AppLovin (APP.US) Price Target 2026/2027: 80% Upside – Rating and Stock Analysis

278.78
Price history for AppLovin (APP.US) – stock price at $278.78, October 2026
AppLovin stock price – price development 2026. Updated Oct 7, 2026.
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AppLovin Price Target 2026: Analysts See 78% Upside

The average price target for AppLovin is $497.05. This price target represents the analysts' view of the stock price over the next 12 months. The stock may be undervalued, because the price target is higher than the current price. The stock is 78.29% below the target, which can point to potential returns within the next 12 months if the analysts' view proves right. Also consider the stock's valuation ratios such as P/E, P/S and P/B, plus the technical analysis further down the page, for the full picture.

Is AppLovin overvalued or undervalued?

AppLovin is currently undervalued with a gap of 78.3% relative to the price target.


The current price is $278.78, which places AppLovin in the undervalued category. The stock is considered undervalued when the price is below $447.35, and overvalued when the price exceeds $546.76.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For AppLovin, the fair value range lies between $447.35 and $546.76.


See the full price target analysis for AppLovin →

Analyst Ratings for AppLovin stock in 2026: Buy

33 analysts cover AppLovin. There is broad agreement on a positive view — 81.8% recommend buying. The average price target is $497.05, which gives an upside of 78.3% from the current price.

Consensus: Buy (4.42/5)
Strong Buy
20 (60.6%)
Buy
7 (21.2%)
Hold
6 (18.2%)
Strong Sell Sell Hold Buy Strong Buy
4.42 out of 5 based on 33 analysts

About AppLovin – Advertising Agencies

AppLovin Corporation runs a software platform that helps advertisers make money and promote their content around the world. The company earns money in two main ways: through software solutions and through apps.

Their best-known products are AppDiscovery, which connects advertisers with publishers, and MAX, which adjusts the price of ad space in real time. AppLovin also owns Adjust, a tool that gives companies insight into how well their apps are performing. In addition, they own Wurl, which delivers streaming video to TV platforms.

AppLovin was founded in 2011 and operates internationally. The company keeps developing new tools to help its customers with their marketing.
Read more about the company

Key Figures for AppLovin

$90.1B Market cap
$6.8B Revenue
Advertising Agencies Industry
21.65 P/E
13.19 P/S
33.35 P/B
United States Listed on exchange

What kind of stock is AppLovin?

Growth stock Quality stock

AppLovin is classified as a growth stock and quality stock. This means the stock combines several attractive traits, strong financial health (Piotroski 7/9).

Score Overview for AppLovin

💰 Value Score 30/100 (Low)
⭐ Quality Score 99/100 (Very High)
🚀 Momentum Score 8/100 (Very Low)
📊 Total Score 45/100

⚠️ 1 red flag identified 1 critical

Our analysis has identified 1 potential risk factor in AppLovin that investors should be aware of.

🚨 High debt: The debt-to-equity ratio is 439% – the company carries considerably more debt than equity, which raises the financial risk.

📈 Valuation

AppLovin trades at a P/E ratio of 21.6, which is close to the market average. The forward P/E is 15.4 (29% lower), which suggests the market expects rising earnings. The P/S ratio is 13.2 (high — the market pays a premium for the revenue). The P/B ratio is 33.4. The PEG ratio is 0.68 — below 1.0 suggests the stock is cheap relative to its growth rate.

💵 Profitability & Growth

AppLovin has a profit margin of 64.6% (excellent) and an operating margin of 77.7%. Return on equity (ROE) is 203.7% — excellent return on equity. Return on assets (ROA) is 46.5%. The latest quarterly earnings grew 57.0% year over year — strong growth.

🏦 Financial Health

The Piotroski score is 7 out of 9 — good financial health. Altman Z2 is 9.38 (healthy balance sheet — low risk). The debt-to-equity ratio (D/E) is 438.6% — high debt, which raises the risk.

🚀 Momentum & Short Interest

Short interest is 3.76%.

Insider Trading in AppLovin 2026: The Signal Is negative

In 2026, insiders at AppLovin have made 20 transactions, all of which were sales. On a net basis, insiders took $165,856,443 out of the stock. Active insiders include WEBB MAYNARD G JR, Vivas Eduardo, Foroughi Arash Adam and others.

Short-Term Signal (3 months): No activity

There has been no insider trading in the last 3 months.

Long-Term Signal (all transactions): Negative

Insiders have exclusively sold shares in the recent period. This can suggest management sees limited opportunity.

Across the last 20 transactions: 0 purchases and 20 sales. A net $165,856,443 out of the stock.

Latest sale: WEBB MAYNARD G JR sold 380 shares at $524.12 each on 2026-07-06.

Who is selling: WEBB MAYNARD G JR, Vivas Eduardo, Foroughi Arash Adam, Valenzuela Victoria, Stumpf Matthew and others.

Latest Insider Trades in AppLovin (2026)

The table shows the last 20 reported insider transactions in AppLovin. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-07-06 WEBB MAYNARD G JR Sell 380 524 199,166
2026-06-16 Vivas Eduardo Sell 153 520 79,606
2026-06-12 Foroughi Arash Adam Sell 840 499 419,084
2026-06-11 Foroughi Arash Adam Sell 920 494 454,443
2026-06-10 Foroughi Arash Adam Sell 16,667 517 8,608,672
2026-06-05 WEBB MAYNARD G JR Sell 400 593 237,200
2026-06-04 Valenzuela Victoria Sell 720 586 422,273
2026-05-28 Stumpf Matthew Sell 9,052 600 5,431,200
2026-05-22 Shikin Vasily Sell 588 486 285,656
2026-03-16 Vivas Eduardo Sell 102 465 47,458

Who is buying and selling AppLovin shares in 2026?

The following insiders have sold shares: WEBB MAYNARD G JR, Vivas Eduardo, Foroughi Arash Adam, Valenzuela Victoria, Stumpf Matthew and others. In total, $165,856,443 was sold across 20 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

AppLovin Short Selling 2026: 3.8% Sold Short

Moderate short interest: 3.8% of the free float
Short % of free float
3.8%
Assessment
Moderate short interest
Short squeeze risk
Low
Data source
EODHD
Reported about twice a month

Short interest over time: AppLovin

0.0%2.5%5.1%
Peak 4.4% · 6/28
5/307/299/27
3.8% today (moderate)Peaked at 4.4% on Jun 28, 2026Last 30 days: −0.2 percentage pointsMeasured over 120 days
What does the trend tell you?
Short interest in AppLovin has been fairly stable at 3.8% over the period. Neither many new short sellers have arrived nor many positions been closed.

What matters is when the curve starts to move. This is how shorting works: whoever shorts has borrowed the share and sold it, and to close the position again they must buy the share back. When short interest falls, shares are being bought back. So it is worth watching the trend, not just today's number.
The stock has a moderate share of short selling. Between 2-5% of the freely traded shares are sold short, which is within the normal range for most stocks.

Short interest comes from our data provider EODHD. The figure is reported about twice a month; we check it every trading day.
Short Interest Scale
0% 2% 5% 10% 20%+
Low Moderate High Very High Extreme
▲
3.8%

When Does AppLovin Report Earnings – Next Date: Nov 4, 2026

The next earnings report from AppLovin is scheduled for November 4, 2026, after the market closes. This report covers the third quarter (Q3), which ended on September 30, 2026.



Technical Analysis of AppLovin 2026 – Signal: Strong Sell

Overall Technical Signal: Strong Sell

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated October 7, 2026.

Technical analysis of AppLovin (APP.US) – RSI 35, MACD negative (bearish), daily candlestick chart October 2026
AppLovin technical analysis – candlestick chart with RSI, MACD and volume profile. Updated Oct 7, 2026.

Trend Analysis of AppLovin Corporation

AppLovin Corporation is in a short-term downtrend. The price of $278.78 is 9.7% below the 20-day average ($308.87). Medium term, the picture is negative: the price is 14.4% below the 50-day average ($325.84). Long term, the stock is 38.4% below the 200-day average ($452.35), which signals a long-term downtrend.

Death Cross: The 50-day average (325.84) is below the 200-day average (452.35), which is a classic bearish signal for AppLovin Corporation.

Is AppLovin Corporation overbought or oversold?

AppLovin Corporation has an RSI of 35.5. The stock sits in the lower part of the neutral zone, which points to weak momentum without being oversold. In the current downtrend, be careful about reading this as a buying opportunity.

MACD Analysis for AppLovin Corporation

Daily MACD: MACD is negative (-14.072), which means the short-term trend is bearish (the 12-day EMA is below the 26-day EMA). MACD is below the signal line (-11.238) by 2.834, which confirms growing negative momentum in the downtrend.

Weekly MACD: MACD5 is negative (-52.042), which indicates a broader bearish long-term trend. MACD5 is below the signal line (-40.197) by 11.845, which confirms continued negative long-term momentum.

Overall MACD assessment: Both the daily and weekly MACD are negative and below their signal lines. Trend and momentum are negative across time horizons – the strongest bearish signal.

Risk Profile for AppLovin Corporation

AppLovin Corporation has an annual standard deviation of 73.6%, which classifies the stock as Extremely speculative. Only risk-tolerant investors should consider this stock, because the price swings can be very large.

Overall Technical Conclusion for AppLovin Corporation

Trend: Negative. The price trades below SMA50 and SMA200.

MACD trend (zero line): Daily bearish (-14.072). Weekly bearish (-52.042).

MACD momentum (signal): Daily falling. Weekly falling.

RSI: 35.5 – neutral.

Technical signal: Strong Sell

The price is in a downtrend (below SMA50/SMA200) and MACD is negative on both a daily and weekly basis. Avoid buying and consider closing existing positions.

Frequently Asked Questions About AppLovin stock in 2026

Should you buy AppLovin stock now?
No, the technical signal for AppLovin is currently Strong Sell. AppLovin trades at $278.78 as of Oct 7, 2026. The technical analysis shows the following: MACD is negative (bearish trend) at -14.072 with falling momentum (signal: -11.238); RSI is at 35.5 (neutral zone); the stock is in a short-term downtrend (price below the 20-day average); the analyst price target of $497.05 points to 78.3% upside. The stock is in a broader downtrend (below SMA50/SMA200). Buying in a downtrend is generally not recommended. This is a technical observation based on current data, not investment advice.
What is the price target for AppLovin stock?
The average analyst price target for AppLovin is $497.05. The current price is $278.78, which gives an upside of 78.3%. Based on this, the stock is considered undervalued. The fair value range (±10% of the price target) is between $447.35 and $546.76.
Is AppLovin a dividend stock?
No, AppLovin does not currently pay a dividend to shareholders. The company reinvests its profits in growth instead of paying dividends.
What is the risk of AppLovin stock?
AppLovin is rated as a stock in the risk category Extremely speculative. the annual standard deviation is 73.6%, which classifies the stock as Extremely speculative.
Is AppLovin overvalued?
No, AppLovin is considered undervalued based on the analyst price target (78.3% upside). AppLovin has the following valuation ratios: a P/E ratio of 21.6 (moderately to highly valued), a P/S ratio of 13.2, a P/B ratio of 33.4. The analyst price target suggests that the stock is undervalued by 78.3%.
Is AppLovin overbought?
No, AppLovin is not overbought. RSI is at 35.5 (neutral zone). The technical indicators show: RSI is at 35.5 (neutral zone between 30-70), which signals neither overbought nor oversold. In addition, the price is 9.7% below the 20-day average (short-term downtrend). In addition, MACD is negative with falling momentum (bearish).
When is the next AppLovin earnings report?
AppLovin reports its next earnings on November 4, 2026. The stock currently trades at $278.78. With a P/E ratio of 21.6, the market will be watching closely whether earnings meet expectations.
Is AppLovin shorted?
Yes, AppLovin is shorted with 3.8% of the free float sold short. This is a moderate level of short selling, within the normal range for most stocks. The figure comes from our data provider EODHD, is reported about twice a month, and we check it every trading day.
Are insiders buying AppLovin stock?
No, insiders are not buying AppLovin shares – they are net sellers. Across the last 20 reported transactions, the split is 0 purchases and 20 sales, with a net 165,856,443 $ sold. Active sellers include WEBB MAYNARD G JR, Vivas Eduardo, Foroughi Arash Adam and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is AppLovin a good stock?
Based on our total score, AppLovin is rated as a mediocre stock with a total score of 45 out of 100. The stock scores around average on value, quality and momentum – it sits near the median in our database. The score is made up of Value: 30/100, Quality: 99/100, Momentum: 8/100. In addition: analysts see 78.3% upside to the price target; technical signal: Strong Sell. Whether AppLovin is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for AppLovin stock?
The outlook for AppLovin based on current data: the average analyst price target is $497.05 (+78.3%); the stock is in a downtrend (below SMA50 and SMA200); the next earnings report is due on Nov 4, 2026, which can move the price; the P/E ratio is 21.6 (moderate). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is AppLovin stock falling?
AppLovin is falling right now. The technical indicators show: the price is 9.7% below the 20-day average; MACD is negative with falling momentum (bearish signal); insiders have mostly been selling the stock recently. For the latest context, see our technical analysis and insider section above.
How high can AppLovin go?
The average analyst price target for AppLovin is $497.05, which corresponds to a potential gain of 78.3% from the current price of $278.78. The stock has traded between $266.84 and $738.01 over the last 52 weeks. The price is 62.2% below the 52-week high, which can indicate potential if the underlying fundamentals are intact. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can AppLovin fall?
The stock has traded as low as $266.84 over the last 52 weeks — that is 4.3% below the current price of $278.78. The biggest decline (drawdown) in the same period was 63.8% from high to low. Within a year, the price typically swings about ±73.6% (standard deviation — a measure of price swings). A difficult year could therefore mean a further decline of that size. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does AppLovin do?
AppLovin Corporation runs a software platform that helps advertisers make money and promote their content around the world. The company earns money in two main ways: through software solutions and through apps. Their best-known products are AppDiscovery, which connects advert... The company belongs to the Technology sector, more specifically the Advertising Agencies industry, is headquartered in United States, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate AppLovin as an investment.
Did AppLovin raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from AppLovin. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history above.
Is AppLovin making money or losing money?
Yes, AppLovin is making money, not losing it. The company has a profit margin (the share of revenue left over as profit) of 64.6% — which is excellent. The operating margin (profit before interest and taxes) is 77.7%. At a P/E ratio of 21.6, you currently pay 21.6 dollars for every dollar of the company's annual earnings. A consistently profitable company is usually more resilient than growth stocks that are not yet making money.
Can AppLovin go bankrupt?
The bankruptcy risk of AppLovin is rated as low. Altman Z2 (a model for assessing financial distress) is 9.38 — that places the company in the healthy zone. The company has a healthy balance sheet with limited debt relative to earnings and assets. The Piotroski score (financial health 0-9, higher is better) is 7 — which is strong. Debt relative to equity is 439% (high). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does AppLovin have a lot of debt?
Yes, AppLovin has elevated debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 439%. For the technology sector, anything above 120% counts as elevated — that raises the financial risk, especially if interest rates rise or earnings fall. Tech companies are usually asset-light and need little borrowed capital — anything below 60% counts as low in this sector. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector. Can AppLovin service its debt? Can service its debt without problems — the interest coverage ratio (how many times earnings can cover interest payments) is 30.4x, and net debt equals 0.1 years of earnings (EBITDA).

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