Dutch Bros (BROS.US) Price Target 2026/2027: 45% Upside – Rating and Stock Analysis

55,12
-16,07%
Price history for Dutch Bros (BROS.US) – stock price at 55.12 $, August 2026
Dutch Bros stock price – price development 2026. Updated Aug 6, 2026.
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Dutch Bros Price Target 2026: Analysts See 45% Upside

The average price target for Dutch Bros is $80.08. This price target represents the analysts' view of the stock price over the next 12 months. The stock may be undervalued, because the price target is higher than the current price. The stock is 45,28% below the target, which can point to potential returns within the next 12 months if the analysts' view proves right. Also consider the stock's valuation ratios such as P/E, P/S and P/B, plus the technical analysis further down the page, for the full picture.

Is Dutch Bros overvalued or undervalued?

Dutch Bros is currently undervalued with a gap of 45.3% relative to the price target.


The current price is $55.12, which places Dutch Bros in the undervalued category. The stock is considered undervalued when the price is below $72.07, and overvalued when the price exceeds $88.09.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For Dutch Bros, the fair value range lies between $72.07 and $88.09.


See the full price target analysis for Dutch Bros →

Analyst Ratings for Dutch Bros stock in 2026: Strong Buy

24 analysts cover Dutch Bros. There is broad agreement on a positive view — 95.8% recommend buying. The average price target is $80.08, which gives an upside of 45.3% from the current price.

Consensus: Strong Buy (4.71/5)
Strong Buy
18 (75%)
Buy
5 (20.8%)
Hold
1 (4.2%)
Strong Sell Sell Hold Buy Strong Buy
4.71 out of 5 based on 24 analysts

About Dutch Bros – Restaurantvirksomhed

Dutch Bros Inc., together with its subsidiaries, operates and franchises drive-thru shops in the United States. The company operates through Company-Operated Shops and Franchising and Other segments. It operates through company-operated shops and online channels under Dutch Bros, Dutch Bros Coffee, Dutch Bros Rebel, Dutch Bros, and Blue Rebel brands. Dutch Bros Inc. was founded in 1992 and is headquartered in Grants Pass, Oregon. Read more about the company

Key Figures for Dutch Bros

$ 11,2B Market cap
$ 1,7B Revenue
Restaurantvirksomhed Industry
101.76 P/E
6.41 P/S
12.97 P/B
USA Listed on exchange

What kind of stock is Dutch Bros?

Momentum stock

Dutch Bros is classified as a momentum stock with a momentum score in the top 28% of all stocks. The price has risen 0.0% over the long term.

Score Overview for Dutch Bros

💰 Value Score 13/100 (Very Low)
⭐ Quality Score 54/100 (Neutral)
🚀 Momentum Score 72/100 (High)
📊 Total Score 46/100

⚠️ 3 red flags identified 2 critical

Our analysis has identified 3 potential risk factors in Dutch Bros that investors should be aware of.

🚨 High debt: The debt-to-equity ratio is 323% – the company carries considerably more debt than equity, which raises the financial risk.
⚠️ Weak balance sheet (elevated risk): Altman Z2 is 0.97 – the balance sheet is measurably weaker than average. This is a risk signal based on the numbers, not a bankruptcy prediction.
🚨 High short interest: 34.7% of the shares are sold short – many professional investors are betting on price declines.

📈 Valuation

Dutch Bros trades at a P/E ratio of 101.8, which is above the market average. The forward P/E is 68.5 (33% lower), which suggests the market expects rising earnings. The P/S ratio is 6.4 (high — the market pays a premium for the revenue). The P/B ratio is 13.0. The PEG ratio is 2.36 — above 2.0 suggests the stock is expensive relative to its growth rate.

💵 Profitability & Growth

Dutch Bros has a profit margin of 4.6% (moderate) and an operating margin of 7.7%. Return on equity (ROE) is 13.8% — solid return on equity. Return on assets (ROA) is 3.7%. The latest quarterly earnings grew -0.1% year over year — falling earnings.

🏦 Financial Health

The Piotroski score is 7 out of 9 — good financial health. Altman Z2 is 0.97 (weak balance sheet — elevated risk). The debt-to-equity ratio (D/E) is 323.3% — high debt, which raises the risk.

🚀 Momentum & Short Interest

Short interest is 34.67% — very high, the market is skeptical.

Insider Trading in Dutch Bros 2026: The Signal Is negative

In 2026, insiders at Dutch Bros have made 20 transactions, all of which were sales. On a net basis, insiders took 254,433,717 $ out of the stock. Active insiders include DAVILA TANA, DM Trust Aggregator, LLC, DM Individual Aggregator, LLC and others. In the short term (last 3 months), the insider signal is negative.

Short-Term Signal (3 months): Negative

Insiders have exclusively sold shares over the last 3 months.

Over the last 3 months: 0 purchases and 20 sales. A net 254,433,717 $ out of the stock.

Long-Term Signal (all transactions): Negative

Insiders have exclusively sold shares in the recent period. This can suggest management sees limited opportunity.

Across the last 20 transactions: 0 purchases and 20 sales. A net 254,433,717 $ out of the stock.

Latest sale: DAVILA TANA sold 8,787 shares at 73 $ each on 2026-07-01.

Who is selling: DAVILA TANA, DM Trust Aggregator, LLC, DM Individual Aggregator, LLC, Boersma Travis, Barone Christine.

Latest Insider Trades in Dutch Bros (2026)

The table shows the last 20 reported insider transactions in Dutch Bros. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-07-01 DAVILA TANA Sell 8,787 73 644,175
2026-06-11 DM Trust Aggregator, LLC Sell 233,690 64 14,979,529
2026-06-11 DM Individual Aggregator, LLC Sell 124,771 64 7,997,821
2026-06-11 Boersma Travis Sell 233,690 64 14,979,529
2026-06-10 DM Trust Aggregator, LLC Sell 461,532 61 28,190,375
2026-06-10 DM Individual Aggregator, LLC Sell 247,456 61 15,114,612
2026-06-10 Boersma Travis Sell 461,532 61 28,190,375
2026-06-10 Barone Christine Sell 42,031 60 2,527,324
2026-06-01 DM Trust Aggregator, LLC Sell 291,607 58 16,989,024
2026-06-01 DM Individual Aggregator, LLC Sell 155,692 58 9,070,616

Who is buying and selling Dutch Bros shares in 2026?

The following insiders have sold shares: DAVILA TANA, DM Trust Aggregator, LLC, DM Individual Aggregator, LLC, Boersma Travis, Barone Christine. In total, 254,433,717 $ was sold across 20 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

Dutch Bros Short Selling 2026: 34.7% Sold Short

Extremely shorted: 34.7% of the free float
Short % of free float
34.7%
Assessment
Extremely shorted
Short squeeze risk
Very High
Data source
SEC
Updated daily
The stock has an extremely high share of short selling. More than 20% of the freely traded shares are sold short, which is unusual and can point to great skepticism among institutional investors. The risk of a short squeeze on positive news is considerable.

What does this mean for you as an investor?
A short interest of 34.7% means that 34.7% of the freely traded shares in Dutch Bros have been borrowed and sold by investors betting on falling prices. On positive surprises (e.g. a strong earnings report), short sellers can be forced to buy back shares quickly to close their positions, which can cause a short squeeze with sharp price gains in a short time.

Data is updated daily based on official filings with the SEC.
Short Interest Scale
0% 2% 5% 10% 20%+
Low Moderate High Very High Extreme
34.7%

When Does Dutch Bros Report Earnings?

The next earnings date for Dutch Bros is not yet available. Check the company's investor calendar for more information.



Technical Analysis of Dutch Bros 2026 – Signal: Sell

Overall Technical Signal: Sell

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated August 6, 2026.

Technical analysis of Dutch Bros (BROS.US) – RSI 51, MACD negative (bearish), daily candlestick chart August 2026
Dutch Bros technical analysis – candlestick chart with RSI and MACD. Updated Aug 6, 2026.

Trend Analysis of Dutch Bros Inc.

Dutch Bros Inc. is in a short-term uptrend. The price of $65.67 is 0.4% above the 20-day average ($65.38). Medium term, the picture is positive: the price is 2.0% above the 50-day average ($64.38). Long term, the stock is 13.5% above the 200-day average ($57.85), which confirms a long-term uptrend.

Golden Cross: The 50-day average (64.38) is above the 200-day average (57.85), which is a classic bullish signal for Dutch Bros Inc..

Is Dutch Bros Inc. overbought or oversold?

Dutch Bros Inc. has an RSI of 51.5, right in the middle of the neutral zone. There is no clear buying or selling pressure.

MACD Analysis for Dutch Bros Inc.

Daily MACD: MACD is negative (-0.011), which means the short-term trend is bearish (the 12-day EMA is below the 26-day EMA). MACD is below the signal line (0.187) by 0.198, which confirms growing negative momentum in the downtrend.

Weekly MACD: MACD5 is positive (2.748), which indicates a broader bullish long-term trend. MACD5 is above the signal line (1.652) by 1.096, which confirms rising long-term momentum.

Overall MACD assessment: The daily and weekly MACD give conflicting signals. The long-term trend is bullish, but the short-term trend is bearish. Short-term momentum is still falling – a deeper pullback is possible.

Risk Profile for Dutch Bros Inc.

Dutch Bros Inc. has an annual standard deviation of 53.6%, which classifies the stock as high risk. Sizeable price swings are normal, and the stock requires a higher risk tolerance.

Overall Technical Conclusion for Dutch Bros Inc.

Trend: Negative. The price trades below SMA50 and SMA200.

MACD trend (zero line): Daily bearish (-0.011). Weekly bullish (2.748).

MACD momentum (signal): Daily falling. Weekly rising.

RSI: 51.5 – neutral.

Technical signal: Sell

The trend is negative and MACD is below the zero line, which confirms the bearish momentum. Consider reducing the position or setting a stop-loss.

Frequently Asked Questions About Dutch Bros stock in 2026

Should you buy Dutch Bros stock now?
No, the technical signal for Dutch Bros is currently SELL. Dutch Bros trades at $55.12 as of 8/6/2026. The overall technical signal is: Sell. The technical analysis shows the following: MACD is negative (bearish trend) at -0.011 with falling momentum (signal: 0.187); RSI is at 51.5 (neutral zone); the stock is in a short-term downtrend (price below the 20-day average); the analyst price target of $80.08 points to 45.3% upside. The stock is in a broader downtrend (below SMA50/SMA200). Buying in a downtrend is generally not recommended. This is a technical observation based on current data, not investment advice.
What is the price target for Dutch Bros stock?
The average analyst price target for Dutch Bros is $80.08. The current price is $55.12, which gives an upside of 45.3%. Based on this, the stock is considered undervalued. The fair value range (±10% of the price target) is between $72.07 and $88.09.
Is Dutch Bros a dividend stock?
No, Dutch Bros does not currently pay a dividend to shareholders. The company reinvests its profits in growth instead of paying dividends.
What is the risk of Dutch Bros stock?
Dutch Bros is rated as a stock with high risk. the annual standard deviation is 53.6%, which classifies the stock as high risk.
Is Dutch Bros overvalued?
No, Dutch Bros is considered undervalued based on the analyst price target (45.3% upside). Dutch Bros has the following valuation ratios: a P/E ratio of 101.8 (highly valued), a P/S ratio of 6.4, a P/B ratio of 13.0. The analyst price target suggests that the stock is undervalued by 45.3%.
Is Dutch Bros overbought?
No, Dutch Bros is not overbought. RSI is at 51.5 (neutral zone). The technical indicators show: RSI is at 51.5 (neutral zone between 30-70), which signals neither overbought nor oversold. In addition, the price is 15.7% below the 20-day average (short-term downtrend). In addition, MACD is negative with falling momentum (bearish).
When is the next Dutch Bros earnings report?
The date of the next earnings report for Dutch Bros has not been published yet. Check the company's investor calendar for updates.
Is Dutch Bros shorted?
Yes, Dutch Bros is shorted with 34.7% of the free float sold short. This is an extremely high level of short selling, which points to great skepticism among institutional investors. The risk of a short squeeze on positive news or earnings is very high. Data is updated daily based on official filings with the SEC.
Are insiders buying Dutch Bros stock?
No, insiders are not buying Dutch Bros shares – they are net sellers. Over the last 3 months, insiders have made 0 purchases and 20 sales. On a net basis, 254,433,717 $ worth of shares were sold. Across the last 20 reported transactions, the split is 0 purchases and 20 sales, with a net 254,433,717 $ sold. Active sellers include DAVILA TANA, DM Trust Aggregator, LLC, DM Individual Aggregator, LLC and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is Dutch Bros a good stock?
Based on our total score, Dutch Bros is rated as a mediocre stock with a total score of 46 out of 100. The stock scores around average on value, quality and momentum – it sits near the median in our database. The score is made up of Value: 13/100, Quality: 54/100, Momentum: 72/100. In addition: analysts see 45.3% upside to the price target; technical signal: Sell. Whether Dutch Bros is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for Dutch Bros stock?
The outlook for Dutch Bros based on current data: the average analyst price target is $80.08 (+45.3%); the stock is in a downtrend (below SMA50 and SMA200); the P/E ratio is 101.8 (high – the market expects growth). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is Dutch Bros stock falling?
Dutch Bros is falling right now. The technical indicators show: the price is 15.7% below the 20-day average; MACD is negative with falling momentum (bearish signal); short interest is 34.7% (high – many are betting on a decline); insiders have mostly been selling the stock recently. For the latest context, see our technical analysis, insider section and news overview above.
How high can Dutch Bros go?
The average analyst price target for Dutch Bros is $80.08, which corresponds to a potential gain of 45.3% from the current price of $55.12. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can Dutch Bros fall?
We lack enough history to give a specific floor for Dutch Bros. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does Dutch Bros do?
Dutch Bros Inc., together with its subsidiaries, operates and franchises drive-thru shops in the United States. The company operates through Company-Operated Shops and Franchising and Other segments. It operates through company-operated shops and online channels under Dutch Br... The company belongs to the Cyklisk forbrug sector, more specifically the Restaurantvirksomhed industry, is headquartered in USA, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate Dutch Bros as an investment.
Did Dutch Bros raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from Dutch Bros. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history and the news overview above.
Is Dutch Bros making money or losing money?
Yes, Dutch Bros is making money, not losing it. The company has a profit margin (the share of revenue left over as profit) of 4.6% — which is modest. The operating margin (profit before interest and taxes) is 7.7%. At a P/E ratio of 101.8, you currently pay 101.8 dollars for every dollar of the company's annual earnings. A consistently profitable company is usually more resilient than growth stocks that are not yet making money.
Can Dutch Bros go bankrupt?
The bankruptcy risk of Dutch Bros is rated as elevated. Altman Z2 (a model for assessing financial distress) is 0.97 — that places the company in the weak zone. This is a probability based on the numbers, not a verdict — bankruptcy is not imminent. But the balance sheet is measurably weaker than average, so watch the debt, liquidity and possible capital raises. The Piotroski score (financial health 0-9, higher is better) is 7 — which is strong. Debt relative to equity is 323% (high). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does Dutch Bros have a lot of debt?
Yes, Dutch Bros has elevated debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 323%. For the cyklisk forbrug sector, anything above 150% counts as elevated — that raises the financial risk, especially if interest rates rise or earnings fall. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector. Can Dutch Bros service its debt? Can service its debt, but it weighs on the company — the interest coverage ratio (how many times earnings can cover interest payments) is 2.7x, and net debt equals 3.0 years of earnings (EBITDA).