GrowGeneration (GRWG.US) Price Target 2026/2027: 35% Upside – Rating and Stock Analysis

1,49
0,34%
Price history for GrowGeneration (GRWG.US) – stock price at 1.49 $, August 2026
GrowGeneration stock price – price development 2026. Updated Aug 6, 2026.
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GrowGeneration Price Target 2026: Analysts See 35% Upside

The average price target for GrowGeneration is $2.00. This price target represents the analysts' view of the stock price over the next 12 months. The stock may be undervalued, because the price target is higher than the current price. The stock is 34,68% below the target, which can point to potential returns within the next 12 months if the analysts' view proves right. Also consider the stock's valuation ratios such as P/E, P/S and P/B, plus the technical analysis further down the page, for the full picture.

Is GrowGeneration overvalued or undervalued?

GrowGeneration is currently undervalued with a gap of 34.7% relative to the price target.


The current price is $1.49, which places GrowGeneration in the undervalued category. The stock is considered undervalued when the price is below $1.80, and overvalued when the price exceeds $2.20.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For GrowGeneration, the fair value range lies between $1.80 and $2.20.


See the full price target analysis for GrowGeneration →

Analyst Ratings for GrowGeneration stock in 2026: Buy

3 analysts cover GrowGeneration. Analysts are mostly neutral — 66.7% recommend Hold. The average price target is $2.00, which gives an upside of 34.7% from the current price.

Consensus: Buy (3.67/5)
Strong Buy
1 (33.3%)
Hold
2 (66.7%)
Strong Sell Sell Hold Buy Strong Buy
3.67 out of 5 based on 3 analysts

About GrowGeneration – Specialty Retail

GrowGeneration Corp., eller grwg.us, driver butikker i USA, der specialiserer sig i hydroponisk og økologisk havebrug. De tjener primært penge på at sælge udstyr til dyrkning, især til kommercielle avlere, som producerer specialafgrøder, for eksempel grøntsager og plantebaserede lægemidler. De sælger alt fra næringsstoffer og vækstmedier til avancerede lyssystemer og miljøkontrol. GrowGeneration driver en kæde af 63 butikker, hvoraf de fleste ligger i Californien, Colorado og Michigan. Virksomheden startede i 2008 og har også en stor onlinebutik til kultivatorer. GrowGeneration er kendt for at levere de produkter, avlerne skal bruge til både indendørs og udendørs vækst. Read more about the company

Key Figures for GrowGeneration

$ 89,5M Market cap
$ 164M Revenue
Specialty Retail Industry
- P/E
0.54 P/S
0.93 P/B
USA Listed on exchange

What kind of stock is GrowGeneration?

Speculative stock

GrowGeneration is classified as a speculative stock.

Score Overview for GrowGeneration

💰 Value Score 53/100 (Neutral)
⭐ Quality Score 16/100 (Very Low)
🚀 Momentum Score 29/100 (Low)
📊 Total Score 32/100

⚠️ 4 red flags identified 1 critical

Our analysis has identified 4 potential risk factors in GrowGeneration that investors should be aware of.

⚠️ Weak financial health: The Piotroski score is only 3/9 – the company shows signs of weakened profitability, liquidity or capital structure.
🚨 Weak balance sheet (elevated risk): Altman Z2 is -1.97 – the balance sheet is measurably weaker than average. This is a risk signal based on the numbers, not a bankruptcy prediction.
⚠️ Negative profit margin: The profit margin is -11.9% – the company is losing money on its operations.
⚠️ Negative return on equity: ROE is -19.2% – the company is generating a negative return for shareholders.

📈 Valuation

The P/S ratio is 0.5 (low — potentially undervalued relative to revenue). The P/B ratio is 0.9, below book value, which can point to a value opportunity.

💵 Profitability & Growth

The latest quarterly earnings grew 14.7% year over year.

🏦 Financial Health

The Piotroski score is 3 out of 9 — weak financial health, be careful. Altman Z2 is -1.97 (weak balance sheet — elevated risk). The debt-to-equity ratio (D/E) is 45.2% — low debt, a solid balance sheet.

🚀 Momentum & Short Interest

Short interest is 2.32%.

Insider Trading in GrowGeneration 2026: The Signal Is clearly positive

In 2026, insiders at GrowGeneration have made 20 transactions – split into 16 purchases and 4 sales. On a net basis, insiders put 1,076,045 $ into the stock, which is a positive signal. Active insiders include Lampert Darren, Aiello Stephen, Salaman Michael and others. In the short term (last 3 months), the insider signal is clearly positive.

Short-Term Signal (3 months): Clearly positive

Insiders have exclusively bought shares over the last 3 months. This is a strong signal of confidence in the company in the short term.

Over the last 3 months: 1 purchases and 0 sales. A net 99,352 $ into the stock.

Long-Term Signal (all transactions): Mostly positive

Insiders have bought considerably more than they have sold. This suggests several key people see value in the stock.

Across the last 20 transactions: 16 purchases and 4 sales. A net 1,076,045 $ into the stock.

Latest purchase: Lampert Darren bought 64,098 shares at 2 $ each on 2026-05-18. The stock has since fallen 4.5%.

Latest sale: Lampert Darren sold 56,540 shares at 2 $ each on 2025-11-13.

Who is buying: Lampert Darren, Aiello Stephen, Salaman Michael, Michael Salaman, Darren Lampert and others.

Who is selling: Lampert Darren, Darren Lampert.

Latest Insider Trades in GrowGeneration (2026)

The table shows the last 20 reported insider transactions in GrowGeneration. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-05-18 Lampert Darren Buy 64,098 2 99,352
2025-11-13 Lampert Darren Sell 56,540 2 91,029
2025-11-13 Darren Lampert Sell 56,540 2 91,029
2025-11-12 Lampert Darren Sell 70,280 2 122,287
2025-11-12 Darren Lampert Sell 70,280 2 122,287
2025-09-22 Aiello Stephen Buy 133,334 2 221,334
2025-03-19 Salaman Michael Buy 85,465 1 103,413
2025-03-19 Michael Salaman Buy 85,465 1 103,413
2025-03-19 Lampert Darren Buy 82,639 1 98,340
2025-03-19 Darren Lampert Buy 82,639 1 98,340

Who is buying and selling GrowGeneration shares in 2026?

The following insiders have bought shares in GrowGeneration: Lampert Darren, Aiello Stephen, Salaman Michael, Michael Salaman, Darren Lampert and others. In total, 1,502,678 $ was bought across 16 transactions. The following insiders have sold shares: Lampert Darren, Darren Lampert. In total, 426,633 $ was sold across 4 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

GrowGeneration Short Selling 2026: 2.3% Sold Short

Moderate short interest: 2.3% of the free float
Short % of free float
2.3%
Assessment
Moderate short interest
Short squeeze risk
Low
Data source
SEC
Updated daily
The stock has a moderate share of short selling. Between 2-5% of the freely traded shares are sold short, which is within the normal range for most stocks.

Data is updated daily based on official filings with the SEC.
Short Interest Scale
0% 2% 5% 10% 20%+
Low Moderate High Very High Extreme
2.3%

When Does GrowGeneration Report Earnings – Next Date: 8/11/2026

The next earnings report from GrowGeneration is scheduled for August 11, 2026, after the market closes. This report covers the second quarter (Q2), which ended on June 30, 2026.



Technical Analysis of GrowGeneration 2026 – Signal: Hold

Overall Technical Signal: Hold

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated August 6, 2026.

Technical analysis of GrowGeneration (GRWG.US) – RSI 53, MACD negative (bearish), daily candlestick chart August 2026
GrowGeneration technical analysis – candlestick chart with RSI and MACD. Updated Aug 6, 2026.

Trend Analysis of GrowGeneration Corp

GrowGeneration Corp is in a short-term uptrend. The price of $1.48 is 2.3% above the 20-day average ($1.45). Medium term, the picture is negative: the price is 2.1% below the 50-day average ($1.51). Long term, the stock is 4.0% above the 200-day average ($1.42), which confirms a long-term uptrend.

Golden Cross: The 50-day average (1.51) is above the 200-day average (1.42), which is a classic bullish signal for GrowGeneration Corp.

Is GrowGeneration Corp overbought or oversold?

GrowGeneration Corp has an RSI of 52.7, right in the middle of the neutral zone. There is no clear buying or selling pressure.

MACD Analysis for GrowGeneration Corp

Daily MACD: MACD is negative (-0.004), which means the short-term trend is bearish (the 12-day EMA is below the 26-day EMA). MACD is above the signal line (-0.013) by 0.009, which suggests the negative momentum is fading – a potential trend reversal could be ahead.

Weekly MACD: MACD5 is positive (0.028), which indicates a broader bullish long-term trend. MACD5 is above the signal line (0.026) by 0.002, which confirms rising long-term momentum.

Overall MACD assessment: The daily and weekly MACD give conflicting signals. The long-term trend is bullish, but the short-term trend is bearish. Daily momentum is rising, though, which could suggest the pullback is over.

Risk Profile for GrowGeneration Corp

GrowGeneration Corp has an annual standard deviation of 87.0%, which classifies the stock as extreme risk. Only risk-tolerant investors should consider this stock, because the price swings can be very large.

Overall Technical Conclusion for GrowGeneration Corp

Trend: Neutral/mixed.

MACD trend (zero line): Daily bearish (-0.004). Weekly bullish (0.028).

MACD momentum (signal): Daily rising. Weekly rising.

RSI: 52.7 – neutral.

Technical signal: Hold

The signals are mixed – trend and MACD point in different directions. Wait until MACD crosses the zero line in the direction of the trend before acting.

Frequently Asked Questions About GrowGeneration stock in 2026

Should you buy GrowGeneration stock now?
The technical signal for GrowGeneration is currently NEUTRAL. GrowGeneration trades at $1.49 as of 8/6/2026. The overall technical signal is: Hold. The technical analysis shows the following: MACD is negative (bearish trend) at -0.004 with rising momentum (signal: -0.013); RSI is at 52.7 (neutral zone); the stock is in a short-term uptrend (price above the 20-day average); the analyst price target of $2.00 points to 34.7% upside. This is a technical observation based on current data, not investment advice.
What is the price target for GrowGeneration stock?
The average analyst price target for GrowGeneration is $2.00. The current price is $1.49, which gives an upside of 34.7%. Based on this, the stock is considered undervalued. The fair value range (±10% of the price target) is between $1.80 and $2.20.
Is GrowGeneration a dividend stock?
No, GrowGeneration does not currently pay a dividend to shareholders. The company reinvests its profits in growth instead of paying dividends.
What is the risk of GrowGeneration stock?
GrowGeneration is rated as a stock with extreme risk. the annual standard deviation is 87.0%, which classifies the stock as extreme risk.
Is GrowGeneration overvalued?
No, GrowGeneration is considered undervalued based on the analyst price target (34.7% upside). GrowGeneration has the following valuation ratios: a P/S ratio of 0.5, a P/B ratio of 0.9. The analyst price target suggests that the stock is undervalued by 34.7%.
Is GrowGeneration overbought?
No, GrowGeneration is not overbought. RSI is at 52.7 (neutral zone). The technical indicators show: RSI is at 52.7 (neutral zone between 30-70), which signals neither overbought nor oversold. In addition, the price is 2.6% above the 20-day average (short-term uptrend). In addition, MACD is negative, but momentum is rising (possible trend reversal).
When is the next GrowGeneration earnings report?
GrowGeneration reports its next earnings on August 11, 2026. The stock currently trades at $1.49.
Is GrowGeneration shorted?
Yes, GrowGeneration is shorted with 2.3% of the free float sold short. This is a moderate level of short selling, within the normal range for most stocks. Data is updated daily based on official filings with the SEC.
Are insiders buying GrowGeneration stock?
Yes, insiders are net buyers of GrowGeneration – they are buying more shares than they are selling. Over the last 3 months, insiders have made 1 purchases and 0 sales. On a net basis, 99,352 $ worth of shares were bought. Across the last 20 reported transactions, the split is 16 purchases and 4 sales, with a net 1,076,045 $ bought. Active buyers include Lampert Darren, Aiello Stephen, Salaman Michael and others. Insider buying is generally seen as a positive signal, because management is putting its own money into the company.
Is GrowGeneration a good stock?
Based on our total score, GrowGeneration is rated as a poor stock with a total score of 33 out of 100. The stock scores below average on value, quality and momentum – it sits at the lower end of the market. The score is made up of Value: 53/100, Quality: 16/100, Momentum: 29/100. In addition: analysts see 34.7% upside to the price target; technical signal: Hold. Whether GrowGeneration is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for GrowGeneration stock?
The outlook for GrowGeneration based on current data: the average analyst price target is $2.00 (+34.7%); the next earnings report is due on 8/11/2026, which can move the price. Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is GrowGeneration stock rising?
GrowGeneration is rising right now. The technical indicators show: the price is 2.6% above the 20-day average; insiders have mostly been selling the stock recently. For the latest context, see our technical analysis, insider section and news overview above.
How high can GrowGeneration go?
The average analyst price target for GrowGeneration is $2.00, which corresponds to a potential gain of 34.7% from the current price of $1.49. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can GrowGeneration fall?
We lack enough history to give a specific floor for GrowGeneration. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does GrowGeneration do?
GrowGeneration Corp., eller grwg.us, driver butikker i USA, der specialiserer sig i hydroponisk og økologisk havebrug. De tjener primært penge på at sælge udstyr til dyrkning, især til kommercielle avlere, som producerer specialafgrøder, for eksempel grøntsager og plantebasere... The company belongs to the Cyklisk forbrug sector, more specifically the Specialty Retail industry, is headquartered in USA, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate GrowGeneration as an investment.
Did GrowGeneration raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from GrowGeneration. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history and the news overview above.
Is GrowGeneration making money or losing money?
No, GrowGeneration is currently not making money — the company is losing money with a negative profit margin of -11.9%, a noticeable loss. That means the business loses money on every dollar of revenue. For growth stocks investing in expansion this is normal — but it raises the risk if the company does not reach break-even before its capital runs out.
Can GrowGeneration go bankrupt?
The bankruptcy risk of GrowGeneration is rated as elevated. Altman Z2 (a model for assessing financial distress) is -1.97 — that places the company in the weak zone. This is a probability based on the numbers, not a verdict — bankruptcy is not imminent. But the balance sheet is measurably weaker than average, so watch the debt, liquidity and possible capital raises. The Piotroski score (financial health 0-9, higher is better) is 3 — which is weak. Debt relative to equity is 45% (low). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does GrowGeneration have a lot of debt?
No, GrowGeneration has low debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 45%. For the cyklisk forbrug sector, anything below 80% counts as low debt. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector.