HubSpot (HUBS.US) Price Target 2026/2027: 40% Upside – Rating and Stock Analysis

197,73
-20,97%
Price history for HubSpot (HUBS.US) – stock price at 197.73 $, August 2026
HubSpot stock price – price development 2026. Updated Aug 6, 2026.
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HubSpot Price Target 2026: Analysts See 39% Upside

The average price target for HubSpot is $273.96. This price target represents the analysts' view of the stock price over the next 12 months. The stock may be undervalued, because the price target is higher than the current price. The stock is 38,55% below the target, which can point to potential returns within the next 12 months if the analysts' view proves right. Also consider the stock's valuation ratios such as P/E, P/S and P/B, plus the technical analysis further down the page, for the full picture.

Is HubSpot overvalued or undervalued?

HubSpot is currently undervalued with a gap of 38.6% relative to the price target.


The current price is $197.73, which places HubSpot in the undervalued category. The stock is considered undervalued when the price is below $246.56, and overvalued when the price exceeds $301.36.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For HubSpot, the fair value range lies between $246.56 and $301.36.


See the full price target analysis for HubSpot →

Analyst Ratings for HubSpot stock in 2026: Buy

36 analysts cover HubSpot. There is broad agreement on a positive view — 86.2% recommend buying. The average price target is $273.96, which gives an upside of 38.6% from the current price.

Consensus: Buy (4.42/5)
Strong Buy
20 (55.6%)
Buy
11 (30.6%)
Hold
5 (13.9%)
Strong Sell Sell Hold Buy Strong Buy
4.42 out of 5 based on 36 analysts

About HubSpot – Software - Application

HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, AEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Hub that helps business with website pages, business blogging, video and podcast hosting, smart content, landing pages and forms, SEO recommendations, forms and lead flow, web analytics reporting, calls-to-action, and file manager. It offers Operations Hub, which provides programmable automation, data sync, data curation, and data quality tools; and Commerce Hub, a B2B commerce suite that provides payment links, invoices, quotes, subscription management, and automation and revenue reporting; and breeze, an AI that powers the customer platform that provides AI-powered insights, automation, content generation, and data enrichment, as well as Breeze Assistant, a go-to-market assistant to boost productivity and make work easier; and Breeze Agents, which helps teams automate work end-to-end from strategy to execution. In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success; phone and/or email and chat-based support services; and helps customers by providing Customer Success Manager and Partner Development Manager digital channels through educational content academey. It serves mid-market business-to-business companies. The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts. Read more about the company

Key Figures for HubSpot

$ 12,7B Market cap
$ 3,3B Revenue
Software - Application Industry
126.34 P/E
3.86 P/S
6.09 P/B
USA Listed on exchange

What kind of stock is HubSpot?

Growth stock

HubSpot is classified as a growth stock with quarterly earnings growth of 968.1% and strong long-term momentum of 0.0%.

Score Overview for HubSpot

💰 Value Score 20/100 (Low)
⭐ Quality Score 37/100 (Low)
🚀 Momentum Score 15/100 (Very Low)
📊 Total Score 24/100

⚠️ 1 red flag identified

Our analysis has identified 1 potential risk factor in HubSpot that investors should be aware of.

⚠️ High short interest: 12.9% of the shares are sold short – many professional investors are betting on price declines.

📈 Valuation

HubSpot trades at a P/E ratio of 126.3, which is above the market average. The forward P/E is 18.5 (85% lower), which suggests the market expects rising earnings. The P/S ratio is 3.9. The P/B ratio is 6.1. The PEG ratio is 0.38 — below 1.0 suggests the stock is cheap relative to its growth rate.

💵 Profitability & Growth

HubSpot has a profit margin of 3.0% (moderate) and an operating margin of 3.3%. Return on equity (ROE) is 5.0%. Return on assets (ROA) is 1.1%. The latest quarterly earnings grew 968.1% year over year — strong growth.

🏦 Financial Health

The Piotroski score is 6 out of 9 — good financial health. Altman Z2 is 1.63 (middle zone — moderate). The debt-to-equity ratio (D/E) is 98.9% — low debt, a solid balance sheet.

🚀 Momentum & Short Interest

Short interest is 12.94% — very high, the market is skeptical.

Insider Trading in HubSpot 2026: The Signal Is mostly negative

In 2026, insiders at HubSpot have made 20 transactions – split into 3 purchases and 17 sales. On a net basis, insiders took 7,526,369 $ out of the stock. Active insiders include Shah Dharmesh, Rangan Yamini, NORRINGTON LORRIE M and others. In the short term (last 3 months), the insider signal is mostly negative.

Short-Term Signal (3 months): Mostly negative

Insiders have sold more than they have bought over the last 3 months.

Over the last 3 months: 3 purchases and 12 sales. A net 3,267,758 $ out of the stock.

Long-Term Signal (all transactions): Mostly negative

Insiders have sold considerably more than they have bought. At large companies this can be due to planned sales (10b5-1 plans) and is not necessarily a negative signal.

Across the last 20 transactions: 3 purchases and 17 sales. A net 7,526,369 $ out of the stock.

Latest purchase: Shah Dharmesh bought 10,000 shares at 181 $ each on 2026-05-12. The stock has since risen 38%.

Latest sale: FISHER ERIKA ASHLEY sold 728 shares at 240 $ each on 2026-08-03.

Who is buying: Shah Dharmesh, Rangan Yamini, NORRINGTON LORRIE M.

Who is selling: FISHER ERIKA ASHLEY, Halligan Brian, Shah Dharmesh, Rangan Yamini, Bueker Kathryn and others.

Latest Insider Trades in HubSpot (2026)

The table shows the last 20 reported insider transactions in HubSpot. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-08-03 FISHER ERIKA ASHLEY Sell 728 240 174,662
2026-07-21 Halligan Brian Sell 8,500 221 1,879,265
2026-07-01 Shah Dharmesh Sell 436 188 81,846
2026-07-01 Rangan Yamini Sell 2,139 188 401,533
2026-07-01 Halligan Brian Sell 371 188 69,644
2026-07-01 Bueker Kathryn Sell 781 188 146,609
2026-06-01 Shah Dharmesh Sell 577 262 151,289
2026-06-01 Rangan Yamini Sell 2,622 262 687,488
2026-06-01 Halligan Brian Sell 157 262 41,165
2026-06-01 FISHER ERIKA ASHLEY Sell 259 262 67,910

Who is buying and selling HubSpot shares in 2026?

The following insiders have bought shares in HubSpot: Shah Dharmesh, Rangan Yamini, NORRINGTON LORRIE M. In total, 2,585,781 $ was bought across 3 transactions. The following insiders have sold shares: FISHER ERIKA ASHLEY, Halligan Brian, Shah Dharmesh, Rangan Yamini, Bueker Kathryn and others. In total, 10,112,150 $ was sold across 17 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

HubSpot Short Selling 2026: 12.9% Sold Short

Very high short interest: 12.9% of the free float
Short % of free float
12.9%
Assessment
Very high short interest
Short squeeze risk
High
Data source
SEC
Updated daily
The stock has a very high share of short selling. Between 10-20% of the freely traded shares are sold short, which points to considerable bearish sentiment. A positive earnings report or unexpectedly good news can trigger a short squeeze with sharp price gains.

What does this mean for you as an investor?
A short interest of 12.9% means that 12.9% of the freely traded shares in HubSpot have been borrowed and sold by investors betting on falling prices. On positive surprises (e.g. a strong earnings report), short sellers can be forced to buy back shares quickly to close their positions, which can cause a short squeeze with sharp price gains in a short time.

Data is updated daily based on official filings with the SEC.
Short Interest Scale
0% 2% 5% 10% 20%+
Low Moderate High Very High Extreme
12.9%

When Does HubSpot Report Earnings?

The next earnings date for HubSpot is not yet available. Check the company's investor calendar for more information.



Technical Analysis of HubSpot 2026 – Signal: Sell

Overall Technical Signal: Sell

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated August 6, 2026.

Technical analysis of HubSpot (HUBS.US) – RSI 63, MACD positive (bullish), daily candlestick chart August 2026
HubSpot technical analysis – candlestick chart with RSI and MACD. Updated Aug 6, 2026.

Trend Analysis of HubSpot, Inc

HubSpot, Inc is in a short-term uptrend. The price of $250.21 is 11.8% above the 20-day average ($223.80). Medium term, the picture is positive: the price is 20.6% above the 50-day average ($207.46). Long term, the stock is 11.7% below the 200-day average ($283.26), which signals a long-term downtrend.

Death Cross: The 50-day average (207.46) is below the 200-day average (283.26), which is a classic bearish signal for HubSpot, Inc.

Is HubSpot, Inc overbought or oversold?

HubSpot, Inc has an RSI of 62.8. The stock shows positive momentum in the upper part of the neutral zone.

MACD Analysis for HubSpot, Inc

Daily MACD: MACD is positive (11.869), which means the short-term trend is bullish (the 12-day EMA is above the 26-day EMA). MACD is above the signal line (8.904) by 2.965, which confirms rising momentum in the uptrend.

Weekly MACD: MACD5 is negative (-29.179), which indicates a broader bearish long-term trend. MACD5 is above the signal line (-42.208) by 13.029, which suggests the negative long-term momentum is fading – a bigger trend reversal could be ahead.

Overall MACD assessment: The daily and weekly MACD give conflicting signals. The short-term trend is bullish, but the long-term trend is still bearish. Weekly momentum is rising, though, which could signal an upcoming trend reversal.

Risk Profile for HubSpot, Inc

HubSpot, Inc has an annual standard deviation of 67.5%, which classifies the stock as high risk. Sizeable price swings are normal, and the stock requires a higher risk tolerance.

Overall Technical Conclusion for HubSpot, Inc

Trend: Negative. The price trades below SMA50 and SMA200.

MACD trend (zero line): Daily bullish (11.869). Weekly bearish (-29.179).

MACD momentum (signal): Daily rising. Weekly rising.

RSI: 62.8 – neutral.

Technical signal: Sell

The trend is negative and MACD is below the zero line, which confirms the bearish momentum. Consider reducing the position or setting a stop-loss.

Frequently Asked Questions About HubSpot stock in 2026

Should you buy HubSpot stock now?
No, the technical signal for HubSpot is currently SELL. HubSpot trades at $197.73 as of 8/6/2026. The overall technical signal is: Sell. The technical analysis shows the following: MACD is positive (bullish trend) at 11.869 with rising momentum (signal: 8.904); RSI is at 62.8 (neutral zone); the stock is in a short-term downtrend (price below the 20-day average); the analyst price target of $273.96 points to 38.6% upside. The stock is in a broader downtrend (below SMA50/SMA200). Buying in a downtrend is generally not recommended. This is a technical observation based on current data, not investment advice.
What is the price target for HubSpot stock?
The average analyst price target for HubSpot is $273.96. The current price is $197.73, which gives an upside of 38.6%. Based on this, the stock is considered undervalued. The fair value range (±10% of the price target) is between $246.56 and $301.36.
Is HubSpot a dividend stock?
No, HubSpot does not currently pay a dividend to shareholders. The company reinvests its profits in growth instead of paying dividends.
What is the risk of HubSpot stock?
HubSpot is rated as a stock with high risk. the annual standard deviation is 67.5%, which classifies the stock as high risk.
Is HubSpot overvalued?
No, HubSpot is considered undervalued based on the analyst price target (38.6% upside). HubSpot has the following valuation ratios: a P/E ratio of 126.3 (highly valued), a P/S ratio of 3.9, a P/B ratio of 6.1. The analyst price target suggests that the stock is undervalued by 38.6%.
Is HubSpot overbought?
No, HubSpot is not overbought. RSI is at 62.8 (neutral zone). The technical indicators show: RSI is at 62.8 (upper neutral zone), which shows positive momentum but is not yet overbought. In addition, the price is 11.7% below the 20-day average (short-term downtrend). In addition, MACD is positive with rising momentum (bullish).
When is the next HubSpot earnings report?
The date of the next earnings report for HubSpot has not been published yet. Check the company's investor calendar for updates.
Is HubSpot shorted?
Yes, HubSpot is shorted with 12.9% of the free float sold short. This is a very high level of short selling, which points to considerable bearish sentiment. A positive earnings report or unexpectedly good news can trigger a short squeeze with sharp price gains. Data is updated daily based on official filings with the SEC.
Are insiders buying HubSpot stock?
No, insiders are not buying HubSpot shares – they are net sellers. Over the last 3 months, insiders have made 3 purchases and 12 sales. On a net basis, 3,267,758 $ worth of shares were sold. Across the last 20 reported transactions, the split is 3 purchases and 17 sales, with a net 7,526,369 $ sold. Active sellers include FISHER ERIKA ASHLEY, Halligan Brian, Shah Dharmesh and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is HubSpot a good stock?
Based on our total score, HubSpot is rated as a poor stock with a total score of 24 out of 100. The stock scores below average on value, quality and momentum – it sits at the lower end of the market. The score is made up of Value: 20/100, Quality: 37/100, Momentum: 15/100. In addition: analysts see 38.6% upside to the price target; technical signal: Sell. Whether HubSpot is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for HubSpot stock?
The outlook for HubSpot based on current data: the average analyst price target is $273.96 (+38.6%); the stock is in a downtrend (below SMA50 and SMA200); the P/E ratio is 126.3 (high – the market expects growth). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is HubSpot stock falling?
HubSpot is falling right now. The technical indicators show: the price is 11.7% below the 20-day average; MACD is positive with rising momentum (bullish signal); short interest is 12.9% (high – many are betting on a decline); insiders have mostly been selling the stock recently. For the latest context, see our technical analysis, insider section and news overview above.
How high can HubSpot go?
The average analyst price target for HubSpot is $273.96, which corresponds to a potential gain of 38.6% from the current price of $197.73. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can HubSpot fall?
We lack enough history to give a specific floor for HubSpot. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does HubSpot do?
HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, ... The company belongs to the Teknologi sector, more specifically the Software - Application industry, is headquartered in USA, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate HubSpot as an investment.
Did HubSpot raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from HubSpot. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history and the news overview above.
Is HubSpot making money or losing money?
Yes, HubSpot is making money, not losing it. The company has a profit margin (the share of revenue left over as profit) of 3.0% — which is modest. The operating margin (profit before interest and taxes) is 3.3%. At a P/E ratio of 126.3, you currently pay 126.3 dollars for every dollar of the company's annual earnings. A consistently profitable company is usually more resilient than growth stocks that are not yet making money.
Can HubSpot go bankrupt?
The bankruptcy risk of HubSpot is rated as moderate. Altman Z2 (a model for assessing financial distress) is 1.63 — that places the company in the middle zone. The Piotroski score (financial health 0-9, higher is better) is 6 — which is average. Debt relative to equity is 99% (moderate). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does HubSpot have a lot of debt?
HubSpot has moderate debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 99%. For the teknologi sector, 80-150% counts as a typical level. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector.