Apple (AAPL.US) Price Target and Rating 2026/2027

333.57
Price history for Apple (AAPL.US) – stock price at $333.57, October 2026
Apple stock price – price development 2026. Updated Oct 7, 2026.
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Apple Price Target 2026: Analysts See 2% Downside

The average price target for Apple is $328.09. This price target represents the analysts' view of the stock price over the next 12 months. The stock appears overvalued, because the price target is lower than the current price. It is -1.64% above the target, and analysts expect the price to fall over the next 12 months. Even if the stock may be overvalued, price momentum can last longer than expected. That is why it is important to keep an eye on the stock and its momentum on an ongoing basis. WallStreetBuys helps you with the technical analysis and keeps you up to date on the development.

Is Apple overvalued or undervalued?

Apple is currently fairly valued with a gap of 1.6% relative to the price target.


The current price is $333.57, which places Apple in the fairly valued category. The stock is considered undervalued when the price is below $295.28, and overvalued when the price exceeds $360.90.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For Apple, the fair value range lies between $295.28 and $360.90.


See the full price target analysis for Apple →

Analyst Ratings for Apple stock in 2026: Buy

44 analysts cover Apple. The ratings are mixed, with 56.8% Buy, 29.5% Hold and 13.6% Sell. The average price target is $328.09, which is 1.6% below the current price.

Consensus: Buy (3.80/5)
Strong Buy
19 (43.2%)
Buy
6 (13.6%)
Hold
13 (29.5%)
Sell
3 (6.8%)
Strong Sell
3 (6.8%)
Strong Sell Sell Hold Buy Strong Buy
3.80 out of 5 based on 44 analysts

About Apple – Consumer Electronics

Apple makes and sells smartphones, computers and tablets around the world. The company earns most of its money by selling hardware, such as the iPhone, Mac and iPad.

Apple also runs a large services business. This includes subscriptions like Apple Music and Apple TV+, as well as the App Store, where customers can download apps and other content. In addition, Apple sells accessories such as AirPods and the Apple Watch.

Apple was founded in 1976. It is a global company that sells its products in more than 170 countries. Apple also offers support services, such as AppleCare, which helps customers with repairs and technical assistance.
Read more about the company

Key Figures for Apple

$4.9T Market cap
$467B Revenue
Consumer Electronics Industry
38.31 P/E
10.43 P/S
45.74 P/B
United States Listed on exchange
apple.com Website

What kind of stock is Apple?

Growth stock Quality stock Momentum stock

Apple is classified as a growth stock and quality stock and momentum stock. This means the stock combines several attractive traits, strong financial health (Piotroski 9/9), and strong price momentum.

Score Overview for Apple

💰 Value Score 16/100 (Very Low)
⭐ Quality Score 95/100 (Very High)
🚀 Momentum Score 88/100 (Very High)
📊 Total Score 66/100

⚠️ 1 red flag identified 1 critical

Our analysis has identified 1 potential risk factor in Apple that investors should be aware of.

🚨 High debt: The debt-to-equity ratio is 541% – the company carries considerably more debt than equity, which raises the financial risk.

📈 Valuation

Apple trades at a P/E ratio of 38.3, which is above the market average. The forward P/E is 35.2 (8% lower), which suggests the market expects rising earnings. The P/S ratio is 10.4 (high — the market pays a premium for the revenue). The P/B ratio is 45.7. The PEG ratio is 2.71 — above 2.0 suggests the stock is expensive relative to its growth rate.

💵 Profitability & Growth

Apple has a profit margin of 27.6% (excellent) and an operating margin of 32.6%. Return on equity (ROE) is 148.8% — excellent return on equity. Return on assets (ROA) is 27.1%. The latest quarterly earnings grew 28.7% year over year — strong growth.

🏦 Financial Health

The Piotroski score is 9 out of 9 — excellent financial health. Altman Z2 is 3.23 (healthy balance sheet — low risk). The debt-to-equity ratio (D/E) is 540.9% — high debt, which raises the risk.

🚀 Momentum & Short Interest

Short interest is 0.88% — low, the market does not expect a decline.

Apple Dividend 2026: 0.3% Dividend Yield

Dividend Key Figures for Apple

Dividend yield
0.32%
Latest dividend per share
0.27 USD
Payout ratio
12.2%
Low
Dividend growth (6 years)
-2.4%
Avg. annual dividend (3 years)
0.77 USD

When does Apple pay a dividend in 2026?

Latest ex-dividend date (traded without the dividend)
August 10, 2026
Latest payment date
August 13, 2026

How much does Apple pay in dividends?

Apple pays dividends to its shareholders. The most recently paid dividend was 0.27 USD per share, which corresponds to a dividend yield of 0.32%. Over the last 6 years, the annual dividend has fallen by 2.4%.

The payout ratio is 12.2%, which is low. This suggests the company prioritizes reinvesting in growth over dividend payments. There is good room to raise the dividend in the future.

Historical Dividend Payments for Apple

We have registered dividend payments for Apple since Feb 7, 2020. In that period the stock has paid a dividend 25 times, most recently on Aug 10, 2026. This stock qualifies as a stable dividend stock, because it has paid a dividend at least once a year for the last 5 years. That makes it attractive to investors looking for steady, regular dividend payments.

Ex-datePayment dateAmountCurrency
2026-08-102026-08-130.27USD
2026-05-112026-05-140.27USD
2026-02-092026-02-120.26USD
2025-11-102025-11-130.26USD
2025-08-112025-08-140.26USD
2024-11-082024-11-140.25USD
2024-08-122024-08-150.25USD
2024-05-102024-05-160.25USD
2024-02-092024-02-150.24USD
2023-11-102023-11-160.24USD
2023-08-112023-08-170.24USD
2023-05-122023-05-180.24USD
2023-02-102023-02-160.23USD
2022-11-042022-11-100.23USD
2022-08-052022-08-110.23USD
2022-05-062022-05-120.23USD
2022-02-042022-02-100.22USD
2021-11-052021-11-110.22USD
2021-08-062021-08-120.22USD
2021-05-072021-05-130.22USD
2021-02-052021-02-110.21USD
2020-11-062020-11-120.21USD
2020-08-072020-08-130.21USD
2020-05-082020-05-140.21USD
2020-02-072020-02-130.19USD

Insider Trading in Apple 2026: The Signal Is negative

In 2026, insiders at Apple have made 20 transactions, all of which were sales. On a net basis, insiders took $53,371,649 out of the stock. Active insiders include Ternus John, O'BRIEN DEIRDRE, Newstead Jennifer and others. In the short term (last 3 months), the insider signal is negative.

Short-Term Signal (3 months): Negative

Insiders have exclusively sold shares over the last 3 months.

Over the last 3 months: 0 purchases and 9 sales. A net $18,669,503 out of the stock.

Long-Term Signal (all transactions): Negative

Insiders have exclusively sold shares in the recent period. This can suggest management sees limited opportunity.

Across the last 20 transactions: 0 purchases and 20 sales. A net $53,371,649 out of the stock.

Latest sale: Ternus John sold 3,564 shares at $334.05 each on 2026-10-02.

Who is selling: Ternus John, O'BRIEN DEIRDRE, Newstead Jennifer, Borders Ben, Parekh Kevan and others.

Latest Insider Trades in Apple (2026)

The table shows the last 20 reported insider transactions in Apple. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-10-02 Ternus John Sell 3,564 334 1,190,554
2026-10-02 O'BRIEN DEIRDRE Sell 40,764 334 13,611,507
2026-09-29 Newstead Jennifer Sell 2,399 336 806,496
2026-09-22 Newstead Jennifer Sell 2,399 340 815,804
2026-09-08 Newstead Jennifer Sell 1,438 317 456,177
2026-09-01 Newstead Jennifer Sell 1,439 317 456,177
2026-08-25 Newstead Jennifer Sell 1,439 311 447,457
2026-08-18 Newstead Jennifer Sell 1,439 307 442,478
2026-08-11 Newstead Jennifer Sell 1,439 308 442,852
2026-06-16 Borders Ben Sell 116 295 34,236

Who is buying and selling Apple shares in 2026?

The following insiders have sold shares: Ternus John, O'BRIEN DEIRDRE, Newstead Jennifer, Borders Ben, Parekh Kevan and others. In total, $53,371,649 was sold across 20 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

When Does Apple Report Earnings – Next Date: Oct 29, 2026

The next earnings report from Apple is scheduled for October 29, 2026, after the market closes. This report covers the third quarter (Q3), which ended on September 30, 2026.



Technical Analysis of Apple 2026 – Signal: Strong Buy

Overall Technical Signal: Strong Buy

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated October 7, 2026.

Technical analysis of Apple (AAPL.US) – RSI 55, MACD positive (bullish), daily candlestick chart October 2026
Apple technical analysis – candlestick chart with RSI, MACD and volume profile. Updated Oct 7, 2026.

Trend Analysis of Apple Inc

Apple Inc is in a short-term uptrend. The price of $333.63 is 0.1% above the 20-day average ($333.41). Medium term, the picture is positive: the price is 3.5% above the 50-day average ($322.30). Long term, the stock is 15.3% above the 200-day average ($289.41), which confirms a long-term uptrend.

Golden Cross: The 50-day average (322.30) is above the 200-day average (289.41), which is a classic bullish signal for Apple Inc.

Is Apple Inc overbought or oversold?

Apple Inc has an RSI of 54.6, right in the middle of the neutral zone. There is no clear buying or selling pressure.

MACD Analysis for Apple Inc

Daily MACD: MACD is positive (3.261), which means the short-term trend is bullish (the 12-day EMA is above the 26-day EMA). MACD is below the signal line (4.308) by 1.047, which suggests the positive momentum is fading – the trend could be turning.

Weekly MACD: MACD5 is positive (14.900), which indicates a broader bullish long-term trend. MACD5 is above the signal line (14.094) by 0.806, which confirms rising long-term momentum.

Overall MACD assessment: Both the daily and weekly trend are bullish (MACD positive). However, momentum shows signs of weakening on a daily basis. Watch whether the trend holds.

Risk Profile for Apple Inc

Apple Inc has an annual standard deviation of 24.7%, which classifies the stock as Conservative. Price swings are limited, and the stock suits conservative investors.

Overall Technical Conclusion for Apple Inc

Trend: Positive. The price trades above SMA50 and SMA200.

MACD trend (zero line): Daily bullish (3.261). Weekly bullish (14.900).

MACD momentum (signal): Daily falling. Weekly rising.

RSI: 54.6 – neutral.

Technical signal: Strong Buy

The price is in an uptrend (above SMA50/SMA200) and MACD is positive on both a daily and weekly basis. Trend and MACD trend confirm each other – the strongest technical buy signal.

Frequently Asked Questions About Apple stock in 2026

Should you buy Apple stock now?
Yes, the technical signal for Apple is currently Strong Buy. Apple trades at $333.57 as of Oct 7, 2026. The technical analysis shows the following: MACD is positive (bullish trend) at 3.261 with falling momentum (signal: 4.308); RSI is at 54.6 (neutral zone); the stock is in a short-term uptrend (price above the 20-day average); the analyst price target of $328.09 is 1.6% below the current price. The stock is in a broader uptrend (above SMA50/SMA200). This is a technical observation based on current data, not investment advice.
What is the price target for Apple stock?
The average analyst price target for Apple is $328.09. The current price is $333.57, which gives a downside of 1.6%. Based on this, the stock is considered fairly valued. The fair value range (±10% of the price target) is between $295.28 and $360.90.
Is Apple a dividend stock?
Yes, Apple is a dividend stock with a dividend yield of 0.32%. The latest dividend was $0.27 per share. The latest ex-dividend date (traded without the dividend) was Aug 10, 2026. The payout ratio is 12.2%, which is considered sustainable.
When does Apple pay a dividend in 2026?
The next dividend date for Apple has not been set yet. The latest ex-dividend date (last trading day with dividend rights) was Aug 10, 2026. The latest dividend was $0.27 per share with an ex-dividend date of Aug 10, 2026. The dividend yield is 0.32%. The payout ratio of 12.2% points to a sustainable dividend with room to grow.
What is the risk of Apple stock?
Apple is rated as a stock in the risk category Conservative. the annual standard deviation is 24.7%, which classifies the stock as Conservative.
Is Apple overvalued?
Apple is considered fairly valued – the price is close to the analyst price target. Apple has the following valuation ratios: a P/E ratio of 38.3 (highly valued), a P/S ratio of 10.4, a P/B ratio of 45.7. The stock trades close to the analyst price target and is considered fairly valued.
Is Apple overbought?
No, Apple is not overbought. RSI is at 54.6 (neutral zone). The technical indicators show: RSI is at 54.6 (neutral zone between 30-70), which signals neither overbought nor oversold. In addition, the price is 0.0% above the 20-day average (short-term uptrend). In addition, MACD is positive, but momentum is falling.
When is the next Apple earnings report?
Apple reports its next earnings on October 29, 2026. The stock currently trades at $333.57. With a P/E ratio of 38.3, the market will be watching closely whether earnings meet expectations.
Is Apple shorted?
Apple has minimal short interest of 0.88% of the free float, which is insignificant and points to very limited bearish sentiment.
Are insiders buying Apple stock?
No, insiders are not buying Apple shares – they are net sellers. Over the last 3 months, insiders have made 0 purchases and 9 sales. On a net basis, 18,669,503 $ worth of shares were sold. Across the last 20 reported transactions, the split is 0 purchases and 20 sales, with a net 53,371,649 $ sold. Active sellers include Ternus John, O'BRIEN DEIRDRE, Newstead Jennifer and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is Apple a good stock?
Based on our total score, Apple is rated as a good stock with a total score of 66 out of 100. The stock scores above average on value, quality and momentum. The score is made up of Value: 16/100, Quality: 95/100, Momentum: 88/100. In addition: a dividend of 0.32%; technical signal: Strong Buy. Whether Apple is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for Apple stock?
The outlook for Apple based on current data: the average analyst price target is $328.09 (-1.6%); the stock is in an uptrend (above SMA50 and SMA200); the next earnings report is due on Oct 29, 2026, which can move the price; the P/E ratio is 38.3 (high – the market expects growth). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is Apple stock moving?
Apple is stable right now. The technical indicators show: the price is close to the 20-day average; insiders have mostly been selling the stock recently. For the latest context, see our technical analysis and insider section above.
How high can Apple go?
The average analyst price target for Apple is $328.09, which is 1.6% below the current price of $333.57. The stock has traded between $242.76 and $345.34 over the last 52 weeks. The price is close to the 52-week high. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can Apple fall?
The stock has traded as low as $242.76 over the last 52 weeks — that is 27.2% below the current price of $333.57. The biggest decline (drawdown) in the same period was 29.7% from high to low. Within a year, the price typically swings about ±24.7% (standard deviation — a measure of price swings). A difficult year could therefore mean a further decline of that size. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does Apple do?
Apple makes and sells smartphones, computers and tablets around the world. The company earns most of its money by selling hardware, such as the iPhone, Mac and iPad. Apple also runs a large services business. This includes subscriptions like Apple Music and Apple TV+, as well... The company belongs to the Technology sector, more specifically the Consumer Electronics industry, is headquartered in United States, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate Apple as an investment.
Did Apple raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from Apple. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history above.
Is Apple making money or losing money?
Yes, Apple is making money, not losing it. The company has a profit margin (the share of revenue left over as profit) of 27.6% — which is excellent. The operating margin (profit before interest and taxes) is 32.6%. At a P/E ratio of 38.3, you currently pay 38.3 dollars for every dollar of the company's annual earnings. A consistently profitable company is usually more resilient than growth stocks that are not yet making money.
Can Apple go bankrupt?
The bankruptcy risk of Apple is rated as low. Altman Z2 (a model for assessing financial distress) is 3.23 — that places the company in the healthy zone. The company has a healthy balance sheet with limited debt relative to earnings and assets. The Piotroski score (financial health 0-9, higher is better) is 9 — which is strong. Debt relative to equity is 541% (high). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does Apple have a lot of debt?
Yes, Apple has elevated debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 541%. For the technology sector, anything above 120% counts as elevated — that raises the financial risk, especially if interest rates rise or earnings fall. Tech companies are usually asset-light and need little borrowed capital — anything below 60% counts as low in this sector. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector.

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