The Kroger (KR.US) Price Target 2026/2027: 25% Upside – Rating and Stock Analysis

56,96
0,49%
Price history for The Kroger (KR.US) – stock price at 56.96 $, August 2026
The Kroger stock price – price development 2026. Updated Aug 6, 2026.
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The Kroger Price Target 2026: Analysts See 24% Upside

The average price target for The Kroger is $70.64. This price target represents the analysts' view of the stock price over the next 12 months. The stock may be undervalued, because the price target is higher than the current price. The stock is 24,02% below the target, which can point to potential returns within the next 12 months if the analysts' view proves right. Also consider the stock's valuation ratios such as P/E, P/S and P/B, plus the technical analysis further down the page, for the full picture.

Is The Kroger overvalued or undervalued?

The Kroger is currently undervalued with a gap of 24% relative to the price target.


The current price is $56.96, which places The Kroger in the undervalued category. The stock is considered undervalued when the price is below $63.58, and overvalued when the price exceeds $77.70.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For The Kroger, the fair value range lies between $63.58 and $77.70.


See the full price target analysis for The Kroger →

Analyst Ratings for The Kroger stock in 2026: Buy

25 analysts cover The Kroger. The ratings are mixed, with 48% Buy, 48% Hold and 4% Sell. The average price target is $70.64, which gives an upside of 24% from the current price.

Consensus: Buy (3.80/5)
Strong Buy
9 (36%)
Buy
3 (12%)
Hold
12 (48%)
Sell
1 (4%)
Strong Sell Sell Hold Buy Strong Buy
3.80 out of 5 based on 25 analysts

About The Kroger – Grocery Stores

Kr.us driver en stor kæde af supermarkeder og apoteker i USA. De tjener primært penge på at sælge madvarer, medicin og diverse dagligvarer gennem deres mange butiksformater. Kr.us er kendt for at drive både de klassiske 'kombination food and drug stores' og større 'multi-department stores', hvor de også sælger tøj og boligudstyr. De har også discountlagre og specialbutikker, som 'Marketplace stores'. Virksomheden producerer desuden selv mange af de fødevarer, de sælger i deres egne supermarkeder. Kr.us driver over 2.700 butikker og har også tankstationer tilknyttet mange af deres lokationer. De blev grundlagt i 1883 og har fokus på det amerikanske marked. Read more about the company

Key Figures for The Kroger

$ 36,7B Market cap
$ 149B Revenue
Grocery Stores Industry
33.60 P/E
0.25 P/S
5.47 P/B
USA Listed on exchange

What kind of stock is The Kroger?

Speculative stock

The Kroger is classified as a speculative stock.

Score Overview for The Kroger

💰 Value Score 55/100 (Neutral)
⭐ Quality Score 49/100 (Neutral)
🚀 Momentum Score 33/100 (Low)
📊 Total Score 45/100

⚠️ 1 red flag identified 1 critical

Our analysis has identified 1 potential risk factor in The Kroger that investors should be aware of.

🚨 High debt: The debt-to-equity ratio is 535% – the company carries considerably more debt than equity, which raises the financial risk.

📈 Valuation

The Kroger trades at a P/E ratio of 33.6, which is above the market average. The forward P/E is 11.1 (67% lower), which suggests the market expects rising earnings. The P/S ratio is 0.2 (low — potentially undervalued relative to revenue). The P/B ratio is 5.5. The PEG ratio is 0.56 — below 1.0 suggests the stock is cheap relative to its growth rate.

💵 Profitability & Growth

The Kroger has a profit margin of 0.7% (moderate) and an operating margin of 3.2%. Return on equity (ROE) is 13.8% — solid return on equity. Return on assets (ROA) is 5.8%. The latest quarterly earnings grew 13.2% year over year.

🏦 Financial Health

The Piotroski score is 7 out of 9 — good financial health. Altman Z2 is 1.84 (middle zone — moderate). The debt-to-equity ratio (D/E) is 535.1% — high debt, which raises the risk.

🚀 Momentum & Short Interest

Short interest is 4.81%.

The Kroger Dividend 2026: 1.8% Dividend Yield

Dividend Key Figures for The Kroger in 2026

Dividend yield
1.80%
Dividend per share
0.39 USD
Payout ratio
29.1%
Low
Dividend growth (5 years)
+96.2%
Avg. annual dividend (3 years)
1.11 USD

When does The Kroger pay a dividend in 2026?

Latest ex-dividend date (traded without the dividend)
August 14, 2026
Next dividend payment
September 1, 2026
Latest payment date
September 1, 2026

How much does The Kroger pay in dividends?

The Kroger pays dividends to its shareholders. The most recently paid dividend was 0.39 USD per share, which corresponds to a dividend yield of 1.80%. Over the last 5 years, the annual dividend has grown by 96.2%, which shows positive dividend growth.

The payout ratio is 29.1%, which is low. This suggests the company prioritizes reinvesting in growth over dividend payments. There is good room to raise the dividend in the future.

Historical Dividend Payments for The Kroger

We have registered dividend payments for The Kroger since 2020-05-14. In that period the stock has paid a dividend 26 times, most recently on 2026-08-14. This stock qualifies as a stable dividend stock, because it has paid a dividend at least once a year for the last 5 years. That makes it attractive to investors looking for steady, regular dividend payments.

Ex-datePayment dateAmountCurrencyPeriod
2026-08-142026-09-010.39USDUnknown period
2026-05-152026-06-010.35USDUnknown period
2026-02-132026-03-010.35USDUnknown period
2025-11-142025-12-010.35USDUnknown period
2025-08-152025-09-010.35USDUnknown period
2025-02-142025-03-010.32USDUnknown period
2024-11-152024-12-010.32USDUnknown period
2024-08-152024-09-010.32USDUnknown period
2024-05-142024-06-010.29USDUnknown period
2024-02-142024-03-010.29USDUnknown period
2023-11-142023-12-010.29USDUnknown period
2023-08-142023-09-010.29USDUnknown period
2023-05-122023-06-010.26USDUnknown period
2023-02-142023-03-010.26USDUnknown period
2022-11-142022-12-010.26USDUnknown period
2022-10-21N/A6.85USDUnknown period
2022-08-122022-09-010.26USDUnknown period
2022-05-122022-06-010.21USDUnknown period
2022-02-142022-03-010.21USDUnknown period
2021-11-122021-12-010.21USDUnknown period
2021-08-122021-09-010.21USDUnknown period
2021-05-132021-06-010.18USDUnknown period
2021-02-112021-03-010.18USDUnknown period
2020-11-122020-12-010.18USDUnknown period
2020-08-132020-09-010.18USDUnknown period
2020-05-142020-06-010.16USDUnknown period

Insider Trading in The Kroger 2026: The Signal Is negative

In 2026, insiders at The Kroger have made 20 transactions, all of which were sales. On a net basis, insiders took 6,945,460 $ out of the stock. Active insiders include FIKE CARIN L, COSSET YAEL, Shaffer Megan N. and others. In the short term (last 3 months), the insider signal is negative.

Short-Term Signal (3 months): Negative

Insiders have exclusively sold shares over the last 3 months.

Over the last 3 months: 0 purchases and 4 sales. A net 1,800,500 $ out of the stock.

Long-Term Signal (all transactions): Negative

Insiders have exclusively sold shares in the recent period. This can suggest management sees limited opportunity.

Across the last 20 transactions: 0 purchases and 20 sales. A net 6,945,460 $ out of the stock.

Latest sale: FIKE CARIN L sold 56 shares at 57 $ each on 2026-07-15.

Who is selling: FIKE CARIN L, COSSET YAEL, Shaffer Megan N., Nichols Brian W, Smith Victor Remon and others.

Latest Insider Trades in The Kroger (2026)

The table shows the last 20 reported insider transactions in The Kroger. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-07-15 FIKE CARIN L Sell 56 57 3,167
2026-07-14 COSSET YAEL Sell 30,000 59 1,764,000
2026-07-13 Shaffer Megan N. Sell 466 59 27,638
2026-07-13 Nichols Brian W Sell 96 59 5,694
2026-03-13 Smith Victor Remon Sell 574 76 43,394
2026-03-13 Shaffer Megan N. Sell 1,112 76 84,067
2026-03-13 SARGENT RONALD Sell 26,567 76 2,008,465
2026-03-13 Nichols Brian W Sell 755 76 57,078
2026-03-13 Massa Timothy A Sell 5,676 76 429,106
2026-03-13 Kennerley David John Christopher Sell 7,743 76 585,371

Who is buying and selling The Kroger shares in 2026?

The following insiders have sold shares: FIKE CARIN L, COSSET YAEL, Shaffer Megan N., Nichols Brian W, Smith Victor Remon and others. In total, 6,945,460 $ was sold across 20 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

The Kroger Short Selling 2026: 4.8% Sold Short

Moderate short interest: 4.8% of the free float
Short % of free float
4.8%
Assessment
Moderate short interest
Short squeeze risk
Low
Data source
SEC
Updated daily
The stock has a moderate share of short selling. Between 2-5% of the freely traded shares are sold short, which is within the normal range for most stocks.

Data is updated daily based on official filings with the SEC.
Short Interest Scale
0% 2% 5% 10% 20%+
Low Moderate High Very High Extreme
4.8%

When Does The Kroger Report Earnings – Next Date: 9/10/2026

The next earnings report from The Kroger is scheduled for September 10, 2026, before the market opens. This report covers the third quarter (Q3), which ended on July 31, 2026.



Technical Analysis of The Kroger 2026 – Signal: Strong Sell

Overall Technical Signal: Strong Sell

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated August 6, 2026.

Technical analysis of The Kroger (KR.US) – RSI 42, MACD negative (bearish), daily candlestick chart August 2026
The Kroger technical analysis – candlestick chart with RSI and MACD. Updated Aug 6, 2026.

Trend Analysis of The Kroger Co

The Kroger Co is in a short-term downtrend. The price of $56.68 is 2.6% below the 20-day average ($58.20). Medium term, the picture is negative: the price is 5.0% below the 50-day average ($59.68). Long term, the stock is 12.3% below the 200-day average ($64.60), which signals a long-term downtrend.

Death Cross: The 50-day average (59.68) is below the 200-day average (64.60), which is a classic bearish signal for The Kroger Co.

Is The Kroger Co overbought or oversold?

The Kroger Co has an RSI of 42.4. The stock sits in the lower part of the neutral zone, which points to weak momentum without being oversold. In the current downtrend, be careful about reading this as a buying opportunity.

MACD Analysis for The Kroger Co

Daily MACD: MACD is negative (-0.565), which means the short-term trend is bearish (the 12-day EMA is below the 26-day EMA). MACD is above the signal line (-0.642) by 0.077, which suggests the negative momentum is fading – a potential trend reversal could be ahead.

Weekly MACD: MACD5 is negative (-2.412), which indicates a broader bearish long-term trend. MACD5 is below the signal line (-1.483) by 0.929, which confirms continued negative long-term momentum.

Overall MACD assessment: Both the daily and weekly trend are bearish (MACD negative). However, momentum shows signs of improving on a daily basis – a potential trend reversal could be ahead, but it is not confirmed yet.

Risk Profile for The Kroger Co

The Kroger Co has an annual standard deviation of 28.3%, which classifies the stock as moderately low risk. There is some volatility, but the price is relatively stable.

Overall Technical Conclusion for The Kroger Co

Trend: Negative. The price trades below SMA50 and SMA200.

MACD trend (zero line): Daily bearish (-0.565). Weekly bearish (-2.412).

MACD momentum (signal): Daily rising. Weekly falling.

RSI: 42.4 – neutral.

Technical signal: Strong Sell

The price is in a downtrend (below SMA50/SMA200) and MACD is negative on both a daily and weekly basis. Avoid buying and consider closing existing positions.

Frequently Asked Questions About The Kroger stock in 2026

Should you buy The Kroger stock now?
No, the technical signal for The Kroger is currently SELL. The Kroger trades at $56.96 as of 8/6/2026. The overall technical signal is: Strong Sell. The technical analysis shows the following: MACD is negative (bearish trend) at -0.565 with rising momentum (signal: -0.642); RSI is at 42.4 (neutral zone); the stock is in a short-term downtrend (price below the 20-day average); the analyst price target of $70.64 points to 24.0% upside. The stock is in a broader downtrend (below SMA50/SMA200). Buying in a downtrend is generally not recommended. This is a technical observation based on current data, not investment advice.
What is the price target for The Kroger stock?
The average analyst price target for The Kroger is $70.64. The current price is $56.96, which gives an upside of 24.0%. Based on this, the stock is considered undervalued. The fair value range (±10% of the price target) is between $63.58 and $77.70.
Is The Kroger a dividend stock?
Yes, The Kroger is a dividend stock with a dividend yield of 1.80%. The latest dividend was $0.39 per share. The latest ex-dividend date (traded without the dividend) was 8/14/2026. The payout ratio is 29.1%, which is considered sustainable. The next dividend payment is scheduled for 9/1/2026.
When does The Kroger pay a dividend in 2026?
The Kroger pays its next dividend on 9/1/2026. The latest dividend was $0.39 per share with an ex-dividend date of 8/14/2026. The dividend yield is 1.80%. The payout ratio of 29.1% points to a sustainable dividend with room to grow.
What is the risk of The Kroger stock?
The Kroger is rated as a stock with moderately low risk. the annual standard deviation is 28.3%, which classifies the stock as moderately low risk.
Is The Kroger overvalued?
No, The Kroger is considered undervalued based on the analyst price target (24.0% upside). The Kroger has the following valuation ratios: a P/E ratio of 33.6 (highly valued), a P/S ratio of 0.2, a P/B ratio of 5.5. The analyst price target suggests that the stock is undervalued by 24.0%.
Is The Kroger overbought?
No, The Kroger is not overbought. RSI is at 42.4 (neutral zone). The technical indicators show: RSI is at 42.4 (neutral zone between 30-70), which signals neither overbought nor oversold. In addition, the price is 2.1% below the 20-day average (short-term downtrend). In addition, MACD is negative, but momentum is rising (possible trend reversal).
When is the next The Kroger earnings report?
The Kroger reports its next earnings on September 10, 2026. The stock currently trades at $56.96. With a P/E ratio of 33.6, the market will be watching closely whether earnings meet expectations.
Is The Kroger shorted?
Yes, The Kroger is shorted with 4.8% of the free float sold short. This is a moderate level of short selling, within the normal range for most stocks. Data is updated daily based on official filings with the SEC.
Are insiders buying The Kroger stock?
No, insiders are not buying The Kroger shares – they are net sellers. Over the last 3 months, insiders have made 0 purchases and 4 sales. On a net basis, 1,800,500 $ worth of shares were sold. Across the last 20 reported transactions, the split is 0 purchases and 20 sales, with a net 6,945,460 $ sold. Active sellers include FIKE CARIN L, COSSET YAEL, Shaffer Megan N. and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is The Kroger a good stock?
Based on our total score, The Kroger is rated as a mediocre stock with a total score of 46 out of 100. The stock scores around average on value, quality and momentum – it sits near the median in our database. The score is made up of Value: 55/100, Quality: 49/100, Momentum: 33/100. In addition: analysts see 24.0% upside to the price target; a dividend of 1.80%; technical signal: Strong Sell. Whether The Kroger is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for The Kroger stock?
The outlook for The Kroger based on current data: the average analyst price target is $70.64 (+24.0%); the stock is in a downtrend (below SMA50 and SMA200); the next earnings report is due on 9/10/2026, which can move the price; the P/E ratio is 33.6 (high – the market expects growth). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is The Kroger stock falling?
The Kroger is falling right now. The technical indicators show: the price is 2.1% below the 20-day average; insiders have mostly been selling the stock recently. For the latest context, see our technical analysis, insider section and news overview above.
How high can The Kroger go?
The average analyst price target for The Kroger is $70.64, which corresponds to a potential gain of 24.0% from the current price of $56.96. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can The Kroger fall?
We lack enough history to give a specific floor for The Kroger. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does The Kroger do?
Kr.us driver en stor kæde af supermarkeder og apoteker i USA. De tjener primært penge på at sælge madvarer, medicin og diverse dagligvarer gennem deres mange butiksformater. Kr.us er kendt for at drive både de klassiske 'kombination food and drug stores' og større 'multi-depa... The company belongs to the Defensivt forbrug sector, more specifically the Grocery Stores industry, is headquartered in USA, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate The Kroger as an investment.
Did The Kroger raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from The Kroger. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history and the news overview above.
Is The Kroger making money or losing money?
Yes, The Kroger is making money, not losing it. The company has a profit margin (the share of revenue left over as profit) of 0.7% — which is modest. The operating margin (profit before interest and taxes) is 3.2%. At a P/E ratio of 33.6, you currently pay 33.6 dollars for every dollar of the company's annual earnings. A consistently profitable company is usually more resilient than growth stocks that are not yet making money.
Can The Kroger go bankrupt?
The bankruptcy risk of The Kroger is rated as moderate. Altman Z2 (a model for assessing financial distress) is 1.84 — that places the company in the middle zone. The Piotroski score (financial health 0-9, higher is better) is 7 — which is strong. Debt relative to equity is 535% (high). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does The Kroger have a lot of debt?
Yes, The Kroger has elevated debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 535%. For the defensivt forbrug sector, anything above 150% counts as elevated — that raises the financial risk, especially if interest rates rise or earnings fall. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector. Can The Kroger service its debt? Can service its debt without problems — the interest coverage ratio (how many times earnings can cover interest payments) is 6.6x, and net debt equals 2.9 years of earnings (EBITDA).