Apple (AAPL.US) Price Target and Rating 2026/2027

312,33
0,43%
Price history for Apple (AAPL.US) – stock price at 312.33 $, August 2026
Apple stock price – price development 2026. Updated Aug 6, 2026.
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Apple Price Target 2026: Analysts See 4% Upside

The average price target for Apple is $324.01. This price target represents the analysts' view of the stock price over the next 12 months. The stock may be undervalued, because the price target is higher than the current price. The stock is 3,74% below the target, which can point to potential returns within the next 12 months if the analysts' view proves right. Also consider the stock's valuation ratios such as P/E, P/S and P/B, plus the technical analysis further down the page, for the full picture.

Is Apple overvalued or undervalued?

Apple is currently fairly valued with a gap of 3.7% relative to the price target.


The current price is $312.33, which places Apple in the fairly valued category. The stock is considered undervalued when the price is below $291.61, and overvalued when the price exceeds $356.41.


The fair value range is defined as ±10% of the price target, because price targets are estimates rather than exact values. For Apple, the fair value range lies between $291.61 and $356.41.


See the full price target analysis for Apple →

Analyst Ratings for Apple stock in 2026: Buy

48 analysts cover Apple. The majority is positive, with 62.5% recommending Buy, while 33.3% recommend Hold. The average price target is $324.01, which gives an upside of 3.7% from the current price.

Consensus: Buy (4.04/5)
Strong Buy
23 (47.9%)
Buy
7 (14.6%)
Hold
16 (33.3%)
Sell
1 (2.1%)
Strong Sell
1 (2.1%)
Strong Sell Sell Hold Buy Strong Buy
4.04 out of 5 based on 48 analysts

About Apple – Forbrugerelektronik

Apple laver og sælger smartphones, computere og tablets over hele verden. De tjener primært penge på at sælge deres hardware, som for eksempel iPhone, Mac og iPad. Derudover driver Apple en stor forretning med services. Her sælger de abonnementer som Apple Music og Apple TV+, og de driver App Store, hvor kunder kan downloade apps og indhold. De sælger også tilbehør som AirPods og Apple Watch. Apple blev grundlagt i 1976 og er en global spiller, der sælger deres produkter i mere end 170 lande. De har også supporttjenester som AppleCare. Read more about the company

Key Figures for Apple

$ 4,5T Market cap
$ 467B Revenue
Forbrugerelektronik Industry
34.84 P/E
9.67 P/S
42.20 P/B
USA Listed on exchange
apple.com Website

What kind of stock is Apple?

Growth stock Quality stock Momentum stock

Apple is classified as a growth stock and quality stock and momentum stock. This means the stock combines several attractive traits, strong financial health (Piotroski 9/9), and strong price momentum.

Score Overview for Apple

💰 Value Score 20/100 (Low)
⭐ Quality Score 96/100 (Very High)
🚀 Momentum Score 76/100 (High)
📊 Total Score 64/100

⚠️ 1 red flag identified 1 critical

Our analysis has identified 1 potential risk factor in Apple that investors should be aware of.

🚨 High debt: The debt-to-equity ratio is 541% – the company carries considerably more debt than equity, which raises the financial risk.

📈 Valuation

Apple trades at a P/E ratio of 34.8, which is above the market average. The forward P/E is 31.9 (8% lower), which suggests the market expects rising earnings. The P/S ratio is 9.7 (high — the market pays a premium for the revenue). The P/B ratio is 42.2. The PEG ratio is 2.46 — above 2.0 suggests the stock is expensive relative to its growth rate.

💵 Profitability & Growth

Apple has a profit margin of 27.6% (excellent) and an operating margin of 32.6%. Return on equity (ROE) is 148.8% — excellent return on equity. Return on assets (ROA) is 27.1%. The latest quarterly earnings grew 28.7% year over year — strong growth.

🏦 Financial Health

The Piotroski score is 9 out of 9 — excellent financial health. Altman Z2 is 3.23 (healthy balance sheet — low risk). The debt-to-equity ratio (D/E) is 540.9% — high debt, which raises the risk.

🚀 Momentum & Short Interest

Short interest is 1.00% — low, the market does not expect a decline.

Apple Dividend 2026: 0.4% Dividend Yield

Dividend Key Figures for Apple in 2026

Dividend yield
0.35%
Dividend per share
0.27 USD
Payout ratio
12.3%
Low
Dividend growth (5 years)
-36.6%
Avg. annual dividend (3 years)
0.82 USD

When does Apple pay a dividend in 2026?

Latest ex-dividend date (traded without the dividend)
August 10, 2026
Next dividend payment
August 13, 2026
Latest payment date
August 13, 2026

How much does Apple pay in dividends?

Apple pays dividends to its shareholders. The most recently paid dividend was 0.27 USD per share, which corresponds to a dividend yield of 0.35%. Over the last 5 years, the annual dividend has fallen by 36.6%.

The payout ratio is 12.3%, which is low. This suggests the company prioritizes reinvesting in growth over dividend payments. There is good room to raise the dividend in the future.

Historical Dividend Payments for Apple

We have registered dividend payments for Apple since 2020-02-07. In that period the stock has paid a dividend 27 times, most recently on 2026-08-10. This stock qualifies as a stable dividend stock, because it has paid a dividend at least once a year for the last 5 years. That makes it attractive to investors looking for steady, regular dividend payments.

Ex-datePayment dateAmountCurrencyPeriod
2026-08-102026-08-130.27USDUnknown period
2026-05-112026-05-140.27USDUnknown period
2026-05-112026-05-140.27USDUnknown period
2026-05-112026-05-140.27USDUnknown period
2026-02-092026-02-120.26USDUnknown period
2025-11-102025-11-130.26USDUnknown period
2025-08-112025-08-140.26USDUnknown period
2024-11-082024-11-140.25USDUnknown period
2024-08-122024-08-150.25USDUnknown period
2024-05-102024-05-160.25USDUnknown period
2024-02-092024-02-150.24USDUnknown period
2023-11-102023-11-160.24USDUnknown period
2023-08-112023-08-170.24USDUnknown period
2023-05-122023-05-180.24USDUnknown period
2023-02-102023-02-160.23USDUnknown period
2022-11-042022-11-100.23USDUnknown period
2022-08-052022-08-110.23USDUnknown period
2022-05-062022-05-120.23USDUnknown period
2022-02-042022-02-100.22USDUnknown period
2021-11-052021-11-110.22USDUnknown period
2021-08-062021-08-120.22USDUnknown period
2021-05-072021-05-130.22USDUnknown period
2021-02-052021-02-110.21USDUnknown period
2020-11-062020-11-120.21USDUnknown period
2020-08-072020-08-130.21USDUnknown period
2020-05-082020-05-140.21USDUnknown period
2020-02-072020-02-130.19USDUnknown period

Insider Trading in Apple 2026: The Signal Is negative

In 2026, insiders at Apple have made 20 transactions, all of which were sales. On a net basis, insiders took 132,745,817 $ out of the stock. Active insiders include Borders Ben, Newstead Jennifer, Parekh Kevan and others. In the short term (last 3 months), the insider signal is negative.

Short-Term Signal (3 months): Negative

Insiders have exclusively sold shares over the last 3 months.

Over the last 3 months: 0 purchases and 3 sales. A net 9,028,805 $ out of the stock.

Long-Term Signal (all transactions): Negative

Insiders have exclusively sold shares in the recent period. This can suggest management sees limited opportunity.

Across the last 20 transactions: 0 purchases and 20 sales. A net 132,745,817 $ out of the stock.

Latest sale: Borders Ben sold 116 shares at 295 $ each on 2026-06-16.

Who is selling: Borders Ben, Newstead Jennifer, Parekh Kevan, Timothy D Cook, O'BRIEN DEIRDRE and others.

Latest Insider Trades in Apple (2026)

The table shows the last 20 reported insider transactions in Apple. Green rows are purchases, red rows are sales. The data is based on official filings.

Transaction date Name Type Number of shares Price per share ($) Total amount ($)
2026-06-16 Borders Ben Sell 116 295 34,236
2026-06-15 Newstead Jennifer Sell 30,104 296 8,923,428
2026-06-15 Borders Ben Sell 240 296 71,141
2026-05-08 Borders Ben Sell 1,274 290 369,460
2026-04-23 Parekh Kevan Sell 1,534 275 421,850
2026-04-15 Parekh Kevan Sell 10,928 266 2,911,547
2026-04-15 Borders Ben Sell 1,717 266 457,460
2026-04-02 Timothy D Cook Sell 64,949 254 16,511,984
2026-04-02 O'BRIEN DEIRDRE Sell 20,338 256 5,202,867
2026-04-02 Deirdre O'brien Sell 30,002 255 7,661,011

Who is buying and selling Apple shares in 2026?

The following insiders have sold shares: Borders Ben, Newstead Jennifer, Parekh Kevan, Timothy D Cook, O'BRIEN DEIRDRE and others. In total, 132,745,817 $ was sold across 20 transactions. Insider trades are legal transactions in which executives and board members buy or sell shares of their own company. These transactions are reported to the SEC and are publicly available.

When Does Apple Report Earnings?

The next earnings date for Apple is not yet available. Check the company's investor calendar for more information.



Technical Analysis of Apple 2026 – Signal: Strong Buy

Overall Technical Signal: Strong Buy

Based on trend analysis (SMA50/SMA200) and MACD trend (positive/negative on a daily + weekly basis). Updated August 6, 2026.

Technical analysis of Apple (AAPL.US) – RSI 46, MACD positive (bullish), daily candlestick chart August 2026
Apple technical analysis – candlestick chart with RSI and MACD. Updated Aug 6, 2026.

Trend Analysis of Apple Inc

Apple Inc is in a short-term downtrend. The price of $311.00 is 3.9% below the 20-day average ($323.72). Medium term, the picture is positive: the price is 0.4% above the 50-day average ($309.65). Long term, the stock is 11.6% above the 200-day average ($278.57), which confirms a long-term uptrend.

Golden Cross: The 50-day average (309.65) is above the 200-day average (278.57), which is a classic bullish signal for Apple Inc.

Is Apple Inc overbought or oversold?

Apple Inc has an RSI of 45.8, right in the middle of the neutral zone. There is no clear buying or selling pressure.

MACD Analysis for Apple Inc

Daily MACD: MACD is positive (2.092), which means the short-term trend is bullish (the 12-day EMA is above the 26-day EMA). MACD is below the signal line (5.727) by 3.635, which suggests the positive momentum is fading – the trend could be turning.

Weekly MACD: MACD5 is positive (15.933), which indicates a broader bullish long-term trend. MACD5 is above the signal line (13.124) by 2.809, which confirms rising long-term momentum.

Overall MACD assessment: Both the daily and weekly trend are bullish (MACD positive). However, momentum shows signs of weakening on a daily basis. Watch whether the trend holds.

Risk Profile for Apple Inc

Apple Inc has an annual standard deviation of 25.5%, which classifies the stock as moderately low risk. There is some volatility, but the price is relatively stable.

Overall Technical Conclusion for Apple Inc

Trend: Positive. The price trades above SMA50 and SMA200.

MACD trend (zero line): Daily bullish (2.092). Weekly bullish (15.933).

MACD momentum (signal): Daily falling. Weekly rising.

RSI: 45.8 – neutral.

Technical signal: Strong Buy

The price is in an uptrend (above SMA50/SMA200) and MACD is positive on both a daily and weekly basis. Trend and MACD trend confirm each other – the strongest technical buy signal.

Frequently Asked Questions About Apple stock in 2026

Should you buy Apple stock now?
Yes, the technical signal for Apple is currently BUY. Apple trades at $312.33 as of 8/6/2026. The overall technical signal is: Strong Buy. The technical analysis shows the following: MACD is positive (bullish trend) at 2.092 with falling momentum (signal: 5.727); RSI is at 45.8 (neutral zone); the stock is in a short-term downtrend (price below the 20-day average); the analyst price target of $324.01 points to 3.7% upside. The stock is in a broader uptrend (above SMA50/SMA200). This is a technical observation based on current data, not investment advice.
What is the price target for Apple stock?
The average analyst price target for Apple is $324.01. The current price is $312.33, which gives an upside of 3.7%. Based on this, the stock is considered fairly valued. The fair value range (±10% of the price target) is between $291.61 and $356.41.
Is Apple a dividend stock?
Yes, Apple is a dividend stock with a dividend yield of 0.35%. The latest dividend was $0.27 per share. The latest ex-dividend date (traded without the dividend) was 8/10/2026. The payout ratio is 12.3%, which is considered sustainable. The next dividend payment is scheduled for 8/13/2026.
When does Apple pay a dividend in 2026?
Apple pays its next dividend on 8/13/2026. The latest dividend was $0.27 per share with an ex-dividend date of 8/10/2026. The dividend yield is 0.35%. The payout ratio of 12.3% points to a sustainable dividend with room to grow.
What is the risk of Apple stock?
Apple is rated as a stock with moderately low risk. the annual standard deviation is 25.5%, which classifies the stock as moderately low risk.
Is Apple overvalued?
Apple is considered fairly valued – the price is close to the analyst price target. Apple has the following valuation ratios: a P/E ratio of 34.8 (highly valued), a P/S ratio of 9.7, a P/B ratio of 42.2. The stock trades close to the analyst price target and is considered fairly valued.
Is Apple overbought?
No, Apple is not overbought. RSI is at 45.8 (neutral zone). The technical indicators show: RSI is at 45.8 (neutral zone between 30-70), which signals neither overbought nor oversold. In addition, the price is 3.5% below the 20-day average (short-term downtrend). In addition, MACD is positive, but momentum is falling.
When is the next Apple earnings report?
The date of the next earnings report for Apple has not been published yet. Check the company's investor calendar for updates.
Is Apple shorted?
Apple has minimal short interest of 1.00% of the free float, which is insignificant and points to very limited bearish sentiment.
Are insiders buying Apple stock?
No, insiders are not buying Apple shares – they are net sellers. Over the last 3 months, insiders have made 0 purchases and 3 sales. On a net basis, 9,028,805 $ worth of shares were sold. Across the last 20 reported transactions, the split is 0 purchases and 20 sales, with a net 132,745,817 $ sold. Active sellers include Borders Ben, Newstead Jennifer, Parekh Kevan and others. Insider selling can have several explanations (e.g. planned 10b5-1 sales, portfolio diversification or taxes), but sustained selling by several insiders is worth watching closely.
Is Apple a good stock?
Based on our total score, Apple is rated as a good stock with a total score of 64 out of 100. The stock scores above average on value, quality and momentum – it is among the top 36% in our database. The score is made up of Value: 20/100, Quality: 96/100, Momentum: 76/100. In addition: a dividend of 0.35%; technical signal: Strong Buy. Whether Apple is a good investment depends on your time horizon, risk profile and portfolio. This is a data-driven observation, not investment advice.
What is the outlook for Apple stock?
The outlook for Apple based on current data: the average analyst price target is $324.01 (+3.7%); the stock is in an uptrend (above SMA50 and SMA200); the P/E ratio is 34.8 (high – the market expects growth). Keep in mind that stock prices are affected by many factors, including earnings reports, the economy and market sentiment. Past returns are no guarantee of future returns.
Why is Apple stock falling?
Apple is falling right now. The technical indicators show: the price is 3.5% below the 20-day average; insiders have mostly been selling the stock recently. For the latest context, see our technical analysis, insider section and news overview above.
How high can Apple go?
The average analyst price target for Apple is $324.01, which corresponds to a potential gain of 3.7% from the current price of $312.33. Keep in mind that price targets are estimates, not guarantees. Actual price moves depend on earnings, market conditions and unexpected events.
How low can Apple fall?
We lack enough history to give a specific floor for Apple. Remember: past price swings are no guarantee for the future — a stock can fall further than the last 52 weeks suggest, especially on profit warnings, sector crises or a market crash. Use stop-loss orders and spread your portfolio to limit losses in single stocks.
What does Apple do?
Apple laver og sælger smartphones, computere og tablets over hele verden. De tjener primært penge på at sælge deres hardware, som for eksempel iPhone, Mac og iPad. Derudover driver Apple en stor forretning med services. Her sælger de abonnementer som Apple Music og Apple TV+, ... The company belongs to the Teknologi sector, more specifically the Forbrugerelektronik industry, is headquartered in USA, and is traded on the USA Stocks. See the key figures, earnings history and price development above to evaluate Apple as an investment.
Did Apple raise or lower its guidance?
Over the last 60 days we have not registered a guidance raise or cut from Apple. The company can still adjust its guidance at quarterly reports or between reports — see the earnings history and the news overview above.
Is Apple making money or losing money?
Yes, Apple is making money, not losing it. The company has a profit margin (the share of revenue left over as profit) of 27.6% — which is excellent. The operating margin (profit before interest and taxes) is 32.6%. At a P/E ratio of 34.8, you currently pay 34.8 dollars for every dollar of the company's annual earnings. A consistently profitable company is usually more resilient than growth stocks that are not yet making money.
Can Apple go bankrupt?
The bankruptcy risk of Apple is rated as low. Altman Z2 (a model for assessing financial distress) is 3.23 — that places the company in the healthy zone. The company has a healthy balance sheet with limited debt relative to earnings and assets. The Piotroski score (financial health 0-9, higher is better) is 9 — which is strong. Debt relative to equity is 541% (high). Remember: models like Altman Z2 are statistical — unexpected shocks (fraud, a sector collapse, lawsuits) can always happen. Spread your portfolio.
Does Apple have a lot of debt?
Yes, Apple has elevated debt relative to equity. The debt-to-equity ratio (D/E — interest-bearing debt to equity) is 541%. For the teknologi sector, anything above 150% counts as elevated — that raises the financial risk, especially if interest rates rise or earnings fall. Note: D/E levels are highly sector-specific — a bank at 300% debt is normal, a tech stock at 300% is extremely leveraged. Always compare with similar companies in the same sector.