Amazon.com (AMZN.US) Price Target 2026/2027: 20% Upside – Rating and Stock Analysis

273,73
0,39%
Price history for Amazon.com (AMZN.US) – stock price at 273.73 $, August 2026
Amazon.com stock price – price development 2026. Updated Aug 6, 2026.
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Amazon.com Price Target 2026: Analysts See 18% Upside

The average price target for Amazon.com is $323.29. This price target represents the analysts' view of the stock price over the next 12 months. The stock may be undervalued, because the price target is higher than the current price. The stock is 18,11% below the target, which can point to potential returns within the next 12 months if the analysts' view proves right. Also consider the stock's valuation ratios such as P/E, P/S and P/B, plus the technical analysis further down the page, for the full picture.

Is Amazon.com overvalued or undervalued?

Amazon.com is currently undervalued with a gap of 18.1% relative to the price target.


The current price is $273.73, which places Amazon.com in the undervalued category. The stock is considered undervalued when the price is below $290.96, and overvalued when the price exceeds $355.62.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For Amazon.com, the fair value range lies between $290.96 and $355.62.


See the full price target analysis for Amazon.com →

Analyst Ratings for Amazon.com stock in 2026: Strong Buy

70 analysts cover Amazon.com. There is broad agreement on a positive view — 94.2% recommend buying. The average price target is $323.29, which gives an upside of 18.1% from the current price.

Consensus: Strong Buy (4.61/5)
Strong Buy
47 (67.1%)
Buy
19 (27.1%)
Hold
4 (5.7%)
Strong Sell Sell Hold Buy Strong Buy
4.61 out of 5 based on 70 analysts

About Amazon.com – Internetforhandler

Amazon startede i 1994 som en boghandel på nettet, men er i dag en kæmpe e-handelsplatform. De sælger stort set alt, og mange kender dem som "The Everything Store." Amazon tjener primært penge på nethandel, men de driver også den store cloud-forretning, AWS. De udvikler også streamingtjenester og kunstig intelligens. Virksomheden har omkring 850.000 ansatte og opererer i over 20 lande. Selvom e-handel stadig er kernen, satser Amazon hårdt på nye områder som elbiler. Deres produktsortiment tæller over 350 millioner varer. Read more about the company

Key Figures for Amazon.com

$ 3,0T Market cap
$ 776B Revenue
Internetforhandler Industry
22.30 P/E
3.86 P/S
5.30 P/B
USA Listed on exchange
amazon.com Website

What kind of stock is Amazon.com?

Growth stock Quality stock Momentum stock

Amazon.com is classified as a growth stock and quality stock and momentum stock. This means the stock combines several attractive traits, strong financial health (Piotroski 7/9), and strong price momentum.

Score Overview for Amazon.com

💰 Value Score 49/100 (Neutral)
⭐ Quality Score 72/100 (High)
🚀 Momentum Score 80/100 (Very High)
📊 Total Score 67/100

📈 Valuation

Amazon.com trades at a P/E ratio of 22.3, which is close to the market average. The forward P/E is 32.1. The P/S ratio is 3.9. The P/B ratio is 5.3. The PEG ratio is 1.46.

💵 Profitability & Growth

Amazon.com has a profit margin of 17.4% (solid) and an operating margin of 13.7%. Return on equity (ROE) is 30.6% — excellent return on equity. Return on assets (ROA) is 6.6%. The latest quarterly earnings grew 242.3% year over year — strong growth.

🏦 Financial Health

The Piotroski score is 7 out of 9 — good financial health. Altman Z2 is 3.23 (healthy balance sheet — low risk). The debt-to-equity ratio (D/E) is 118.5% — moderate debt.

🚀 Momentum & Short Interest

Short interest is 1.09% — low, the market does not expect a decline.

Insider Trading in Amazon.com 2026: The Signal Is negative

In 2026, insiders at Amazon.com have made 20 transactions, all of which were sales. On a net basis, insiders took 414,714,350 $ out of the stock. Active insiders include Herrington Douglas J, BEZOS JEFFREY P, Zapolsky David and others. In the short term (last 3 months), the insider signal is negative.

Short-Term Signal (3 months): Negative

Insiders have exclusively sold shares over the last 3 months.

Over the last 3 months: 0 purchases and 12 sales. A net 375,419,348 $ out of the stock.

Long-Term Signal (all transactions): Negative

Insiders have exclusively sold shares in the recent period. This can suggest management sees limited opportunity.

Across the last 20 transactions: 0 purchases and 20 sales. A net 414,714,350 $ out of the stock.

Latest sale: Herrington Douglas J sold 1,000 shares at 278 $ each on 2026-08-03.

Who is selling: Herrington Douglas J, BEZOS JEFFREY P, Zapolsky David, Reynolds Shelley, Jassy Andrew R and others.

Latest Insider Trades in Amazon.com (2026)

The table shows the last 20 reported insider transactions in Amazon.com. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-08-03 Herrington Douglas J Sell 1,000 278 278,390
2026-08-03 BEZOS JEFFREY P Sell 1,209,649 286 346,455,570
2026-07-01 Herrington Douglas J Sell 1,000 240 239,770
2026-06-01 Herrington Douglas J Sell 1,000 266 266,190
2026-05-22 Zapolsky David Sell 9,270 269 2,489,273
2026-05-21 Zapolsky David Sell 9,920 266 2,635,942
2026-05-21 Reynolds Shelley Sell 1,820 264 480,462
2026-05-21 Jassy Andrew R Sell 50,000 266 13,280,500
2026-05-21 Herrington Douglas J Sell 7,500 264 1,978,875
2026-05-21 Garman Matthew S Sell 4,860 266 1,291,010

Who is buying and selling Amazon.com shares in 2026?

The following insiders have sold shares: Herrington Douglas J, BEZOS JEFFREY P, Zapolsky David, Reynolds Shelley, Jassy Andrew R and others. In total, 414,714,350 $ was sold across 20 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

Amazon.com Short Selling 2026: 1.1% Sold Short

Low short interest: 1.1% of the free float
Short % of free float
1.1%
Assessment
Low short interest
Short squeeze risk
Low
Data source
SEC
Updated daily
The stock has a low share of short selling. Less than 2% of the freely traded shares are sold short, which points to limited bearish sentiment.

Data is updated daily based on official filings with the SEC.
Short Interest Scale
0% 2% 5% 10% 20%+
Low Moderate High Very High Extreme
1.1%

When Does Amazon.com Report Earnings?

The next earnings date for Amazon.com is not yet available. Check the company's investor calendar for more information.



Technical Analysis of Amazon.com 2026 – Signal: Strong Buy

Overall Technical Signal: Strong Buy

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated August 6, 2026.

Technical analysis of Amazon.com (AMZN.US) – RSI 63, MACD positive (bullish), daily candlestick chart August 2026
Amazon.com technical analysis – candlestick chart with RSI and MACD. Updated Aug 6, 2026.

Trend Analysis of Amazon.com, Inc

Amazon.com, Inc is in a short-term uptrend. The price of $272.65 is 9.6% above the 20-day average ($248.88). Medium term, the picture is positive: the price is 10.2% above the 50-day average ($247.32). Long term, the stock is 15.6% above the 200-day average ($235.95), which confirms a long-term uptrend.

Golden Cross: The 50-day average (247.32) is above the 200-day average (235.95), which is a classic bullish signal for Amazon.com, Inc.

Is Amazon.com, Inc overbought or oversold?

Amazon.com, Inc has an RSI of 63.5. The stock shows positive momentum in the upper part of the neutral zone. Combined with the positive trend, this supports the bullish picture.

MACD Analysis for Amazon.com, Inc

Daily MACD: MACD is positive (5.999), which means the short-term trend is bullish (the 12-day EMA is above the 26-day EMA). MACD is above the signal line (1.380) by 4.619, which confirms rising momentum in the uptrend.

Weekly MACD: MACD5 is positive (5.427), which indicates a broader bullish long-term trend. MACD5 is below the signal line (5.727) by 0.300, which suggests the long-term momentum is fading – the positive trend could come under pressure.

Overall MACD assessment: Both the daily and weekly trend are bullish (MACD positive). However, momentum shows signs of weakening on a weekly basis. Watch whether the trend holds.

Risk Profile for Amazon.com, Inc

Amazon.com, Inc has an annual standard deviation of 34.4%, which classifies the stock as moderately low risk. There is some volatility, but the price is relatively stable.

Overall Technical Conclusion for Amazon.com, Inc

Trend: Positive. The price trades above SMA50 and SMA200.

MACD trend (zero line): Daily bullish (5.999). Weekly bullish (5.427).

MACD momentum (signal): Daily rising. Weekly falling.

RSI: 63.5 – neutral.

Technical signal: Strong Buy

The price is in an uptrend (above SMA50/SMA200) and MACD is positive on both a daily and weekly basis. Trend and MACD trend confirm each other – the strongest technical buy signal.

Frequently Asked Questions About Amazon.com stock in 2026

Should you buy Amazon.com stock now?
Yes, the technical signal for Amazon.com is currently BUY. Amazon.com trades at $273.73 as of 8/6/2026. The overall technical signal is: Strong Buy. The technical analysis shows the following: MACD is positive (bullish trend) at 5.999 with rising momentum (signal: 1.380); RSI is at 63.5 (neutral zone); the stock is in a short-term uptrend (price above the 20-day average); the analyst price target of $323.29 points to 18.1% upside. The stock is in a broader uptrend (above SMA50/SMA200). This is a technical observation based on current data, not investment advice.
What is the price target for Amazon.com stock?
The average analyst price target for Amazon.com is $323.29. The current price is $273.73, which gives an upside of 18.1%. Based on this, the stock is considered undervalued. The fair value range (±10% of the price target) is between $290.96 and $355.62.
Is Amazon.com a dividend stock?
No, Amazon.com does not currently pay a dividend to shareholders. The company reinvests its profits in growth instead of paying dividends.
What is the risk of Amazon.com stock?
Amazon.com is rated as a stock with moderately low risk. the annual standard deviation is 34.4%, which classifies the stock as moderately low risk.
Is Amazon.com overvalued?
No, Amazon.com is considered undervalued based on the analyst price target (18.1% upside). Amazon.com has the following valuation ratios: a P/E ratio of 22.3 (moderately to highly valued), a P/S ratio of 3.9, a P/B ratio of 5.3. The analyst price target suggests that the stock is undervalued by 18.1%.
Is Amazon.com overbought?
No, Amazon.com is not overbought. RSI is at 63.5 (neutral zone). The technical indicators show: RSI is at 63.5 (upper neutral zone), which shows positive momentum but is not yet overbought. In addition, the price is 10.0% above the 20-day average (short-term uptrend). In addition, MACD is positive with rising momentum (bullish).
When is the next Amazon.com earnings report?
The date of the next earnings report for Amazon.com has not been published yet. Check the company's investor calendar for updates.
Is Amazon.com shorted?
Yes, Amazon.com is shorted with 1.1% of the free float sold short. This is a moderate level of short selling, within the normal range for most stocks. Data is updated daily based on official filings with the SEC.
Are insiders buying Amazon.com stock?
No, insiders are not buying Amazon.com shares – they are net sellers. Over the last 3 months, insiders have made 0 purchases and 12 sales. On a net basis, 375,419,348 $ worth of shares were sold. Across the last 20 reported transactions, the split is 0 purchases and 20 sales, with a net 414,714,350 $ sold. Active sellers include Herrington Douglas J, BEZOS JEFFREY P, Zapolsky David and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is Amazon.com a good stock?
Based on our total score, Amazon.com is rated as a good stock with a total score of 67 out of 100. The stock scores above average on value, quality and momentum – it is among the top 33% in our database. The score is made up of Value: 49/100, Quality: 72/100, Momentum: 80/100. In addition: analysts see 18.1% upside to the price target; technical signal: Strong Buy. Whether Amazon.com is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for Amazon.com stock?
The outlook for Amazon.com based on current data: the average analyst price target is $323.29 (+18.1%); the stock is in an uptrend (above SMA50 and SMA200); the P/E ratio is 22.3 (moderate). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is Amazon.com stock rising?
Amazon.com is rising right now. The technical indicators show: the price is 10.0% above the 20-day average; MACD is positive with rising momentum (bullish signal); insiders have mostly been selling the stock recently. For the latest context, see our technical analysis, insider section and news overview above.
How high can Amazon.com go?
The average analyst price target for Amazon.com is $323.29, which corresponds to a potential gain of 18.1% from the current price of $273.73. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can Amazon.com fall?
We lack enough history to give a specific floor for Amazon.com. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does Amazon.com do?
Amazon startede i 1994 som en boghandel på nettet, men er i dag en kæmpe e-handelsplatform. De sælger stort set alt, og mange kender dem som "The Everything Store." Amazon tjener primært penge på nethandel, men de driver også den store cloud-forretning, AWS. De udvikler også s... The company belongs to the Cyklisk forbrug sector, more specifically the Internetforhandler industry, is headquartered in USA, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate Amazon.com as an investment.
Did Amazon.com raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from Amazon.com. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history and the news overview above.
Is Amazon.com making money or losing money?
Yes, Amazon.com is making money, not losing it. The company has a profit margin (the share of revenue left over as profit) of 17.4% — which is solid. The operating margin (profit before interest and taxes) is 13.7%. At a P/E ratio of 22.3, you currently pay 22.3 dollars for every dollar of the company's annual earnings. A consistently profitable company is usually more resilient than growth stocks that are not yet making money.
Can Amazon.com go bankrupt?
The bankruptcy risk of Amazon.com is rated as low. Altman Z2 (a model for assessing financial distress) is 3.23 — that places the company in the healthy zone. The company has a healthy balance sheet with limited debt relative to earnings and assets. The Piotroski score (financial health 0-9, higher is better) is 7 — which is strong. Debt relative to equity is 119% (moderate). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does Amazon.com have a lot of debt?
Amazon.com has moderate debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 119%. For the cyklisk forbrug sector, 80-150% counts as a typical level. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector. Can Amazon.com service its debt? Can service its debt without problems — the interest coverage ratio (how many times earnings can cover interest payments) is 62.5x, and net debt equals 0.9 years of earnings (EBITDA).