Affirm (AFRM.US) Price Target 2026/2027: 35% Upside – Rating and Stock Analysis

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Affirm Price Target 2026: Analysts See 37% Upside

The average price target for Affirm is $99.23. This price target represents the analysts' view of the stock price over the next 12 months. The stock may be undervalued, because the price target is higher than the current price. The stock is 36.91% below the target, which can point to potential returns within the next 12 months if the analysts' view proves right. Also consider the stock's valuation ratios such as P/E, P/S and P/B, plus the technical analysis further down the page, for the full picture.

Is Affirm overvalued or undervalued?

Affirm is currently undervalued with a gap of 36.9% relative to the price target.


The current price is $72.48, which places Affirm in the undervalued category. The stock is considered undervalued when the price is below $89.31, and overvalued when the price exceeds $109.15.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For Affirm, the fair value range lies between $89.31 and $109.15.


See the full price target analysis for Affirm →

Analyst Ratings for Affirm stock in 2026: Buy

24 analysts cover Affirm. The majority is positive, with 70.8% recommending Buy, while 29.2% recommend Hold. The average price target is $99.23, which gives an upside of 36.9% from the current price.

Consensus: Buy (4.17/5)
Strong Buy
11 (45.8%)
Buy
6 (25%)
Hold
7 (29.2%)
Strong Sell Sell Hold Buy Strong Buy
4.17 out of 5 based on 24 analysts

About Affirm – Credit Services

Affirm Holdings, Inc. operates payment network in the United States, Canada, and internationally. Its platform offers pay-over-time solutions at checkout for both consumers and merchants. The company's commerce platform, agreements with originating banks, and capital markets partners enables consumers to pay for a purchase over time. It has active merchants covering small businesses, large enterprises, direct-to-consumer brands, brick-and-mortar stores, and companies with an omni-channel presence. The company's merchants represent a range of industries, including electronics; equipment and auto; fashion and beauty; general merchandise; home and lifestyle services; sporting goods and outdoors; and travel and ticketing. Affirm Holdings, Inc. was founded in 2012 and is headquartered in San Francisco, California. Read more about the company

Key Figures for Affirm

$ 25.0B Market cap
$ 4.3B Revenue
Credit Services Industry
12.64 P/E
5.87 P/S
4.30 P/B
USA Listed on exchange
affirm.com Website

What kind of stock is Affirm?

Growth stock

Affirm is classified as a growth stock with quarterly earnings growth of 2,186.9% and strong long-term momentum of 0.0%.

Score Overview for Affirm

💰 Value Score 69/100 (High)
⭐ Quality Score 74/100 (High)
🚀 Momentum Score 52/100 (Neutral)
📊 Total Score 65/100

⚠️ 1 red flag identified

Our analysis has identified 1 potential risk factor in Affirm that investors should be aware of.

⚠️ High debt: The debt-to-equity ratio is 263% – the company carries considerably more debt than equity, which raises the financial risk.

📈 Valuation

Affirm trades at a P/E ratio of 12.6, which is below the market average and can point to an attractive price. The forward P/E is 36.2. The P/S ratio is 5.9 (high — the market pays a premium for the revenue). The P/B ratio is 4.3. The PEG ratio is 0.68 — below 1.0 suggests the stock is cheap relative to its growth rate.

💵 Profitability & Growth

Affirm has a profit margin of 45.3% (excellent) and an operating margin of 12.6%. Return on equity (ROE) is 45.1% — excellent return on equity. Return on assets (ROA) is 1.9%. The latest quarterly earnings grew 2,186.9% year over year — strong growth.

🏦 Financial Health

The Piotroski score is 6 out of 9 — good financial health. The debt-to-equity ratio (D/E) is 263.5% — high debt, which raises the risk.

🚀 Momentum & Short Interest

Short interest is 4.96%.

Insider Trading in Affirm 2026: The Signal Is negative

In 2026, insiders at Affirm have made 20 transactions, all of which were sales. On a net basis, insiders took 24,600,636 $ out of the stock. Active insiders include Adkins Katherine, O'Hare Robert, Michalek Libor and others. In the short term (last 3 months), the insider signal is negative.

Short-Term Signal (3 months): Negative

Insiders have exclusively sold shares over the last 3 months.

Over the last 3 months: 0 purchases and 16 sales. A net 20,879,091 $ out of the stock.

Long-Term Signal (all transactions): Negative

Insiders have exclusively sold shares in the recent period. This can suggest management sees limited opportunity.

Across the last 20 transactions: 0 purchases and 20 sales. A net 24,600,636 $ out of the stock.

Latest sale: Adkins Katherine sold 4,404 shares at 76 $ each on 2026-09-03.

Who is selling: Adkins Katherine, O'Hare Robert, Michalek Libor, Linford Michael, Jiyane Siphelele and others.

Latest Insider Trades in Affirm (2026)

The table shows the last 20 reported insider transactions in Affirm. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-09-03 Adkins Katherine Sell 4,404 76 332,634
2026-09-02 O'Hare Robert Sell 5,886 74 435,682
2026-09-01 O'Hare Robert Sell 11,987 73 869,177
2026-09-01 Michalek Libor Sell 11,364 70 794,798
2026-09-01 Linford Michael Sell 11,719 70 819,627
2026-09-01 Jiyane Siphelele Sell 9,038 70 632,118
2026-09-01 Adkins Katherine Sell 10,594 72 761,391
2026-08-28 Linford Michael Sell 79,219 90 7,130,502
2026-08-12 Watson Noel Bertram Sell 2,000 78 155,720
2026-08-01 Michalek Libor Sell 2,335 72 166,976

Who is buying and selling Affirm shares in 2026?

The following insiders have sold shares: Adkins Katherine, O'Hare Robert, Michalek Libor, Linford Michael, Jiyane Siphelele and others. In total, 24,600,636 $ was sold across 20 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

Affirm Short Selling 2026: 5.0% Sold Short

Moderate short interest: 5.0% of the free float
Short % of free float
5.0%
Assessment
Moderate short interest
Short squeeze risk
Low
Data source
SEC
Updated daily
The stock has a moderate share of short selling. Between 2-5% of the freely traded shares are sold short, which is within the normal range for most stocks.

Data is updated daily based on official filings with the SEC.
Short Interest Scale
0% 2% 5% 10% 20%+
Low Moderate High Very High Extreme
5.0%

When Does Affirm Report Earnings?

The next earnings date for Affirm is not yet available. Check the company's investor calendar for more information.



Technical Analysis of Affirm 2026 – Signal: Hold

Overall Technical Signal: Hold

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated September 4, 2026.

Trend Analysis of Affirm Holdings, Inc

Affirm Holdings, Inc is in a short-term downtrend. The price of $74.30 is 1.9% below the 20-day average ($75.72). Medium term, the picture is negative: the price is 3.7% below the 50-day average ($77.18). Long term, the stock is 11.7% above the 200-day average ($66.49), which confirms a long-term uptrend.

Golden Cross: The 50-day average (77.18) is above the 200-day average (66.49), which is a classic bullish signal for Affirm Holdings, Inc.

Is Affirm Holdings, Inc overbought or oversold?

Affirm Holdings, Inc has an RSI of 47.8, right in the middle of the neutral zone. There is no clear buying or selling pressure.

MACD Analysis for Affirm Holdings, Inc

Daily MACD: MACD is negative (-0.428), which means the short-term trend is bearish (the 12-day EMA is below the 26-day EMA). MACD is below the signal line (-0.066) by 0.362, which confirms growing negative momentum in the downtrend.

Weekly MACD: MACD5 is positive (3.459), which indicates a broader bullish long-term trend. MACD5 is above the signal line (3.254) by 0.205, which confirms rising long-term momentum.

Overall MACD assessment: The daily and weekly MACD give conflicting signals. The long-term trend is bullish, but the short-term trend is bearish. Short-term momentum is still falling – a deeper pullback is possible.

Risk Profile for Affirm Holdings, Inc

Affirm Holdings, Inc has an annual standard deviation of 59.7%, which classifies the stock as Speculative. Sizeable price swings are normal, and the stock requires a higher risk tolerance.

Overall Technical Conclusion for Affirm Holdings, Inc

Trend: Neutral/mixed.

MACD trend (zero line): Daily bearish (-0.428). Weekly bullish (3.459).

MACD momentum (signal): Daily falling. Weekly rising.

RSI: 47.8 – neutral.

Technical signal: Hold

The signals are mixed – trend and MACD point in different directions. Wait until MACD crosses the zero line in the direction of the trend before acting.

Frequently Asked Questions About Affirm stock in 2026

Should you buy Affirm stock now?
The technical signal for Affirm is currently NEUTRAL. Affirm trades at $72.48 as of 9/4/2026. The overall technical signal is: Hold. The technical analysis shows the following: MACD is negative (bearish trend) at -0.428 with falling momentum (signal: -0.066); RSI is at 47.8 (neutral zone); the stock is in a short-term downtrend (price below the 20-day average); the analyst price target of $99.23 points to 36.9% upside. This is a technical observation based on current data, not investment advice.
What is the price target for Affirm stock?
The average analyst price target for Affirm is $99.23. The current price is $72.48, which gives an upside of 36.9%. Based on this, the stock is considered undervalued. The fair value range (±10% of the price target) is between $89.31 and $109.15.
Is Affirm a dividend stock?
No, Affirm does not currently pay a dividend to shareholders. The company reinvests its profits in growth instead of paying dividends.
What is the risk of Affirm stock?
Affirm is rated as a stock in the risk category Speculative. the annual standard deviation is 59.7%, which classifies the stock as Speculative.
Is Affirm overvalued?
No, Affirm is considered undervalued based on the analyst price target (36.9% upside). Affirm has the following valuation ratios: a P/E ratio of 12.6 (moderately valued), a P/S ratio of 5.9, a P/B ratio of 4.3. The analyst price target suggests that the stock is undervalued by 36.9%.
Is Affirm overbought?
No, Affirm is not overbought. RSI is at 47.8 (neutral zone). The technical indicators show: RSI is at 47.8 (neutral zone between 30-70), which signals neither overbought nor oversold. In addition, the price is 4.3% below the 20-day average (short-term downtrend). In addition, MACD is negative with falling momentum (bearish).
When is the next Affirm earnings report?
The date of the next earnings report for Affirm has not been published yet. Check the company's investor calendar for updates.
Is Affirm shorted?
Yes, Affirm is shorted with 5.0% of the free float sold short. This is a moderate level of short selling, within the normal range for most stocks. Data is updated daily based on official filings with the SEC.
Are insiders buying Affirm stock?
No, insiders are not buying Affirm shares – they are net sellers. Over the last 3 months, insiders have made 0 purchases and 16 sales. On a net basis, 20,879,091 $ worth of shares were sold. Across the last 20 reported transactions, the split is 0 purchases and 20 sales, with a net 24,600,636 $ sold. Active sellers include Adkins Katherine, O'Hare Robert, Michalek Libor and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is Affirm a good stock?
Based on our total score, Affirm is rated as a good stock with a total score of 65 out of 100. The stock scores above average on value, quality and momentum – it is among the top 35% in our database. The score is made up of Value: 69/100, Quality: 74/100, Momentum: 52/100. In addition: analysts see 36.9% upside to the price target; technical signal: Hold. Whether Affirm is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for Affirm stock?
The outlook for Affirm based on current data: the average analyst price target is $99.23 (+36.9%); the P/E ratio is 12.6 (low – a possible value stock). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is Affirm stock falling?
Affirm is falling right now. The technical indicators show: the price is 4.3% below the 20-day average; MACD is negative with falling momentum (bearish signal); insiders have mostly been selling the stock recently. For the latest context, see our technical analysis, insider section and news overview above.
How high can Affirm go?
The average analyst price target for Affirm is $99.23, which corresponds to a potential gain of 36.9% from the current price of $72.48. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can Affirm fall?
We lack enough history to give a specific floor for Affirm. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does Affirm do?
Affirm Holdings, Inc. operates payment network in the United States, Canada, and internationally. Its platform offers pay-over-time solutions at checkout for both consumers and merchants. The company's commerce platform, agreements with originating banks, and capital markets p... The company belongs to the Financial Services sector, more specifically the Credit Services industry, is headquartered in USA, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate Affirm as an investment.
Did Affirm raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from Affirm. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history and the news overview above.
Is Affirm making money or losing money?
Yes, Affirm is making money, not losing it. The company has a profit margin (the share of revenue left over as profit) of 45.3% — which is excellent. The operating margin (profit before interest and taxes) is 12.6%. At a P/E ratio of 12.6, you currently pay 12.6 dollars for every dollar of the company's annual earnings. A consistently profitable company is usually more resilient than growth stocks that are not yet making money.
Can Affirm go bankrupt?
Altman Z2 is not used for banks and financial companies — their balance sheet is built on debt (that is the business model), so the model would wrongly classify a healthy bank as distressed. For Affirm, look instead at the capital base (e.g. the core capital ratio), loan losses and earnings power.
Does Affirm have a lot of debt?
Affirm has moderate debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 263%. For the financial services sector, 200-400% counts as a typical level. Banks take in deposits (debt) as their raw material and lend it out — which naturally gives a high D/E. 200-400% is typical; only above 400% counts as elevated. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector. Can Affirm service its debt? Could struggle to service its debt — the interest coverage ratio (how many times earnings can cover interest payments) is 2.4x, and net debt equals 10.0 years of earnings (EBITDA).