUnknown period

Insider Trading in McDonald's 2026: The Signal Is negative

In 2026, insiders at McDonald's have made 20 transactions, all of which were sales. On a net basis, insiders took 23,605,115 $ out of the stock. Active insiders include Erlinger Joseph M., Ralls-Morrison Desiree, Baroni Dario and others. In the short term (last 3 months), the insider signal is negative.

Short-Term Signal (3 months): Negative

Insiders have exclusively sold shares over the last 3 months.

Over the last 3 months: 0 purchases and 3 sales. A net 2,355,634 $ out of the stock.

Long-Term Signal (all transactions): Negative

Insiders have exclusively sold shares in the recent period. This can suggest management sees limited opportunity.

Across the last 20 transactions: 0 purchases and 20 sales. A net 23,605,115 $ out of the stock.

Latest sale: Erlinger Joseph M. sold 5,252 shares at 284 $ each on 2026-06-10.

Who is selling: Erlinger Joseph M., Ralls-Morrison Desiree, Baroni Dario, Banner Jonathan, Steijaert Manuel JM and others.

Latest Insider Trades in McDonald's (2026)

The table shows the last 20 reported insider transactions in McDonald's. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-06-10 Erlinger Joseph M. Sell 5,252 284 1,493,249
2026-05-28 Ralls-Morrison Desiree Sell 2,763 278 769,109
2026-05-26 Erlinger Joseph M. Sell 333 280 93,277
2026-04-23 Erlinger Joseph M. Sell 333 303 100,806
2026-04-10 Erlinger Joseph M. Sell 2,626 307 806,182
2026-03-23 Erlinger Joseph M. Sell 333 313 104,386
2026-03-18 Baroni Dario Sell 600 324 194,262
2026-03-10 Erlinger Joseph M. Sell 2,626 328 862,221
2026-02-23 Erlinger Joseph M. Sell 333 330 110,033
2026-02-23 Banner Jonathan Sell 1,600 333 533,184

Who is buying and selling McDonald's shares in 2026?

The following insiders have sold shares: Erlinger Joseph M., Ralls-Morrison Desiree, Baroni Dario, Banner Jonathan, Steijaert Manuel JM and others. In total, 23,605,115 $ was sold across 20 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

McDonald's Short Selling 2026: 1.8% Sold Short

Low short interest: 1.8% of the free float
Short % of free float
1.8%
Assessment
Low short interest
Short squeeze risk
Low
Data source
SEC
Updated daily
The stock has a low share of short selling. Less than 2% of the freely traded shares are sold short, which points to limited bearish sentiment.

Data is updated daily based on official filings with the SEC.
Short Interest Scale
0% 2% 5% 10% 20%+
Low Moderate High Very High Extreme
1.8%

When Does McDonald's Report Earnings?

The next earnings date for McDonald's is not yet available. Check the company's investor calendar for more information.



Technical Analysis of McDonald's 2026 – Signal: Sell

Overall Technical Signal: Sell

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated August 6, 2026.

Technical analysis of McDonald's (MCD.US) – RSI 53, MACD negative (bearish), daily candlestick chart August 2026
McDonald's technical analysis – candlestick chart with RSI and MACD. Updated Aug 6, 2026.

Trend Analysis of McDonald's Corporation

McDonald's Corporation is in a short-term uptrend. The price of $274.00 is 1.8% above the 20-day average ($269.17). Medium term, the picture is positive: the price is 0.0% above the 50-day average ($273.91). Long term, the stock is 7.8% below the 200-day average ($297.30), which signals a long-term downtrend.

Death Cross: The 50-day average (273.91) is below the 200-day average (297.30), which is a classic bearish signal for McDonald's Corporation.

Is McDonald's Corporation overbought or oversold?

McDonald's Corporation has an RSI of 53.5, right in the middle of the neutral zone. There is no clear buying or selling pressure.

MACD Analysis for McDonald's Corporation

Daily MACD: MACD is negative (-1.278), which means the short-term trend is bearish (the 12-day EMA is below the 26-day EMA). MACD is above the signal line (-2.009) by 0.731, which suggests the negative momentum is fading – a potential trend reversal could be ahead.

Weekly MACD: MACD5 is negative (-9.531), which indicates a broader bearish long-term trend. MACD5 is below the signal line (-7.931) by 1.600, which confirms continued negative long-term momentum.

Overall MACD assessment: Both the daily and weekly trend are bearish (MACD negative). However, momentum shows signs of improving on a daily basis – a potential trend reversal could be ahead, but it is not confirmed yet.

Risk Profile for McDonald's Corporation

McDonald's Corporation has an annual standard deviation of 18.0%, which classifies the stock as low risk. Price swings are limited, and the stock suits conservative investors.

Overall Technical Conclusion for McDonald's Corporation

Trend: Neutral/mixed.

MACD trend (zero line): Daily bearish (-1.278). Weekly bearish (-9.531).

MACD momentum (signal): Daily rising. Weekly falling.

RSI: 53.5 – neutral.

Technical signal: Sell

The trend is negative and MACD is below the zero line, which confirms the bearish momentum. Consider reducing the position or setting a stop-loss.

Frequently Asked Questions About McDonald's stock in 2026

Should you buy McDonald's stock now?
No, the technical signal for McDonald's is currently SELL. McDonald's trades at $274.62 as of 8/6/2026. The overall technical signal is: Sell. The technical analysis shows the following: MACD is negative (bearish trend) at -1.278 with rising momentum (signal: -2.009); RSI is at 53.5 (neutral zone); the stock is in a short-term uptrend (price above the 20-day average); the analyst price target of $323.58 points to 17.8% upside. This is a technical observation based on current data, not investment advice.
What is the price target for McDonald's stock?
The average analyst price target for McDonald's is $323.58. The current price is $274.62, which gives an upside of 17.8%. Based on this, the stock is considered undervalued. The fair value range (±10% of the price target) is between $291.22 and $355.94.
Is McDonald's a dividend stock?
Yes, McDonald's is a dividend stock with a dividend yield of 2.71%. The latest dividend was $1.86 per share. The latest ex-dividend date (traded without the dividend) was 9/1/2026. The payout ratio is 59.3%, which is considered moderate. The next dividend payment is scheduled for 9/16/2026.
When does McDonald's pay a dividend in 2026?
McDonald's pays its next dividend on 9/16/2026. The latest dividend was $1.86 per share with an ex-dividend date of 9/1/2026. The dividend yield is 2.71%. The payout ratio of 59.3% points to moderate dividend coverage.
What is the risk of McDonald's stock?
McDonald's is rated as a stock with low risk. the annual standard deviation is 18.0%, which classifies the stock as low risk.
Is McDonald's overvalued?
No, McDonald's is considered undervalued based on the analyst price target (17.8% upside). McDonald's has the following valuation ratios: a P/E ratio of 22.6 (moderately to highly valued), a P/S ratio of 6.9, a P/B ratio of 146.1. The analyst price target suggests that the stock is undervalued by 17.8%.
Is McDonald's overbought?
No, McDonald's is not overbought. RSI is at 53.5 (neutral zone). The technical indicators show: RSI is at 53.5 (neutral zone between 30-70), which signals neither overbought nor oversold. In addition, the price is 2.0% above the 20-day average (short-term uptrend). In addition, MACD is negative, but momentum is rising (possible trend reversal).
When is the next McDonald's earnings report?
The date of the next earnings report for McDonald's has not been published yet. Check the company's investor calendar for updates.
Is McDonald's shorted?
Yes, McDonald's is shorted with 1.8% of the free float sold short. This is a moderate level of short selling, within the normal range for most stocks. Data is updated daily based on official filings with the SEC.
Are insiders buying McDonald's stock?
No, insiders are not buying McDonald's shares – they are net sellers. Over the last 3 months, insiders have made 0 purchases and 3 sales. On a net basis, 2,355,634 $ worth of shares were sold. Across the last 20 reported transactions, the split is 0 purchases and 20 sales, with a net 23,605,115 $ sold. Active sellers include Erlinger Joseph M., Ralls-Morrison Desiree, Baroni Dario and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is McDonald's a good stock?
Based on our total score, McDonald's is rated as a mediocre stock with a total score of 55 out of 100. The stock scores around average on value, quality and momentum – it sits near the median in our database. The score is made up of Value: 35/100, Quality: 89/100, Momentum: 42/100. In addition: analysts see 17.8% upside to the price target; a dividend of 2.71%; technical signal: Sell. Whether McDonald's is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for McDonald's stock?
The outlook for McDonald's based on current data: the average analyst price target is $323.58 (+17.8%); the P/E ratio is 22.6 (moderate). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is McDonald's stock rising?
McDonald's is rising right now. The technical indicators show: the price is 2.0% above the 20-day average; insiders have mostly been selling the stock recently. For the latest context, see our technical analysis, insider section and news overview above.
How high can McDonald's go?
The average analyst price target for McDonald's is $323.58, which corresponds to a potential gain of 17.8% from the current price of $274.62. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can McDonald's fall?
We lack enough history to give a specific floor for McDonald's. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does McDonald's do?
McDonald's Corporation owns, operates, and franchises restaurants under the McDonald's brand in the United States and internationally. It offers food and beverages, including hamburgers and cheeseburgers, various chicken sandwiches, fries, shakes, frozen desserts, sundaes, sof... The company belongs to the Cyklisk forbrug sector, more specifically the Restaurantvirksomhed industry, is headquartered in USA, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate McDonald's as an investment.
Did McDonald's raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from McDonald's. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history and the news overview above.
Is McDonald's making money or losing money?
Yes, McDonald's is making money, not losing it. The company has a profit margin (the share of revenue left over as profit) of 31.7% — which is excellent. The operating margin (profit before interest and taxes) is 47.0%. At a P/E ratio of 22.6, you currently pay 22.6 dollars for every dollar of the company's annual earnings. A consistently profitable company is usually more resilient than growth stocks that are not yet making money.
Can McDonald's go bankrupt?
The bankruptcy risk of McDonald's is rated as low. Altman Z2 (a model for assessing financial distress) is 5.31 — that places the company in the healthy zone. The company has a healthy balance sheet with limited debt relative to earnings and assets. The Piotroski score (financial health 0-9, higher is better) is 6 — which is average. Debt relative to equity is 1,000% (high). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does McDonald's have a lot of debt?
Yes, McDonald's has elevated debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 1,000%. For the cyklisk forbrug sector, anything above 150% counts as elevated — that raises the financial risk, especially if interest rates rise or earnings fall. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector. Can McDonald's service its debt? Can service its debt, but it weighs on the company — the interest coverage ratio (how many times earnings can cover interest payments) is 7.4x, and net debt equals 3.6 years of earnings (EBITDA).