Baidu (BIDU.US) Price Target 2026/2027: 60% Upside – Rating and Stock Analysis

108,89
-1,99%
Price history for Baidu (BIDU.US) – stock price at 108.89 $, August 2026
Baidu stock price – price development 2026. Updated Aug 6, 2026.
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Baidu Price Target 2026: Analysts See 58% Upside

The average price target for Baidu is $172.29. This price target represents the analysts' view of the stock price over the next 12 months. The stock may be undervalued, because the price target is higher than the current price. The stock is 58,22% below the target, which can point to potential returns within the next 12 months if the analysts' view proves right. Also consider the stock's valuation ratios such as P/E, P/S and P/B, plus the technical analysis further down the page, for the full picture.

Is Baidu overvalued or undervalued?

Baidu is currently undervalued with a gap of 58.2% relative to the price target.


The current price is $108.89, which places Baidu in the undervalued category. The stock is considered undervalued when the price is below $155.06, and overvalued when the price exceeds $189.52.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For Baidu, the fair value range lies between $155.06 and $189.52.


See the full price target analysis for Baidu →

Analyst Ratings for Baidu stock in 2026: Strong Buy

33 analysts cover Baidu. There is broad agreement on a positive view — 84.9% recommend buying. The average price target is $172.29, which gives an upside of 58.2% from the current price.

Consensus: Strong Buy (4.52/5)
Strong Buy
23 (69.7%)
Buy
5 (15.2%)
Hold
4 (12.1%)
Sell
1 (3%)
Strong Sell Sell Hold Buy Strong Buy
4.52 out of 5 based on 33 analysts

About Baidu – Internet Content & Information

Baidu, Inc. er Kinas svar på Google. De driver primært en kæmpe søgemaskine og tjener penge på online markedsføring, hvor virksomheder betaler for at få deres links vist øverst. Folk bruger Baidu App'en til at søge og se personlige nyhedsfeeds. Derudover udvikler Baidu en masse andre services. De laver for eksempel korttjenesten Baidu Maps, deres smarte assistent DuerOS, og de ejer videoplatformen iQIYI. Baidu står også bag populære online fællesskaber som Baidu Knows og deres eget leksikon. Virksomheden blev grundlagt i år 2000 og har hovedkvarter i Beijing. De fokuserer udelukkende på det kinesiske marked. Read more about the company

Key Figures for Baidu

$ 38,2B Market cap
$ 129B Revenue
Internet Content & Information Industry
- P/E
0.30 P/S
0.95 P/B
USA Listed on exchange

What kind of stock is Baidu?

Value stock

Baidu is classified as a value stock with a value score in the top 3% of all stocks.

Score Overview for Baidu

💰 Value Score 97/100 (Very High)
⭐ Quality Score 40/100 (Neutral)
🚀 Momentum Score 27/100 (Low)
📊 Total Score 54/100

⚠️ 1 red flag identified 1 critical

Our analysis has identified 1 potential risk factor in Baidu that investors should be aware of.

🚨 Falling earnings: Quarterly earnings have fallen 59% year over year – the company's profitability is under pressure.

📈 Valuation

The P/S ratio is 0.3 (low — potentially undervalued relative to revenue). The P/B ratio is 0.9, below book value, which can point to a value opportunity. The PEG ratio is 0.83 — below 1.0 suggests the stock is cheap relative to its growth rate.

💵 Profitability & Growth

Baidu has a profit margin of 1.0% (moderate) and an operating margin of 10.0%. Return on equity (ROE) is 0.3%. Return on assets (ROA) is 1.3%. The latest quarterly earnings grew -59.3% year over year — falling earnings.

🏦 Financial Health

The Piotroski score is 6 out of 9 — good financial health. Altman Z2 is 3.27 (healthy balance sheet — low risk). The debt-to-equity ratio (D/E) is 50.8% — low debt, a solid balance sheet.

🚀 Momentum & Short Interest

Short interest is 3.68%.

Insider Trading in Baidu 2026: The Signal Is negative

In 2026, insiders at Baidu have made 1 transactions, all of which were sales. On a net basis, insiders took 2,000,571 $ out of the stock. Active insiders include Foo Jixun. In the short term (last 3 months), the insider signal is negative.

Short-Term Signal (3 months): Negative

Insiders have exclusively sold shares over the last 3 months.

Over the last 3 months: 0 purchases and 1 sales. A net 2,000,571 $ out of the stock.

Long-Term Signal (all transactions): Negative

Insiders have exclusively sold shares in the recent period. This can suggest management sees limited opportunity.

Across the last 1 transactions: 0 purchases and 1 sales. A net 2,000,571 $ out of the stock.

Latest sale: Foo Jixun sold 122,584 shares at 16 $ each on 2026-05-21.

Who is selling: Foo Jixun.

Latest Insider Trades in Baidu (2026)

The table shows the last 1 reported insider transactions in Baidu. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-05-21 Foo Jixun Sell 122,584 16 2,000,571

Who is buying and selling Baidu shares in 2026?

The following insiders have sold shares: Foo Jixun. In total, 2,000,571 $ was sold across 1 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

Baidu Short Selling 2026: 3.7% Sold Short

Moderate short interest: 3.7% of the free float
Short % of free float
3.7%
Assessment
Moderate short interest
Short squeeze risk
Low
Data source
SEC
Updated daily
The stock has a moderate share of short selling. Between 2-5% of the freely traded shares are sold short, which is within the normal range for most stocks.

Data is updated daily based on official filings with the SEC.
Short Interest Scale
0% 2% 5% 10% 20%+
Low Moderate High Very High Extreme
3.7%

When Does Baidu Report Earnings – Next Date: 8/18/2026

The next earnings report from Baidu is scheduled for August 18, 2026, before the market opens. This report covers the second quarter (Q2), which ended on June 30, 2026.



Technical Analysis of Baidu 2026 – Signal: Strong Sell

Overall Technical Signal: Strong Sell

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated August 6, 2026.

Technical analysis of Baidu (BIDU.US) – RSI 50, MACD negative (bearish), daily candlestick chart August 2026
Baidu technical analysis – candlestick chart with RSI and MACD. Updated Aug 6, 2026.

Trend Analysis of Baidu, Inc

Baidu, Inc is in a short-term uptrend. The price of $111.11 is 1.1% above the 20-day average ($109.94). Medium term, the picture is negative: the price is 3.6% below the 50-day average ($115.27). Long term, the stock is 11.4% below the 200-day average ($125.42), which signals a long-term downtrend.

Death Cross: The 50-day average (115.27) is below the 200-day average (125.42), which is a classic bearish signal for Baidu, Inc.

Is Baidu, Inc overbought or oversold?

Baidu, Inc has an RSI of 49.8, right in the middle of the neutral zone. There is no clear buying or selling pressure.

MACD Analysis for Baidu, Inc

Daily MACD: MACD is negative (-1.280), which means the short-term trend is bearish (the 12-day EMA is below the 26-day EMA). MACD is above the signal line (-2.216) by 0.936, which suggests the negative momentum is fading – a potential trend reversal could be ahead.

Weekly MACD: MACD5 is negative (-3.964), which indicates a broader bearish long-term trend. MACD5 is below the signal line (-1.602) by 2.362, which confirms continued negative long-term momentum.

Overall MACD assessment: Both the daily and weekly trend are bearish (MACD negative). However, momentum shows signs of improving on a daily basis – a potential trend reversal could be ahead, but it is not confirmed yet.

Risk Profile for Baidu, Inc

Baidu, Inc has an annual standard deviation of 50.7%, which classifies the stock as high risk. Sizeable price swings are normal, and the stock requires a higher risk tolerance.

Overall Technical Conclusion for Baidu, Inc

Trend: Negative. The price trades below SMA50 and SMA200.

MACD trend (zero line): Daily bearish (-1.280). Weekly bearish (-3.964).

MACD momentum (signal): Daily rising. Weekly falling.

RSI: 49.8 – neutral.

Technical signal: Strong Sell

The price is in a downtrend (below SMA50/SMA200) and MACD is negative on both a daily and weekly basis. Avoid buying and consider closing existing positions.

Frequently Asked Questions About Baidu stock in 2026

Should you buy Baidu stock now?
No, the technical signal for Baidu is currently SELL. Baidu trades at $108.89 as of 8/6/2026. The overall technical signal is: Strong Sell. The technical analysis shows the following: MACD is negative (bearish trend) at -1.280 with rising momentum (signal: -2.216); RSI is at 49.8 (neutral zone); the stock is in a short-term downtrend (price below the 20-day average); the analyst price target of $172.29 points to 58.2% upside. The stock is in a broader downtrend (below SMA50/SMA200). Buying in a downtrend is generally not recommended. This is a technical observation based on current data, not investment advice.
What is the price target for Baidu stock?
The average analyst price target for Baidu is $172.29. The current price is $108.89, which gives an upside of 58.2%. Based on this, the stock is considered undervalued. The fair value range (±10% of the price target) is between $155.06 and $189.52.
Is Baidu a dividend stock?
No, Baidu does not currently pay a dividend to shareholders. The company reinvests its profits in growth instead of paying dividends.
What is the risk of Baidu stock?
Baidu is rated as a stock with high risk. the annual standard deviation is 50.7%, which classifies the stock as high risk.
Is Baidu overvalued?
No, Baidu is considered undervalued based on the analyst price target (58.2% upside). Baidu has the following valuation ratios: a P/S ratio of 0.3, a P/B ratio of 0.9. The analyst price target suggests that the stock is undervalued by 58.2%.
Is Baidu overbought?
No, Baidu is not overbought. RSI is at 49.8 (neutral zone). The technical indicators show: RSI is at 49.8 (neutral zone between 30-70), which signals neither overbought nor oversold. In addition, the price is 1.0% below the 20-day average (short-term downtrend). In addition, MACD is negative, but momentum is rising (possible trend reversal).
When is the next Baidu earnings report?
Baidu reports its next earnings on August 18, 2026. The stock currently trades at $108.89.
Is Baidu shorted?
Yes, Baidu is shorted with 3.7% of the free float sold short. This is a moderate level of short selling, within the normal range for most stocks. Data is updated daily based on official filings with the SEC.
Are insiders buying Baidu stock?
No, insiders are not buying Baidu shares – they are net sellers. Over the last 3 months, insiders have made 0 purchases and 1 sales. On a net basis, 2,000,571 $ worth of shares were sold. Across the last 1 reported transactions, the split is 0 purchases and 1 sales, with a net 2,000,571 $ sold. Active sellers include Foo Jixun. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is Baidu a good stock?
Based on our total score, Baidu is rated as a mediocre stock with a total score of 55 out of 100. The stock scores around average on value, quality and momentum – it sits near the median in our database. The score is made up of Value: 97/100, Quality: 40/100, Momentum: 27/100. In addition: analysts see 58.2% upside to the price target; technical signal: Strong Sell. Whether Baidu is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for Baidu stock?
The outlook for Baidu based on current data: the average analyst price target is $172.29 (+58.2%); the stock is in a downtrend (below SMA50 and SMA200); the next earnings report is due on 8/18/2026, which can move the price. Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is Baidu stock moving?
Baidu is stable right now. The technical indicators show: the price is close to the 20-day average; insiders have mostly been selling the stock recently. For the latest context, see our technical analysis, insider section and news overview above.
How high can Baidu go?
The average analyst price target for Baidu is $172.29, which corresponds to a potential gain of 58.2% from the current price of $108.89. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can Baidu fall?
We lack enough history to give a specific floor for Baidu. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does Baidu do?
Baidu, Inc. er Kinas svar på Google. De driver primært en kæmpe søgemaskine og tjener penge på online markedsføring, hvor virksomheder betaler for at få deres links vist øverst. Folk bruger Baidu App'en til at søge og se personlige nyhedsfeeds. Derudover udvikler Baidu en mas... The company belongs to the Kommunikation sector, more specifically the Internet Content & Information industry, is headquartered in USA, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate Baidu as an investment.
Did Baidu raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from Baidu. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history and the news overview above.
Is Baidu making money or losing money?
Yes, Baidu is making money, not losing it. The company has a profit margin (the share of revenue left over as profit) of 1.0% — which is modest. The operating margin (profit before interest and taxes) is 10.0%. A consistently profitable company is usually more resilient than growth stocks that are not yet making money.
Can Baidu go bankrupt?
The bankruptcy risk of Baidu is rated as low. Altman Z2 (a model for assessing financial distress) is 3.27 — that places the company in the healthy zone. The company has a healthy balance sheet with limited debt relative to earnings and assets. The Piotroski score (financial health 0-9, higher is better) is 6 — which is average. Debt relative to equity is 51% (moderate). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does Baidu have a lot of debt?
No, Baidu has low debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 51%. For the kommunikation sector, anything below 80% counts as low debt. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector. Can Baidu service its debt? Can service its debt without problems — the interest coverage ratio (how many times earnings can cover interest payments) is 7.0x, and net debt equals 0.4 years of earnings (EBITDA).