Amazon.com (AMZN.US) Price Target 2026/2027: 30% Upside – Rating and Stock Analysis

256.19
Price history for Amazon.com (AMZN.US) – stock price at $256.19, October 2026
Amazon.com stock price – price development 2026. Updated Oct 7, 2026.
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Amazon.com Price Target 2026: Analysts See 29% Upside

The average price target for Amazon.com is $330.59. This price target represents the analysts' view of the stock price over the next 12 months. The stock may be undervalued, because the price target is higher than the current price. The stock is 29.04% below the target, which can point to potential returns within the next 12 months if the analysts' view proves right. Also consider the stock's valuation ratios such as P/E, P/S and P/B, plus the technical analysis further down the page, for the full picture.

Is Amazon.com overvalued or undervalued?

Amazon.com is currently undervalued with a gap of 29% relative to the price target.


The current price is $256.19, which places Amazon.com in the undervalued category. The stock is considered undervalued when the price is below $297.53, and overvalued when the price exceeds $363.65.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For Amazon.com, the fair value range lies between $297.53 and $363.65.


See the full price target analysis for Amazon.com →

Analyst Ratings for Amazon.com stock in 2026: Strong Buy

59 analysts cover Amazon.com. There is broad agreement on a positive view — 96.6% recommend buying. The average price target is $330.59, which gives an upside of 29% from the current price.

Consensus: Strong Buy (4.68/5)
Strong Buy
42 (71.2%)
Buy
15 (25.4%)
Hold
2 (3.4%)
Strong Sell Sell Hold Buy Strong Buy
4.68 out of 5 based on 59 analysts

About Amazon.com – Internet Retail

**What Amazon does and how it makes money:**
Amazon is a giant online shopping platform. It started in 1994 as an online bookstore, but today it sells almost everything. Many people call it "The Everything Store." Amazon makes most of its money from online sales. It also runs a large cloud computing business called AWS, which rents out computer power and storage to other companies over the internet. In addition, Amazon develops streaming services (like video and music) and works with artificial intelligence, which is technology that allows computers to perform tasks that normally require human thinking.

**Markets and customers:**
Amazon operates in more than 20 countries. Its customers are everyday shoppers who buy products online, as well as businesses that use AWS for their computing needs.

**Other key facts:**
Amazon has about 850,000 employees. Its product range includes more than 350 million different items. While online shopping remains the company's main business, Amazon is also investing heavily in new areas, such as electric vehicles.
Read more about the company

Key Figures for Amazon.com

$2.7T Market cap
$776B Revenue
Internet Retail Industry
20.24 P/E
3.50 P/S
4.87 P/B
United States Listed on exchange
amazon.com Website

What kind of stock is Amazon.com?

Growth stock Quality stock

Amazon.com is classified as a growth stock and quality stock. This means the stock combines several attractive traits, strong financial health (Piotroski 7/9).

Score Overview for Amazon.com

💰 Value Score 52/100 (Neutral)
⭐ Quality Score 71/100 (High)
🚀 Momentum Score 67/100 (High)
📊 Total Score 63/100

📈 Valuation

Amazon.com trades at a P/E ratio of 20.2, which is close to the market average. The forward P/E is 23.6. The P/S ratio is 3.5. The P/B ratio is 4.9. The PEG ratio is 1.48.

💵 Profitability & Growth

Amazon.com has a profit margin of 17.4% (solid) and an operating margin of 13.7%. Return on equity (ROE) is 30.6% — excellent return on equity. Return on assets (ROA) is 6.6%. The latest quarterly earnings grew 242.3% year over year — strong growth.

🏦 Financial Health

The Piotroski score is 7 out of 9 — good financial health. Altman Z2 is 3.23 (healthy balance sheet — low risk). The debt-to-equity ratio (D/E) is 118.5% — moderate debt.

🚀 Momentum & Short Interest

Short interest is 0.83% — low, the market does not expect a decline.

Insider Trading in Amazon.com 2026: The Signal Is negative

In 2026, insiders at Amazon.com have made 20 transactions, all of which were sales. On a net basis, insiders took $394,550,544 out of the stock. Active insiders include Herrington Douglas J, Zapolsky David, Reynolds Shelley and others. In the short term (last 3 months), the insider signal is negative.

Short-Term Signal (3 months): Negative

Insiders have exclusively sold shares over the last 3 months.

Over the last 3 months: 0 purchases and 12 sales. A net $371,888,521 out of the stock.

Long-Term Signal (all transactions): Negative

Insiders have exclusively sold shares in the recent period. This can suggest management sees limited opportunity.

Across the last 20 transactions: 0 purchases and 20 sales. A net $394,550,544 out of the stock.

Latest sale: Herrington Douglas J sold 1,000 shares at $251.50 each on 2026-10-01.

Who is selling: Herrington Douglas J, Zapolsky David, Reynolds Shelley, Olsavsky Brian T, Jassy Andrew R and others.

Latest Insider Trades in Amazon.com (2026)

The table shows the last 20 reported insider transactions in Amazon.com. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-10-01 Herrington Douglas J Sell 1,000 252 251,500
2026-09-01 Herrington Douglas J Sell 1,000 255 254,770
2026-08-24 Zapolsky David Sell 9,258 260 2,404,951
2026-08-21 Zapolsky David Sell 9,900 260 2,578,455
2026-08-21 Reynolds Shelley Sell 1,800 260 468,594
2026-08-21 Olsavsky Brian T Sell 9,900 260 2,577,069
2026-08-21 Jassy Andrew R Sell 50,000 260 13,019,500
2026-08-21 Herrington Douglas J Sell 7,500 260 1,952,475
2026-08-21 Garman Matthew S Sell 4,860 260 1,265,252
2026-08-17 Herrington Douglas J Sell 1,441 265 381,995

Who is buying and selling Amazon.com shares in 2026?

The following insiders have sold shares: Herrington Douglas J, Zapolsky David, Reynolds Shelley, Olsavsky Brian T, Jassy Andrew R and others. In total, $394,550,544 was sold across 20 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

When Does Amazon.com Report Earnings – Next Date: Oct 29, 2026

The next earnings report from Amazon.com is scheduled for October 29, 2026, after the market closes. This report covers the third quarter (Q3), which ended on September 30, 2026.



Technical Analysis of Amazon.com 2026 – Signal: Hold

Overall Technical Signal: Hold

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated October 7, 2026.

Technical analysis of Amazon.com (AMZN.US) – RSI 55, MACD negative (bearish), daily candlestick chart October 2026
Amazon.com technical analysis – candlestick chart with RSI, MACD and volume profile. Updated Oct 7, 2026.

Trend Analysis of Amazon.com, Inc

Amazon.com, Inc is in a short-term uptrend. The price of $256.29 is 2.0% above the 20-day average ($251.25). Medium term, the picture is negative: the price is 0.4% below the 50-day average ($257.43). Long term, the stock is 6.0% above the 200-day average ($241.68), which confirms a long-term uptrend.

Golden Cross: The 50-day average (257.43) is above the 200-day average (241.68), which is a classic bullish signal for Amazon.com, Inc.

Is Amazon.com, Inc overbought or oversold?

Amazon.com, Inc has an RSI of 54.5, right in the middle of the neutral zone. There is no clear buying or selling pressure.

MACD Analysis for Amazon.com, Inc

Daily MACD: MACD is negative (-1.343), which means the short-term trend is bearish (the 12-day EMA is below the 26-day EMA). MACD is above the signal line (-1.945) by 0.602, which suggests the negative momentum is fading – a potential trend reversal could be ahead.

Weekly MACD: MACD5 is positive (4.298), which indicates a broader bullish long-term trend. MACD5 is below the signal line (5.889) by 1.591, which suggests the long-term momentum is fading – the positive trend could come under pressure.

Overall MACD assessment: The daily and weekly MACD give conflicting signals. The long-term trend is bullish, but the short-term trend is bearish. Daily momentum is rising, though, which could suggest the pullback is over.

Risk Profile for Amazon.com, Inc

Amazon.com, Inc has an annual standard deviation of 34.4%, which classifies the stock as Balanced. There is some volatility, but the price is relatively stable.

Overall Technical Conclusion for Amazon.com, Inc

Trend: Neutral/mixed.

MACD trend (zero line): Daily bearish (-1.343). Weekly bullish (4.298).

MACD momentum (signal): Daily rising. Weekly falling.

RSI: 54.5 – neutral.

Technical signal: Hold

The signals are mixed – trend and MACD point in different directions. Wait until MACD crosses the zero line in the direction of the trend before acting.

Frequently Asked Questions About Amazon.com stock in 2026

Should you buy Amazon.com stock now?
The technical signal for Amazon.com is currently Hold. Amazon.com trades at $256.19 as of Oct 7, 2026. The technical analysis shows the following: MACD is negative (bearish trend) at -1.343 with rising momentum (signal: -1.945); RSI is at 54.5 (neutral zone); the stock is in a short-term uptrend (price above the 20-day average); the analyst price target of $330.59 points to 29.0% upside. This is a technical observation based on current data, not investment advice.
What is the price target for Amazon.com stock?
The average analyst price target for Amazon.com is $330.59. The current price is $256.19, which gives an upside of 29.0%. Based on this, the stock is considered undervalued. The fair value range (±10% of the price target) is between $297.53 and $363.65.
Is Amazon.com a dividend stock?
No, Amazon.com does not currently pay a dividend to shareholders. The company reinvests its profits in growth instead of paying dividends.
What is the risk of Amazon.com stock?
Amazon.com is rated as a stock in the risk category Balanced. the annual standard deviation is 34.4%, which classifies the stock as Balanced.
Is Amazon.com overvalued?
No, Amazon.com is considered undervalued based on the analyst price target (29.0% upside). Amazon.com has the following valuation ratios: a P/E ratio of 20.2 (moderately to highly valued), a P/S ratio of 3.5, a P/B ratio of 4.9. The analyst price target suggests that the stock is undervalued by 29.0%.
Is Amazon.com overbought?
No, Amazon.com is not overbought. RSI is at 54.5 (neutral zone). The technical indicators show: RSI is at 54.5 (neutral zone between 30-70), which signals neither overbought nor oversold. In addition, the price is 2.0% above the 20-day average (short-term uptrend). In addition, MACD is negative, but momentum is rising (possible trend reversal).
When is the next Amazon.com earnings report?
Amazon.com reports its next earnings on October 29, 2026. The stock currently trades at $256.19. With a P/E ratio of 20.2, the market will be watching closely whether earnings meet expectations.
Is Amazon.com shorted?
Amazon.com has minimal short interest of 0.83% of the free float, which is insignificant and points to very limited bearish sentiment.
Are insiders buying Amazon.com stock?
No, insiders are not buying Amazon.com shares – they are net sellers. Over the last 3 months, insiders have made 0 purchases and 12 sales. On a net basis, 371,888,521 $ worth of shares were sold. Across the last 20 reported transactions, the split is 0 purchases and 20 sales, with a net 394,550,544 $ sold. Active sellers include Herrington Douglas J, Zapolsky David, Reynolds Shelley and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is Amazon.com a good stock?
Based on our total score, Amazon.com is rated as a good stock with a total score of 63 out of 100. The stock scores above average on value, quality and momentum. The score is made up of Value: 52/100, Quality: 71/100, Momentum: 67/100. In addition: analysts see 29.0% upside to the price target; technical signal: Hold. Whether Amazon.com is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for Amazon.com stock?
The outlook for Amazon.com based on current data: the average analyst price target is $330.59 (+29.0%); the next earnings report is due on Oct 29, 2026, which can move the price; the P/E ratio is 20.2 (moderate). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is Amazon.com stock moving?
Amazon.com is stable right now. The technical indicators show: the price is close to the 20-day average; insiders have mostly been selling the stock recently. For the latest context, see our technical analysis and insider section above.
How high can Amazon.com go?
The average analyst price target for Amazon.com is $330.59, which corresponds to a potential gain of 29.0% from the current price of $256.19. The stock has traded between $196.00 and $287.20 over the last 52 weeks. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can Amazon.com fall?
The stock has traded as low as $196.00 over the last 52 weeks — that is 23.5% below the current price of $256.19. The biggest decline (drawdown) in the same period was 31.8% from high to low. Within a year, the price typically swings about ±34.4% (standard deviation — a measure of price swings). A difficult year could therefore mean a further decline of that size. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does Amazon.com do?
**What Amazon does and how it makes money:** Amazon is a giant online shopping platform. It started in 1994 as an online bookstore, but today it sells almost everything. Many people call it "The Everything Store." Amazon makes most of its money from online sales. It also runs ... The company belongs to the Consumer Cyclical sector, more specifically the Internet Retail industry, is headquartered in United States, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate Amazon.com as an investment.
Did Amazon.com raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from Amazon.com. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history above.
Is Amazon.com making money or losing money?
Yes, Amazon.com is making money, not losing it. The company has a profit margin (the share of revenue left over as profit) of 17.4% — which is solid. The operating margin (profit before interest and taxes) is 13.7%. At a P/E ratio of 20.2, you currently pay 20.2 dollars for every dollar of the company's annual earnings. A consistently profitable company is usually more resilient than growth stocks that are not yet making money.
Can Amazon.com go bankrupt?
The bankruptcy risk of Amazon.com is rated as low. Altman Z2 (a model for assessing financial distress) is 3.23 — that places the company in the healthy zone. The company has a healthy balance sheet with limited debt relative to earnings and assets. The Piotroski score (financial health 0-9, higher is better) is 7 — which is strong. Debt relative to equity is 119% (moderate). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does Amazon.com have a lot of debt?
Amazon.com has moderate debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 119%. For the consumer cyclical sector, 100-200% counts as a typical level. Cyclical consumer companies can carry moderate debt in good times — high debt is risky in downturns. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector. Can Amazon.com service its debt? Can service its debt without problems — the interest coverage ratio (how many times earnings can cover interest payments) is 62.5x, and net debt equals 0.9 years of earnings (EBITDA).

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