Hims & Hers Health (HIMS.US) Price Target and Rating 2026/2027

30,28
-4,33%
Price history for Hims & Hers Health (HIMS.US) – stock price at 30.28 $, August 2026
Hims & Hers Health stock price – price development 2026. Updated Aug 6, 2026.
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Hims & Hers Health Price Target 2026: Analysts See 3% Downside

The average price target for Hims & Hers Health is $29.23. This price target represents the analysts' view of the stock price over the next 12 months. The stock appears overvalued, because the price target is lower than the current price. It is -3,47% above the target, and analysts expect the price to fall over the next 12 months. Even if the stock may be overvalued, price momentum can last longer than expected. That is why it is important to keep an eye on the stock and its momentum on an ongoing basis. WallStreetBuys helps you with the technical analysis and keeps you up to date on the development.

Is Hims & Hers Health overvalued or undervalued?

Hims & Hers Health is currently fairly valued with a gap of 3.5% relative to the price target.


The current price is $30.28, which places Hims & Hers Health in the fairly valued category. The stock is considered undervalued when the price is below $26.31, and overvalued when the price exceeds $32.15.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For Hims & Hers Health, the fair value range lies between $26.31 and $32.15.


See the full price target analysis for Hims & Hers Health →

Analyst Ratings for Hims & Hers Health stock in 2026: Hold

13 analysts cover Hims & Hers Health. The ratings are mixed, with 38.5% Buy, 46.2% Hold and 15.4% Sell. The average price target is $29.23, which is 3.5% below the current price.

Consensus: Hold (3.46/5)
Strong Buy
4 (30.8%)
Buy
1 (7.7%)
Hold
6 (46.2%)
Sell
1 (7.7%)
Strong Sell
1 (7.7%)
Strong Sell Sell Hold Buy Strong Buy
3.46 out of 5 based on 13 analysts

About Hims & Hers Health – Drug Manufacturers - Specialty & Generic

Hims & Hers Health, Inc. driver en digital sundhedsplatform, hvor folk kan tale med læger online. De tjener primært penge på abonnementer, hvor kunder får tilsendt receptpligtig medicin direkte. Virksomheden tilbyder en bred vifte af sundheds- og velværeprodukter via deres hjemmesider og app. De sælger for eksempel hudpleje som fugtighedscreme og serummer, men også produkter til seksuel sundhed, som kondomer og glidecreme. Hims & Hers fokuserer især på områder som hårpleje, hudpleje og seksuel sundhed. De tilbyder også kosttilskud som C-vitamin og melatonin. Virksomheden blev grundlagt i 2018 og har siden da udvidet deres tilbud markant. De har over 1,5 millioner abonnenter, hvilket viser, at deres model rammer markedet godt. Read more about the company

Key Figures for Hims & Hers Health

$ 7,4B Market cap
$ 2,4B Revenue
Drug Manufacturers - Specialty & Generic Industry
- P/E
3.14 P/S
14.41 P/B
USA Listed on exchange
hims.com Website

What kind of stock is Hims & Hers Health?

Speculative stock

Hims & Hers Health is classified as a speculative stock.

Score Overview for Hims & Hers Health

💰 Value Score 15/100 (Very Low)
⭐ Quality Score 29/100 (Low)
🚀 Momentum Score 19/100 (Very Low)
📊 Total Score 21/100

⚠️ 4 red flags identified 1 critical

Our analysis has identified 4 potential risk factors in Hims & Hers Health that investors should be aware of.

⚠️ Weak balance sheet (elevated risk): Altman Z2 is 1.08 – the balance sheet is measurably weaker than average. This is a risk signal based on the numbers, not a bankruptcy prediction.
⚠️ Negative profit margin: The profit margin is -0.6% – the company is losing money on its operations.
⚠️ Negative return on equity: ROE is -2.7% – the company is generating a negative return for shareholders.
🚨 High short interest: 31.9% of the shares are sold short – many professional investors are betting on price declines.

📈 Valuation

The P/S ratio is 3.1. The P/B ratio is 14.4. The PEG ratio is 2.15 — above 2.0 suggests the stock is expensive relative to its growth rate.

💵 Profitability & Growth

Return on assets (ROA) is 0.6%. The latest quarterly earnings grew -17.4% year over year — falling earnings.

🏦 Financial Health

The Piotroski score is 5 out of 9 — average financial health. Altman Z2 is 1.08 (weak balance sheet — elevated risk). The debt-to-equity ratio (D/E) is 48.4% — low debt, a solid balance sheet.

🚀 Momentum & Short Interest

Short interest is 31.94% — very high, the market is skeptical.

Insider Trading in Hims & Hers Health 2026: The Signal Is mostly negative

In 2026, insiders at Hims & Hers Health have made 20 transactions – split into 1 purchases and 19 sales. On a net basis, insiders took 24,681,195 $ out of the stock. Active insiders include WELLS DAVID B, Okupe Oluyemi, Carroll Patrick Harrison and others. In the short term (last 3 months), the insider signal is mostly negative.

Short-Term Signal (3 months): Mostly negative

Insiders have sold more than they have bought over the last 3 months.

Over the last 3 months: 1 purchases and 17 sales. A net 23,808,741 $ out of the stock.

Long-Term Signal (all transactions): Mostly negative

Insiders have sold considerably more than they have bought. At large companies this can be due to planned sales (10b5-1 plans) and is not necessarily a negative signal.

Across the last 20 transactions: 1 purchases and 19 sales. A net 24,681,195 $ out of the stock.

Latest purchase: WELLS DAVID B bought 48,400 shares at 24 $ each on 2026-05-26. The stock has since risen 30.6%.

Latest sale: Okupe Oluyemi sold 7,163 shares at 32 $ each on 2026-07-17.

Who is buying: WELLS DAVID B.

Who is selling: Okupe Oluyemi, Carroll Patrick Harrison, Elshenawy Mohamed, Chi Michael, Becklund Irene and others.

Latest Insider Trades in Hims & Hers Health (2026)

The table shows the last 20 reported insider transactions in Hims & Hers Health. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-07-17 Okupe Oluyemi Sell 7,163 32 229,144
2026-07-06 Okupe Oluyemi Sell 7,163 36 261,378
2026-06-22 Okupe Oluyemi Sell 6,376 34 216,975
2026-06-18 Carroll Patrick Harrison Sell 23,726 35 830,410
2026-06-17 Elshenawy Mohamed Sell 30,040 32 946,260
2026-06-17 Chi Michael Sell 14,027 32 441,851
2026-06-17 Becklund Irene Sell 4,490 32 141,435
2026-06-16 Becklund Irene Sell 7,573 30 229,083
2026-06-15 Okupe Oluyemi Sell 71,616 30 2,160,655
2026-06-15 Elshenawy Mohamed Sell 282,597 30 8,525,951

Who is buying and selling Hims & Hers Health shares in 2026?

The following insiders have bought shares in Hims & Hers Health: WELLS DAVID B. In total, 1,173,216 $ was bought across 1 transactions. The following insiders have sold shares: Okupe Oluyemi, Carroll Patrick Harrison, Elshenawy Mohamed, Chi Michael, Becklund Irene and others. In total, 25,854,411 $ was sold across 19 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

Hims & Hers Health Short Selling 2026: 31.9% Sold Short

Extremely shorted: 31.9% of the free float
Short % of free float
31.9%
Assessment
Extremely shorted
Short squeeze risk
Very High
Data source
SEC
Updated daily
The stock has an extremely high share of short selling. More than 20% of the freely traded shares are sold short, which is unusual and can point to great skepticism among institutional investors. The risk of a short squeeze on positive news is considerable.

What does this mean for you as an investor?
A short interest of 31.9% means that 31.9% of the freely traded shares in Hims & Hers Health have been borrowed and sold by investors betting on falling prices. On positive surprises (e.g. a strong earnings report), short sellers can be forced to buy back shares quickly to close their positions, which can cause a short squeeze with sharp price gains in a short time.

The next potential catalyst is the earnings report on 8/10/2026. With a short interest of 31.9%, the report can trigger considerable volatility.

Data is updated daily based on official filings with the SEC.
Short Interest Scale
0% 2% 5% 10% 20%+
Low Moderate High Very High Extreme
31.9%

When Does Hims & Hers Health Report Earnings – Next Date: 8/10/2026

The next earnings report from Hims & Hers Health is scheduled for August 10, 2026, after the market closes. This report covers the second quarter (Q2), which ended on June 30, 2026.



Technical Analysis of Hims & Hers Health 2026 – Signal: Hold

Overall Technical Signal: Hold

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated August 6, 2026.

Technical analysis of Hims & Hers Health (HIMS.US) – RSI 51, MACD negative (bearish), daily candlestick chart August 2026
Hims & Hers Health technical analysis – candlestick chart with RSI and MACD. Updated Aug 6, 2026.

Trend Analysis of Hims & Hers Health, Inc

Hims & Hers Health, Inc is in a short-term downtrend. The price of $31.65 is 0.3% below the 20-day average ($31.75). Medium term, the picture is positive: the price is 1.4% above the 50-day average ($31.20). Long term, the stock is 5.7% above the 200-day average ($29.93), which confirms a long-term uptrend.

Golden Cross: The 50-day average (31.20) is above the 200-day average (29.93), which is a classic bullish signal for Hims & Hers Health, Inc.

Is Hims & Hers Health, Inc overbought or oversold?

Hims & Hers Health, Inc has an RSI of 51.0, right in the middle of the neutral zone. There is no clear buying or selling pressure.

MACD Analysis for Hims & Hers Health, Inc

Daily MACD: MACD is negative (-0.692), which means the short-term trend is bearish (the 12-day EMA is below the 26-day EMA). MACD is below the signal line (-0.582) by 0.110, which confirms growing negative momentum in the downtrend.

Weekly MACD: MACD5 is positive (0.337), which indicates a broader bullish long-term trend. MACD5 is above the signal line (-0.741) by 1.078, which confirms rising long-term momentum.

Overall MACD assessment: The daily and weekly MACD give conflicting signals. The long-term trend is bullish, but the short-term trend is bearish. Short-term momentum is still falling – a deeper pullback is possible.

Risk Profile for Hims & Hers Health, Inc

Hims & Hers Health, Inc has an annual standard deviation of 91.5%, which classifies the stock as extreme risk. Only risk-tolerant investors should consider this stock, because the price swings can be very large.

Overall Technical Conclusion for Hims & Hers Health, Inc

Trend: Neutral/mixed.

MACD trend (zero line): Daily bearish (-0.692). Weekly bullish (0.337).

MACD momentum (signal): Daily falling. Weekly rising.

RSI: 51.0 – neutral.

Technical signal: Hold

The signals are mixed – trend and MACD point in different directions. Wait until MACD crosses the zero line in the direction of the trend before acting.

Frequently Asked Questions About Hims & Hers Health stock in 2026

Should you buy Hims & Hers Health stock now?
The technical signal for Hims & Hers Health is currently NEUTRAL. Hims & Hers Health trades at $30.28 as of 8/6/2026. The overall technical signal is: Hold. The technical analysis shows the following: MACD is negative (bearish trend) at -0.692 with falling momentum (signal: -0.582); RSI is at 51.0 (neutral zone); the stock is in a short-term downtrend (price below the 20-day average); the analyst price target of $29.23 is 3.5% below the current price. This is a technical observation based on current data, not investment advice.
What is the price target for Hims & Hers Health stock?
The average analyst price target for Hims & Hers Health is $29.23. The current price is $30.28, which gives a downside of 3.5%. Based on this, the stock is considered fairly valued. The fair value range (±10% of the price target) is between $26.31 and $32.15.
Is Hims & Hers Health a dividend stock?
No, Hims & Hers Health does not currently pay a dividend to shareholders. The company reinvests its profits in growth instead of paying dividends.
What is the risk of Hims & Hers Health stock?
Hims & Hers Health is rated as a stock with extreme risk. the annual standard deviation is 91.5%, which classifies the stock as extreme risk.
Is Hims & Hers Health overvalued?
Hims & Hers Health is considered fairly valued – the price is close to the analyst price target. Hims & Hers Health has the following valuation ratios: a P/S ratio of 3.1, a P/B ratio of 14.4. The stock trades close to the analyst price target and is considered fairly valued.
Is Hims & Hers Health overbought?
No, Hims & Hers Health is not overbought. RSI is at 51.0 (neutral zone). The technical indicators show: RSI is at 51.0 (neutral zone between 30-70), which signals neither overbought nor oversold. In addition, the price is 4.6% below the 20-day average (short-term downtrend). In addition, MACD is negative with falling momentum (bearish).
When is the next Hims & Hers Health earnings report?
Hims & Hers Health reports its next earnings on August 10, 2026. The stock currently trades at $30.28.
Is Hims & Hers Health shorted?
Yes, Hims & Hers Health is shorted with 31.9% of the free float sold short. This is an extremely high level of short selling, which points to great skepticism among institutional investors. The risk of a short squeeze on positive news or earnings is very high. Data is updated daily based on official filings with the SEC.
Are insiders buying Hims & Hers Health stock?
No, insiders are not buying Hims & Hers Health shares – they are net sellers. Over the last 3 months, insiders have made 1 purchases and 17 sales. On a net basis, 23,808,741 $ worth of shares were sold. Across the last 20 reported transactions, the split is 1 purchases and 19 sales, with a net 24,681,195 $ sold. Active sellers include Okupe Oluyemi, Carroll Patrick Harrison, Elshenawy Mohamed and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is Hims & Hers Health a good stock?
Based on our total score, Hims & Hers Health is rated as a poor stock with a total score of 21 out of 100. The stock scores below average on value, quality and momentum – it sits at the lower end of the market. The score is made up of Value: 15/100, Quality: 29/100, Momentum: 19/100. In addition: technical signal: Hold. Whether Hims & Hers Health is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for Hims & Hers Health stock?
The outlook for Hims & Hers Health based on current data: the average analyst price target is $29.23 (-3.5%); the next earnings report is due on 8/10/2026, which can move the price. Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is Hims & Hers Health stock falling?
Hims & Hers Health is falling right now. The technical indicators show: the price is 4.6% below the 20-day average; MACD is negative with falling momentum (bearish signal); short interest is 31.9% (high – many are betting on a decline); insiders have mostly been selling the stock recently. For the latest context, see our technical analysis, insider section and news overview above.
How high can Hims & Hers Health go?
The average analyst price target for Hims & Hers Health is $29.23, which is 3.5% below the current price of $30.28. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can Hims & Hers Health fall?
We lack enough history to give a specific floor for Hims & Hers Health. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does Hims & Hers Health do?
Hims & Hers Health, Inc. driver en digital sundhedsplatform, hvor folk kan tale med læger online. De tjener primært penge på abonnementer, hvor kunder får tilsendt receptpligtig medicin direkte. Virksomheden tilbyder en bred vifte af sundheds- og velværeprodukter via deres hje... The company belongs to the Defensivt forbrug sector, more specifically the Drug Manufacturers - Specialty & Generic industry, is headquartered in USA, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate Hims & Hers Health as an investment.
Did Hims & Hers Health raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from Hims & Hers Health. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history and the news overview above.
Is Hims & Hers Health making money or losing money?
No, Hims & Hers Health is currently not making money — the company is losing money with a negative profit margin of -0.6%, a small loss. That means the business loses money on every dollar of revenue. For growth stocks investing in expansion this is normal — but it raises the risk if the company does not reach break-even before its capital runs out.
Can Hims & Hers Health go bankrupt?
The bankruptcy risk of Hims & Hers Health is rated as elevated. Altman Z2 (a model for assessing financial distress) is 1.08 — that places the company in the weak zone. This is a probability based on the numbers, not a verdict — bankruptcy is not imminent. But the balance sheet is measurably weaker than average, so watch the debt, liquidity and possible capital raises. The Piotroski score (financial health 0-9, higher is better) is 5 — which is average. Debt relative to equity is 48% (low). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does Hims & Hers Health have a lot of debt?
No, Hims & Hers Health has low debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 48%. For the defensivt forbrug sector, anything below 80% counts as low debt. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector.