Baidu is currently undervalued with a gap of 66.2% relative to the price target.
The current price is $87.42, which places Baidu in the undervalued category. The stock is considered undervalued when the price is below $130.77, and overvalued when the price exceeds $159.83.
The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For Baidu, the fair value range lies between $130.77 and $159.83.
31 analysts cover Baidu. There is broad agreement on a positive view — 80.7% recommend buying. The average price target is $145.30, which gives an upside of 66.2% from the current price.
Baidu is classified as a speculative stock.
The P/S ratio is 0.2 (low — potentially undervalued relative to revenue). The P/B ratio is 0.8, below book value, which can point to a value opportunity. The PEG ratio is 0.82 — below 1.0 suggests the stock is cheap relative to its growth rate.
Baidu and an operating margin of 9.7%. Return on assets (ROA) is 1.2%. The latest quarterly earnings grew -73.8% year over year — falling earnings.
The Piotroski score is 6 out of 9 — good financial health. Altman Z2 is 4.49 (healthy balance sheet — low risk). The debt-to-equity ratio (D/E) is 50.8% — low debt, a solid balance sheet.
Short interest is 3.37%.
In 2026, insiders at Baidu have made 1 transactions, all of which were sales. On a net basis, insiders took $2,000,571 out of the stock. Active insiders include Foo Jixun.
There has been no insider trading in the last 3 months.
Insiders have exclusively sold shares in the recent period. This can suggest management sees limited opportunity.
Across the last 1 transactions: 0 purchases and 1 sales. A net $2,000,571 out of the stock.
Latest sale: Foo Jixun sold 122,584 shares at $16.32 each on 2026-05-21.
Who is selling: Foo Jixun.
The table shows the last 1 reported insider transactions in Baidu. Green rows are purchases, red rows are sales. The data is based on official filings.
| Transaction date | Name | Type | Number of shares | Price per share ($) | Total amount ($) |
|---|---|---|---|---|---|
| 2026-05-21 | Foo Jixun | Sell | 122,584 | 16 | 2,000,571 |
The following insiders have sold shares: Foo Jixun. In total, $2,000,571 was sold across 1 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.
Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated October 7, 2026.
Baidu, Inc is in a short-term downtrend. The price of $87.05 is 2.1% below the 20-day average ($88.96). Medium term, the picture is negative: the price is 9.5% below the 50-day average ($96.21). Long term, the stock is 27.2% below the 200-day average ($119.50), which signals a long-term downtrend.
Death Cross: The 50-day average (96.21) is below the 200-day average (119.50), which is a classic bearish signal for Baidu, Inc.
Baidu, Inc has an RSI of 39.5. The stock sits in the lower part of the neutral zone, which points to weak momentum without being oversold. In the current downtrend, be careful about reading this as a buying opportunity.
Daily MACD: MACD is negative (-2.838), which means the short-term trend is bearish (the 12-day EMA is below the 26-day EMA). MACD is above the signal line (-3.007) by 0.169, which suggests the negative momentum is fading – a potential trend reversal could be ahead.
Weekly MACD: MACD5 is negative (-9.216), which indicates a broader bearish long-term trend. MACD5 is below the signal line (-6.807) by 2.409, which confirms continued negative long-term momentum.
Overall MACD assessment: Both the daily and weekly trend are bearish (MACD negative). However, momentum shows signs of improving on a daily basis – a potential trend reversal could be ahead, but it is not confirmed yet.
Baidu, Inc has an annual standard deviation of 48.6%, which classifies the stock as medium risk. The price can swing noticeably when the market moves.
Trend: Negative. The price trades below SMA50 and SMA200.
MACD trend (zero line): Daily bearish (-2.838). Weekly bearish (-9.216).
MACD momentum (signal): Daily rising. Weekly falling.
RSI: 39.5 – neutral.
Technical signal: Strong Sell
The price is in a downtrend (below SMA50/SMA200) and MACD is negative on both a daily and weekly basis. Avoid buying and consider closing existing positions.
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