Alphabet (GOOG.US) Price Target 2026/2027: 15% Upside – Rating and Stock Analysis

359,15
-0,27%
Price history for Alphabet (GOOG.US) – stock price at 359.15 $, August 2026
Alphabet stock price – price development 2026. Updated Aug 6, 2026.
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Alphabet Price Target 2026: Analysts See 17% Upside

The average price target for Alphabet is $421.79. This price target represents the analysts' view of the stock price over the next 12 months. The stock may be undervalued, because the price target is higher than the current price. The stock is 17,44% below the target, which can point to potential returns within the next 12 months if the analysts' view proves right. Also consider the stock's valuation ratios such as P/E, P/S and P/B, plus the technical analysis further down the page, for the full picture.

Is Alphabet overvalued or undervalued?

Alphabet is currently undervalued with a gap of 17.4% relative to the price target.


The current price is $359.15, which places Alphabet in the undervalued category. The stock is considered undervalued when the price is below $379.61, and overvalued when the price exceeds $463.97.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For Alphabet, the fair value range lies between $379.61 and $463.97.


See the full price target analysis for Alphabet →

Analyst Ratings for Alphabet stock in 2026: Buy

68 analysts cover Alphabet. There is broad agreement on a positive view — 82.3% recommend buying. The average price target is $421.79, which gives an upside of 17.4% from the current price.

Consensus: Buy (4.41/5)
Strong Buy
40 (58.8%)
Buy
16 (23.5%)
Hold
12 (17.6%)
Strong Sell Sell Hold Buy Strong Buy
4.41 out of 5 based on 68 analysts

About Alphabet – Internet Content & Information

Alphabet Inc. driver en global tech-forretning, der tjener penge gennem tre hovedområder. Størstedelen af indtjeningen kommer fra Google Services, hvor de sælger annoncer og driver platforme som YouTube og Google Search. De udvikler også kendte produkter som Android, Chrome og Pixel-telefoner. Derudover satser Alphabet stort på Google Cloud, hvor de leverer infrastruktur og cloud-baserede værktøjer som Google Workspace til virksomheder. Virksomheden blev grundlagt i 1998 og har hovedkvarter i Californien. De leverer produkter og tjenester på tværs af USA, Europa, Asien og mange andre markeder. De har et bredt globalt aftryk. Read more about the company

Key Figures for Alphabet

$ 4,6T Market cap
$ 446B Revenue
Internet Content & Information Industry
18.82 P/E
10.30 P/S
7.01 P/B
USA Listed on exchange
abc.xyz Website

What kind of stock is Alphabet?

Growth stock

Alphabet is classified as a growth stock with quarterly earnings growth of 294.0% and strong long-term momentum of 0.0%.

Score Overview for Alphabet

💰 Value Score 46/100 (Neutral)
⭐ Quality Score 91/100 (Very High)
🚀 Momentum Score 66/100 (High)
📊 Total Score 67/100

📈 Valuation

Alphabet trades at a P/E ratio of 18.8, which is close to the market average. The forward P/E is 17.4 (8% lower), which suggests the market expects rising earnings. The P/S ratio is 10.3 (high — the market pays a premium for the revenue). The P/B ratio is 7.0. The PEG ratio is 0.97 — below 1.0 suggests the stock is cheap relative to its growth rate.

💵 Profitability & Growth

Alphabet has a profit margin of 54.8% (excellent) and an operating margin of 34.0%. Return on equity (ROE) is 48.7% — excellent return on equity. Return on assets (ROA) is 13.0%. The latest quarterly earnings grew 294.0% year over year — strong growth.

🏦 Financial Health

The Piotroski score is 6 out of 9 — good financial health. Altman Z2 is 7.87 (healthy balance sheet — low risk). The debt-to-equity ratio (D/E) is 38.5% — low debt, a solid balance sheet.

🚀 Momentum & Short Interest

Short interest is 0.31% — low, the market does not expect a decline.

Alphabet Dividend 2026: 0.2% Dividend Yield

Dividend Key Figures for Alphabet in 2026

Dividend yield
0.23%
Dividend per share
0.22 USD
Payout ratio
4.3%
Low
Dividend growth (1 years)
+3.3%
Avg. annual dividend (3 years)
0.61 USD

When does Alphabet pay a dividend in 2026?

Latest ex-dividend date (traded without the dividend)
June 8, 2026
Next dividend payment
September 14, 2026
Latest payment date
June 15, 2026

How much does Alphabet pay in dividends?

Alphabet pays dividends to its shareholders. The most recently paid dividend was 0.22 USD per share, which corresponds to a dividend yield of 0.23%. Over the last 1 years, the annual dividend has grown by 3.3%, which shows positive dividend growth.

The payout ratio is 4.3%, which is low. This suggests the company prioritizes reinvesting in growth over dividend payments. There is good room to raise the dividend in the future.

Historical Dividend Payments for Alphabet

We have registered dividend payments for Alphabet since 2024-06-10. In that period the stock has paid a dividend 8 times, most recently on 2026-06-08. This stock qualifies as a sporadic dividend stock, because it has paid a dividend at least once a year for the last 3 years. That makes it interesting for investors looking for occasional dividend income.

Ex-datePayment dateAmountCurrencyPeriod
2026-06-082026-06-150.22USDUnknown period
2026-03-092026-03-160.21USDUnknown period
2025-12-082025-12-150.21USDUnknown period
2025-09-082025-09-150.21USDUnknown period
2025-03-102025-03-170.20USDUnknown period
2024-12-092024-12-160.20USDUnknown period
2024-09-092024-09-160.20USDUnknown period
2024-06-102024-06-170.20USDUnknown period

Insider Trading in Alphabet 2026: The Signal Is negative

In 2026, insiders at Alphabet have made 20 transactions, all of which were sales. On a net basis, insiders took 16,114,508 $ out of the stock. Active insiders include O'Toole Amie Thuener, ARNOLD FRANCES, Saraci Marsida and others. In the short term (last 3 months), the insider signal is negative.

Short-Term Signal (3 months): Negative

Insiders have exclusively sold shares over the last 3 months.

Over the last 3 months: 0 purchases and 20 sales. A net 16,114,508 $ out of the stock.

Long-Term Signal (all transactions): Negative

Insiders have exclusively sold shares in the recent period. This can suggest management sees limited opportunity.

Across the last 20 transactions: 0 purchases and 20 sales. A net 16,114,508 $ out of the stock.

Latest sale: O'Toole Amie Thuener sold 683 shares at 328 $ each on 2027-01-25.

Who is selling: O'Toole Amie Thuener, ARNOLD FRANCES, Saraci Marsida, GV 2019 GP, L.L.C., WALKER JOHN KENT and others.

Latest Insider Trades in Alphabet (2026)

The table shows the last 20 reported insider transactions in Alphabet. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2027-01-25 O'Toole Amie Thuener Sell 683 328 224,318
2026-07-30 ARNOLD FRANCES Sell 82 333 27,338
2026-07-29 Saraci Marsida Sell 449 333 149,607
2026-07-28 GV 2019 GP, L.L.C. Sell 118,138 19 2,232,808
2026-07-27 GV 2019 GP, L.L.C. Sell 196,931 19 3,832,277
2026-07-24 GV 2019 GP, L.L.C. Sell 23,417 19 442,113
2026-07-23 GV 2019 GP, L.L.C. Sell 63,297 19 1,206,441
2026-07-22 GV 2019 GP, L.L.C. Sell 49,582 19 953,462
2026-07-21 GV 2019 GP, L.L.C. Sell 22,900 20 451,588
2026-07-20 GV 2019 GP, L.L.C. Sell 18,386 19 346,944

Who is buying and selling Alphabet shares in 2026?

The following insiders have sold shares: O'Toole Amie Thuener, ARNOLD FRANCES, Saraci Marsida, GV 2019 GP, L.L.C., WALKER JOHN KENT and others. In total, 16,114,508 $ was sold across 20 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

When Does Alphabet Report Earnings – Next Date: 10/28/2026

The next earnings report from Alphabet is scheduled for October 28, 2026, after the market closes. This report covers the third quarter (Q3), which ended on September 30, 2026.



Technical Analysis of Alphabet 2026 – Signal: Strong Buy

Overall Technical Signal: Strong Buy

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated August 6, 2026.

Technical analysis of Alphabet (GOOG.US) – RSI 54, MACD positive (bullish), daily candlestick chart August 2026
Alphabet technical analysis – candlestick chart with RSI and MACD. Updated Aug 6, 2026.

Trend Analysis of Alphabet Inc

Alphabet Inc is in a short-term uptrend. The price of $360.13 is 3.5% above the 20-day average ($347.98). Medium term, the picture is positive: the price is 1.2% above the 50-day average ($355.87). Long term, the stock is 10.1% above the 200-day average ($327.01), which confirms a long-term uptrend.

Golden Cross: The 50-day average (355.87) is above the 200-day average (327.01), which is a classic bullish signal for Alphabet Inc.

Is Alphabet Inc overbought or oversold?

Alphabet Inc has an RSI of 54.3, right in the middle of the neutral zone. There is no clear buying or selling pressure.

MACD Analysis for Alphabet Inc

Daily MACD: MACD is positive (0.784), which means the short-term trend is bullish (the 12-day EMA is above the 26-day EMA). MACD is above the signal line (-3.305) by 4.089, which confirms rising momentum in the uptrend.

Weekly MACD: MACD5 is positive (13.179), which indicates a broader bullish long-term trend. MACD5 is below the signal line (18.467) by 5.288, which suggests the long-term momentum is fading – the positive trend could come under pressure.

Overall MACD assessment: Both the daily and weekly trend are bullish (MACD positive). However, momentum shows signs of weakening on a weekly basis. Watch whether the trend holds.

Risk Profile for Alphabet Inc

Alphabet Inc has an annual standard deviation of 32.1%, which classifies the stock as moderately low risk. There is some volatility, but the price is relatively stable.

Overall Technical Conclusion for Alphabet Inc

Trend: Positive. The price trades above SMA50 and SMA200.

MACD trend (zero line): Daily bullish (0.784). Weekly bullish (13.179).

MACD momentum (signal): Daily rising. Weekly falling.

RSI: 54.3 – neutral.

Technical signal: Strong Buy

The price is in an uptrend (above SMA50/SMA200) and MACD is positive on both a daily and weekly basis. Trend and MACD trend confirm each other – the strongest technical buy signal.

Frequently Asked Questions About Alphabet stock in 2026

Should you buy Alphabet stock now?
Yes, the technical signal for Alphabet is currently BUY. Alphabet trades at $359.15 as of 8/6/2026. The overall technical signal is: Strong Buy. The technical analysis shows the following: MACD is positive (bullish trend) at 0.784 with rising momentum (signal: -3.305); RSI is at 54.3 (neutral zone); the stock is in a short-term uptrend (price above the 20-day average); the analyst price target of $421.79 points to 17.4% upside. The stock is in a broader uptrend (above SMA50/SMA200). This is a technical observation based on current data, not investment advice.
What is the price target for Alphabet stock?
The average analyst price target for Alphabet is $421.79. The current price is $359.15, which gives an upside of 17.4%. Based on this, the stock is considered undervalued. The fair value range (±10% of the price target) is between $379.61 and $463.97.
Is Alphabet a dividend stock?
Yes, Alphabet is a dividend stock with a dividend yield of 0.23%. The latest dividend was $0.22 per share. The latest ex-dividend date (traded without the dividend) was 6/8/2026. The payout ratio is 4.3%, which is considered sustainable. The next dividend payment is scheduled for 9/14/2026.
When does Alphabet pay a dividend in 2026?
Alphabet pays its next dividend on 9/14/2026. The latest dividend was $0.22 per share with an ex-dividend date of 6/8/2026. The dividend yield is 0.23%. The payout ratio of 4.3% points to a sustainable dividend with room to grow.
What is the risk of Alphabet stock?
Alphabet is rated as a stock with moderately low risk. the annual standard deviation is 32.1%, which classifies the stock as moderately low risk.
Is Alphabet overvalued?
No, Alphabet is considered undervalued based on the analyst price target (17.4% upside). Alphabet has the following valuation ratios: a P/E ratio of 18.8 (moderately valued), a P/S ratio of 10.3, a P/B ratio of 7.0. The analyst price target suggests that the stock is undervalued by 17.4%.
Is Alphabet overbought?
No, Alphabet is not overbought. RSI is at 54.3 (neutral zone). The technical indicators show: RSI is at 54.3 (neutral zone between 30-70), which signals neither overbought nor oversold. In addition, the price is 3.2% above the 20-day average (short-term uptrend). In addition, MACD is positive with rising momentum (bullish).
When is the next Alphabet earnings report?
Alphabet reports its next earnings on October 28, 2026. The stock currently trades at $359.15. With a P/E ratio of 18.8, the market will be watching closely whether earnings meet expectations.
Is Alphabet shorted?
Alphabet has minimal short interest of 0.31% of the free float, which is insignificant and points to very limited bearish sentiment.
Are insiders buying Alphabet stock?
No, insiders are not buying Alphabet shares – they are net sellers. Over the last 3 months, insiders have made 0 purchases and 20 sales. On a net basis, 16,114,508 $ worth of shares were sold. Across the last 20 reported transactions, the split is 0 purchases and 20 sales, with a net 16,114,508 $ sold. Active sellers include O'Toole Amie Thuener, ARNOLD FRANCES, Saraci Marsida and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is Alphabet a good stock?
Based on our total score, Alphabet is rated as a good stock with a total score of 68 out of 100. The stock scores above average on value, quality and momentum – it is among the top 32% in our database. The score is made up of Value: 46/100, Quality: 91/100, Momentum: 66/100. In addition: analysts see 17.4% upside to the price target; a dividend of 0.23%; technical signal: Strong Buy. Whether Alphabet is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for Alphabet stock?
The outlook for Alphabet based on current data: the average analyst price target is $421.79 (+17.4%); the stock is in an uptrend (above SMA50 and SMA200); the next earnings report is due on 10/28/2026, which can move the price; the P/E ratio is 18.8 (moderate). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is Alphabet stock rising?
Alphabet is rising right now. The technical indicators show: the price is 3.2% above the 20-day average; MACD is positive with rising momentum (bullish signal); insiders have mostly been selling the stock recently. For the latest context, see our technical analysis, insider section and news overview above.
How high can Alphabet go?
The average analyst price target for Alphabet is $421.79, which corresponds to a potential gain of 17.4% from the current price of $359.15. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can Alphabet fall?
We lack enough history to give a specific floor for Alphabet. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does Alphabet do?
Alphabet Inc. driver en global tech-forretning, der tjener penge gennem tre hovedområder. Størstedelen af indtjeningen kommer fra Google Services, hvor de sælger annoncer og driver platforme som YouTube og Google Search. De udvikler også kendte produkter som Android, Chrome og... The company belongs to the Kommunikation sector, more specifically the Internet Content & Information industry, is headquartered in USA, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate Alphabet as an investment.
Did Alphabet raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from Alphabet. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history and the news overview above.
Is Alphabet making money or losing money?
Yes, Alphabet is making money, not losing it. The company has a profit margin (the share of revenue left over as profit) of 54.8% — which is excellent. The operating margin (profit before interest and taxes) is 34.0%. At a P/E ratio of 18.8, you currently pay 18.8 dollars for every dollar of the company's annual earnings. A consistently profitable company is usually more resilient than growth stocks that are not yet making money.
Can Alphabet go bankrupt?
The bankruptcy risk of Alphabet is rated as low. Altman Z2 (a model for assessing financial distress) is 7.87 — that places the company in the healthy zone. The company has a healthy balance sheet with limited debt relative to earnings and assets. The Piotroski score (financial health 0-9, higher is better) is 6 — which is average. Debt relative to equity is 39% (low). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does Alphabet have a lot of debt?
No, Alphabet has low debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 39%. For the kommunikation sector, anything below 80% counts as low debt. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector. Can Alphabet service its debt? Can service its debt without problems — the interest coverage ratio (how many times earnings can cover interest payments) is 532.6x, and net debt equals 0.3 years of earnings (EBITDA).